The Rise of Indian Creators: Unlocking the Secrets of Content Monetisation

Their content acts as a customer acquisition instrument in the realm of influencer marketing in India, guiding their fans (i.e., customers) toward other revenue-generating opportunities – such as courses, experiences, products or services. To unravel the dynamic landscape of creator commerce within India's creator economy, we engaged in a conversation with Jag Chima, the co-founder of IPLIX Media.