๐๐ก๐๐ง ๐ ๐๐๐๐ข๐๐๐ ๐ญ๐จ ๐ช๐ฎ๐ข๐ญ ๐ฆ๐ฒ ๐ฃ๐จ๐ ๐ญ๐จ ๐ฌ๐ญ๐๐ซ๐ญ ๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐จ๐ ๐ฆ๐ฒ ๐จ๐ฐ๐ง, ๐๐ฏ๐๐ซ๐ฒ๐จ๐ง๐ ๐ญ๐จ๐ฅ๐ ๐ฆ๐ ๐ ๐ฌ๐ก๐จ๐ฎ๐ฅ๐๐งโ๐ญ ๐๐ ๐๐จ๐ข๐ง๐ ๐ข๐ญ ๐๐ง๐ ๐ฅ๐๐๐ฏ๐ข๐ง๐ ๐ ๐ฌ๐๐๐ฎ๐ซ๐๐ ๐ฃ๐จ๐. ๐๐จ๐๐๐ฒ ๐ฐ๐ ๐ฌ๐๐ฅ๐ฅ ๐จ๐ฎ๐ซ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ๐ฌ ๐๐๐ซ๐จ๐ฌ๐ฌ ๐๐ฎ๐ฌ๐ญ๐ซ๐๐ฅ๐ข๐, ๐๐๐, ๐๐๐ง๐๐๐ ๐๐ง๐ ๐๐, ๐ฐ๐ก๐ข๐ฅ๐ ๐๐๐ข๐ง๐ ๐ ๐๐จ๐ฆ๐ฉ๐ฅ๐๐ญ๐๐ฅ๐ฒ ๐๐จ๐จ๐ญ๐ฌ๐ญ๐ซ๐๐ฉ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌโ.
Meet Lauren Dovey, founder of Heat Healer, a company that creates luxurious next-generation sauna and wellness products. Her products are recognized for the quality and loved by celebrities like Kim Kardashian.
In the conversation, Lauren shared her journey of creating a wellness brand that crafts high-quality products and fosters meaningful experiences.
โI did my degree in economics and worked as an accountant for 3 years and worked for a startup for 7 years leading marketing and sales roleโ, Lauren shared her journey before she stepped into entrepreneurship.
While having a secured job, she had a passion for creativity which later paved the path for her business venture. A steady paycheck couldn't quench her thirst for design. Fueled by creativity, she dared to build her dream.
After giving birth to twins, she got time to think and recalibrate her career path, and she chose to venture into the self-care and wellness industry.
While managing her children and trying to balance responsibilities with health, she came across the concept of a sauna blanket, she ordered it online but was not impressed with the quality and material of the product.
Partnering with an engineering firm, she spent two years meticulously crafting a top-notch product. From choosing the right material to working with the engineering team to create the perfect product.
She launched her first product โ A sauna blanket, quite an unpopular and less known product, but was sold out within 2 weeks.
She shared her journey on the treacherous path of entrepreneurship, where at times she found herself battling with self-doubt, but her undeterred passion and commitment to creating her own business helped her find a path amidst all the hurdles.
โInitial marketing and publicity of our products was driven by word of mouth, and marketing via Facebook and Instagram. Our product were also endorsed by influencers who were impressed by the productโ.
In the conversation, she also shared the challenges she faced in her entrepreneurial journey, her experience of dealing with competitors, scaling the business and managing a team.
Watch the full video- https://youtu.be/dNjI2TDq5AY