How she founded India's Largest Cashback App. Ft.Swati Bhargava
Wiping Out The NormFebruary 27, 2024x
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How she founded India's Largest Cashback App. Ft.Swati Bhargava

โ€œ๐‘พ๐’‰๐’Š๐’๐’† ๐’‘๐’Š๐’•๐’„๐’‰๐’Š๐’๐’ˆ ๐’•๐’ ๐‘ด๐’“. ๐‘น๐’‚๐’•๐’‚๐’ ๐‘ป๐’‚๐’•๐’‚, ๐‘ฐ ๐’‚๐’”๐’Œ๐’†๐’… ๐’‰๐’Š๐’Ž ๐’˜๐’‰๐’‚๐’• ๐’‰๐’† ๐’•๐’‰๐’Š๐’๐’Œ๐’” ๐’‚๐’ƒ๐’๐’–๐’• ๐’๐’–๐’“ ๐’ƒ๐’–๐’”๐’Š๐’๐’†๐’”๐’”. ๐‘ฏ๐’† ๐’”๐’‚๐’Š๐’… ๐’•๐’‰๐’‚๐’• ๐’Š๐’ ๐’‚ ๐’„๐’๐’–๐’๐’•๐’“๐’š ๐’•๐’‰๐’‚๐’• ๐’๐’๐’—๐’†๐’” ๐’•๐’ ๐’”๐’‚๐’—๐’†, ๐’š๐’๐’– ๐’‚๐’“๐’† ๐’ˆ๐’Š๐’—๐’Š๐’๐’ˆ ๐’‡๐’“๐’†๐’† ๐’Ž๐’๐’๐’†๐’š. ๐‘จ ๐’‡๐’†๐’˜ ๐’…๐’‚๐’š๐’” ๐’๐’‚๐’•๐’†๐’“ ๐‘ฐ ๐’ˆ๐’๐’• ๐’‚ ๐’‘๐’‰๐’๐’๐’† ๐’„๐’‚๐’๐’ ๐’‡๐’“๐’๐’Ž ๐‘ด๐’“. ๐‘น๐’‚๐’•๐’‚๐’ ๐‘ป๐’‚๐’•๐’‚'๐’” ๐’•๐’†๐’‚๐’Ž, ๐’”๐’‚๐’š๐’Š๐’๐’ˆ ๐’•๐’‰๐’‚๐’• ๐’‰๐’† ๐’˜๐’‚๐’” ๐’—๐’†๐’“๐’š ๐’Š๐’Ž๐’‘๐’“๐’†๐’”๐’”๐’†๐’… ๐’˜๐’Š๐’•๐’‰ ๐’š๐’๐’–๐’“ ๐’‘๐’“๐’†๐’”๐’†๐’๐’•๐’‚๐’•๐’Š๐’๐’ ๐’‚๐’๐’… ๐’˜๐’๐’–๐’๐’… ๐’๐’Š๐’Œ๐’† ๐’•๐’ ๐’Š๐’๐’—๐’†๐’”๐’• ๐’Š๐’ ๐’๐’–๐’“ ๐’ƒ๐’–๐’”๐’Š๐’๐’†๐’”๐’”, ๐‘ฐ ๐’˜๐’‚๐’” ๐’๐’—๐’†๐’“๐’‹๐’๐’š๐’†๐’….โ€ 

Meet Swati Bhargava, co-founder of CashKaro.com, Indiaโ€™s leading coupon and cashback app, and EarnKaro, an affiliate marketing platform. Today, CashKaro has over 18M downloads, is the only VC-backed Cashback site, and has raised $15 million in Series A funding led by Kalaari Capital & Series B funding led by Korea Investment Partners. It drives more than $500 million in sales annually. 

โ€œ๐‘ฐ๐’ ๐’„๐’๐’‚๐’”๐’” 10, ๐‘ฐ ๐’•๐’๐’‘๐’‘๐’†๐’… ๐’Š๐’ ๐’•๐’‰๐’† ๐’”๐’•๐’‚๐’•๐’† ๐’๐’‡ ๐‘ฏ๐’‚๐’“๐’š๐’‚๐’๐’‚, ๐‘ฐ ๐’‚๐’‘๐’‘๐’๐’Š๐’†๐’… ๐’‡๐’๐’“ ๐’‚ ๐’”๐’„๐’‰๐’๐’๐’‚๐’“๐’”๐’‰๐’Š๐’‘ ๐’•๐’ ๐’”๐’•๐’–๐’…๐’š ๐’Š๐’ ๐‘บ๐’Š๐’๐’ˆ๐’‚๐’‘๐’๐’“๐’†, ๐’‚๐’๐’… ๐‘ฐ ๐’˜๐’‚๐’” ๐’๐’๐’† ๐’๐’‡ ๐’•๐’‰๐’† 25 ๐’”๐’•๐’–๐’…๐’†๐’๐’•๐’” ๐’‡๐’“๐’๐’Ž ๐‘ฐ๐’๐’…๐’Š๐’‚ ๐’˜๐’‰๐’ ๐’ˆ๐’๐’• ๐’”๐’†๐’๐’†๐’„๐’•๐’†๐’…โ€. Born and raised in a small town, Ambala, she got the opportunity to study in Singapore and later at The London School of Economics and Political Science (LSE), and worked at Goldman Sachs for five years. 

In our conversation with Swati, we dived deeper into her journey of transitioning from a high-paying job in the UK to building a business in India. She started a UK-based Cashback business - โ€˜Pouring Pounds Ltd ' along with her husband & co-founder, Rohan Bhargava. They expanded it and ventured into the Indian market. 

โ€œ๐‘จ ๐’‡๐’†๐’˜ ๐’๐’‡ ๐’Ž๐’š ๐’‡๐’“๐’Š๐’†๐’๐’…๐’” ๐’„๐’‚๐’Ž๐’† ๐’Š๐’ ๐’‡๐’Š๐’“๐’”๐’• ๐’‚๐’๐’… ๐’”๐’‚๐’Š๐’… ๐’˜๐’† ๐’˜๐’Š๐’๐’ ๐’‘๐’–๐’• ๐’Ž๐’๐’๐’†๐’š. ๐‘ฐ ๐’๐’Š๐’•๐’†๐’“๐’‚๐’๐’๐’š ๐’˜๐’†๐’๐’• ๐’‡๐’“๐’๐’Ž 0 ๐’•๐’ $750,000 ๐’Š๐’ ๐’‹๐’–๐’”๐’• 48 ๐’‰๐’๐’–๐’“๐’”โ€. Swati spoke about how they raised money with the help of their peers in 2014. 

โ€œ๐‘ป๐’๐’…๐’‚๐’š ๐’Ž๐’‚๐’๐’š ๐’‘๐’†๐’๐’‘๐’๐’† ๐’‚๐’“๐’† ๐’†๐’‚๐’“๐’๐’Š๐’๐’ˆ ๐’๐’‚๐’Œ๐’‰๐’” ๐’–๐’”๐’Š๐’๐’ˆ ๐‘ฌ๐’‚๐’“๐’๐’Œ๐’‚๐’“๐’, ๐’•๐’‰๐’†๐’š ๐’‰๐’‚๐’—๐’† ๐’ƒ๐’๐’–๐’ˆ๐’‰๐’• ๐’‚ ๐’‰๐’๐’–๐’”๐’†, ๐’‚๐’๐’… ๐’„๐’‚๐’“๐’” ๐’‡๐’“๐’๐’Ž ๐’•๐’‰๐’† ๐’Š๐’๐’„๐’๐’Ž๐’† ๐’•๐’‰๐’†๐’š ๐’ˆ๐’†๐’๐’†๐’“๐’‚๐’•๐’†๐’…โ€. Swati explained how people are using Earnkaro to generate an extra income which is turning out to be more than their salaries. 

Watch our full conversation with Swati, where she shared more of such stories, lessons, and experiences from her journey of building two successful startups. Youtube Video- https://youtu.be/AqejqppHcl0
#CashKaro #EarnKaro #startupsuccess #entrepreneurlife #businessjourney #financialfreedom #innovationinindia