Exploring Innovation and marketing strategies in GameTech ft Paramjeet Singh Mehta

Exploring Innovation and marketing strategies in GameTech ft Paramjeet Singh Mehta

This episode of Flipcast features Varun Duggirala in discussion with Paramjeet Singh Mehta, the Marketing Head for Consumer PC and Gaming at Asus India.

Paramjeet shares his experiences working with brands like Tata and Panasonic and leading Asus India's marketing to achieve significant growth. He discusses the importance of innovation in marketing and fostering deep consumer understanding. He also highlights Asus India's journey and strategies including focusing on customer experience, consumer engagement, and product development.

Furthermore, Paramjeet shares insights on the gaming industry in India, his views on the impact of emerging technology trends, and the importance of leveraging AI and machine learning to enhance user experiences.

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