Out of the 100 fastest-growing U.S. companies from 2009 to 2011, the 13 companies that were instrumental in creating categories accounted for 53% of incremental revenue growth and 74% incremental market capitalization growth over those three years.
The message is clear - category creators, such as GOQii led by Vishal Gondal, witness significantly accelerated growth and obtain considerably higher valuations from investors compared to businesses that merely bring incremental innovations to the market. Regrettably, for large companies, category creation is more of an exception rather than a standard practice.
So, as an entrepreneur striving for category-creating products like those of GOQii's smart healthcare offerings under Vishal Gondal's leadership, where do you draw inspiration? How does product development and marketing play their respective roles in shaping the category? Moreover, how can you establish trust and nurture a community of loyal users? We delve into these critical aspects and beyond with Vishal Gondal, the founder and CEO of GOQii Smart Healthcare.
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Speaker 1: Hi. I'm Sekar marketer, creative and media nerd. Welcome to
00:00:43
Speaker 1: the you incorporated podcast. On this show, I catch up
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Speaker 1: with some of the most bad ass founders, business leaders
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Speaker 1: and content creators in the whole wide world. Whether you're
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Speaker 1: a marketer, creative or a budding founder, if you want
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Speaker 1: to build your brand your voice your way, you are
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Speaker 1: in the right place.
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Speaker 1: Join me on the you incorporated podcast and start building
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Speaker 1: your empire. Here we go.
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Speaker 1: Please join me in welcoming Mr Vishal Gondal, founder and
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Speaker 1: CEO of Coke.
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Speaker 1: This is one of those brands that has not only
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Speaker 1: come up with category creating products consistently, but have redefined
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Speaker 1: some categories by themselves.
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Speaker 1: So, on this episode of the U Incorporated podcast, we're
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Speaker 1: going to speak with Vishal and his zeal to build
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Speaker 1: category cricketing products. Welcome to the show, Vishal.
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Speaker 1: Hey, thanks for inviting me. Really excited to be here
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Speaker 1: just for people who might not be tuned into what
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Speaker 1: go is about. Could you tell us about a bit
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Speaker 1: about go and and how you stumbled upon us? The
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Speaker 1: idea of starting go
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Speaker 1: The guilty vision is to make the world healthy and
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Speaker 1: happy and We do that by focusing on creating healthy
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Speaker 1: habits
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Speaker 1: and connecting these healthy habits to your and essentially helping
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Speaker 1: you guiding you and motivating you to become a better
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Speaker 1: version of yourself. We are creating the world's largest preventative
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Speaker 1: healthcare equipment,
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Speaker 1: which connects health data health devices and then integrates into
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Speaker 1: ensuring and again key aspects of your health and lifestyle. Finally,
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Speaker 1: a goy ma in the process of developing one of
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Speaker 1: the worlds both health care meta,
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Speaker 1: where we will be connecting your health data to your
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Speaker 1: digital twin, your digital avatar. And we are hoping that
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Speaker 1: as you become healthy in the real world, your avatar
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Speaker 1: will become younger and more smarter in the meta world.
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Speaker 1: By the way, there a lot happening in the world
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Speaker 1: of group.
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Speaker 1: A lot of what you spoke about is first of
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Speaker 1: its kind. In your experience, what is the role of
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Speaker 1: product versus marketing in terms of category creation form? Gey A.
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Speaker 1: Had been a blessing in this guide during the Covid pandemic.
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Speaker 1: There has been a tectonic shift in people's mind when
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Speaker 1: it relates to health.
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Speaker 1: People have realised that if they don't have proper health,
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Speaker 1: which is if they are having diabetes, cholesterol or any
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Speaker 1: kind of of co morbidity. They have really seen mortality,
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Speaker 1: and they have seen year and year and year one
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Speaker 1: passing away in this unfortunate pandemic.
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Speaker 1: What has also happened is more and more people are
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Speaker 1: now using some kind of device at home to measure
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Speaker 1: their health parameters. And now they have their own health
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Speaker 1: data in their possession, which in the past you would
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Speaker 1: never care to hide your P a two data or
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Speaker 1: your respiratory weight or of blood pressure on a daily basis.
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Speaker 1: And thirdly, what has happened is the word immunity is
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Speaker 1: now become a house. Everybody is discussing How can they
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Speaker 1: improve their immunity? So what really happened is exactly what
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Speaker 1: the demo did in the entire digital payment ecosystem where
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Speaker 1: people were forced to adopt digital payment apps
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Speaker 1: because there was no paper money in circulation. Similarly, now,
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Speaker 1: for we were at the right place at the right time,
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Speaker 1: where everybody wanted devices to measure. Everybody wanted to get
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Speaker 1: remit advice because they wanted to get advice around their lifestyle,
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Speaker 1: their health, what food paid, and everybody is now thinking of,
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Speaker 1: How can I prevent?
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Speaker 1: So I think really accelerated the adoption of group and
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Speaker 1: fun trivia. There I was in the marketing and communications
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Speaker 1: team at P T. M when demonetization happened. Crazy times indeed,
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Speaker 1: but dialling back to how important it is to be
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Speaker 1: at the right place at the right time. Based on
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Speaker 1: your experience, how important is it to time the market
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Speaker 1: versus to push your product through with marketing? I'm a
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Speaker 1: big believer of trend spotting. It's all about seeing where
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Speaker 1: the fuck is going and aiming at the future.
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Speaker 1: If you really see, when we started go in 2014,
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Speaker 1: we felt was a new category. But
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Speaker 1: we saw the early trend that people don't know what
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Speaker 1: to do with the data. What people are gonna look
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Speaker 1: for is advice. So we were the first company who
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Speaker 1: said that Hey, we are not here to sell you.
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Speaker 1: Variable variable is just the data code.
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Speaker 1: What we are telling you is the pitching service, which
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Speaker 1: is going to help you improve your health, achieve your
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Speaker 1: goal rather than trying to tell you the we were
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Speaker 1: trying to tell you the solution and that was the
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Speaker 1: trend which was already seen in the I O T space,
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Speaker 1: where people first wanted to buy 13th. But then people said,
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Speaker 1: I don't want to buy a server. I want the
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Speaker 1: solution
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Speaker 1: The cloud computing, for example. She created a solution. I
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Speaker 1: think if you really look at the trend that people
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Speaker 1: were going to from solution and similarly, when I looked
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Speaker 1: at the whole world of devices, variables and apps,
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Speaker 1: I realised that these are just things they're not really
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Speaker 1: helping anybody achieve. An outcome like a app which gives
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Speaker 1: you any is just making a doctor talk to virtually
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Speaker 1: that is not guaranteeing or saying that I'm going to
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Speaker 1: improve your health outcome and that was really the big thing.
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Speaker 1: So I think we started the trend early. The second thing,
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Speaker 1: which is always very important, is how you built the
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Speaker 1: right customer segment.
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Speaker 1: What I believe is that when you launch a new
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Speaker 1: category fitting with even master, which is a very bad
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Speaker 1: idea because you can get a rough wrong signal. So
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Speaker 1: what we actually did is we created a pioneer programme
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Speaker 1: where we literally invited people and said You have to
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Speaker 1: apply to become our customer and tell us Why do
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Speaker 1: you want to use go to?
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Speaker 1: So what happened there is, In fact, we just started
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Speaker 1: with 1000 customers. We had almost a few 1000 people.
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Speaker 1: I think about 3.5 1000 people apply to say I
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Speaker 1: want to be your customer And then we selected about
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Speaker 1: 1000 customers to be part of that journey and these
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Speaker 1: 1000 customers, a lot of them are even active on
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Speaker 1: our app today because they almost helped us create and
00:08:10
Speaker 1: hid the product in community. So I'm a very big
00:08:14
Speaker 1: fan of Kevin Kelly,
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Speaker 1: and Kevin Kelly talks about this amazing concept, and it's
00:08:19
Speaker 1: here in the world of communication and marketing, you should
00:08:22
Speaker 1: Google this. It's called the 1000 Fan,
00:08:25
Speaker 1: and it's just that if you can create or if
00:08:29
Speaker 1: your product or service or anything can have co people,
00:08:33
Speaker 1: you are willing to do anything to get that product
00:08:37
Speaker 1: or target. You are then creating something which is meaning.
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Speaker 1: So we literally did that too hard and created the
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Speaker 1: co create of co customers feedback in them and then
00:08:50
Speaker 1: came back with our version two and version three and
00:08:53
Speaker 1: version four
00:08:54
Speaker 1: and in fact, the first annual team which we got
00:08:58
Speaker 1: together within go was our consumer and fights team because
00:09:02
Speaker 1: a lot of time people think that they know everything
00:09:05
Speaker 1: about the product. But the real people who can contribute
00:09:09
Speaker 1: and give you in are the users themselves, so that
00:09:12
Speaker 1: what you are really seeing today is not what he
00:09:16
Speaker 1: had conception in 2014 in 2014, he had the M,
00:09:21
Speaker 1: V P and the vision.
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Speaker 1: And what you are seeing today is the evolution of
00:09:26
Speaker 1: the product, which is why we always feel that we
00:09:30
Speaker 1: are at the right place at the right time because
00:09:32
Speaker 1: we are listening to the market and evolving the product.
00:09:36
Speaker 1: How important is it to know when to pivot? So
00:09:40
Speaker 1: could you tell me a bit more about what that
00:09:43
Speaker 1: M V P looked like and how you have pivoted
00:09:46
Speaker 1: it internally to make Coke what it is today?
00:09:49
Speaker 1: So I would not use the word pivot. Pivot is
00:09:52
Speaker 1: the wrong word. I would use the word evolved evolve.
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Speaker 1: The reason I'm trying to differentiate between pivot and ball
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Speaker 1: because pivot could completely mean that you are doing something
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Speaker 1: completely different. It's a company that started selling oil paint
00:10:06
Speaker 1: and then suddenly pivoted to making shoes. That is the
00:10:09
Speaker 1: kind of pivot, but in our case, we were evolving.
00:10:13
Speaker 1: So the way I think about about a company or
00:10:16
Speaker 1: a startup is
00:10:18
Speaker 1: that what has happened is we are all used to
00:10:21
Speaker 1: Google maps. Now, if you want to go from destination
00:10:24
Speaker 1: A to B, everybody want the right direction. Where to
00:10:28
Speaker 1: pick right where to pick left, where to stop, where
00:10:30
Speaker 1: to take you to. The reality is that you don't
00:10:33
Speaker 1: get a Google map to to navigate a startup or
00:10:37
Speaker 1: a product. What you get is a compass as long
00:10:41
Speaker 1: as your compass is correctly created, which means you know
00:10:46
Speaker 1: which direction you are going.
00:10:48
Speaker 1: You have to keep evolving your product and keep moving
00:10:52
Speaker 1: in that direction. I think that's really the thing. And
00:10:55
Speaker 1: if your compass is not calibrated, for example, if you
00:11:00
Speaker 1: are not listening to your customer, then you can get
00:11:03
Speaker 1: really wrong signals and your compass can take you to
00:11:07
Speaker 1: a completely wrong direction. So one very interesting example I
00:11:10
Speaker 1: want to give you and in fact, ultimately I was
00:11:12
Speaker 1: having a similar discussion with another team member of mine
00:11:15
Speaker 1: is when we sell a product to an enterprise.
00:11:19
Speaker 1: What happens here? We sometimes believe that the HR manager
00:11:24
Speaker 1: or the procurement manager is our worker,
00:11:27
Speaker 1: and we forget that the real is actually the person
00:11:30
Speaker 1: using the.
00:11:32
Speaker 1: And now, suddenly the HR manager is telling you that
00:11:36
Speaker 1: I want this feature and that feature, and I want
00:11:38
Speaker 1: to add this colour and that colour.
00:11:41
Speaker 1: The HR manager did not define the product fee,
00:11:45
Speaker 1: and that is the mistake. If you start listening to
00:11:47
Speaker 1: the HR manager and not the employee who's supposed to
00:11:51
Speaker 1: be actually using the product, you will completely go into
00:11:54
Speaker 1: the wrong direction. And that is one of the core difference.
00:11:58
Speaker 1: When I always look at the product, I ask it
00:12:01
Speaker 1: one very important question
00:12:03
Speaker 1: that is your product led by a steel, steel or
00:12:07
Speaker 1: a product.
00:12:09
Speaker 1: ST ST always tends to lead to the person whose
00:12:13
Speaker 1: pain
00:12:14
Speaker 1: and come back to you,
00:12:17
Speaker 1: and that could
00:12:18
Speaker 1: completely take you into the wrong direction. For example, your
00:12:21
Speaker 1: distributor may not be able to tell you what the
00:12:25
Speaker 1: customer is looking for,
00:12:26
Speaker 1: but a product team is looking at product usage data.
00:12:31
Speaker 1: Consumer data, N. P s score, consumer surveys interview. If
00:12:36
Speaker 1: that is the direction your complex needs to really calibrate it.
00:12:42
Speaker 1: So if you look at our first version, just had
00:12:46
Speaker 1: a device and one chat with the
00:12:50
Speaker 1: the coach could just talk to each other. We slowly evolved,
00:12:53
Speaker 1: and then we figured out that people wanted to talk
00:12:56
Speaker 1: to each other, the customer, the users. They said, Hey,
00:12:59
Speaker 1: I want to meet other users And we created a
00:13:02
Speaker 1: section called Arena where our players, by the way, one
00:13:07
Speaker 1: other very important thing about is what we call our customer.
00:13:11
Speaker 1: They don't call our VA station or customer. We called
00:13:15
Speaker 1: them player because more of they were playing the game
00:13:19
Speaker 1: of life with a go and our players wanted to
00:13:23
Speaker 1: meet other players. And we started a social network within
00:13:27
Speaker 1: our app or the community service called Arena, where you
00:13:31
Speaker 1: meet other player. Similarly, a player had a quote
00:13:36
Speaker 1: where the coach was giving you guidance. So we started
00:13:39
Speaker 1: using all his terminology from the world of pain because
00:13:43
Speaker 1: that is the feeling we wanted to give our
00:13:47
Speaker 1: the next evolution wall our co. Our players were asking
00:13:51
Speaker 1: our coaches what to eat. Our coaches used to say Hey,
00:13:54
Speaker 1: have apple cider vinegar have vitamin D, have vitamin D,
00:13:58
Speaker 1: and they were like, Where do I buy it from?
00:14:00
Speaker 1: And then we were sending them between links of a
00:14:04
Speaker 1: on an gift card to buy this online, and that
00:14:07
Speaker 1: gave us the cue that we are selling hundreds of
00:14:10
Speaker 1: links every day. It's better that we build our own
00:14:14
Speaker 1: store of health products where people can buy. So that
00:14:18
Speaker 1: led to the creation of the health store, which we
00:14:21
Speaker 1: had not even thought when we started building the product.
00:14:24
Speaker 1: As we were working on the product, people started coming
00:14:28
Speaker 1: and asking us which is the best health insurance policy
00:14:31
Speaker 1: I should,
00:14:32
Speaker 1: which is the good health life insurance policy issue, which
00:14:36
Speaker 1: led us to working with insurance companies and creating insurance products.
00:14:41
Speaker 1: So if you have your year on your consumer and
00:14:45
Speaker 1: you are looking at those signals that will automatically lead
00:14:50
Speaker 1: you to developing products in each,
00:14:54
Speaker 1: which would be only be welcoming from a customer perspective,
00:14:57
Speaker 1: and then suddenly you will say, Hey, I'm at the
00:15:00
Speaker 1: right place at the right time, and that is not
00:15:02
Speaker 1: because you were at the right place at the right time.
00:15:05
Speaker 1: It's because you were looking at the right signals and
00:15:08
Speaker 1: going at the right direction
00:15:11
Speaker 1: through that, and you can only connect the dots. Looking
00:15:14
Speaker 1: back right. I think that the jobs you can only
00:15:18
Speaker 1: make sense of your product journey
00:15:21
Speaker 1: once you have to the tee followed what the consumer wants. Absolutely.
00:15:26
Speaker 1: And in fact, I want to give another example. Here
00:15:28
Speaker 1: I was with a few weeks back. We were travelling
00:15:30
Speaker 1: together in a small town, and Vij showed me that
00:15:35
Speaker 1: delight a consumer has when they hear the P. T.
00:15:38
Speaker 1: M the box. When you pay, there is a P T.
00:15:41
Speaker 1: M sound box. Which a piece, Right?
00:15:47
Speaker 1: So that product, no foreign product manager could have ever thought.
00:15:51
Speaker 1: Or nobody could have thought that product sitting inside a company,
00:15:56
Speaker 1: a large company, that product could only be thought by
00:15:59
Speaker 1: being in the consumer and BJ He comes from a
00:16:02
Speaker 1: small town and he realised that people are not savvy.
00:16:06
Speaker 1: They can't read text messages s MS they. What he
00:16:09
Speaker 1: said is he wanted to create the gala. In small shops,
00:16:12
Speaker 1: there is a gala sitting who is
00:16:15
Speaker 1: collecting the money, taking the money and when you pay
00:16:17
Speaker 1: the money, you say? Yeah, I've got the money. So
00:16:20
Speaker 1: his whole idea was that the sound box is what
00:16:23
Speaker 1: is your future gala, where money is coming in and
00:16:26
Speaker 1: going out? And that was the insight. And that insight
00:16:29
Speaker 1: could only come if you are deeply connected to your consumer,
00:16:34
Speaker 1: which which pay T m is and which is why
00:16:36
Speaker 1: they are innovating. And everybody is not trying to copy
00:16:39
Speaker 1: something like
00:16:41
Speaker 1: through that. A lot of what happened during the pandemic
00:16:44
Speaker 1: times Paterno is going to go back to normal. Similarly,
00:16:48
Speaker 1: as people get caught up in the daily grind, how
00:16:51
Speaker 1: do you ensure that your products still pushes through? Uh,
00:16:55
Speaker 1: are people generally more aware? And how has that impacted
00:16:59
Speaker 1: your bottom line, then?
00:17:00
Speaker 1: Pandemic for the overall healthcare category has been a game-changer.
00:17:06
Speaker 1: Many people have started experiencing
00:17:09
Speaker 1: any consultation. For the first time ever, many the people
00:17:13
Speaker 1: started using digital health records for the first time ever.
00:17:17
Speaker 1: We all had our vaccination certificate, which was more important
00:17:20
Speaker 1: than our passport. You could not enter a country without
00:17:24
Speaker 1: a vaccine certificate, which was a of health, and people
00:17:29
Speaker 1: had their clothes near and dear one die because of.
00:17:35
Speaker 1: So the pandemic has created a very big ship,
00:17:39
Speaker 1: especially when it comes to health in the minds of everybody.
00:17:43
Speaker 1: In fact, one of my favourite beliefs is that in
00:17:47
Speaker 1: the future a superpower is not gonna have bombs and
00:17:51
Speaker 1: weapons and army. A superpower will be a country with
00:17:55
Speaker 1: strict citizens
00:17:56
Speaker 1: because, true, what are your bombs that army is going
00:18:00
Speaker 1: to do when you are going to get a biological
00:18:03
Speaker 1: attack on. So with that aspect, believe me, countries are saying,
00:18:09
Speaker 1: How do I change my health care? How do I
00:18:13
Speaker 1: incentivize my people to become healthy? Dubai government,
00:18:17
Speaker 1: Indian government as it India was launched by Prime Minister Modi.
00:18:21
Speaker 1: There is a big focus around. Are you? There is
00:18:24
Speaker 1: a big focus around yoga, are you? And so there
00:18:28
Speaker 1: is no better time to start any business related to
00:18:33
Speaker 1: health care and, more specifically, preventative health care, which is
00:18:38
Speaker 1: not just around it. And preventative health care is much larger.
00:18:42
Speaker 1: It's about the lifestyle. It's about food. It's about clothing.
00:18:45
Speaker 1: It's about holidays. It's about everything which is done much
00:18:49
Speaker 1: more sustainably, much more healthy and much more important. So
00:18:54
Speaker 1: it is a huge opportunity, opportunity. Another thing which has
00:18:57
Speaker 1: happened in the world of health is insurance companies have
00:19:00
Speaker 1: seen massive losses because of the amount of payouts they
00:19:05
Speaker 1: had to do during Covid.
00:19:07
Speaker 1: So insurance companies are now saying that we can't be
00:19:11
Speaker 1: operating our insurance businesses like this where we are giving
00:19:15
Speaker 1: insurance policies that have no way to find out what
00:19:18
Speaker 1: is the health of our policy.
00:19:21
Speaker 1: So now the insurance company is saying I want to
00:19:24
Speaker 1: make sure my members are healthy. They are all trying
00:19:28
Speaker 1: to proactively do it, which is why they are coming
00:19:31
Speaker 1: to somebody like go
00:19:32
Speaker 1: similarly reacting to all time high scales of variable device.
00:19:36
Speaker 1: Because everybody is saying that Hey, I need to know
00:19:40
Speaker 1: what my heart rate is. You know, you are every
00:19:42
Speaker 1: day seeing a new story that somebody was. Some young
00:19:44
Speaker 1: person is dying of a heart attack. Now the best
00:19:48
Speaker 1: part is your body has giving is giving you many signal.
00:19:51
Speaker 1: The body is not just shutting down and dying. You
00:19:54
Speaker 1: need me.
00:19:56
Speaker 1: The body give these signals in terms of high cholesterol level,
00:20:00
Speaker 1: high blood pressure, the heart rate. But the problem was
00:20:04
Speaker 1: nobody is looking at the data. And then they are
00:20:06
Speaker 1: suddenly saying, Why did this guy die? Or did women die?
00:20:09
Speaker 1: The reality is that data was already there. And now,
00:20:13
Speaker 1: with devices with APP, you have the ability to identify
00:20:17
Speaker 1: this data point and do only in interment.
00:20:20
Speaker 1: It is. Just imagine if we were all driving our
00:20:24
Speaker 1: car without a speed indicator and a fuel indicator, right?
00:20:28
Speaker 1: You don't know how fast you are going. You don't
00:20:30
Speaker 1: know how much fuel is left and you are on
00:20:32
Speaker 1: the highway now without these two indicator of speed and fuel,
00:20:37
Speaker 1: can you drive a car? But unfortunately, that is what
00:20:41
Speaker 1: is happening with our health and our lives that people
00:20:44
Speaker 1: are not doing even basic tests.
00:20:48
Speaker 1: And then we are seeing all these challenges of diabetes,
00:20:52
Speaker 1: blood pressure, cholesterol, everything in the country. What's your take
00:20:56
Speaker 1: on
00:20:58
Speaker 1: how important it is to name a product, something distinct.
00:21:03
Speaker 1: And with that, I'd also love to know how the
00:21:05
Speaker 1: name Guie came to your mind. I had a very
00:21:08
Speaker 1: interesting I heard in a podcast or I had read
00:21:10
Speaker 1: in a book. I don't remember where that when there
00:21:13
Speaker 1: is a name of a product or a person or
00:21:16
Speaker 1: a brand
00:21:17
Speaker 1: and you have to take effort to remember that name
00:21:22
Speaker 1: for the first time. You will never, ever forget the
00:21:24
Speaker 1: brand name.
00:21:26
Speaker 1: That is an interesting insight. Which is why when your
00:21:29
Speaker 1: product is held with Geo so many health care companies
00:21:34
Speaker 1: that help startups with these kind of names you always
00:21:36
Speaker 1: will get confused. What is this company? Because they are
00:21:39
Speaker 1: all like your brain will just not recall but a
00:21:42
Speaker 1: name which is very unique like it was a very
00:21:46
Speaker 1: unique name. ZMA people were could not pronounce what the
00:21:50
Speaker 1: the now everybody can remember the or even during its
00:21:55
Speaker 1: early days was something which you had an effort. And
00:21:58
Speaker 1: in fact, my favourite example is the brand xiaomi. Now
00:22:01
Speaker 1: everybody can see me. But in the early days we
00:22:03
Speaker 1: were like What is this? I oh, me, me people
00:22:08
Speaker 1: could not do it.
00:22:09
Speaker 1: So with go If you read the brand name for
00:22:11
Speaker 1: the first time, we go Go. But when you hear
00:22:15
Speaker 1: it when I call and then you will never forget it, Ok,
00:22:19
Speaker 1: One idea was to create a brand name which was memorable.
00:22:23
Speaker 1: The second thing was key is Emer and sport, the
00:22:26
Speaker 1: literally translated into our vision of the which also is
00:22:30
Speaker 1: our tagline.
00:22:32
Speaker 1: And thirdly, it is also one of these five character names,
00:22:35
Speaker 1: right again getting into not a very long name. A
00:22:38
Speaker 1: lot of the names can become very long and lengthy,
00:22:40
Speaker 1: so we were able to capitalist one of these names.
00:22:43
Speaker 1: So I think we are hoping that anybody who tries
00:22:46
Speaker 1: to hear the word bookie the first time will never,
00:22:49
Speaker 1: ever forget it in their life.
00:22:51
Speaker 1: Lovely. That's such a genius concept. Make them work to
00:22:56
Speaker 1: remember your name because once they've done that effort to
00:22:59
Speaker 1: remember it, it's going to stick with them because they
00:23:01
Speaker 1: remember the effort of getting to the right name. So
00:23:05
Speaker 1: what does Ki's current marketing strategy look like? Right now,
00:23:09
Speaker 1: in terms of channels and in terms of
00:23:13
Speaker 1: what you have generally told your marketing team to focus on?
00:23:16
Speaker 1: One of the most important things for is authenticity. One
00:23:21
Speaker 1: of the core values that the brand and even our
00:23:24
Speaker 1: company and our team and our employees is practise what
00:23:27
Speaker 1: you preach.
00:23:28
Speaker 1: A lot of times, the brand will tell you something,
00:23:31
Speaker 1: but they will not reach or practise it themselves. For example.
00:23:34
Speaker 1: For example, I just to tell you that when we
00:23:36
Speaker 1: tell our users that they should be exercising or making
00:23:41
Speaker 1: sure they're drinking enough water, we make sure we follow
00:23:44
Speaker 1: the even at and me personally.
00:23:47
Speaker 1: Similarly, when we have our brand Ambassador Akhi Kumar, the
00:23:52
Speaker 1: whole world knows how disciplined and healthy Akhi Kumar is.
00:23:56
Speaker 1: He is something somebody who people already associate with them.
00:24:00
Speaker 1: And I have a very interesting story on How did
00:24:02
Speaker 1: we actually convince AKs and his team to become part of?
00:24:06
Speaker 1: Because we were a very early stage startup when we
00:24:09
Speaker 1: signed up with AKs, shek Kumar and we do a
00:24:11
Speaker 1: lot of research and insights with our consumer.
00:24:15
Speaker 1: And in one of the research, we asked them the question.
00:24:19
Speaker 1: But who do you trust in health and who do
00:24:22
Speaker 1: you not trust?
00:24:23
Speaker 1: 98% people said they don't trust doctor. They don't trust.
00:24:29
Speaker 1: They don't make English. People don't trust their insurance company
00:24:34
Speaker 1: because they always feeling that they are angry and the
00:24:36
Speaker 1: doctor came here. Everybody wants a second opinion. Even if
00:24:39
Speaker 1: the doctor will tell you, then people will think, Yeah,
00:24:42
Speaker 1: the hospital is starving more. I'm getting overcharged for medicine.
00:24:46
Speaker 1: The problem is people's trust. The health care system is
00:24:49
Speaker 1: very 90. And I'm sure you and I also
00:24:54
Speaker 1: Yes, yes. But we didn't ask him if he eat.
00:24:58
Speaker 1: The first male higher number of vote went to Barbara
00:25:04
Speaker 1: that they and which is why there is no surprise.
00:25:09
Speaker 1: It is why there is no surprise that Patan is
00:25:12
Speaker 1: such a big brand and nobody can compete with them
00:25:14
Speaker 1: because they have the consumers trust. They believe clearly that
00:25:20
Speaker 1: what they were Patan is telling them is in their
00:25:24
Speaker 1: hid and in their benefit,
00:25:27
Speaker 1: that is of course, we could never have been to.
00:25:29
Speaker 1: I haven't even convinced him to be our brand ambassador,
00:25:32
Speaker 1: the second name Shekar
00:25:36
Speaker 1: that never got amazing inside that people trusted Ak shekar
00:25:41
Speaker 1: from his health because they knew him to be somebody
00:25:45
Speaker 1: who wakes up early, doesn't drink, doesn't smoke, goes back
00:25:48
Speaker 1: to bed earlier and literally. We took back research that
00:25:54
Speaker 1: revised of that research and went to his manager and
00:25:57
Speaker 1: his team and presented it to them and said, Hey,
00:26:00
Speaker 1: this is what the consumers are saying
00:26:03
Speaker 1: and we don't have any other choice. It's not If
00:26:05
Speaker 1: no AKs Kumar, we will go to Sara. We believe
00:26:09
Speaker 1: that go vision is to make the world healthy, make
00:26:12
Speaker 1: people healthy. And our people who want to be healthy
00:26:15
Speaker 1: believe that AKs Kumar is important
00:26:17
Speaker 1: to be associated with.
00:26:19
Speaker 1: And the rest is history literally. That was our pitch,
00:26:24
Speaker 1: which helped us finally get somebody like Akhi Kumar to
00:26:27
Speaker 1: be our brand ambassador because we came to him with
00:26:31
Speaker 1: what consumers wanted him to do versus the other way around,
00:26:36
Speaker 1: then coming to what our marketing strategy is, our marketing
00:26:39
Speaker 1: strategy goes back to amplifying the voices of our consumer.
00:26:45
Speaker 1: We now have thousands and thousands of users who have
00:26:49
Speaker 1: benefited from being on the go platform from reducing their
00:26:53
Speaker 1: blood pressure to controlling their diabetes. Blood pressure, cholesterol people
00:26:59
Speaker 1: have lost weight, so there are so many user stories,
00:27:02
Speaker 1: so we amplify a lot of those stories. We have
00:27:06
Speaker 1: a lot of our communication around
00:27:09
Speaker 1: making our users our champion, So we literally have the
00:27:13
Speaker 1: word bookie champion and they are now the bookie champions
00:27:19
Speaker 1: across the country, and they are
00:27:22
Speaker 1: our biggest form of communication and marketing. So our net
00:27:27
Speaker 1: promoter school is as high as 69 we are hoping
00:27:31
Speaker 1: that it will end up to more like 75 because
00:27:34
Speaker 1: that is the power when you are able to make
00:27:37
Speaker 1: an impact in somebody's health and life and for because
00:27:41
Speaker 1: when he say I will it was there,
00:27:44
Speaker 1: change yourself and then change the world. Your journey is
00:27:49
Speaker 1: not complete if you don't make other people healthy once
00:27:52
Speaker 1: you become healthy, what happens is every time the consumer
00:27:57
Speaker 1: becomes healthy, they become our brand. Ambassador, We are telling
00:28:00
Speaker 1: the whole world that this is how I did it
00:28:03
Speaker 1: and I want you to help to do it.
00:28:06
Speaker 1: So the idea of is when we tell you the
00:28:08
Speaker 1: brand story. Actually, if you look at our there is
00:28:13
Speaker 1: the U term, the G actually has a U where
00:28:15
Speaker 1: we say be ready for change. Then there is a
00:28:18
Speaker 1: minor sign which is really negativity and bad habit. Then
00:28:22
Speaker 1: there is a plus sign which says add positivity and
00:28:26
Speaker 1: good habit. And then there are two I, which stands
00:28:29
Speaker 1: for think beyond your 10.
00:28:32
Speaker 1: Our entire DNA is around creating a community. Our marketing
00:28:39
Speaker 1: strategy is around the community and in fact, let me
00:28:42
Speaker 1: tell you how it is every year and except the pandemic.
00:28:46
Speaker 1: We actually organise the 50 kilometre trek where our user
00:28:51
Speaker 1: comes near the CO the country to participate in a
00:28:55
Speaker 1: two day trek, which happens about five hours from Mumbai
00:28:59
Speaker 1: in the district of rear.
00:29:01
Speaker 1: And we are gonna have this again in December where
00:29:04
Speaker 1: almost 300 people will be coming in to walk
00:29:09
Speaker 1: 50 kilometre and did it for charity.
00:29:13
Speaker 1: So it's primarily building and harnessing the power of the
00:29:18
Speaker 1: go community and go champions. That's a marketing strategy with
00:29:25
Speaker 1: help found the company they need to be a customer
00:29:29
Speaker 1: in this exam. They think that their customer is a
00:29:32
Speaker 1: doctor or a clinic or a hospital. We don't consider
00:29:36
Speaker 1: them as our customer. We are enabler.
00:29:39
Speaker 1: Our real customer is our mayor. The Kila, as we say,
00:29:44
Speaker 1: we are a real person and all our strategy is
00:29:47
Speaker 1: to motivate, guide and engage with Chila to become the
00:29:52
Speaker 1: better version of themselves. And I think some of it
00:29:54
Speaker 1: what you spoke about the HR professional or the doctor
00:29:58
Speaker 1: or the medical system. I think some of it I
00:30:01
Speaker 1: think health care tech founders have taken notes from the
00:30:05
Speaker 1: traditional way how medicines have been marketed and distributed,
00:30:09
Speaker 1: which is you convince the middleman, because there is this
00:30:12
Speaker 1: understanding that if the doctor is convinced of the efficacy
00:30:15
Speaker 1: of the medicine, the doctor is going to recommend it
00:30:17
Speaker 1: to his or her patients. Ultimately the person who's in
00:30:21
Speaker 1: charge of their lives and their health, who's taking a
00:30:24
Speaker 1: call right, regardless of who might be in a position
00:30:27
Speaker 1: to influence them. So in some ways, unless your marketing
00:30:30
Speaker 1: messaging is hitting that person, it really doesn't matter.
00:30:34
Speaker 1: But I think one other thing about that messages which
00:30:36
Speaker 1: I always tell my team and I always advise others is,
00:30:41
Speaker 1: is the most important. When it comes to health, people
00:30:44
Speaker 1: are not willing to trust their doctor who's giving them
00:30:47
Speaker 1: a medicine. But the people are willing to buy any
00:30:50
Speaker 1: product which is sold in the name of a and
00:30:53
Speaker 1: natural and all of that right. The problem is that
00:30:58
Speaker 1: and which is why be authentic
00:31:02
Speaker 1: and making the right promise. For example, you will never
00:31:07
Speaker 1: see goy advertise weight loss. I tell you why we
00:31:10
Speaker 1: will never advertise weight loss as a solution. Weight loss
00:31:14
Speaker 1: is one of the most difficult goals to achieve for
00:31:17
Speaker 1: any product and for any person.
00:31:20
Speaker 1: And do you know what is the success rate of
00:31:22
Speaker 1: weight loss? It is less than 2%.
00:31:25
Speaker 1: So when a company says join my app and you
00:31:29
Speaker 1: will lose five k G,
00:31:31
Speaker 1: it's a great promise. Everybody will say yes, of course.
00:31:34
Speaker 1: I want to lose five K. G s in one month,
00:31:36
Speaker 1: but 98% of people are going to fail and be,
00:31:40
Speaker 1: which means that your net promoter score is already in
00:31:43
Speaker 1: the minor because these 98% who are going to fail
00:31:47
Speaker 1: are going to say the APP is bad. The coach
00:31:49
Speaker 1: will use players. The products were not tasty. They're not
00:31:52
Speaker 1: going to say they never followed the habit given to you.
00:31:55
Speaker 1: I only do that with my trainer and my nutritionist.
00:31:58
Speaker 1: Stick to the nutritionist is bad and my trainer is
00:32:00
Speaker 1: not giving me enough exercises when I'm able to do
00:32:03
Speaker 1: that with that, quite naturally, it's even more easy to
00:32:05
Speaker 1: blame the device right When you make a promise like
00:32:08
Speaker 1: you are gonna lose weight, which 98% gain, you create
00:32:13
Speaker 1: a product which has very negative N P a
00:32:16
Speaker 1: So what we do is my bad in the world
00:32:20
Speaker 1: of computer game is gaining. We make people win. You
00:32:23
Speaker 1: get you clear. Level one, you go to level two.
00:32:26
Speaker 1: You clear level two, You go to level two, you
00:32:27
Speaker 1: clear level. You go to level two in the way
00:32:30
Speaker 1: we look at our job is to say you will
00:32:34
Speaker 1: become a better version of yourself or we say level
00:32:37
Speaker 1: up your health.
00:32:38
Speaker 1: What we are gonna do is if you walk 500 steps,
00:32:41
Speaker 1: we will make you walk 5000 steps. So you have
00:32:42
Speaker 1: levelled up your step. You. If you were drinking one
00:32:46
Speaker 1: litre of water, you will drink three litres of water.
00:32:48
Speaker 1: Here you have levelled up your water intake. If your
00:32:51
Speaker 1: sleep for six hours, we will make it eight hours.
00:32:53
Speaker 1: You have levelled up your sleep. If you were only
00:32:56
Speaker 1: eating
00:32:56
Speaker 1: two meals a day, we will make it three meals
00:32:59
Speaker 1: a day. If you're not eating protein, we will add fruity.
00:33:02
Speaker 1: So the way we look at this is a game
00:33:05
Speaker 1: where by making incremental changes you are levelling up. And
00:33:09
Speaker 1: now the second thing which is also very important is
00:33:13
Speaker 1: are you having fun and let me give you a
00:33:16
Speaker 1: very interesting example on how you make a product fun.
00:33:20
Speaker 1: But tell me, when was the last time you said
00:33:23
Speaker 1: going to my doctor or going to A
00:33:28
Speaker 1: It is not a fun experience, but we wanted to
00:33:32
Speaker 1: make a fun experience. 90% of our users will tell
00:33:37
Speaker 1: you that they are enjoying Go. They are having fun
00:33:41
Speaker 1: on go and the reason is first thing. We never
00:33:44
Speaker 1: call them a patient because the minute you are called
00:33:47
Speaker 1: a patient, you feel that I am thick. That is
00:33:49
Speaker 1: not a great feeling. We tell them you are a
00:33:52
Speaker 1: player and every player some of the other function needs
00:33:55
Speaker 1: to be improved for
00:33:56
Speaker 1: the second thing, which we also focused on, which is
00:33:59
Speaker 1: extremely important, is there is this entire theory of flow
00:34:04
Speaker 1: or fun. The theory is that I'm just summarising it
00:34:07
Speaker 1: for everybody on this podcast. Imagine the X axis being
00:34:11
Speaker 1: difficulty level and the Y axis being your experience level.
00:34:15
Speaker 1: Now what happens if let's say you come to a
00:34:18
Speaker 1: dietician or an exercise coach and the first day you
00:34:21
Speaker 1: save more than 20 kilometres,
00:34:24
Speaker 1: you had no experience and they gave you a very
00:34:27
Speaker 1: difficult You will say this is very frustrating because you
00:34:30
Speaker 1: had no experience, but difficulty was very high. Then you
00:34:34
Speaker 1: are already very experienced and you go to a gym
00:34:38
Speaker 1: and they say, OK, do nothing, just walk for five
00:34:40
Speaker 1: minutes
00:34:40
Speaker 1: Now The problem is your experience was high, but the
00:34:43
Speaker 1: task was no difficulty. You will feel bored.
00:34:46
Speaker 1: So when people say I'm bored of using the app
00:34:49
Speaker 1: or using a service or I'm frustrated because people are
00:34:53
Speaker 1: not matching the experience and the difficulty,
00:34:57
Speaker 1: what we do is we do that beautifully on the
00:35:00
Speaker 1: go app. So when you start, you are what we
00:35:03
Speaker 1: call the beginner, who then levels up. So we keep
00:35:06
Speaker 1: balancing your difficulty, level and experience, and when you are
00:35:10
Speaker 1: just slightly challenged, you know when it is on, when
00:35:14
Speaker 1: your difficulty level more than your experience level, which means
00:35:19
Speaker 1: you have to put a little effort to achieve that goal.
00:35:22
Speaker 1: And the minute you put that little effort and you
00:35:25
Speaker 1: get the goal you
00:35:26
Speaker 1: enjoy, you make that makes you feel fun.
00:35:30
Speaker 1: So that is the kind of balancing which we have
00:35:33
Speaker 1: to do in our products and services to make sure
00:35:37
Speaker 1: that people are in the zone and they are not
00:35:40
Speaker 1: frustrated or not bored of using the product on the
00:35:46
Speaker 1: lovely you've Visually, you've killed two of my questions. I
00:35:49
Speaker 1: had two questions lined up about building trust with marketing
00:35:52
Speaker 1: and and driving repeat users. With Gamification, you've killed both.
00:35:57
Speaker 1: Based on your experience, what is the kind of, uh, push,
00:36:01
Speaker 1: marketing or otherwise that people need to get onto the bandwagon?
00:36:06
Speaker 1: And what is the biggest reason you've seen people fall off?
00:36:10
Speaker 1: Let me ask you the question first, who do you
00:36:12
Speaker 1: think is our competition?
00:36:15
Speaker 1: Obesity and ill health? I know. So I think understanding
00:36:19
Speaker 1: what you are competing against is a very important thing.
00:36:24
Speaker 1: So for go, people think that our competition is other
00:36:27
Speaker 1: variable devices or other health apps or obesity or something.
00:36:32
Speaker 1: But when we studied our customer, we asked them, Why
00:36:35
Speaker 1: did you stop using Google
00:36:38
Speaker 1: and what do you do when you don't follow the
00:36:42
Speaker 1: goal which we, our coaches have recommended,
00:36:45
Speaker 1: right? Most people who stopped using the key did not
00:36:48
Speaker 1: be and started using another app or another device.
00:36:52
Speaker 1: What happened for them is that they see themselves that
00:36:55
Speaker 1: I became lazy. OK, so the consumer kept telling that
00:37:00
Speaker 1: I'm just lazy. I'm leaving. Then he said, What is
00:37:03
Speaker 1: making them living?
00:37:05
Speaker 1: And that made us a app like Netflix.
00:37:10
Speaker 1: So Netflix, by the way they stated they want to
00:37:14
Speaker 1: beat sleep because they believe sleep is their price is
00:37:17
Speaker 1: why Netflix is giving you. They want you to binge
00:37:19
Speaker 1: watch series and not sleep. Our first goal is to
00:37:24
Speaker 1: make you sleep so when you are not eating it
00:37:27
Speaker 1: because you were like a I was watching this show
00:37:30
Speaker 1: on O or or a Netflix or Amazon prime. So
00:37:34
Speaker 1: this entire category of ATT platforms are dealing.
00:37:41
Speaker 1: Now let's look at it. We are telling you, eat
00:37:44
Speaker 1: healthy protein, eat, supplement, eat, snack and suddenly the or
00:37:48
Speaker 1: sending you a notification pizza burger free, free. And they
00:37:54
Speaker 1: are making your food offer. So you are making such
00:37:57
Speaker 1: a big effort to eat healthy and suddenly, or the
00:38:00
Speaker 1: and they profit from selling you. Junk food is interrupting
00:38:05
Speaker 1: you and telling you to eat junk. Now
00:38:09
Speaker 1: there are apps which are now telling you I'm going
00:38:11
Speaker 1: to deliver everything to you in 10 minutes in the
00:38:14
Speaker 1: comfort of your home. You don't even need to step out.
00:38:17
Speaker 1: So what is happening is that there are APP products
00:38:21
Speaker 1: which are benefiting from your laziness, and they are designed
00:38:27
Speaker 1: to make you lazy. And when you are falling for
00:38:31
Speaker 1: these apps and their advertising and their communication, you are
00:38:35
Speaker 1: compromising on your own health.
00:38:37
Speaker 1: When we tell our customers that dies, the first thing
00:38:40
Speaker 1: you should do is disable notifications from this app. Not
00:38:43
Speaker 1: because we don't want you to it because they are
00:38:46
Speaker 1: have interrupted you from achieving your goal.
00:38:50
Speaker 1: Similarly, now people who are listening to the podcast are
00:38:53
Speaker 1: making great use of their time while listening to something
00:38:56
Speaker 1: which is enriching their knowledge. And there are millions of
00:39:00
Speaker 1: people right now who are scrolling through instagram reel or tiktok,
00:39:05
Speaker 1: seeing 30 seconds of junk content and clicking on ad
00:39:09
Speaker 1: for Instagram and because they are profiting from seeing your
00:39:15
Speaker 1: your time and attention. The problem right now of obesity
00:39:19
Speaker 1: and ill health
00:39:20
Speaker 1: is largely fueled by companies and products who are profiting
00:39:26
Speaker 1: from making you live. So our goal and this is why,
00:39:30
Speaker 1: by the way there is a There is a picture
00:39:32
Speaker 1: of life healthy video section is there is the E-commerce section,
00:39:36
Speaker 1: which gives you healthy thing. There is a social networking section,
00:39:40
Speaker 1: so what we want to do is use the same tool.
00:39:44
Speaker 1: But rather than making you unhealthy and eat junk food,
00:39:48
Speaker 1: we want you to become hero. That
00:39:50
Speaker 1: but Vishal, don't you feel sometimes that you up against
00:39:54
Speaker 1: the world
00:39:56
Speaker 1: because there's so much money to be made out of
00:39:58
Speaker 1: profiting of people's weaknesses? Similarly, there is a lot of
00:40:02
Speaker 1: money to be made the other way around, right? I'm
00:40:04
Speaker 1: just saying that the way you can incentivize and induce
00:40:08
Speaker 1: somebody to eat junk food, we can do the same
00:40:12
Speaker 1: by inducing
00:40:13
Speaker 1: you to eat healthy food. And that's what we are doing.
00:40:15
Speaker 1: So that's the whole idea. We are not saying this
00:40:17
Speaker 1: is not. I'm not saying the entire eight billion people
00:40:20
Speaker 1: in the world will do it, but if I can
00:40:21
Speaker 1: get a billion people in the world to say, Hey,
00:40:24
Speaker 1: I want to go for a run, I want to walk.
00:40:26
Speaker 1: I want to be healthy. My I have achieved my purpose.
00:40:28
Speaker 1: So the idea is the same tool can be used
00:40:32
Speaker 1: for evil
00:40:33
Speaker 1: and the same tools can be used for good. I
00:40:36
Speaker 1: am trying to use the same technique
00:40:39
Speaker 1: which are being used to make you lazy and using
00:40:44
Speaker 1: the same to make you healthy. For example, In the
00:40:47
Speaker 1: meta world which we are creating,
00:40:49
Speaker 1: we are saying that your avatar is a meta world.
00:40:52
Speaker 1: If you create a beautiful avatar, you can dress the top, etcetera, etcetera,
00:40:56
Speaker 1: we be connected to your health data and we will
00:41:00
Speaker 1: give it a go age. And your avatar will become
00:41:03
Speaker 1: younger as you become healthier in the real world. So
00:41:06
Speaker 1: we are connecting your health data to your virtual avatar,
00:41:09
Speaker 1: your digital twin. And suddenly the game is about being healthy,
00:41:14
Speaker 1: to make your character younger on the meta world.
00:41:18
Speaker 1: The idea. So you had this concept of in Japan
00:41:21
Speaker 1: where people had these virtual pets and you had to
00:41:24
Speaker 1: feed them and give them water and pet them and
00:41:27
Speaker 1: so on and they lived. And if you stop taking
00:41:29
Speaker 1: care of them, they would die. So we said, let's
00:41:31
Speaker 1: make a virtual pet of yourself
00:41:34
Speaker 1: and yield that Gamification technique will help you become healthier.
00:41:40
Speaker 1: Wow. So I don't know if you know the the
00:41:43
Speaker 1: world biggest 10th APP
00:41:46
Speaker 1: is actually a game called Pokemon Go, which made more
00:41:50
Speaker 1: people run and walk in the world than all other
00:41:54
Speaker 1: health apps combined. Because people didn't think they were playing,
00:41:57
Speaker 1: they were doing working, but they thought that they were
00:41:59
Speaker 1: playing a game. So that's exactly the power of gaming
00:42:03
Speaker 1: and power of Gamification that we can influence behaviour
00:42:07
Speaker 1: form your objective. Unfortunately, the objective today of a Facebook
00:42:12
Speaker 1: is total ad. So they are basically saying, How can
00:42:15
Speaker 1: I optimise my algorithms to make you click on an ad?
00:42:18
Speaker 1: That's it. They don't care about your health and your
00:42:20
Speaker 1: mental state and your emotional state. All they care is
00:42:24
Speaker 1: click on the ad.
00:42:25
Speaker 1: They are achieving their goal. Ki's algorithm is saying. All
00:42:29
Speaker 1: I care is I want you to be healthy. So
00:42:32
Speaker 1: let my algorithm optimise that goal and help you achieve
00:42:36
Speaker 1: that goal so that we this episode is going to
00:42:39
Speaker 1: air in early 2023. So anybody listening, if you are
00:42:44
Speaker 1: already at that point where you've made the New Year
00:42:48
Speaker 1: resolution to stay healthy and you are worried that you'll
00:42:52
Speaker 1: fall off the bandwagon, I think we I just give
00:42:55
Speaker 1: you a golden nugget of advice, which is Just make
00:42:57
Speaker 1: it fun for yourself and let your workout not feel
00:43:01
Speaker 1: like a workout. And let your body ease into the
00:43:05
Speaker 1: process of finding quote unquote workout
00:43:09
Speaker 1: fun and be aware of everything else which will begin
00:43:12
Speaker 1: to help you not achieve the goal. Be aware that
00:43:16
Speaker 1: the matter is gonna keep sending you gratifications of your
00:43:18
Speaker 1: most favourite junk. 10 of your
00:43:23
Speaker 1: Absolutely. What are some of the biggest blue ocean opportunities
00:43:27
Speaker 1: for aspiring healthcare tech entrepreneurs in India?
00:43:31
Speaker 1: Yeah, I think the Blue Ocean opportunity is people wanting
00:43:36
Speaker 1: to take charge of their own health. I think the
00:43:39
Speaker 1: system of waiting to be sick, going to a doctor
00:43:43
Speaker 1: in a hospital and then intervening it too late. We've
00:43:46
Speaker 1: seen that. So I think if you are able to
00:43:49
Speaker 1: create systems to empower, enable people to take care of
00:43:54
Speaker 1: their own health, that is going to be the game changer.
00:43:57
Speaker 1: And I think if you have technology you need to
00:44:01
Speaker 1: be a combat.
00:44:02
Speaker 1: The second big idea is around priority. For example, today
00:44:08
Speaker 1: you are able to order one packet of R M
00:44:10
Speaker 1: G biscuit on an app, and it will come within
00:44:13
Speaker 1: 10 minutes. But even today, you can't get the police
00:44:16
Speaker 1: or the ambulance or any emergency required to get to
00:44:20
Speaker 1: come in that time.
00:44:21
Speaker 1: Is it a problem with technology, or is it a
00:44:24
Speaker 1: problem of somebody being passionate enough to solve that problem?
00:44:28
Speaker 1: So I think that is really the challenge today that
00:44:31
Speaker 1: we are all solving the wrong problem. And we are
00:44:35
Speaker 1: all solving for what I call instant gratification. The world
00:44:39
Speaker 1: is addicted to instant gratification because we all want the
00:44:42
Speaker 1: junkiest pain in the shortest amount of time. But things
00:44:45
Speaker 1: which are going to create a long term impact,
00:44:48
Speaker 1: which is health care security, which is making sure we
00:44:51
Speaker 1: have a clean environment. These all take time, Which is
00:44:55
Speaker 1: why thinking of the long term looking at the trend
00:44:59
Speaker 1: party is going to be the most important aspect. If
00:45:03
Speaker 1: you're trying to build a startup
00:45:05
Speaker 1: to that lovely and on that insightful note, guys, it's
00:45:10
Speaker 1: a wrap.
00:45:11
Speaker 1: Thank you so much for being on the podcast. We
00:45:14
Speaker 1: I'll really appreciate you taking time out.
00:45:16
Speaker 1: Thank you. Thank you. Looking forward to this amazing show. Absolutely. Guys,
00:45:21
Speaker 1: please do tune in next week for the next episode
00:45:24
Speaker 1: of the UN podcast. See ya.
00:45:32
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00:45:37
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00:46:02
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