In this episode of the Thrifty Titans Podcast, we're joined by Sharmin Ali, the founder and CEO of Instoried, an AI content generator and deep-tech platform specializing in content optimization for individual creators and brands.
Our conversation delves into the world of AI content writing, exploring how artificial intelligence analyzes and measures emotions. We also discuss the artistic and scientific aspects of AI content creation, as well as what the future holds for entry-level advertising and content writer positions.
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Saikat Pyne: Hello. I'm sale marketer, Creative and all around Alpha nerd.
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Saikat Pyne: Welcome to the you incorporated podcast On this show, I
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Saikat Pyne: catch up with bad ass entrepreneurs, marketers, storytellers and content
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Saikat Pyne: creators to understand how they built their personal brands, their
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Saikat Pyne: voices their way. If you want to carve out an
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Saikat Pyne: individual agenda with your work and take charge of your
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Saikat Pyne: own narrative, you are in the right place.
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Saikat Pyne: Hello, guys. Welcome to the you Incorporated podcast. Please join
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Saikat Pyne: me in welcoming Sharmin Ali to this week's episode. Sharmin
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Saikat Pyne: is the founder and CEO of Instore, a deep tech
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Saikat Pyne: content optimisation platform that promises to deliver higher content engagement
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Saikat Pyne: to individual creators and brands in STorres A I engine
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Saikat Pyne: helps you determine the tone and emotion of your content
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Saikat Pyne: irrespective of its size and gives you smart recommendations to
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Saikat Pyne: enhance audience engagement. It works like magic. Check it out
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Saikat Pyne: at instore dot com. That is I n s t
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Saikat Pyne: o r i e t dot com Welcome to the
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Saikat Pyne: podcast sharmin. Thank
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Sharmin Ali: you so much. Great to be here.
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Saikat Pyne: What got you excited about the tech led content? Optimisation?
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Saikat Pyne: I'm aware that you are pursuing a neuro marketing
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Saikat Pyne: uh, programme in the US. Does that have something to
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Saikat Pyne: do with with how you stumbled into the sector?
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Sharmin Ali: So yes, of course. Uh, that has, uh, you know,
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Sharmin Ali: huge connection with this, But actually, the thing is that
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Sharmin Ali: I have always been very, very enthused about content. You know,
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Sharmin Ali: I've written two books of my own. Um, and I've
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Sharmin Ali: worked with a number of C x OS globally, helping
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Sharmin Ali: them with their content strategy as well. Um, and my
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Sharmin Ali: first startup again was was in the media space. You know,
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Sharmin Ali: we were trying to build India's very own Netflix where
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Sharmin Ali: and I and 70 original of my own
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Sharmin Ali: So content was always pretty much, you know, the the
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Sharmin Ali: centre of gravity in my life. Uh, and I always
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Sharmin Ali: knew that good quality content is key. But then yes, um,
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Sharmin Ali: when I was in the US, you know, pursuing a
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Sharmin Ali: course in neuro marketing because it was so so enthused about, uh,
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Sharmin Ali: you know, how do marketeers respond when it comes to,
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Sharmin Ali: you know, resonating with their customers? Um, so that is
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Sharmin Ali: when you know, I
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Sharmin Ali: I happened to come across a bunch of these mind
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Sharmin Ali: blowing neuro marketeers and neuroscientists who actually made me understand
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Sharmin Ali: the whole concept of marketing in a very, very different way,
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Sharmin Ali: you know, rather than what most people look at it as,
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Sharmin Ali: um so all the conventional forms of marketing are now
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Sharmin Ali: long dead, and that's what they said. Uh, now it's
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Sharmin Ali: the time to neuro market your
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Sharmin Ali: product, which basically means that in order to be able
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Sharmin Ali: to sell better, you need to connect with your audiences
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Sharmin Ali: at at an emotional level because we human beings are
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Sharmin Ali: emotional people. All of our, uh, you know, decision making,
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Sharmin Ali: all the buying patterns are driven by emotions and not
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Sharmin Ali: by logic. And that's where I thought that, you know,
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Sharmin Ali: why not come up with a tool which is going
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Sharmin Ali: to solve
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Sharmin Ali: a very, very massive business problem. You know? How do
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Sharmin Ali: you make every message count, be it between, you know,
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Sharmin Ali: peer to peer communication, be it you know, between, uh,
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Sharmin Ali: sales teams and and and their customers or, you know,
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Sharmin Ali: be it any sort of marketing communication, you know, short form,
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Sharmin Ali: long form, all included. So that's when we decided to,
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Sharmin Ali: you know,
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Sharmin Ali: come up with this tool, a very smart tool which
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Sharmin Ali: would help content marketers out there, uh, to, you know,
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Sharmin Ali: create content, which would be emotionally engaging rather than just,
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Sharmin Ali: you know, throwing numbers and data at their audiences. They
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Sharmin Ali: would be able to emotionally connect and engage with their, uh,
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Sharmin Ali: with their
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Sharmin Ali: their customers with their audiences, any kind of customers, for
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Sharmin Ali: that matter. So that's when we decided that, you know,
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Sharmin Ali: why not come up with a tech driven solution, basically
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Sharmin Ali: a data driven, you know, solution which would help this
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Sharmin Ali: expand globally and also give you smart recommendations using an
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Sharmin Ali: A I enabled engine,
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Sharmin Ali: uh, you know, thereby reducing. Um, you know, all of
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Sharmin Ali: the time that that people consume while they are generating
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Sharmin Ali: content or, you know, while they are editing, evaluating how
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Sharmin Ali: their content is looking like So that's what we've built.
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Sharmin Ali: An end to end engine, which would help you in
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Sharmin Ali: both content generation and content eval and content evaluation. Using
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Sharmin Ali: a tech driven approach.
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Saikat Pyne: Right, Right. But tell me something. How do you measure
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Saikat Pyne: emotion with
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Saikat Pyne: tech? How does emotion translate into code? Because emotion is
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Saikat Pyne: something that has always been a bit of a meta topic, right?
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Saikat Pyne: It's been something that's been inside philosophy books. Uh, in
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Saikat Pyne: the eastern philosophy. Uh, we have the concept of the right,
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Saikat Pyne: and that's something that even translates into Indian music and
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Saikat Pyne: in Indian dance forms.
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Saikat Pyne: But how do you distil emotion in content into something
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Saikat Pyne: that you can measure?
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Sharmin Ali: Right. So this is a very good question, you know? So, um,
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Sharmin Ali: to understand this, one needs to understand that, you know, technology,
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Sharmin Ali: artificial intelligence, A I, as it's called, This is no magic.
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Sharmin Ali: You know, it's it's It's a very simple mathematical formula
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Sharmin Ali: what you feed into the system. That is what the
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Sharmin Ali: system processes when it compares with, you know, something new
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Sharmin Ali: that it encounters, and then it it tries to draw
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Sharmin Ali: parallel with that input and then hence delivers an output,
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Sharmin Ali: you know, So that input is what basically is called
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Sharmin Ali: the whole machine learning engine. That is how you train
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Sharmin Ali: the machine. So what we did here Is that so?
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Sharmin Ali: It's it's It's a very, very scientific and a mathematical way,
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Sharmin Ali: you know? Uh, yes, you are right that, you know,
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Sharmin Ali: there are There are different people around the globe who
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Sharmin Ali: are trying to still understand human emotions. And, you know, uh,
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Sharmin Ali: it is it is obviously difficult to distil it into
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Sharmin Ali: a very simple mathematical formula. So that's why what we
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Sharmin Ali: did that
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Sharmin Ali: know when I was in the US talking to these
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Sharmin Ali: neuro marketeers and neuroscientists, This is what they said that
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Sharmin Ali: you know, how do you define empathy? How do you
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Sharmin Ali: define emotion? So we as human beings, we connect the
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Sharmin Ali: most with five different emotions, you know, which, which are again,
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Sharmin Ali: the most basic emotions for us. Uh, first of all, joy, anger,
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Sharmin Ali: fear of missing out. Um, then you know, sadness. And lastly, surprise.
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Sharmin Ali: These five emotions are the most basic emotions that we,
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Sharmin Ali: as human beings, connect the most with.
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Sharmin Ali: And when you talk about, you know, tones, there are
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Sharmin Ali: three different kinds of tones. Positive, negative. Neutral, right? I mean,
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Sharmin Ali: you can either be completely positive or you can be,
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Sharmin Ali: you know, completely negative or a mix of two hybrid
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Sharmin Ali: and hence neutral. So that's exactly what we did that
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Sharmin Ali: you know, when we were building something in house. Uh,
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Sharmin Ali: we have to come up with a mathematical formula to
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Sharmin Ali: basically devise this. Right? So we did have, um,
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Sharmin Ali: you know, some sort of an understanding about the tones
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Sharmin Ali: and the emotions that we got from these scientists. But
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Sharmin Ali: then we had to define this onto the data that
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Sharmin Ali: we were using to build a tool. So how do
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Sharmin Ali: we do it is that we collected 30 million plus
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Sharmin Ali: data points from multiple data sources globally. When I say
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Sharmin Ali: data sources, what I mean is, you know, uh, content,
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Sharmin Ali: which is available online. Uh, what,
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Sharmin Ali: uh, you know, wordpress, blogs, hubspot, blogs Or, you know,
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Sharmin Ali: for that matter, Wikipedia or, uh, you know, Facebook instagram,
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Sharmin Ali: twitter content, et cetera. So we manually scraped about 30
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Sharmin Ali: million plus data points. When I say data points, I
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Sharmin Ali: mean sentences, and we got these data points tagged to,
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Sharmin Ali: you know, the respective tones and emotions that we wanted
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Sharmin Ali: to show.
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Sharmin Ali: So this is all based on a marketeer's understanding of
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Sharmin Ali: what they are looking for when they are creating generating content, right?
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Sharmin Ali: So that's what we did. And then, after all the
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Sharmin Ali: tagging was done, that was the input that was fed
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Sharmin Ali: into the machine into the system that we had written
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Sharmin Ali: into the algorithm. And then we trained the machine to,
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Sharmin Ali: you know, understand what these stones are, what these emotions
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Sharmin Ali: are so as and when any kind of content that
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Sharmin Ali: it encounters it knows that. OK, this particular kind of
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Sharmin Ali: a contextual sentence. Let's say this is what it means.
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Sharmin Ali: This is what is positive. This is what is negative.
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Sharmin Ali: You know, this is what joy looks like this, you know,
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Sharmin Ali: these are the sentences which are defining a particular kind
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Sharmin Ali: of emotion, and then it starts comparing that to, you know,
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Sharmin Ali: whatever content that it encounters, and it gives you the
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Sharmin Ali: required score of that particular tone or emotion,
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Sharmin Ali: and that's not where we stop. The tool is smart
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Sharmin Ali: enough to understand what the context of your content looks like.
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Sharmin Ali: So it throws recommendations in order for you to either
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Sharmin Ali: increase or decrease a particular tone or emotion. But it
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Sharmin Ali: does not change the context in which you've generated that
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Sharmin Ali: content in which you've written that content. So that is,
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Sharmin Ali: is the kind of smartness that we've achieved, and all
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Sharmin Ali: of this has been possible because we were able to
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Sharmin Ali: train it with 30 million plus data points. And now
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Sharmin Ali: the beauty of the system is that you know, it's
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Sharmin Ali: become so smart that now it's it's it's gone to
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Sharmin Ali: an auto learning model. You know where it can just
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Sharmin Ali: keep encountering more and more content. And as and when
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Sharmin Ali: that happens, it's It keeps auto
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Sharmin Ali: learning, so the results become much better, you know. So
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Sharmin Ali: when it gets to, let's say, 100 million plus data points,
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Sharmin Ali: that's when you know you would see that the responses
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Sharmin Ali: are much more refined, much more revolved. So it's a
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Sharmin Ali: continuous process that happens more the amount of content that
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Sharmin Ali: it encounters better. The responses become
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Saikat Pyne: right, right? But tell you, sharmin the the data pointers
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Saikat Pyne: that you that you fed into your system
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Saikat Pyne: is that primarily meant to aid marketers or any kind
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Saikat Pyne: of content creation effort? Because context also varies when it
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Saikat Pyne: comes to the field in terms of the field that
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Saikat Pyne: the content is being created for So so, not only
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Saikat Pyne: is the content contextual the genre that the content falls
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Saikat Pyne: under
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Saikat Pyne: also defines the context for that content and what counts
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Saikat Pyne: as a good piece or a bad piece, right? So
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Saikat Pyne: what might read very well, as let's say, an essay
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Saikat Pyne: might not read very well as a a satire piece
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Saikat Pyne: might not read very well as A as a marketing
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Saikat Pyne: copy might not read very well as, uh, maybe a letter. Right?
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Saikat Pyne: So how how is is the tool then developed to
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Saikat Pyne: cater to the the, uh, to the marketing community? Or
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Saikat Pyne: do you then also believe that as the that as
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Saikat Pyne: more data is fed into its engine that it its
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Saikat Pyne: range will also grow over time?
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Sharmin Ali: Yes, exactly. So right now it is catered to, you know,
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Sharmin Ali: marketing content. Yes. Um, all the 30 million data points
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Sharmin Ali: that we've used are all marketing based data points. Um,
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Sharmin Ali: you know, so that is how we wanted it to be,
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Sharmin Ali: because the reason being that, you know, a respective or
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Sharmin Ali: whether it is a pandemic or a recession, marketing people
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Sharmin Ali: are the guys who have to always generate content, you know,
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Sharmin Ali: they have to always market their products in order for
00:11:56
Sharmin Ali: them to sell better. So we knew that, you know,
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Sharmin Ali: as a
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Sharmin Ali: start up for us to, you know, sustain the whole
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Sharmin Ali: pandemic time. Because we are We are pretty much, uh,
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Sharmin Ali: you know, a pre covid company. We started one year
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Sharmin Ali: before covid, and then we started selling during covid. So
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Sharmin Ali: we knew that for us to sustain, we had to
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Sharmin Ali: target one particular domain in which, you know, there is
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Sharmin Ali: absolutely no recession, absolutely no stopping, no matter what happens globally.
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Sharmin Ali: So that is the marketing segment, you know. So,
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Sharmin Ali: um, whereas if you look at some of the other fields, like,
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Sharmin Ali: for example, HR right, so HR again, you know, they
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Sharmin Ali: they might have a hiring freeze, you know, or or
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Sharmin Ali: some people might not be selling that well, so, you know,
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Sharmin Ali: sales teams, they might want to, you know, wait for
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Sharmin Ali: a while. But then, marketing is a field where, no
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Sharmin Ali: matter what happens which season it is what is happening globally,
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Sharmin Ali: you still have to market your product in order to
00:12:49
Sharmin Ali: reach out to your end customers.
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Sharmin Ali: As a result of that, we wanted to choose the
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Sharmin Ali: marketing segment of it. But to answer your question, uh,
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Sharmin Ali: in the near future, we want to start catering to,
00:13:01
Sharmin Ali: you know, other segments also, like, for example, HR sales.
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Sharmin Ali: But for that again, we would need content, which is,
00:13:08
Sharmin Ali: you know, from that particular field. So as and when
00:13:12
Sharmin Ali: the team grows, uh, in in the future, we would
00:13:14
Sharmin Ali: definitely be looking at catering to other fields. Also
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Saikat Pyne: right, So let's focus on marketing content. Shaming
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Saikat Pyne: marketers and
00:13:26
Saikat Pyne: ad gurus have been legendary figures in the Indian, uh,
00:13:32
Saikat Pyne: in the Indian marketing and advertising space and even globally, right?
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Saikat Pyne: They have been these these wizards who have been creating
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Saikat Pyne: some truly, uh, mind boggling content that grabs people's attention. Uh,
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Saikat Pyne: Indian advertising over the last couple of decades has changed tremendously,
00:13:53
Saikat Pyne: uh, and taking some truly incredible heights, right?
00:13:57
Saikat Pyne: So tell me, how do you really distinguish between the
00:14:02
Saikat Pyne: art and science of content creation for marketing? Because
00:14:08
Saikat Pyne: even when I speak with some very established ad gurus
00:14:12
Saikat Pyne: who have been mentors to me, they speak about a
00:14:16
Saikat Pyne: a certain know-how of of language and linguistics and an
00:14:22
Saikat Pyne: audience sentiment that enables them to create content or even
00:14:27
Saikat Pyne: rectify the content of their junior copywriters when they produce
00:14:31
Saikat Pyne: something right. So when we are expecting an A I
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Saikat Pyne: engine to create or
00:14:38
Saikat Pyne: edit, marketing copy or suggest better versions of a marketing
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Saikat Pyne: copy that might be fed into its engine,
00:14:45
Saikat Pyne: it has to then realise what this content means and
00:14:51
Saikat Pyne: how this content can be better in the context of
00:14:55
Saikat Pyne: the current marketing environment. So how do you look at
00:14:59
Saikat Pyne: this dichotomy, Which is the the art of content and
00:15:03
Saikat Pyne: the art of of writing and the and the science
00:15:06
Saikat Pyne: part of it, which is, you know, the the techno
00:15:09
Saikat Pyne: tech led
00:15:10
Saikat Pyne: machine learning led future of content creation.
00:15:15
Sharmin Ali: So, you know, first of all, one should know that
00:15:17
Sharmin Ali: no a I engine globally can ever replace a human mind.
00:15:23
Sharmin Ali: You know, that is not what we are even looking
00:15:24
Sharmin Ali: at doing. We are a writing assistant. So when you
00:15:27
Sharmin Ali: talk about the art of content creation, there is a
00:15:30
Sharmin Ali: lot that goes into it right. We are not catering
00:15:33
Sharmin Ali: to all of that. Not at all. The only thing
00:15:36
Sharmin Ali: that we cater to are are two things. First of all,
00:15:39
Sharmin Ali: when you talk about content generation, right, so now we
00:15:41
Sharmin Ali: have a new engine that is coming out. But what
00:15:44
Sharmin Ali: it will do is that if you just feed in
00:15:45
Sharmin Ali: a few keywords, right, or
00:15:47
Sharmin Ali: let's say if you just write a particular website, you
00:15:50
Sharmin Ali: you enter that and you know, you you hit the
00:15:53
Sharmin Ali: enter button and then what will happen is that it
00:15:55
Sharmin Ali: will automatically come up with a piece of copy. You know,
00:15:59
Sharmin Ali: depending on how many words that you want, you get
00:16:02
Sharmin Ali: to select that. So basically, you know all of the
00:16:04
Sharmin Ali: paraphrasing summarization all of those things. But is it is
00:16:09
Sharmin Ali: it creating everything from the ground up?
00:16:11
Sharmin Ali: That's not possible. No machine can do that. It will
00:16:15
Sharmin Ali: be referring to some existing data sets, some existing data
00:16:20
Sharmin Ali: points on the web. You know, just that because we
00:16:25
Sharmin Ali: have high server computation capacity. What will happen here is
00:16:29
Sharmin Ali: that earlier a human being when he or she was
00:16:32
Sharmin Ali: creating content, they had to do a lot of research. Right?
00:16:36
Sharmin Ali: You
00:16:36
Sharmin Ali: you you need to study a lot of these journals.
00:16:39
Sharmin Ali: A lot of these websites, whatever sort of content that
00:16:41
Sharmin Ali: you're looking at creating, right, So and then after conducting
00:16:44
Sharmin Ali: all of that research, then you would start typing things out.
00:16:48
Sharmin Ali: So what we are trying to do here is the
00:16:50
Sharmin Ali: agenda is very simple. The agenda is not to replace
00:16:53
Sharmin Ali: the human mind. The agenda is to make the whole
00:16:56
Sharmin Ali: content generation process more productive, more efficient, help them save time.
00:17:01
Sharmin Ali: How do we do that? By having created an assistant
00:17:04
Sharmin Ali: which is already doing that ground work for you. It
00:17:08
Sharmin Ali: will go and refer to some of the existing data
00:17:11
Sharmin Ali: points that are there on the web data points meaning,
00:17:13
Sharmin Ali: you know, whatever material is there available. And then it
00:17:16
Sharmin Ali: will come up with that summary of the content that
00:17:19
Sharmin Ali: you need
00:17:20
Sharmin Ali: and then using that, obviously you can then run it
00:17:24
Sharmin Ali: past the evaluation engine, which is the second product that
00:17:27
Sharmin Ali: we have. And then you can get the tones and
00:17:30
Sharmin Ali: the emotions, and then you start writing your own content.
00:17:32
Sharmin Ali: Looking at that now, what is this doing? Is that
00:17:35
Sharmin Ali: you know, for all of those copywriters who have to
00:17:38
Sharmin Ali: churn out hundreds of copy on a daily basis because
00:17:41
Sharmin Ali: they have a number of customers they are catering to.
00:17:43
Sharmin Ali: How do they do it? So in that case, I
00:17:46
Sharmin Ali: am not trying to teach you the art of content generation.
00:17:49
Sharmin Ali: I am not even doing that work. Am I telling
00:17:52
Sharmin Ali: my system that? Listen, this is how the struggle of
00:17:54
Sharmin Ali: the content has to look like, you know? I mean,
00:17:57
Sharmin Ali: this is person A this is person B. This is
00:17:59
Sharmin Ali: the kind of tussle that they have. These are the
00:18:01
Sharmin Ali: kind of interaction that they are having, You know, all
00:18:03
Sharmin Ali: of those small little things that we, as human beings,
00:18:06
Sharmin Ali: would be looking at when we generate content, any kind
00:18:09
Sharmin Ali: of content, for that matter. I am not looking at that.
00:18:11
Sharmin Ali: I'm looking at it from a very top level perspective
00:18:15
Sharmin Ali: where I'm trying to define what the messaging of your
00:18:18
Sharmin Ali: content should look
00:18:18
Sharmin Ali: like. You know, when I say messaging, I'm talking about
00:18:22
Sharmin Ali: from a tonal emotional perspective, we want to ensure that
00:18:26
Sharmin Ali: your content is not plagiarised. We want to ensure that
00:18:29
Sharmin Ali: it's original. And, you know, we want to help you
00:18:33
Sharmin Ali: get those smart recommendations. Because when we are generating content,
00:18:36
Sharmin Ali: what happens is that we tend to go haywire, right?
00:18:39
Sharmin Ali: I mean, we would not know if if the essence
00:18:42
Sharmin Ali: has been kept the same or not. So now what
00:18:44
Sharmin Ali: happens is that if you have a machine which is
00:18:47
Sharmin Ali: telling you that
00:18:48
Sharmin Ali: you know what, don't sound so scary because your con,
00:18:51
Sharmin Ali: because your your customer is someone who wants to consume content.
00:18:55
Sharmin Ali: That is probably joyous, you know. And right now, with
00:18:58
Sharmin Ali: this kind of content, you are going haywire. So don't
00:19:01
Sharmin Ali: do this. You know, Cut this down a little bit
00:19:03
Sharmin Ali: because your word count has exceeded use a few power
00:19:07
Sharmin Ali: words in your headlines in your captions in your instagram titles,
00:19:10
Sharmin Ali: Let's say in order to make it sound more effective,
00:19:13
Sharmin Ali: you know? So it is for all of those things
00:19:16
Sharmin Ali: I am not
00:19:17
Sharmin Ali: facing or teaching the art of content writing to a
00:19:21
Sharmin Ali: content person, you know, because that is not possible. No.
00:19:23
Sharmin Ali: A I can ever do that. You know, unless and
00:19:26
Sharmin Ali: until you, you possibly have, like, a billion plus data
00:19:29
Sharmin Ali: points fed into the system. It's not possible for a
00:19:32
Sharmin Ali: startup to be able to, you know, perform at that
00:19:35
Sharmin Ali: level unless and until you're a startup which is being
00:19:37
Sharmin Ali: run by someone like an, uh, you know, I mean
00:19:40
Sharmin Ali: someone like Elon Musk or a Mark Zuckerberg, because you
00:19:43
Sharmin Ali: have that, you know, that kind of money to be
00:19:45
Sharmin Ali: able to cater to
00:19:47
Sharmin Ali: so many linguists, so many, you know, people who will
00:19:49
Sharmin Ali: tag the data points, et cetera, as an early stage startup.
00:19:53
Sharmin Ali: What you can definitely do is that you can come
00:19:55
Sharmin Ali: up with a mathematical approach which will tell you what
00:19:58
Sharmin Ali: your messaging looks like. which will help you with the
00:20:00
Sharmin Ali: summarization with, you know, paraphrasing your content with basically, you know,
00:20:05
Sharmin Ali: telling you that. OK, this is what it looks like now.
00:20:08
Sharmin Ali: And if you want to replace the content
00:20:10
Sharmin Ali: with X y z number of words, then you will
00:20:13
Sharmin Ali: see this is the kind of, uh, you know, content
00:20:16
Sharmin Ali: that it look like. So basically, what it will do
00:20:18
Sharmin Ali: is that it would have done all of the web
00:20:20
Sharmin Ali: research and and it would know that a particular ABC
00:20:23
Sharmin Ali: piece has garnered Let's say X number of views, right?
00:20:28
Sharmin Ali: So it will draw parallels and tell you that. OK,
00:20:30
Sharmin Ali: When you replace that ABC by, you know,
00:20:34
Sharmin Ali: ABC Dash, then it will generate y number of views,
00:20:38
Sharmin Ali: which basically means that it is, you know, predicting what
00:20:42
Sharmin Ali: the impact of your content is like. That is what
00:20:44
Sharmin Ali: a mathematical engine can do. It can never tell you
00:20:48
Sharmin Ali: you know how to create content from an artistic point
00:20:51
Sharmin Ali: of view that is only up to the human mind
00:20:53
Sharmin Ali: To do it. A machine can never replace the human mind. Yeah,
00:20:58
Saikat Pyne: right, right. I am so mad I didn't find
00:21:02
Saikat Pyne: in story earlier on in life
00:21:05
Saikat Pyne: because as a creative myself, I remember being stuck in
00:21:08
Saikat Pyne: these meeting rooms with a team of writers mad producing content,
00:21:13
Saikat Pyne: you know, multiple blog posts, multiple taglines, multiple and beyond.
00:21:19
Saikat Pyne: The point. There is an information overload beyond a point.
00:21:23
Saikat Pyne: There's only so much somebody can research. Having a tool
00:21:27
Saikat Pyne: like in to read by your side is like having
00:21:30
Saikat Pyne: a very smart
00:21:33
Saikat Pyne: copy writing intern slash assistant by your side to do
00:21:39
Saikat Pyne: all of the heavy work so that you get to
00:21:42
Saikat Pyne: focus on the creative work right? All of the background
00:21:46
Saikat Pyne: work in terms of of research, in terms of whether
00:21:49
Saikat Pyne: this will actually land with your target audience,
00:21:52
Saikat Pyne: um, and and giving you suggestions to improve your content
00:21:57
Saikat Pyne: that will actually up your game is being taken care
00:22:00
Saikat Pyne: of by this a I engine that is constantly improving
00:22:03
Saikat Pyne: itself with every sentence that's been, uh, fed into it.
00:22:09
Saikat Pyne: And and every time you turn to it,
00:22:13
Saikat Pyne: you now have a suggestion to make your content better.
00:22:18
Saikat Pyne: And that takes the pressure off you in a big,
00:22:21
Saikat Pyne: big way when the workload is high
00:22:24
Saikat Pyne: and, uh and you just still at that point, have
00:22:28
Saikat Pyne: to still be creative and not lose your game, so
00:22:33
Saikat Pyne: it's very tough. Believe me when I tell you it's
00:22:36
Saikat Pyne: very tough to be creative when you're stressed out. So
00:22:40
Saikat Pyne: it's that much important to have a tool like in
00:22:43
Saikat Pyne: store it by your side as a creator or a
00:22:46
Saikat Pyne: first time entrepreneur, or just somebody who's willing to create
00:22:49
Saikat Pyne: content for yourself, right. If you are somebody who creates
00:22:53
Saikat Pyne: content
00:22:54
Saikat Pyne: or if you're somebody who needs to write content at
00:22:57
Saikat Pyne: any point of time, it's good to have an assistant, right?
00:23:01
Saikat Pyne: Like you said, we are not here to completely change
00:23:05
Saikat Pyne: the game of content creation. We are here to aid
00:23:09
Saikat Pyne: content creators, so having a tool like this just takes
00:23:13
Saikat Pyne: the the people who are creating content. It helps them
00:23:17
Saikat Pyne: up their game,
00:23:19
Saikat Pyne: right. But let's look at the future of content creation
00:23:23
Saikat Pyne: for a second. So when you look at the future
00:23:25
Saikat Pyne: of content creation, how does the man versus machine equation
00:23:30
Saikat Pyne: look like in your head? Do you think that a
00:23:34
Saikat Pyne: I led content creation would be very soon into the
00:23:38
Saikat Pyne: creative avenues? Or do you think the creative avenues for
00:23:42
Saikat Pyne: content creation, even over the past, over the next decade
00:23:46
Saikat Pyne: would look
00:23:48
Saikat Pyne: to be primarily manual. Do you think creativity is something
00:23:52
Saikat Pyne: that is totally irreplaceable? Or do you think creativity also,
00:23:57
Saikat Pyne: at some point over the next decade or two maybe
00:24:00
Saikat Pyne: can be replicated by a I
00:24:03
Sharmin Ali: So, you know, um, this is a very good question. And,
00:24:07
Sharmin Ali: you know, this is something that a lot of people
00:24:09
Sharmin Ali: have have asked me, you know, because I come from
00:24:11
Sharmin Ali: that background where I have created content myself. But then,
00:24:15
Sharmin Ali: you know, I am running a company which is basically
00:24:18
Sharmin Ali: using a I to assist you with all of your
00:24:21
Sharmin Ali: content generation. So, first of all, I don't believe the
00:24:24
Sharmin Ali: fact that anything can ever replace the human mind.
00:24:27
Sharmin Ali: Uh, you know, because the the the human mind is absolutely,
00:24:30
Sharmin Ali: you know, irreplaceable. The the kind of depth that we
00:24:34
Sharmin Ali: human beings can, you know, build can create. We can
00:24:38
Sharmin Ali: definitely build a lot when it comes to, you know, um,
00:24:41
Sharmin Ali: running a technology like what
00:24:44
Sharmin Ali: has built, you know. But then when it comes to
00:24:47
Sharmin Ali: replacing the human mind, the human, the human brain, I
00:24:50
Sharmin Ali: don't think that's ever possible. Because no technology can ever
00:24:54
Sharmin Ali: fire neurons at the same speed at which the human
00:24:57
Sharmin Ali: brain can, you know, curiosity is something which cannot be replicated.
00:25:01
Sharmin Ali: So But having said that, um, you know, there are
00:25:05
Sharmin Ali: absolute possibilities, and I strongly believe in this because we
00:25:09
Sharmin Ali: are doing massive amount of work in this space. Is
00:25:12
Sharmin Ali: that you know, uh, when you talk about artificial intelligence,
00:25:15
Sharmin Ali: more the amount of content that you get into the system,
00:25:19
Sharmin Ali: the better the responses become. You know, there are, uh
00:25:23
Sharmin Ali: there are multiple ways possible in which we can do it.
00:25:27
Sharmin Ali: You know, although a lot of it is not
00:25:29
Sharmin Ali: out because of certain rules like GDPR, you know, which,
00:25:33
Sharmin Ali: which is which is fine. We can understand, because privacy, confidentiality,
00:25:37
Sharmin Ali: these clauses are there. But I'm sure in the future
00:25:40
Sharmin Ali: we are also doing the same thing. Actually, you know,
00:25:42
Sharmin Ali: we are trying to collect hundreds of millions of data
00:25:46
Sharmin Ali: points from multiple data sources and trying to fine tune
00:25:50
Sharmin Ali: the system that we've already built in order to cater
00:25:53
Sharmin Ali: to a particular audience. But the challenges are also manyfold
00:25:57
Sharmin Ali: in this
00:25:58
Sharmin Ali: again. The reason being that you know, things like for example, um,
00:26:02
Sharmin Ali: you know, a particular lingo in which people talk, right?
00:26:05
Sharmin Ali: So colloquialism is a very, very common thing. Like, for example,
00:26:09
Sharmin Ali: British English, American, English, Indian, English. There are multiple ways
00:26:12
Sharmin Ali: of looking at it, right? So, you know, you cannot
00:26:15
Sharmin Ali: just cater to a global audience, which is one kind
00:26:18
Sharmin Ali: of system. You will have to have those subsets to it, right?
00:26:22
Sharmin Ali: I mean, for example, if you are looking at, you know, uh,
00:26:27
Sharmin Ali: let's say creating content for sales people, you know their
00:26:31
Sharmin Ali: their lingo, it's it's it's very different as compared with,
00:26:34
Sharmin Ali: you know, HR people, right? Like, for example, there are
00:26:37
Sharmin Ali: companies out there which are
00:26:39
Sharmin Ali: doing something similar to what we are doing. But for them, uh,
00:26:42
Sharmin Ali: the question is the problem statement at hand is that,
00:26:46
Sharmin Ali: you know, let's say, for example, how do you hire
00:26:48
Sharmin Ali: more women candidates, you know? So how do you generate
00:26:51
Sharmin Ali: content in your let's say, job postings, which would, you know,
00:26:55
Sharmin Ali: resonate with more women audiences as compared with as compared
00:27:01
Sharmin Ali: with males, right? So you know what they're trying to
00:27:03
Sharmin Ali: do is that they want
00:27:04
Sharmin Ali: put in words which would attract more women candidates. Now,
00:27:08
Sharmin Ali: that is a very, very different problem. statement, though the
00:27:11
Sharmin Ali: underlying technology remains the same, you know, because even there,
00:27:15
Sharmin Ali: what you're doing is that you you would need to collect,
00:27:18
Sharmin Ali: let's say, 10 million plus resumes and then figure out
00:27:21
Sharmin Ali: what kind of words really connect with, you know, women,
00:27:24
Sharmin Ali: what kind of words? Connect with men and then accordingly,
00:27:27
Sharmin Ali: you know, create a subset on that and then
00:27:30
Sharmin Ali: train your system accordingly. So you can do all of that,
00:27:33
Sharmin Ali: you know. But again, nothing can ever you know, be
00:27:36
Sharmin Ali: as curious as the human mind is unless and until
00:27:40
Sharmin Ali: there are possibly one billion plus data points that have
00:27:43
Sharmin Ali: been collected, you know, But then that again needs a
00:27:45
Sharmin Ali: lot of time. But the future of content is definitely
00:27:48
Sharmin Ali: with respect to a time perspective. With respect to the
00:27:52
Sharmin Ali: kind of stress that we have in our day to
00:27:54
Sharmin Ali: day lives and the amount of audience
00:27:55
Sharmin Ali: that we are catering to. You know, the future of
00:27:58
Sharmin Ali: content is definitely in the A I space, uh, where
00:28:01
Sharmin Ali: in you would have trained your A I engine with
00:28:04
Sharmin Ali: a particular kind of content creation. And then accordingly, it
00:28:07
Sharmin Ali: will learn and then reproduce. You know, that is definitely
00:28:10
Sharmin Ali: the future because, you know, if we don't have that
00:28:13
Sharmin Ali: much time to be able to cater to a number
00:28:17
Sharmin Ali: of audiences using, let's say n plus 10 number of
00:28:20
Sharmin Ali: you know
00:28:20
Sharmin Ali: copywriters, you would definitely need technology as an aid as
00:28:25
Sharmin Ali: a huge help to, you know, assist you with all
00:28:27
Sharmin Ali: of your content generation. That is where a I is
00:28:30
Sharmin Ali: coming in. But to answer your question, I will never
00:28:33
Sharmin Ali: accept the fact that any a I can can, you know,
00:28:36
Sharmin Ali: ever replace the human mind? No, it cannot do that.
00:28:39
Sharmin Ali: The human brain can come up with an infinite number
00:28:42
Sharmin Ali: of propositions, an infinite number of plots. When it comes
00:28:45
Sharmin Ali: to let
00:28:46
Sharmin Ali: script writing and a I will only come up with
00:28:49
Sharmin Ali: something that it has already encountered. It will not be
00:28:52
Sharmin Ali: able to, you know, generate something which is, let's say,
00:28:55
Sharmin Ali: completely out of the blue. You know, it will try
00:28:58
Sharmin Ali: to obviously do those permutations and combinations like a very
00:29:01
Sharmin Ali: funny example. You know, because we've been debating a lot
00:29:04
Sharmin Ali: on this in the last few years, Uh, you must
00:29:07
Sharmin Ali: have heard about, uh, you know, 11 a i system,
00:29:09
Sharmin Ali: which which ended up writing,
00:29:12
Sharmin Ali: Uh, you know, the next episode of of season eight
00:29:15
Sharmin Ali: of let's say the, you know, the the game of Thrones. Right,
00:29:18
Sharmin Ali: So that was very, very common that time, you know?
00:29:21
Sharmin Ali: So how did that happen? What it did is that,
00:29:24
Sharmin Ali: you know, it knew all the characters that were there.
00:29:28
Sharmin Ali: It basically ran multiple permutations and combinations and then came
00:29:32
Sharmin Ali: up with a story of its own. You know, that
00:29:34
Sharmin Ali: is the mathematical approach
00:29:35
Sharmin Ali: looking at it. But did it tell you that you
00:29:39
Sharmin Ali: know who was going to be the future king and
00:29:41
Sharmin Ali: that you know the queen was going to be killed
00:29:43
Sharmin Ali: by her hero? No, It did not predict that. That
00:29:47
Sharmin Ali: was something which was completely unexpected, you know, because the
00:29:50
Sharmin Ali: only expected thing was that OK, uh, you know, these
00:29:53
Sharmin Ali: two would get married, and then they would live happily
00:29:56
Sharmin Ali: ever after. She would be the queen of the world.
00:29:58
Sharmin Ali: But did it predict that?
00:29:59
Sharmin Ali: OK, that, you know, she would be so so competent
00:30:02
Sharmin Ali: in that, you know, she would be completely unstoppable, that
00:30:05
Sharmin Ali: the male lead would actually end up killing her to
00:30:08
Sharmin Ali: you know, stop, Stop all of that chaos, Right, So
00:30:11
Sharmin Ali: that is something that nobody can predict, you know? So
00:30:14
Sharmin Ali: there are only a limited number of permutations and combinations
00:30:17
Sharmin Ali: that are possible, which the system will will recreate or
00:30:21
Sharmin Ali: will create. By understanding
00:30:23
Sharmin Ali: past data, it will not be able to come up
00:30:26
Sharmin Ali: with something completely out of the blue. You know, anyone
00:30:29
Sharmin Ali: who says that is actually lying to themselves. So no system,
00:30:33
Sharmin Ali: no machine can ever replace the human curiosity because it
00:30:37
Sharmin Ali: cannot fire your neurons at the rate at which the
00:30:40
Sharmin Ali: human mind can unless and until you know, you start
00:30:43
Sharmin Ali: putting in serotonin and dopamine into a system which is
00:30:46
Sharmin Ali: practically not possible.
00:30:47
Sharmin Ali: So, you know, I don't think it can. It can
00:30:49
Sharmin Ali: ever be possible, but from our productivity efficiency, you know, time, uh,
00:30:55
Sharmin Ali: you know, from from a coefficient of time Perspective? Yes.
00:30:59
Sharmin Ali: From that a system can definitely, you know, be the
00:31:03
Sharmin Ali: biggest assistant. Be the biggest aid to a human being
00:31:07
Sharmin Ali: when it comes to creating content.
00:31:09
Saikat Pyne: Right? Right. The way you explained it to me, it
00:31:12
Saikat Pyne: seems like a I would be the new
00:31:16
Saikat Pyne: advertising intern at the marketing or ad agency, right? The
00:31:23
Saikat Pyne: clueless guy or girl that walks Who who would walk into,
00:31:27
Saikat Pyne: you know, the the agency 1st, 1st day, all the
00:31:32
Saikat Pyne: and then be taken through the ropes of how the
00:31:35
Saikat Pyne: pros create content and start learning. And then still, even
00:31:41
Saikat Pyne: after a couple of months down the line, even even
00:31:44
Saikat Pyne: for after a couple of years down the line,
00:31:47
Saikat Pyne: the A I would need grooming, just as a fresher
00:31:52
Saikat Pyne: would need some amount of grooming and just as a
00:31:57
Saikat Pyne: mentor at an ad agency or or a brand would
00:32:01
Saikat Pyne: guide their fresher or guide juniors in their team would
00:32:04
Saikat Pyne: guide the 20 something things into what is great content
00:32:09
Saikat Pyne: versus what might not be a great copy
00:32:13
Saikat Pyne: over the next couple of decades, there might just be
00:32:16
Saikat Pyne: an A i department at an at every other ad
00:32:19
Saikat Pyne: agency where there are a I engines that are being
00:32:22
Saikat Pyne: traded by the ad gurus by the marketing pros by
00:32:27
Saikat Pyne: some of the most creative minds, to be able to
00:32:30
Saikat Pyne: create content
00:32:32
Saikat Pyne: by and
00:32:34
Saikat Pyne: in a manner that the pros create content, and every
00:32:37
Saikat Pyne: time that they'd mess up the A, I would mess up,
00:32:40
Saikat Pyne: there'd be somebody saying, Oh, no, hold on, hold on
00:32:42
Saikat Pyne: that's that's not That's not right. You don't use it
00:32:45
Saikat Pyne: like that. You use it like this. And just like
00:32:49
Saikat Pyne: a rookie would learn from his or her mistakes that
00:32:53
Saikat Pyne: a I would learn from the mistake and try and
00:32:56
Saikat Pyne: better its game. And every time you stop it, and
00:33:00
Saikat Pyne: every time you teach the A I
00:33:03
Saikat Pyne: the correct way of of putting words together to drive
00:33:08
Saikat Pyne: the point across,
00:33:11
Saikat Pyne: it gets better to a point over time with multiple
00:33:16
Saikat Pyne: manual operations in terms of content creation and copy editing
00:33:23
Saikat Pyne: might be automated, right? Right. But tell me this, uh,
00:33:29
Saikat Pyne: there has also been this trend
00:33:33
Saikat Pyne: of conversation around how a I will steal human jobs.
00:33:40
Saikat Pyne: And I know this is a very age old, uh,
00:33:44
Saikat Pyne: sort of worrisome belief
00:33:46
Saikat Pyne: that has been there from the seventies when when telephone
00:33:50
Saikat Pyne: lines were automated for the first time, people, uh, back
00:33:53
Saikat Pyne: in the days they were manual operators, right at the
00:33:57
Saikat Pyne: at the telephone office. Who would who would plug in, uh,
00:34:00
Saikat Pyne: you know, manually, every every single signal and every call
00:34:04
Saikat Pyne: and would manually connect every call. And, uh, and
00:34:09
Saikat Pyne: when when things were automated, there was this presumption that
00:34:15
Saikat Pyne: every telephone operator would lose their jobs and the industry
00:34:20
Saikat Pyne: would fundamentally shut down. But there has been a boom
00:34:23
Saikat Pyne: in telecom since then, right? So right now there is
00:34:27
Saikat Pyne: also this presumption that with a I, many of these
00:34:31
Saikat Pyne: entry level jobs in multiple sectors would just
00:34:36
Saikat Pyne: disappear over the next decade, as they have in manufacturing
00:34:41
Saikat Pyne: and multiple other sectors. So what's your take on that?
00:34:44
Saikat Pyne: Do you think over the next decade we'll be in
00:34:47
Saikat Pyne: a position where there is no copyrighting in turn at
00:34:52
Saikat Pyne: an ad agency? Do you think we'll be in a
00:34:54
Saikat Pyne: place where, uh, there is, um, no associate
00:35:00
Saikat Pyne: copy editor at at a publishing house? Because every copy
00:35:04
Saikat Pyne: is being edited by the A I engine. There's a
00:35:07
Saikat Pyne: reporter who comes in feeds in his or her news report.
00:35:10
Saikat Pyne: It's go. It goes through the A. I led engine.
00:35:13
Saikat Pyne: All the grammatical errors are fixed. All the tonality and,
00:35:17
Saikat Pyne: um uh, other other, um, sentence construction errors are fixed
00:35:22
Saikat Pyne: and and the A I engine knows when to publish
00:35:25
Saikat Pyne: the news.
00:35:26
Saikat Pyne: Do you think that is the future of publishing and media,
00:35:30
Saikat Pyne: or do you think the entry level manual labour of
00:35:35
Saikat Pyne: creating content is still going to be pretty much there
00:35:39
Saikat Pyne: for the next decade.
00:35:41
Sharmin Ali: So next few years, Yes. But then, uh, you are
00:35:45
Sharmin Ali: in a way, right? You know, I mean, we cannot, uh,
00:35:48
Sharmin Ali: you know, we we we cannot completely deny the fact
00:35:51
Sharmin Ali: that a number of jobs will be rendered obsolete, right?
00:35:54
Sharmin Ali: At least the entry level jobs, uh, you know, or
00:35:57
Sharmin Ali: or things like publishing et cetera. Right. These things can
00:36:00
Sharmin Ali: can definitely be automated. Uh, you know, with with the
00:36:04
Sharmin Ali: technology that is available on that
00:36:06
Sharmin Ali: be available. Uh, but again, I do not believe that
00:36:11
Sharmin Ali: a copywriter's sense can be, you know, taken over. I mean,
00:36:15
Sharmin Ali: I don't understand. Why do people fear losing jobs instead
00:36:18
Sharmin Ali: of looking at it from a point of view that,
00:36:20
Sharmin Ali: you know, um, this will help you with obviously cost cutting.
00:36:23
Sharmin Ali: But you also need to understand that it will. It
00:36:26
Sharmin Ali: will free up more time for, uh, you know, for
00:36:28
Sharmin Ali: for all of the writers, editors, et cetera, right. So
00:36:31
Sharmin Ali: can definitely be doing a lot more than what they
00:36:35
Sharmin Ali: are doing right now. You know, they can They can
00:36:37
Sharmin Ali: definitely cater to a lot more productive work instead of,
00:36:41
Sharmin Ali: you know, some of these things which which, which the
00:36:44
Sharmin Ali: machine can help them with, uh so I don't think
00:36:47
Sharmin Ali: that they need to really be worried about losing an
00:36:50
Sharmin Ali: entry level job as much as they need to be,
00:36:52
Sharmin Ali: you know, thinking about increasing their productivity and using
00:36:57
Sharmin Ali: that particular resource for something better. You know, instead of
00:37:01
Sharmin Ali: doing a publishing or or let's say, you know, I
00:37:04
Sharmin Ali: mean collecting data, sort of a job. I mean, these
00:37:06
Sharmin Ali: are very basic things which can be taken over by
00:37:10
Sharmin Ali: a technology you know, which will help them save time. Instead,
00:37:14
Sharmin Ali: why don't you train that that entry level person to,
00:37:17
Sharmin Ali: you know, start doing something much more creative? Uh, you know,
00:37:20
Sharmin Ali: things which which actually
00:37:22
Sharmin Ali: require the human mind to, you know, um, to to
00:37:26
Sharmin Ali: actually do the required A B tests and then, you know,
00:37:28
Sharmin Ali: talk to people, let's say panel testing, et cetera, and
00:37:31
Sharmin Ali: then gather you know what their what their understanding of
00:37:35
Sharmin Ali: their content looks like and then send it to the
00:37:37
Sharmin Ali: editing team. I mean, do something which is way more
00:37:40
Sharmin Ali: productive instead of doing you know, the basic entry level
00:37:43
Sharmin Ali: jobs Now, if these things can be replaced by technology,
00:37:46
Sharmin Ali: I think it is a good thing, you know,
00:37:47
Sharmin Ali: away, because it is helping you save time instead of,
00:37:51
Sharmin Ali: you know, uh, getting manual labour, which will obviously need
00:37:54
Sharmin Ali: much more time, you know, and and as a company,
00:37:57
Sharmin Ali: everyone is looking at making more profits. Everyone is looking at,
00:38:00
Sharmin Ali: you know, getting more customers. So get more customers, train
00:38:04
Sharmin Ali: the entry level guys to cater to those many number
00:38:07
Sharmin Ali: of customers. And, you know, let the technology take care
00:38:11
Sharmin Ali: of some of the, you know,
00:38:13
Sharmin Ali: elementary jobs. So I don't think that is wrong. And yes,
00:38:17
Sharmin Ali: you're right. That is definitely going to happen in the future,
00:38:20
Saikat Pyne: right? Right. So I want to get this straight. You're
00:38:23
Saikat Pyne: telling me that for a fresh starting out in any sector,
00:38:28
Saikat Pyne: be it technology, be it news. Be, uh, be publishing,
00:38:31
Saikat Pyne: be it media, be it
00:38:34
Saikat Pyne: entertainment. Anything at all. It's better if they start focusing
00:38:40
Saikat Pyne: on doing something creative or work at a function that
00:38:46
Saikat Pyne: would need a great deal of manual intervention. Regardless of
00:38:51
Saikat Pyne: how much the function can be automated. Like you said
00:38:54
Saikat Pyne: something creative,
00:38:56
Saikat Pyne: it still ages.
00:38:59
Saikat Pyne: Um, it's we are still ages away from a day and, uh,
00:39:03
Saikat Pyne: from from a position where all of our creativity is
00:39:09
Saikat Pyne: outsourced to machines. So rather than focusing your efforts on
00:39:14
Saikat Pyne: working at a at a data entry job or somewhere
00:39:19
Saikat Pyne: where you've just got to copy, paste a lot of content,
00:39:22
Saikat Pyne: or maybe just reproduce a lot of content,
00:39:25
Saikat Pyne: you should focus on creating original content. Develop your curiosity,
00:39:30
Saikat Pyne: develop your writing skills, develop your soft, soft skills. Now
00:39:35
Saikat Pyne: these are things that cannot be replicated by a machine
00:39:39
Saikat Pyne: the impression you'd have on a client at a client
00:39:42
Saikat Pyne: meeting or, uh, the presentation, uh, that that you might
00:39:47
Saikat Pyne: be able to deliver, uh, at at an event or
00:39:52
Saikat Pyne: the creative content that you can write as a as
00:39:57
Saikat Pyne: an author or just a blogger or or a YouTube
00:40:00
Saikat Pyne: video that you might be able to produce as a
00:40:02
Saikat Pyne: content creator is non replicable, at least in the near future.
00:40:07
Saikat Pyne: So it's more important for you to focus on these
00:40:10
Saikat Pyne: skills and these functions. If you want to sustain a
00:40:15
Saikat Pyne: career in the long term, that sounds very exciting, and
00:40:20
Saikat Pyne: that's a very
00:40:22
Saikat Pyne: good point to leave our young listeners with. Now, let's
00:40:27
Saikat Pyne: dial back to Instore. Shamin. What's next for Instore? What
00:40:33
Saikat Pyne: are you What are your big plans for the coming months?
00:40:36
Sharmin Ali: So a lot of things, actually. You know, we have
00:40:39
Sharmin Ali: now come up with the content generation piece, right? Summarization paraphrasing, uh,
00:40:44
Sharmin Ali: you know, creating exciting copy for your instagram facebook et cetera.
00:40:48
Sharmin Ali: Because that is where the world is now going to.
00:40:50
Sharmin Ali: And the best thing is that we've done this in house,
00:40:53
Sharmin Ali: you know, we haven't used any of the API s
00:40:55
Sharmin Ali: that are available out
00:40:56
Sharmin Ali: there, which a lot of people have used. Um, So
00:40:58
Sharmin Ali: what we did is that we took some time to,
00:41:00
Sharmin Ali: you know, come up with this engine, and right now
00:41:02
Sharmin Ali: it's in private. Be we should be making it live. Um,
00:41:06
Sharmin Ali: somewhere in the middle of June, that is what we
00:41:08
Sharmin Ali: are targeting. And once this happens, then it's going to
00:41:11
Sharmin Ali: completely revolutionise the way copywriters look at generating content.
00:41:16
Sharmin Ali: Uh, so this is the number one thing for us? Uh,
00:41:19
Sharmin Ali: Number two is, of course, that you know, we are
00:41:22
Sharmin Ali: now both b to B and B to C, which
00:41:25
Sharmin Ali: basically means that, you know, um, we are now coming
00:41:28
Sharmin Ali: up with a chrome extension very soon. You know, with
00:41:32
Sharmin Ali: this chrome
00:41:32
Sharmin Ali: extension, all you need is that just download it, and then,
00:41:35
Sharmin Ali: you know it will automatically be integrated on to any
00:41:37
Sharmin Ali: other writing platform that you use on your laptop. So
00:41:40
Sharmin Ali: it'll it'll basically, you know, make your content evaluation. Content
00:41:43
Sharmin Ali: generation exercise much, much easier as compared with you know what?
00:41:47
Sharmin Ali: It has been so long.
00:41:48
Sharmin Ali: Uh, so that is one. And then we wanna come
00:41:51
Sharmin Ali: up with the shop if I plug in. So basically,
00:41:53
Sharmin Ali: you know, expand the offerings that we have. Um, so
00:41:56
Sharmin Ali: that is that is the most important thing for us. And, um,
00:42:00
Sharmin Ali: other than this, we, uh, we are now, um, you know,
00:42:03
Sharmin Ali: starting an office in the US. Uh, we are We
00:42:06
Sharmin Ali: are looking at global expansion, so yeah, exciting times ahead.
00:42:11
Saikat Pyne: Exciting times indeed. Best of luck for all your efforts,
00:42:15
Saikat Pyne: sharmin will keep a close eye on the incredible work
00:42:21
Saikat Pyne: you and your team are doing at in
00:42:24
Saikat Pyne: and with that. That's a wrap, folks. A big thank
00:42:27
Saikat Pyne: you to sharmin for joining me on the you incorporated podcast.
00:42:31
Saikat Pyne: Really appreciate you being here with us sharmin
00:42:35
Saikat Pyne: folks. The the good people at instore have been kind
00:42:38
Saikat Pyne: enough to offer some exclusive memberships to our podcast listeners.
00:42:44
Saikat Pyne: So if you're a first-time entrepreneur, a creative or just
00:42:47
Saikat Pyne: somebody looking forward to building your own personal brand by
00:42:50
Saikat Pyne: creating authentic content for yourself, subscribe to our free newsletter.
00:42:55
Saikat Pyne: I'll put a link in the description, and the 1st
00:42:58
Saikat Pyne: 10 subscribers would get a free instore subscription from Sharm
00:43:04
Saikat Pyne: and Team.
00:43:05
Saikat Pyne: That's all for today, folks. Tune in again next week
00:43:08
Saikat Pyne: for the next episode of the You Incorporated podcast. See ya.
00:43:22
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00:43:28
Saikat Pyne: you can write to me at contact at the rate
00:43:31
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00:43:35
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00:43:39
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00:43:43
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00:43:48
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