EP39: From BITS Pilani to D2C, risks is his biggest growth factor ft Varun Chopra Co-Founder The Teaser Co
Unbound with MamtaaMay 03, 202400:39:05

EP39: From BITS Pilani to D2C, risks is his biggest growth factor ft Varun Chopra Co-Founder The Teaser Co

Join Mamtaa on "Unbound with Mamtaa" as she sits down with Varun Chopra, the innovative co-founder of The Teaser Company and Homified. In this revealing episode, Varun recounts his formative experiences at BITS Pilani that catalyzed his journey into entrepreneurship. Learn about the founding stories of The Teaser Company, a leader in the marketing industry, and Homified, a burgeoning force in home services. Varun shares insights into the trials and triumphs of building startups, offering invaluable advice for aspiring entrepreneurs. Tune in for an engaging discussion on innovation, resilience, and success in the competitive business world. About The Guest: Varun Chopra is the founder of Teaser Company & Homified. Hailing from the premier institution of BITS Pilani, Varun completed his engineering only to pursue more creative pursuits in life. He authored a book, founded a D2C marketing company and is now on his way to explore the electronics industry in India. Connect with Radhika:LinkedIn Connect with Mamtaa at:LinkedInTwitterInstagramFacebook Want to share your journey to self-discovery on UnBound? Just drop a mail at: mamta.dhingra13@gmail.com ; unboundwithmamtaa@gmail.com
Join Mamtaa on "Unbound with Mamtaa" as she sits down with Varun Chopra, the innovative co-founder of The Teaser Company and Homified. In this revealing episode, Varun recounts his formative experiences at BITS Pilani that catalyzed his journey into entrepreneurship. Learn about the founding stories of The Teaser Company, a leader in the marketing industry, and Homified, a burgeoning force in home services. Varun shares insights into the trials and triumphs of building startups, offering invaluable advice for aspiring entrepreneurs. Tune in for an engaging discussion on innovation, resilience, and success in the competitive business world. About The Guest: Varun Chopra is the founder of Teaser Company & Homified. Hailing from the premier institution of BITS Pilani, Varun completed his engineering only to pursue more creative pursuits in life. He authored a book, founded a D2C marketing company and is now on his way to explore the electronics industry in India. Connect with Radhika:LinkedIn Connect with Mamtaa at:LinkedInTwitterInstagramFacebook Want to share your journey to self-discovery on UnBound? Just drop a mail at: mamta.dhingra13@gmail.com ; unboundwithmamtaa@gmail.com

[00:00:01] A space curated for real stories of people from different walks of life who have sailed

[00:00:20] through uncharted waters and lived to tell their inspiring story. Unbound is a deep dive

[00:00:26] into their journeys to unravel, unearth, uncover various facets of their lives as they remain

[00:00:34] unstoppable and continue to do the unthinkable.

[00:00:41] Yet another episode, yet another unstoppable human, he is fiery, he is a gogetter, he is

[00:00:45] young, he is enthusiastic, he has been an author and now a founder for over half a decade.

[00:00:52] He is all rolled in one. That's Varun Chopra for you, ladies and gentlemen. Welcome to the show.

[00:01:04] Where do you do this? What else do you have to do? Introduce me.

[00:01:08] Definitely.

[00:01:09] Yeah, tell me a little. Let's start from wherever it starts for you. Like what's been the life

[00:01:16] journey so far? Bits pilani, then engineering, going abroad, coming back, writing book,

[00:01:25] founding an amazing D2C, you know, centered agency. Something that not everybody is doing in this

[00:01:32] country. Great Mamtaa, yeah. Maybe I'll start with, you know, one of the quotations by Naval

[00:01:38] Ravi Kand, which really hit me hard. I mean, you know, he mentions specialization is for insects.

[00:01:45] So doing a lot of things, I mean, comes very naturally to me and that's where the journey

[00:01:52] started. Majorly Bits pilani was as we were discussing backstage also, was the first entry

[00:01:58] into an exposure of there is more to job, there is more to just, you know, studying and

[00:02:04] and like, you know, how you, how you, how you, you know, a crack exams is a different game and

[00:02:11] how you crack life or corporate life or, you know, work is a very different game.

[00:02:17] So I mean, Bits, that is where, you know, I started taking parts in dance, in music,

[00:02:24] in psychology, and all these were so much more interesting than math, science and, you know,

[00:02:31] other aspects of it. And especially when, you know, college is a life which while watching in

[00:02:37] Bollywood movies we have seen, I mean, you just enjoy, have fun. So the studious part of me

[00:02:43] subsided when I entered college and I, it kind of entered with a vibe.

[00:02:47] Yeah.

[00:02:48] Abna, bhot saari cheez hai karne hai rather than going deep into ki kuch crack karna

[00:02:52] because usually exams or like, you know, engineering college is the first milestone

[00:02:58] which you usually

[00:03:03] aur hota bhiye thoda sa, I mean everyone is, you know, on a high in the first year

[00:03:08] but jaisi tori, teer mainin mein bada chalta hai

[00:03:11] ki you are again a middleman or an average guy here because of, you know, so many champions

[00:03:16] of so many industries. Then is where again reality hits hard and you start introspecting

[00:03:22] going dive into what am I meant for, what am I supposed to do.

[00:03:26] To koi pehla padaa baya zindagi mein which kind of pivoted the whole perspective of life

[00:03:35] challenges or aspirations of life.

[00:03:38] Yeah, definitely. I mean as I was mentioning to you also, I lost my father when I was in

[00:03:43] second third year that was the month of January and I was going back to my campus and I was in

[00:03:50] the train and my mom and my dee called ki, you know, my dee was in Germany and my mom was in Delhi

[00:03:57] and she and I got a call ki matlai of ki papa ka accident ho gaya.

[00:04:02] To bada aapa ne call kiya ki yaar aisa, matlaa aisa kuch nahi main jaaroon poon hai

[00:04:06] he was located in Nagpur in our district kyunki state bank mein move kar tera hai

[00:04:12] and that is where I mean the whole I got to know, you know, 24 hours later that he's

[00:04:18] no more and I had to go to that place. Maybe because that was a very rural area

[00:04:24] and in India, rural area do not have so much of medical facilities available on your

[00:04:29] fingertips like here we have. So I mean the whole thing.

[00:04:33] This was a road accident.

[00:04:34] Yeah, this was a road accident and he was alive for three four hours after the accident

[00:04:38] but because there was no hospital and no treatment, he was rushed to Nagpur but I mean

[00:04:43] that happened because he was in a much rural district like the district was Nagpur.

[00:04:48] He was somewhere else in not the main city.

[00:04:51] Yeah, not the main city. So I mean then is where you know when I went back to campus

[00:04:57] a month later, I mean obviously the question started to occur and I mean there's so much

[00:05:03] energy release at those you know emotional period. I started questioning again when I

[00:05:09] went to campus, I had just come to take a job at the end of fourth year but everything started

[00:05:16] you know occurring to me. I started reading Bhagavad Gita's to all kind of to understand

[00:05:23] what happens after life because I was searching for you know what do we do here etc and then

[00:05:30] is where I mean this whole thinking and this whole trajectory of bids was also a beaten path

[00:05:36] but at that moment I thought you never know what kind of surprises come.

[00:05:46] So let's figure out what am I meant for I went deep into myself and that's where I started

[00:05:52] you know finding good answers also that I like to be creative, I like to you know let's say

[00:05:58] build businesses later on when I realized I like to take risks you know very naturally it

[00:06:04] comes to me. If I don't take one then I go you know into unnatural self. So how I mean it's

[00:06:12] interesting that you speak although it happened at the back of a very unfortunate event but

[00:06:19] how did you get someone to start mentoring you? Did you seek out some this whole

[00:06:27] searching journey? Did you seek out someone maybe any counsellor, psychologist or were you

[00:06:32] talking to elders how were you really finding these answers? Sure so as much as I mentioned that I am

[00:06:40] like I might be an extrovert when it comes to you know gathering but I'm also at the same time

[00:06:46] very introvert when it goes about you know finding deep answers. So I relate to a lot of books

[00:06:53] I still read a lot of books you know every now and then and I feel that changes my mind

[00:07:00] faster than you know any conversation that I can have or human influence for that matter.

[00:07:08] So yeah I mean I went into you know all kind of law drama how he was also you know asking this

[00:07:16] questions to Vashishta who was his guru, why are we here for etc and I kept on reading there

[00:07:24] even though I didn't find any answer to what is the meaning of life and it's a good question.

[00:07:28] My life like specifically to my life here yeah but it's a good question to ask you might not need

[00:07:34] to find the answer but it's a good question to ask. So you do believe that pain takes you to many

[00:07:41] spaces? Yeah definitely I mean even risk-taking is a kind of pain seeking in in my own self because

[00:07:49] eventually you know that's how you grow so either you make it yourself because you're calling it

[00:07:54] upon yourself. Yeah yeah I was reading this book by like Eon Musk biography by Isaac Watson

[00:08:02] and I mean if I have to summarize this book he is a fabricator of pain and he he self-fabricates

[00:08:08] pain for himself because he knows you know that if you fabricate it then you know you grow

[00:08:15] faster and it's but it's tough for you to you know in you know basically create pain for

[00:08:22] yourself every now and then yeah because as humans you know we want to laze around we want to yeah

[00:08:29] totally and then and I'm sure I mean then there are questions all around you people are like why

[00:08:35] do you have to do this everything's going so well why do you have to you know create something out

[00:08:41] of nowhere and then take responsibility and push everyone on that path around with you so

[00:08:46] how did it manifest for you like then you said that okay I have to take a bigger challenge in life

[00:08:52] how did it started to unfold? Yeah so it started to unfold in a manner that I when I was reading

[00:08:59] books you know I thought of writing one also and you did yeah and I did I actually wrote on my

[00:09:07] this is also very dramatic Bollywood kind of scene that I wrote on my friend's wall we were

[00:09:12] sitting in a room that I will write this book before this date. Oh wow. Yeah this is the power of

[00:09:19] commitment I feel you know even when you announce it socially a lot of things it's a it's a commitment

[00:09:24] that you give and I don't even listen to that. Yeah, she wrote on the wall that whenever I go to her

[00:09:30] room she says that if I didn't write then half of your letters are gone and I put that date

[00:09:38] I think it was 29th March something and we were sitting in January.

[00:09:52] You're not promoting that. I'm not at all promoting. You may get a lot of flat.

[00:09:58] Definitely but that's a good and a bad a good is like yeah I mean if you find your calling

[00:10:03] you utilize that time if you don't find you might waste it it's better to go to class and you know

[00:10:09] learn something meaningful but I was finding my calling every every six months. Could you could you

[00:10:15] see that this was I don't know I'm just asking this that was this.

[00:10:23] The the signs start coming in and all of that could you could you pick into it

[00:10:28] yeah

[00:10:29] but whatever it is now I am driven and I have to go this way. Yeah, yeah, yeah for sure that energy

[00:10:35] as you were asking maybe that was the drastic incident that happened and after that I wanted

[00:10:41] to channelize it in a positive manner. So what makes you unbound Varun what just kind of

[00:10:47] snaps you out of a situation maybe when you're on a downward spiral or you're just too confused

[00:10:53] are there any ways and mechanisms you've created for yourself?

[00:11:02] Are there practical to-dos that you get down to?

[00:11:07] Yeah definitely in the end I feel like you know we are made of hobbies and routines in general

[00:11:12] we have certain algorithms that are running you just need to repolish algorithms.

[00:11:16] We have certain algorithms that are running explain that please.

[00:11:20] For sure I mean I mean we are all you know creature of habit.

[00:11:24] Yeah creature of habits we have certain things in our minds that are you know

[00:11:28] that are popping up because of certain reasons and I mean that's how I have revised my algorithms

[00:11:34] by reading books because that can only you know repurpose your or you know kind of record

[00:11:42] your algorithms in a manner that you know that will change your hobbies then because first

[00:11:48] you change yourself from your mind and then your action starts to change.

[00:11:54] So yeah I mean in general what makes me unbound is for sure our natural inclination towards risk

[00:12:03] which is you know which is something I'm even training myself to be even you know go deep

[00:12:10] into that route that if I am a risk nature risk attractor then I should keep on following it

[00:12:17] even though with age you start you know taking lesser risk because of responsibilities etc but

[00:12:24] I'm training myself to keep my natural self awake and not go with that route of

[00:12:39] keeps me sane like anything because in the court you spend the time with your coach

[00:12:44] and then the match where you have lost everything or track of time and you are just focused on the ball

[00:12:50] or the next point is when you are in the moment I mean every sports I feel you are in the moment

[00:12:55] especially those who require so fast reflexes that you don't have even time to think.

[00:13:08] Interesting so there is a method to your madness that means you have created

[00:13:14] some way some process to keep that unbounding alive in your life right. Some of your favorite authors

[00:13:21] since you read so much and or maybe your favorite book or something that you're reading currently.

[00:13:28] Here also like I saw very contrary video I saw it on YouTube only that you know

[00:13:34] usually with books it's not about the quantity it's about how many times do you read a book and how

[00:13:41] how many times you read like a single book yes and how much do you emulate yourself to become that

[00:13:48] book rather than going on the width there also I read Naval Ravi Kant like the alumnus of Naval

[00:13:55] Ravi Kant six times last year and I also plan to do this because I mean it's rather I would have

[00:14:03] like five to ten books which I keep on reading for next 20-25 years. What yeah because they are classics

[00:14:10] they the the writings that are there will not change with time as that is what I feel and I'm

[00:14:17] rather a classic you know reader then I mean I'll read a lot of like newspaper magazines those

[00:14:24] things are there but you want to apply those books in your life yes I want to apply it to the

[00:14:29] core of what is written in them this was a very contrary opinion but I thought it makes

[00:14:38] the very unpopular very unpopular opinion that yeah

[00:14:42] go to

[00:14:53] but that that author has to be someone idealized really you're really giving me a lot to take in

[00:15:00] because you know I I am a little attention deficit when it comes to book and I always blame or

[00:15:06] shame myself there are two things that I do like

[00:15:12] again I keep going back to them and I never thought it from this perspective it's a really

[00:15:18] refreshing perspective indeed yeah have you seen someone do this in your life I saw it in a video

[00:15:24] only as I mentioned YouTube peh ara tha ki you know these are five seven I mean you get a lot of

[00:15:28] reels no ki these are five things and I really like that person who was making those videos

[00:15:35] so firstly it has the advice which you follow has to come from a person that you idealize so much

[00:15:42] that you know you know ki aar yeh banda jo bolega na I mean so I follow karun ka haa meh follow karun

[00:15:47] so I have those gurus that are virtual I've never met them yeah like Naval Ravi Khan being one

[00:15:52] so matlab and and this guy who was you know I don't remember his name but he was recording

[00:15:57] a video ki rathar you pick creator he's a creator ki yeh paan chhe books hai you these have the

[00:16:03] classic truths of what you need to know a lot of you know real life learnings that it entails

[00:16:10] and just read these five six books again and again so that you become or you

[00:16:14] know squeeze the knowledge out of it quickly change the gaze let's talk about teaser company

[00:16:20] let's talk about your co-founder let's talk about the idea what you're doing what you're creating

[00:16:24] and how is it fulfilling you sure so teaser company came into prominence almost like

[00:16:30] five years back when I came back from Germany and again like started my career as a copywriter

[00:16:37] I went to Bombay I had met the co-operator because you were wanting to write okay but I wanted to

[00:16:42] write for brands this time to see because I mean in early childhood stories of piyush pande's and all

[00:16:48] Airtel ki ad or you know jingalala to all those you know rhymes and memes were in our heads

[00:16:54] because we saw those ads like thousands of times right so I was curious ki kaurn likhta hai

[00:17:00] kaise shoot hoti hai kaise, kyon likhi gayi kao objective tha so I was going into stories but this

[00:17:07] was more purpose and a story I mean you have to solve an objective when you write commercial

[00:17:11] viability your stories have to fulfill that so Bombay I joined minimalist there was an agency

[00:17:18] Sahil I met him this is when you came back from Germany from Germany I met the co-founder

[00:17:23] Sahil in a trip you know in Europe and he mentioned ki aaja agar India aar hai to minimalist join karle

[00:17:30] and I told him about my books o kaya ki tere andar writing ka to hai to hiye so here se

[00:17:34] internship se shuru kia so that is where I entered into ki kya hota hai job mein and you

[00:17:40] know everyone was there 30-40s logi team thi and I started learning about branding

[00:17:45] copywriting brand brief kaise deta hai wo dikte kais hai brand managers copywriter

[00:17:51] dikte kaisi brand managers

[00:17:52] matlab I mean those rooms and you know mature people in the room and I was I mean little at that time

[00:17:59] so so yeah that is where it started I came back to goodgaon due to I thought you know I should be

[00:18:05] around my mother and I shifted job to goodgaon work there for a year so one and a half year only

[00:18:11] where I had experience of working as a employee but I started getting that vibe ki aar mein bhi

[00:18:19] kar sakta ho mitlab baya sa kuch itna difficult ni aur why not take a risk so I went to my boss

[00:18:23] I told ki mirko na kuch karneega man kar raha hai so he ne bolla ki the take that risk if you want

[00:18:29] come back you have a job for three months if you feel the world is cruel so

[00:18:36] because entrepreneurship is risky I mean world is cruel out there whatever you want to sell

[00:18:42] or you know do I mean they will ask ki kya kia hai kya hai kyaon trust kare negotiation

[00:18:47] you have so many challenges to solve for and then you are the you know the you have to manage everything

[00:18:52] in the early days so that is where I joined V work meko tha ki aar V work India mein aaya tha

[00:18:59] aur meko tha aar agar business dhurnana to I need to be around people yeah connected and network

[00:19:03] yeah so I joined V work ki aar yeh co-working hai hiya hiya poy toh kaam de dega toh I joined it

[00:19:09] and 2008 nahi toh you go yeh aapne ek desk le liya aapne ek desk le liya

[00:19:13] aur ka hain ki company register nahi kari hai, lakkin kya dhimak mein to tha ki kya karna hai

[00:19:18] aur was that also a clean state. Dhimak mein ki marketing haa copyrighting aati hai

[00:19:21] copyrighting ka koi project uthaalunga really you just went in like that

[00:19:28] and I was dating my girlfriend who is my wife at that time and she was I am Calcutta graduate

[00:19:33] in earning more than two lakhs a month or something at that time also

[00:19:37] and I was at a 10 grand's internship so you can see the that you know diversity

[00:19:44] but she accepted it ki aar kar raho toh kar raho matlab aush main

[00:19:48] so I joined V work ki project milenge 3-4 mainin thode thode aaya koi 20000 ka aaya

[00:19:53] koi 30000 ka aaya. You started just doing the copyrighting work

[00:19:57] yeah okay social media calendars ho gaye

[00:20:01] website ki writing ho ghi brand campaigns ho ghi any kind of writing

[00:20:05] so mili ko thaaya ria toh kain jaani raha 3-4 mainin baat

[00:20:08] sohde thode paise aaya hai thode thode nahi aaya

[00:20:11] and there were other people also doing similar things so matlab main a keela nahi tha

[00:20:15] thode aur ases mind wale thailo

[00:20:21] at Unbound we believe in the power of unhinged minds and untamed ideas of people

[00:20:28] from all walks of life as we sit down to talk with some of them we are listening to your

[00:20:34] voice as well so share your thoughts ideas or takeaways from this podcast as a review on apple

[00:20:41] podcast

[00:20:42] yeh insight ki humko, matlab D2C toh shaz ki suna hi nahi tha right

[00:20:47] of course your Amveys were perhaps the only first movers in that space aur uske baat toh kisi

[00:20:53] nahi mamaarth boat yeh sab hai jo first movers the D2C main

[00:20:59] jo 8-10 saal pehle Amveys still is a very offline first business

[00:21:04] D2C is matlab jo issne website se selling karna shuro ki Amveys still bohot affiliate

[00:21:09] marketing mein chala hai ki usne mothers aur inko pakad ke boorah channel bana hai

[00:21:16] bunch of brands that had started 8-9 years back but even they didn't know ki D2C se kuch ho gaya nahi

[00:21:21] D2C is just a sales channel jese retail hai shops hai amazon hai marketplace

[00:21:27] apni websites se selling karo but yeah sure

[00:21:30] yeah door to door matlab literally going door to door how yakult also i think the way their whole

[00:21:36] strategy was D2C initially when they started out selling pro biotics and educating the customer

[00:21:42] and then doing a POS there only right for sure direct to consumer in in us terms or in

[00:21:50] in the western markets rather it started like 10 15 years back almost around 2000-2005

[00:21:58] when the western markets exploded where people whenever they used to do product innovation or

[00:22:03] they used to launch brands online utilize mediums like facebook online became a big instrument for

[00:22:09] D2C to happen okay yeah for sure and and then covid happened 2019 i mean we were six eight months

[00:22:17] into the journey but that was you know rather blessing in disguise that you know a lot of people

[00:22:24] stuck to their houses you know and and majorly they will shop online now because they have no other

[00:22:30] means so offline ka sara market size online a gaya online brands khol neko aur koi option

[00:22:36] hi nahi raha in detail mein so then is where we got you know Shah ji kalshi a lot of brands

[00:22:41] shaji was a desi ghee kalshi was curries home cooking started becoming a big market chairs

[00:22:49] so lot of markets shifted we got you know luckily like six seven clients in in our first year after

[00:22:55] she was on board it to home bhaah peh fir seek nahi lagi but we were always learners ki ar

[00:23:01] am ne shop if i seek ha shop if i kaisa banan hai ad kaisa banani hai wo thoda aata performance

[00:23:06] marketing kaisa karthi hai aur brand ko strategy kaisa device kari email marketing kya hota hai

[00:23:12] how can we increase revenue for our brands because both those brands were also very early stage

[00:23:16] ha mare jasih founders were 40 year old 45 year old 35 year old depending but still they were also

[00:23:22] in their early stages then i mean while starting business i got this advice ki business shoruna

[00:23:28] at least 5-10 saal ki vision ke saath kanna don't go into it ki 1 saal mein 2 saal mein

[00:23:34] acha to mein jab day zero pe tha to me ko tha jo man that was the foundation again

[00:23:49] where do you see yourself right now i mean we are enjoying it's again i know if you love what you

[00:23:55] do then you don't i don't tire myself i work like 16 hours 17 hours also in a day even saturday sunday

[00:24:02] and it's a work life integration which has happened ki main monday ko agar wife ke saath spend

[00:24:07] karna oga ya kheel ne jaan oga i'll do that obviously i have foundations and i have teams

[00:24:12] and responsibilities but still i merge myself into ki abhi ek business conversation hai

[00:24:18] fir ek family meeting hai fir again ek investor pech hai fir achaanak se kuch company mein

[00:24:23] fath gaya so those transitions are now coming seamlessly jisko time laga 2-3 saal lage to train

[00:24:28] my mind ki ares switch kya hota hai friday to friday hota hai saturday to saturday hota hai

[00:24:33] abhi se corporate life mein ki friday sham ko 6 bach kain ya yaa yaa i mean ghari deekte

[00:24:37] ab ab weekend chero gaya weekend hai which weekend are you talking about either it's

[00:24:42] everyday weekend or it's everyday weekend so that is easy also to handle you don't have

[00:24:48] to switch your mask on a saturday sunday actually you can be in that gear right because

[00:24:55] abka ek discipline to bana hi hua hai routine to bana hi hua hai to aap saturday ko saturday

[00:25:00] mat treat karo sunday ko sunday mat treat karo monday ko bhi monday mat treat karo don't be

[00:25:04] frightened with it and don't get those blues and what's with this new thing that you are now

[00:25:10] launching homified and what all are we listening what is it what whatever you got in yourself

[00:25:15] into yeah i mean the next challenge as i mentioned i after scaling the agency i mean we were again

[00:25:22] at the at the how many clients for you now like currently if you can go on record and yeah

[00:25:28] sure teaser currently has almost 70 odd brands wow with us we are so in day in and day out

[00:25:34] you're working with 70 different yes clients categories pitches i mean our teams are working

[00:25:40] now shivan me we are maybe you know setting the right members in place zero to one journey was

[00:25:45] bringing clients finding the niche finding the validation now it is finding the team members

[00:25:51] who can you know take the organization forward it's a lot of founders that are not able to

[00:25:57] make themselves come out of the operations and the business but now we have to take that leap

[00:26:01] and it's also a challenge to solve ki ab kaun lead karega team ko who will be these people

[00:26:07] i mean the people i have associated with us for over three four years they started as a 20 grand

[00:26:12] enhanced salary to now one lakh plus and they are 26 27 year olds yeah so very proud of you know even

[00:26:20] even they themselves have seen kiaar teen salme mein 6 guna salary pe aadu aadu and touchwood we

[00:26:26] are 60 percent female and we are very proud of it with respect to i mean you know how they

[00:26:32] control how they you know manage things diligently i mean not to say men uh but we have like a lot of

[00:26:40] good team members yeah so now teaser company the challenges we need to bring a CEO we need to bring

[00:26:45] a senior people who can lead this organization whereas me shivan we invested almost 14 15 odd

[00:26:52] lakhs in last six to eight months uh you know in the first six to eight months of starting

[00:26:58] homey fight so homey fired i mean came as a vision to just simplify living i mean if we have to squeeze

[00:27:04] the juice out of what we are doing is very how we can make we wanted to be in electronic space

[00:27:10] for some reason or the other because i mean again shivam strategize ki aris mena margins

[00:27:16] hota hai ish mein depth hai time hai we know boat and noise and what not have scaled to you

[00:27:21] know so much crores in revenues so and we spoke to a founder of goki champ alreja the other day he told

[00:27:28] ki ar china jao ek bana visit laga kya humne usame fundraise almost chal raha abhi close nima so we went

[00:27:34] to china uh we saw ki ar china to matla hum se itna dhassa lagi wo actually feel wa when we went

[00:27:41] to their factories and when we saw i mean so many cool products and we saw us ke bhi brands

[00:27:46] yahi se import kar aar hai so it's it's actually the manufacturing hub of but isn't the landscape

[00:27:52] changing for what we've been seeing how the narrative is building on you know in Vietnam yeah and

[00:27:59] Vietnam and taiwan and also india because taking the center stage as far as manufacturing is

[00:28:06] concerned isn't it uh very changing yeah for sure it's changing i mean the thought has have

[00:28:11] come in but the execution will take take it home it takes make it india and make it india these are

[00:28:17] still i mean great ideologies i believe and it will happen uh but it is just you know it's pushing

[00:28:25] the society as of now but still i mean what they did in last 20 years will still take

[00:28:31] india sometime to be there i mean it's great that we are pushing fast we have the demographics

[00:28:36] we have everything right but what they have built i mean they are running an engine for last 20 years

[00:28:41] whereas we are start establishing one yeah so i mean we went there we saw the opportunity there

[00:28:47] is a market fitment have you designed these products yourself like how are you getting this done

[00:28:52] yeah so i mean we went to china and in india we had validated that you know

[00:28:58] indian users are on the phone five to six hours average as of now per day chinese users are 15 to

[00:29:05] 16 hours on their phone every day wow that's the difference that's crazy yeah imagine 15 to 16 hours

[00:29:12] because i mean they they were ahead of the technology curve you know further away from us but

[00:29:19] but like yeah we we relied on one uh maybe it's it could be a cultural thing that might happen

[00:29:25] in india also we feel indian societies are similar to chinese more eastern societies in many ways yeah

[00:29:32] so we thought that maybe in india also four five years down the line people might start using

[00:29:36] phone devices too much and and we realized i mean power banks is a is a good market to enter okay

[00:29:43] so what sort of power banks are these like these are i mean if i'm carrying one also

[00:29:48] if i have to show these this is a very mini super chart ladies and gentlemen always stay ready

[00:29:53] with your brand you never know where you will get an opportunity to promote it yeah for sure you see

[00:29:59] aman gupta is his watch and for sure so i should have something i keep on like whenever any people

[00:30:10] need the battery die and the nations that's my brand plugin you know even i go to conferences

[00:30:23] interesting so just tell us but yeah talking about the product i mean in india we figured out

[00:30:27] that people still need cables i mean this is a wireless power bank you keep your phone on it

[00:30:32] it will charge it so it's a convenience also to the people but still it has a lot of cables for

[00:30:38] different devices uh and yeah this is a mini super charge which is about to be launched

[00:30:44] and i mean yeah we have different my god we've got a curtain razor here wow thanks Varun

[00:30:49] so yeah i mean these are some chargers that are fast charging i mean we launched a fast charger also

[00:30:55] with charges at 35 watts i mean typical chargers are 15 watt it means it will charge you at a

[00:31:00] speed of let's say in an hour you will go from 5% to 40% in your battery but we launched a charger

[00:31:06] which takes you from 5 to 94% in an hour so almost like so you've done your mathematics

[00:31:11] coming to some fears and challenges which have and you know glory to bhol a chhe baat

[00:31:17] kisi bhi chis ki success to bhi a chhi lagtiya but jaha pe hum rukh jaate hai jo cheez hai

[00:31:22] sapsi zada pulls or stops lagati hai i want to talk about that uh ade any identified patterns

[00:31:29] that you have seen in yourself kiya yeh bohag bhaiye tari ke se aata hai na i have to i have to train

[00:31:34] myself for that something that you had to break maybe you're biased towards your own self or world

[00:31:40] around yeah definitely i mean i'm these days i'm working on for sure about humility i mean

[00:31:47] with respect to after you grow certain age i mean your head can get high and it has happened

[00:31:52] with me also sometimes i i get high ki ari kya but still you have to train yourself to be humble

[00:31:59] again uh and yeah that is something i'm training myself ki aar matlab kya hi hai up middle of

[00:32:05] then these ego things and and you know showing off and yeh sari cheez ho mein kuch mazaan hi aata in the

[00:32:10] end it guils you only ki aare kya kar diya if you are self conscious about it yeah so i'm very self

[00:32:17] conscious learning humility in general i want to play tennis at a national level that is something

[00:32:22] i want to do it along a business i mean even i don't know if you know nikhil kamat nithin kamat

[00:32:29] these guys are iron man athletes and so they kind of inspire ki aar the badi organization banana

[00:32:36] i mean you can wear multiple hats so husbands be hand then they are athletes also then they are

[00:32:41] business owners also so these things and kind of you know puts value into each other also

[00:32:46] hodl mo help kar rata when you know keep yourself motivated in some other form other than your

[00:32:51] business as well so i'm trying to give more time into just one sport okay now kyunki main ek value

[00:32:58] deki ki when you have to go deep if you have to do something you know good in it yeah that's

[00:33:03] that's the mantra of the today's episode i think go deep create value right there there always is a

[00:33:09] bigger chance for you to dig something rather than you know playing too wide to play long

[00:33:16] term game with long term people yeah is something the mantra which i you know go by but challenges

[00:33:22] wise yes i mean businesses in business you have to you know change yourself every six months i mean

[00:33:28] we had to take pivoting teaser company every six to eight months and by pivoting means ki

[00:33:34] hamara role bhi badal jaayega our organization ka structure bhi badal jaayega and the way

[00:33:39] of thinking bhi badal jaayega and then up apni vision pe kese how do you keep an eye on that

[00:33:45] it's still it still has to align with the vision with all those changes it still has to

[00:33:50] align to that is it yeah so i mean if your values are so again vision definitely i mean there is

[00:33:56] there for homified it's it's you know simplified living which is which is you know is something

[00:34:02] will justify once we go 10 years down the line ki ha what we were doing is all we're trying to

[00:34:06] simplify life by selling power banks calco smart luggage calco i mean bunch of product

[00:34:11] with teaser company we are so in love with advertising and you know creating remarkable ads that converts

[00:34:17] that's our mission so whosoever we pick our should be people who want to create new innovative

[00:34:22] content onko mazha na chahiye content banane mein onko accountability oni chi ki yaar is content

[00:34:28] se sales bhi lekiyaan hi ki content in general i have no value content that bring sales have

[00:34:33] certain value to it so yeh vision hai long term meh short term meh these challenges of

[00:34:38] how you ree have evaluate yourself as per market market calco ai aagya video banane lagya sara

[00:34:44] kya karengi you have to quickly evolve this is our absolute tail end of the show we are in our

[00:34:49] rapid reflex round my personal favorite kind of a rapid fire hamper to nahi hai but we are waiting

[00:34:59] for that to come from these are coming for sure yeah no jokes apart so this this round i would

[00:35:05] just throw a wall your questions on you okay you can answer maybe in a liner or maximum a word

[00:35:12] try to make it a word or maybe a liner then okay so are you set for this varun chopra yes excited

[00:35:19] all right life to you is beautiful love to you is exploration okay if not d2c finish the sentence

[00:35:32] for me if no tennis professional oh wow your wife's name Ankita okay how long have you known her

[00:35:43] seven and a half years all right food to you is last last oh my god that's for the first time

[00:35:52] yeah i see it like that really okay then in that case travel to you is

[00:35:59] finding yourself okay while not getting lost definitely okay then family to you is

[00:36:10] peace favorite book almanac of naval ravi khan you've really promoted that one movie which is like

[00:36:20] your forever go to forever go to i really like watching amir khan films be it dangle or laghan

[00:36:28] or those aspects because i mean i feel those movies have captured a lot of emotions ups and downs

[00:36:35] yeah so i'm a i'm a bollywood buff even though lately so i'm not able to watch too many movies

[00:36:41] but whenever amir khan comes in like i'm a fan of him super place people or events what draw

[00:36:50] draws you the most people never have you ever chemical drugs okay i'm not getting into the details

[00:37:03] of it one thing that is a must do for barun first thing in the morning drink two liters of water

[00:37:12] and one thing which is a must thing before you head off to sleep writing my diary all right

[00:37:19] just one quote or any inspiring lines which is actually your life motto or captures your life

[00:37:29] yes one quotation which i really am fond of is that you know humans are monkeys with a plan

[00:37:39] life not so seriously

[00:37:46] with that you have truly come unbound barun i am so glad that you were so unabashed it's

[00:37:53] so authentic so from the heart and no filter yeah no filter no filter awesome absolutely awesome to

[00:38:00] have you to host you to get to have this honor to be learning so much from someone who's so young

[00:38:06] but so wise thank you so much thank you for the team for everyone here in the room thank you so much

[00:38:14] we are really delighted and we are really looking forward to this episode soon so let's stay unbounded

[00:38:21] together can we say that again together yeah let's stay unbounded together thank you so much

[00:38:31] for listening to today's episode i would love to know from you what idea or insight you unboxed

[00:38:38] from today's conversation just drop me a message over linkedin or in my inbox and remember to follow

[00:38:44] this podcast so that when the next episode drops you can join me for yet another one too keep coming

[00:38:51] and keep unbounding till then this is your host mamta signing off