How do we create a new category in a crowded market such as personal care? That too for men? Are Indian men finally warming up to the idea of grooming? Is this an India-wide phenomenon or just top metros? And finally, in the mad rush for the unicorn status, have the fundamentals of business changed?
In Episode 1 of Speakeasy with Dheeraj Sinha, we converse with Hitesh Dhingra, Co-Founder & MD at The Man Company, India's first 'Men-Only' grooming brand in India. Hitesh has in his past life co-founded a series of start-ups such as Tyro Media, Letsbuy.com, Trulymadly.com, and now The Man Company.
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