What really happens behind the glamorous world of influencers?
In this brutally honest episode of The Reel Deal with Aanam C, influencer managers Prashant Dubey (who manages Jahnvi Tiwari & Gopali Tiwari) and Anisha (Manager of Juhi Godambe) pull back the curtain on India’s booming creator economy — and expose the truth that most creators stay silent about.
They talk about:
- Late brand payments and why creators sometimes go months without getting paid
- The hidden costs of influencer campaigns — styling, production, editing, props, GST nightmares & more
- Agencies ghosting after approvals, the dark side of “90-day cycles,” and the chaos of chasing money
- Real talk on CPV rates, brand negotiations & pricing hacks for new creators
- The emotional toll of managing fame, money, and expectations while running global campaigns
- Why influencer management is not glamorous — it’s legal contracts, sleepless nights, and spreadsheets
If you’ve ever wondered how influencer deals really work, or why creators and managers constantly fight for their payments, this episode gives you an inside look from the people who live it every single day.
Watch till the end for insights that every creator, brand, and agency in India needs to hear.
Chapters :
00:00:00 Imposter Syndrome — Are Creators Faking Confidence?
00:00:26 ChatGPT Replacing Managers?
00:00:32 Payment Delays Are KILLING Creators
00:01:55 Managers On The Mic — The Real Story Begins
00:03:32 How Anisha Accidentally Became a Manager
00:05:21 Law, Lockdown & The Birth of a Creator Manager
00:07:30 Ghosted By An Agency — The Turning Point
00:11:00 Why Some Creators Survive 10 Years — Discipline Over Luck
00:13:30 Commitment = Content — The Grind Behind “Perfect” Shots
00:17:00 Street Shoots in India Are BRUTAL
00:18:24 Who Actually Runs a Creator’s Life?
00:22:52 GST, TDS & The Finance Headache Creators Don’t Talk About
00:25:30 The Campaign From HELL — Payment Default Nightmare
00:26:54 9 Months Of Ghosting — The Founder Who Vanished
00:32:12 Production Costs & Why Creators Pay Upfront
00:34:31 The “We’ll Pay Next Cycle” Lie
00:36:00 Overnight Edits & Unreal Deadlines
00:38:17 GST & Upfront Payments — Why Creators Are Always Broke
00:41:52 The Financial Chaos Creators Never Share
00:44:00 Travel Looks Glamorous — It’s Actually Exhausting
00:46:54 Travel Reality vs Instagram Illusion
00:49:30 Internal Workflow Hacks — How Managers Escalate & Win
00:50:04 Inside the Manager’s Playbook
00:55:00 Brands Want Full Control — The Creative Tug-Of-War
01:05:26 Toughest Part of the Job — What Breaks Managers
01:15:04 HOT or NOT — Brutally Honest Round
01:16:51 Creative Freedom vs Brand Control — The Real Fight
01:17:24 The Hardest Truth About Being a Manager
01:18:30 Final Thoughts — What The Industry Needs To Change
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