Picture a content creator. Until not long ago, it was unlikely you would envision a doctor in that role.
However, as more people embrace healthier and more active lifestyles, health influencers are emerging as social media sensations! One such influencer is Dr. Manan Vora, also known as The Sports Ortho. This young orthopaedic and sports medicine specialist boasts an impressive 185K followers on Instagram, where he shares valuable insights on fitness and well-being.
We had the opportunity to sit down with Manan Vora to discover how he ventured into content creation, learn about his creator setup, discuss the ethics of endorsing products as a medical professional, and explore much more from the world of health influencers!
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Speaker 1: Hi. I'm Sekar marketer, creative and media nerd. Welcome to
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Speaker 1: the you incorporated podcast. On this show, I catch up
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Speaker 1: with some of the most bad ass founders, business leaders
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Speaker 1: and content creators in the whole wide world. Whether you're
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Speaker 1: a marketer, creative or a budding founder, if you want
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Speaker 1: to build your brand your voice your way, you are
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Speaker 1: in the right place.
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Speaker 1: Join me on the you incorporated podcast and start building
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Speaker 1: your empire. Here we go.
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Speaker 1: Please join me in welcoming the sports author who also
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Speaker 1: goes by the name of Mr Manana.
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Speaker 1: Manon is an orthopaedic surgeon, sports medicine expert and among
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Speaker 1: the top health influencers in the country. Welcome to the show, man.
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Speaker 1: Thank you so much. Aka thanks a lot for having me.
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Speaker 1: And I'm super excited for our chat.
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Speaker 1: I'm so glad you were able to take time out
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Speaker 1: of your busy schedule for this man in India. We
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Speaker 1: have the archetype of the busy doctor, and I'm sure
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Speaker 1: shows about doctors have helped cement how doctors are always
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Speaker 1: running pillar to post between the hospital and their homes.
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Speaker 1: So how do you find time for content? Very honestly.
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Speaker 1: I think I enjoy the process more
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Speaker 1: than most people. So I genuinely believe that if you
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Speaker 1: are not fan of a process that involves actually looking
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Speaker 1: at the camera and making videos, because let's face it,
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Speaker 1: you know, using your masters or anything, no one is
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Speaker 1: teaching you to make videos. Yes, the odd seminar, the
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Speaker 1: odd presentation is one thing, but facing a camera that
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Speaker 1: is completely new.
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Speaker 1: So if you don't really enjoy the process and fall
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Speaker 1: in love with it, yes, everyone loves the adulation that
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Speaker 1: comes with it or to make it make comments mil.
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Speaker 1: He likes milk to viral or dopamine rush mil. That
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Speaker 1: all is a completely separate thing. But if you enjoy
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Speaker 1: the process and that is something that I feel I
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Speaker 1: really do, I end up making time for it. And
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Speaker 1: do I share this on my instagram as well?
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Speaker 1: Someone asked me that. How much time do you spend
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Speaker 1: on social media and how much time do you work?
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Speaker 1: And my reply to that was that what makes you
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Speaker 1: think that social media is not work like I have
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Speaker 1: reached a point where I think I can call it
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Speaker 1: work or even a micro creator for that matter who's
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Speaker 1: just starting out and genuinely believes awareness create health, education spread.
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Speaker 1: I think at some level, that is also
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Speaker 1: work because I think for a doctor or for anyone
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Speaker 1: as a health professional, talking about prevention of disease, talking
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Speaker 1: about creating awareness, let's say it's about a vaccine or
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Speaker 1: a certain type of disease or certain type of treatment
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Speaker 1: or in general, helping people live healthier. More fuller lives
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Speaker 1: is also work your profession. Choose career hospital. My patients
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Speaker 1: could treat career so you're getting an ability to
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Speaker 1: just speak to a wider audience. People who you would
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Speaker 1: not meet in a hospital you would not get they
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Speaker 1: would not have access to you. So my look at
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Speaker 1: my take on it is that it is work for me.
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Speaker 1: So when I call it work, I remove time from
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Speaker 1: my day.
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Speaker 1: I ensure that I am probably sacrificing certain other aspects.
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Speaker 1: I used to spend more time watching Netflix. Now that
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Speaker 1: has gone down because my efforts have gone towards one
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Speaker 1: or two applications where I'm creating to Mirra consumption. Come
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Speaker 1: creations are the of course. A lot of it depends
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Speaker 1: on where you're working are you a private practitioner? Do
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Speaker 1: you have a job? What are your work hours and
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Speaker 1: how is it allowing you to give
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Speaker 1: that time? But now I've reached a particular point where
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Speaker 1: it has given me so many returns. And I'm so
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Speaker 1: happy with it that I will now make my hospital
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Speaker 1: and patient related decisions based on my content creation future
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Speaker 1: as well. So it's about finding that balance. And I
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Speaker 1: believe I have found it or I'm still striving towards
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Speaker 1: a better balance. But I'm really enjoying the process. That's
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Speaker 1: the main takeaway for me.
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Speaker 1: Absolutely. I'm sure there was no personal branding content creation
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Speaker 1: module in the M. B. P s curriculum. So how
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Speaker 1: do you stumble into content creation? I genuinely believe that
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Speaker 1: it's not that doctors were not on social media. It's
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Speaker 1: just that they were not creating content in terms of awareness. See,
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Speaker 1: if you go to Facebook, it is filled with our
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Speaker 1: senior doctor generation who is non stop putting out content.
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Speaker 1: But that content is more in terms of
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Speaker 1: their results. That these are the results we are getting
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Speaker 1: with our patients. This is the before Operation X-ray Picture.
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Speaker 1: This is the after Operation X-ray picture or nowadays they've
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Speaker 1: started sharing screenshots of Google reviews. They are saying that
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Speaker 1: come to us for this, come to us for that.
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Speaker 1: So there is one section of the medical community that
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Speaker 1: is using social media to enhance their own practise that
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Speaker 1: has still been there for a long time. Even on Instagram.
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Speaker 1: I see some doctors who are not really interested in
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Speaker 1: building a
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Speaker 1: community. They are not really interested in building their brand.
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Speaker 1: They are just interested in putting out some information so
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Speaker 1: that potential patients see them and they get in touch
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Speaker 1: with them. For nowadays, Tele consults or they ask them,
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Speaker 1: Where is your clinic? We will come meet you because
00:05:14
Speaker 1: that initial first time face person behind that desk. Now
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Speaker 1: they already have that information because they're seeing their videos.
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Speaker 1: So that kind of group is still creating content for
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Speaker 1: just enhancing their profession.
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Speaker 1: The other part is where the entire creator comes in,
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Speaker 1: or I don't like casually throwing in the word influencer.
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Speaker 1: But it is what it is, But the person who
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Speaker 1: is out there to build their personal brand, who really
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Speaker 1: wants to create a community for whatever their niche is
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Speaker 1: and have an engaging community and an audience and build
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Speaker 1: that credibility and trust between them. That falls under the
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Speaker 1: second time, where I think I stumbled upon. Now, how
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Speaker 1: did I start?
00:05:57
Speaker 1: I felt that there was a serious lack of health
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Speaker 1: related information from credible sources. We had so many influencers
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Speaker 1: or actors or anyone who was just making videos on
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Speaker 1: covid on mental health just to put out information to
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Speaker 1: their audience because will be social. This will work with
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Speaker 1: the algorithm. Let us do it now. I'm not saying
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Speaker 1: most of it was incorrect. I'm not saying most of
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Speaker 1: it was wrong and I'm against it, but it just
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Speaker 1: got me thinking Yellow car
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Speaker 1: to home Doctors care. So that's when it hit me
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Speaker 1: that we have some extra time because our jobs or
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Speaker 1: our work has reduced significantly with covid in terms of
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Speaker 1: our specialty. Of course, doctors had to work in covid
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Speaker 1: wards and IC US and do covid duties. But in general, now,
00:06:39
Speaker 1: being an orthopaedic people coming with basic back and knee pains,
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Speaker 1: they were not getting out of the house to come
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Speaker 1: as an emergency. They were managing it or they were
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Speaker 1: consulting us virtually because that's how it became a whole thing.
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Speaker 1: So there was extra time on the hands and I
00:06:50
Speaker 1: really took to social media and I felt I could
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Speaker 1: really put
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Speaker 1: my words out there, put out some content, and the
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Speaker 1: initial response that I got was so promising that it
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Speaker 1: got me thinking, Damn, I'm on to something. You know what?
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Speaker 1: What started off as how they make the video dialling it.
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Speaker 1: It became OK, wait. People are enjoying it. People are
00:07:06
Speaker 1: able to connect with me as a doctor. People are
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Speaker 1: able to appreciate my screen presence or the personality that
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Speaker 1: I've got or putting out whatever it is. And that
00:07:14
Speaker 1: got me thinking Wait, I'm on to something big here.
00:07:16
Speaker 1: I have a scope of growth here. There is a
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Speaker 1: serious consideration of
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Speaker 1: building an audience, building a community, becoming a brand. Of course,
00:07:24
Speaker 1: that took some time to understand the whole process and
00:07:26
Speaker 1: the system. But that's how I started. Yeah, I just
00:07:29
Speaker 1: started by saying sub influencer and it just took off.
00:07:35
Speaker 1: My mother is undergoing a knee replacement surgery in Kolkata
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Speaker 1: with a doctor who I stumbled across via a Google search.
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Speaker 1: I started watching his YouTube video
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Speaker 1: years about how his hospital has come up with the
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Speaker 1: first robotic surgery for knee replacement in eastern India. I
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Speaker 1: was influenced by that content and now decided after doing
00:08:02
Speaker 1: my due diligence, we are getting my mom's knee operated
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Speaker 1: from his hospital. You have a certain comfort level with
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Speaker 1: them having consumed their content quite naturally. It's going to
00:08:10
Speaker 1: help you put your guard down when you are walking
00:08:13
Speaker 1: into the clinic and often discussing things about your health
00:08:15
Speaker 1: that are very sensitive, right?
00:08:17
Speaker 1: Absolutely. I think that comfort barrier where people are just like, yeah,
00:08:20
Speaker 1: doctor goes away because you have come to him only
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Speaker 1: because of him or her. Only because of what you
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Speaker 1: have seen on social media, I keep I keep talking
00:08:28
Speaker 1: about this so very honestly. I am 29 years old, which,
00:08:31
Speaker 1: let's face it, is a very young and junior doctor
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Speaker 1: in today's day and age. How many of you would
00:08:36
Speaker 1: go to a 29 year old doctor? Very few people
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Speaker 1: would want experience. Everyone wants minimum 35 or closer towards
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Speaker 1: 40 or even senior than that for surgeries and things
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Speaker 1: like that. So
00:08:46
Speaker 1: I have still reached a point where I am doing
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Speaker 1: a decent number of tele consultations or even people walking
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Speaker 1: them into my clinic because of seeing my videos on
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Speaker 1: instagram and finding me a comfortable to talk to be relatable. C.
00:09:00
Speaker 1: They are seeing that I have gone through sports injuries
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Speaker 1: and I share my journey, so they think I can
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Speaker 1: understand what they're going through. B. I promote a lot
00:09:07
Speaker 1: of conservative treatments rather than surgical treatments.
00:09:10
Speaker 1: They feel more comfortable talking to me rather than someone
00:09:12
Speaker 1: who would just push them for surgery. So there are
00:09:14
Speaker 1: various things that I put out not because I want
00:09:17
Speaker 1: to get people in. I'm just being myself. But that
00:09:20
Speaker 1: is just leaving an impression on people's minds and really
00:09:23
Speaker 1: drawing them towards me without me really going out there
00:09:26
Speaker 1: and acquiring their customer. It's just happening very organically, so
00:09:30
Speaker 1: I think it's a great way for people to just
00:09:32
Speaker 1: put their real and authentic sense
00:09:34
Speaker 1: out. And once it resonates with people, they'll come walking
00:09:37
Speaker 1: in here. It's not rocket science, very honestly true. I've
00:09:40
Speaker 1: met some of these traditionalist doctors who say we've become
00:09:44
Speaker 1: like restaurants. Now people leave reviews and there is no
00:09:48
Speaker 1: longer this teacher of the doctor being somebody who knows
00:09:52
Speaker 1: about your body better than you, even after you have
00:09:55
Speaker 1: studied for so many years for something. Um,
00:09:58
Speaker 1: and there is now this demand on the behalf of
00:10:02
Speaker 1: the patient that he is in some ways a customer.
00:10:04
Speaker 1: And we are just service personnel and social media is
00:10:06
Speaker 1: likely to blame for propagating and potentially promoting that aspect
00:10:12
Speaker 1: of perception of people. What's your take on that?
00:10:15
Speaker 1: No, I completely agree with the last few years, it
00:10:17
Speaker 1: has become like that. At the end of the day,
00:10:19
Speaker 1: it does feel that your private clinic or your private
00:10:22
Speaker 1: practise is a business, and you are providing a service.
00:10:24
Speaker 1: You are answerable. They do have an option of actually
00:10:27
Speaker 1: rating you. And nowadays, Google ratings are taken very seriously. Yeah,
00:10:30
Speaker 1: even for doctors. Right? And it's so easy for someone
00:10:33
Speaker 1: to just go online and say something like this, smile
00:10:35
Speaker 1: at you and walk out of
00:10:36
Speaker 1: clinic. But two hours later, something is like, horrible over there,
00:10:39
Speaker 1: and you can't edit it. You can't delete it. You
00:10:41
Speaker 1: can't do anything you have to reply to it, or
00:10:43
Speaker 1: you have to just let it affect your overall rating,
00:10:45
Speaker 1: whatever it is. So I think there's two ways to
00:10:47
Speaker 1: look at it. One is doctors feel that we are
00:10:54
Speaker 1: also just a service providing place.
00:10:57
Speaker 1: The second thing is, I think if you look at
00:10:59
Speaker 1: it from a positive point of view, it is that
00:11:00
Speaker 1: it keeps you on your toes. It it gives you
00:11:03
Speaker 1: added motivation to be super kind to be patient. Listen
00:11:06
Speaker 1: to them nicely. Do your best in terms of your
00:11:08
Speaker 1: performance because, hey, anyone can rate you today. It's not
00:11:11
Speaker 1: about some inspector coming and doing a random check on you.
00:11:14
Speaker 1: Every patient coming in has the ability to rate you
00:11:17
Speaker 1: and leave a comment.
00:11:18
Speaker 1: The sad and funny part is that despite doing your best,
00:11:22
Speaker 1: it's very few times that the positive actually ends up
00:11:26
Speaker 1: being like People don't leave reviews, which are positive as
00:11:29
Speaker 1: much as they would if they're pissed off about something.
00:11:31
Speaker 1: And there are people who leave good reviews and they're
00:11:32
Speaker 1: probably being asked by receptionists nowadays or whatever it is.
00:11:35
Speaker 1: But it's just that the chances of let's face it,
00:11:38
Speaker 1: that's normal human tendency,
00:11:39
Speaker 1: but it probably happens with all of us as well.
00:11:41
Speaker 1: Do we leave a review on every restaurant we go to?
00:11:43
Speaker 1: But the day we have a bad experience may review.
00:11:45
Speaker 1: It becomes like a thing. So that is something that
00:11:47
Speaker 1: is affecting doctors as well. The overall rating is coming
00:11:49
Speaker 1: down because the 10 good ones you treated only two
00:11:53
Speaker 1: left to review the eight forgot to leave it. When
00:11:55
Speaker 1: the one bad one left it. He left it bad.
00:11:57
Speaker 1: So ultimately, one out of three ratings are bad, which
00:11:59
Speaker 1: ruins your entire rating.
00:12:00
Speaker 1: So that is just something you have to accept and
00:12:02
Speaker 1: deal with, because I believe everyone deals with it. So
00:12:05
Speaker 1: I think there's two sides of a coin. You can
00:12:07
Speaker 1: sulk about it, or you can accept that this is
00:12:09
Speaker 1: where life is moving and it's keeping you on your toes, man,
00:12:12
Speaker 1: like just to dip into the business aspect of content
00:12:15
Speaker 1: communication a bit until you get into the creative aspect
00:12:17
Speaker 1: of it all over again. So how open are
00:12:21
Speaker 1: they to create content or that has a certain proclivity
00:12:25
Speaker 1: towards the driving business for their personal clinics? Are doctors
00:12:28
Speaker 1: opening up to that prospect, especially younger ones. I think
00:12:31
Speaker 1: it's probably still too soon because the number of doctor
00:12:35
Speaker 1: creators are very, very less. Yes, they're increasing with every day.
00:12:39
Speaker 1: But then again, as a 29 year old, I barely
00:12:42
Speaker 1: know anyone above the age of 32 doing it very honestly.
00:12:45
Speaker 1: I mean, oh wow, in terms of actual awareness and creation,
00:12:49
Speaker 1: not expecting a patient or a potential surgery in return
00:12:51
Speaker 1: that is different when you're just showing your results and
00:12:54
Speaker 1: all that is completely different.
00:12:55
Speaker 1: But they haven't accepted it or adapted to it the
00:12:58
Speaker 1: way probably our generation has also, I think, for doctors,
00:13:04
Speaker 1: for this is a very new thing. You talk about
00:13:06
Speaker 1: facing the camera and talking or going on stage and talking.
00:13:09
Speaker 1: But with creation, there comes in a little bit of acting,
00:13:12
Speaker 1: a little bit of drama, a little bit of creative
00:13:15
Speaker 1: and all of it. But it's not as simple as
00:13:17
Speaker 1: just going on stage and giving a talk which doctors
00:13:19
Speaker 1: are used to doing at conferences or seminars. So
00:13:22
Speaker 1: a lot of them have a lot of knowledge and
00:13:24
Speaker 1: there could be doctors having way more knowledge than me.
00:13:26
Speaker 1: But they're unable to convey. They are unable to break
00:13:29
Speaker 1: those complex things into simple matter and provide it to
00:13:33
Speaker 1: the audience in a fun and relatable way that probably
00:13:36
Speaker 1: I may be doing. Even though they're probably more educated
00:13:39
Speaker 1: than me, they're probably more experienced than me. They're probably
00:13:41
Speaker 1: more qualified than me. They probably have more knowledge than me,
00:13:43
Speaker 1: but at the end of the day,
00:13:45
Speaker 1: the audience doesn't need that. They need the most basics
00:13:47
Speaker 1: of things, or they need complex things broken into very
00:13:50
Speaker 1: simple matter. So if you're able to just curate that
00:13:54
Speaker 1: content and put it in a matter that is really
00:13:57
Speaker 1: relatable and people are able to consume it, that's when
00:14:00
Speaker 1: you hit the bull's eye. That is a concept that
00:14:03
Speaker 1: the elder generation hasn't probably adapted to. I don't want
00:14:06
Speaker 1: to say they are not capable because that would
00:14:07
Speaker 1: very wrong, but I don't see them doing it actively.
00:14:11
Speaker 1: They also probably feel that they've gone ahead with a
00:14:14
Speaker 1: section if of their day and of their life, that
00:14:17
Speaker 1: they can't really find time to do this because obviously
00:14:19
Speaker 1: the older you get, the busier you get, so it's
00:14:22
Speaker 1: very tough for a very busy doctor to say Now
00:14:24
Speaker 1: I'm going to remove two hours a day for social
00:14:25
Speaker 1: media or to create content. But for someone who's junior
00:14:29
Speaker 1: and at our stage, we do
00:14:30
Speaker 1: have time, especially when you're not doing a job. If
00:14:32
Speaker 1: you're doing a job that's totally different. But if you've
00:14:34
Speaker 1: devoted yourself to private practise, you do have time because
00:14:37
Speaker 1: you're not that busy as a 29 year old. Let's
00:14:39
Speaker 1: face it, you're not going to be having a packed O. P.
00:14:41
Speaker 1: D and things like that because you aren't that experienced.
00:14:44
Speaker 1: So for me now, to do it at this stage
00:14:47
Speaker 1: and then understand its value and then take it forward
00:14:50
Speaker 1: and find time to do it even when I get
00:14:51
Speaker 1: busier is a totally different thing.
00:14:53
Speaker 1: But for someone who's much senior to then remove time
00:14:56
Speaker 1: from a busy lifestyle and busy work schedule is also
00:14:59
Speaker 1: completely different. So I feel that's where the generation gap is,
00:15:02
Speaker 1: whether it is adapting the skills and creativity point of view,
00:15:06
Speaker 1: as well as finding time from a day to day
00:15:08
Speaker 1: point of view. These are the two probable reasons why
00:15:10
Speaker 1: you see people of my age group doing it rather
00:15:12
Speaker 1: than our seniors
00:15:14
Speaker 1: through the Now let's dive back into the creative aspect
00:15:18
Speaker 1: of the sports art at man. How have you aligned
00:15:23
Speaker 1: your
00:15:24
Speaker 1: content creation set up? Do you currently have a team
00:15:28
Speaker 1: in place? What are some of the tools that you
00:15:30
Speaker 1: use because you have a sizable insta following of 1
00:15:34
Speaker 1: 75 K. So I'm sure you have mechanisms in place
00:15:37
Speaker 1: to hold this machinery up. Absolutely. One thing that I
00:15:40
Speaker 1: got into really soon is hiring an editing intern. I
00:15:43
Speaker 1: swear that happened the moment I hit 10-K. I was like, Damn,
00:15:47
Speaker 1: this is serious. Now let me hire
00:15:49
Speaker 1: an intern. I ended up hiring someone in Ludhiana in Punjab,
00:15:54
Speaker 1: sitting in Mumbai, Maharashtra. I ended up hiring someone in Punjab.
00:15:56
Speaker 1: I've never met the person, but I had a great
00:15:59
Speaker 1: relationship with them until I reached about 30 K. When
00:16:01
Speaker 1: she genuinely said she has to start studying for her
00:16:04
Speaker 1: exams to go to Canada. That was something that she
00:16:06
Speaker 1: had to walk out of. And then I just put
00:16:08
Speaker 1: out a story and found someone else. Delegating was probably
00:16:11
Speaker 1: the first thing when it came to was editing because
00:16:13
Speaker 1: that is something I couldn't do myself.
00:16:15
Speaker 1: I was not a willing to learn the skill. B
00:16:18
Speaker 1: give time for it because whatever you can give to
00:16:21
Speaker 1: other people, I think you really should. Of course, a
00:16:23
Speaker 1: lot of it comes at a price, and the more
00:16:25
Speaker 1: agencies you hire, the more people you hire. You have
00:16:27
Speaker 1: to be able to afford it. That's a completely separate thing.
00:16:29
Speaker 1: But I think if you are a lookout for interns
00:16:32
Speaker 1: between 18 to 22 there are people who are genuinely,
00:16:35
Speaker 1: really ready to work. They're probably doing their bachelors. And
00:16:38
Speaker 1: of course, a they're not much interest.
00:16:40
Speaker 1: And B doesn't keep them that busy. It is they
00:16:42
Speaker 1: really want to go outside their comfort zone and really
00:16:45
Speaker 1: work for people, which is such a cool thing. You
00:16:47
Speaker 1: should find the right people. Editing was the first thing
00:16:49
Speaker 1: I got someone on for moving on. When I crossed
00:16:52
Speaker 1: a particular point, I got pitched by various agencies who
00:16:54
Speaker 1: really wanted to take on end to end content creation,
00:16:57
Speaker 1: where they helped me with ideation, scripting everything. Now I
00:17:01
Speaker 1: wasn't too keen on that because I felt that
00:17:06
Speaker 1: when health is your niche, and when I have studied
00:17:09
Speaker 1: for the last eight years to get the kind of understanding.
00:17:12
Speaker 1: It's very difficult for young boys and girls between the
00:17:14
Speaker 1: age of 18 to 25 that's where they all are
00:17:17
Speaker 1: at to really conceptualise and think the way. My mind
00:17:21
Speaker 1: would also felt that most of the content ideas were
00:17:24
Speaker 1: coming to me in my d MS. They were coming
00:17:26
Speaker 1: to me in my comment section.
00:17:27
Speaker 1: They were coming to me when I was just putting
00:17:29
Speaker 1: out a question sticker saying I was learning throughout that
00:17:32
Speaker 1: journey that I really didn't need someone from the content,
00:17:35
Speaker 1: ideation and scripting point of view. So that is something
00:17:38
Speaker 1: even to this date I am doing myself
00:17:41
Speaker 1: because I don't think I need anyone to do that
00:17:45
Speaker 1: for me. And if you getting a few ideas here
00:17:48
Speaker 1: and there from a fresh mind or a fresh intern
00:17:50
Speaker 1: is something that can be considered when you feel you've
00:17:52
Speaker 1: reached saturation, you're not growing anymore. But I also feel
00:17:55
Speaker 1: that just need to ask your followers. Yeah, whenever you
00:17:57
Speaker 1: ask them, they will give you that feedback, so I
00:17:59
Speaker 1: feel that has always been a method that I've followed.
00:18:02
Speaker 1: It's worked for me. The other thing I've always done
00:18:04
Speaker 1: is just gone on Cora and put in keywords related
00:18:07
Speaker 1: to my niche and see the questions, people asking on
00:18:09
Speaker 1: Cora and made videos on them. They've ended up doing
00:18:10
Speaker 1: very well on Instagram. So that is one thing that
00:18:12
Speaker 1: has worked for me as well. As I moved on
00:18:14
Speaker 1: across 70 75 k, I gave my editing to a
00:18:17
Speaker 1: proper agency because I realised that ya Amira in turn,
00:18:22
Speaker 1: a friend K C K R is not well. Now
00:18:25
Speaker 1: I've reached a point where my content needs to be
00:18:27
Speaker 1: churned out based on a calendar available in your exam.
00:18:33
Speaker 1: So I thought getting into an agency is better because
00:18:36
Speaker 1: then the agency head is answerable to me. If person
00:18:39
Speaker 1: A is not available, they give it to person B,
00:18:40
Speaker 1: they get my work done, and that is what I need.
00:18:43
Speaker 1: So I have reached that level of understanding with an
00:18:46
Speaker 1: agency and it is working very beautifully for me. So
00:18:49
Speaker 1: they
00:18:49
Speaker 1: do the editing. They also are based in Mumbai. So
00:18:52
Speaker 1: if I ever need them to come help me shoot,
00:18:54
Speaker 1: they come and really do the videography component as well,
00:18:57
Speaker 1: so it can really help in certain executions and all.
00:18:59
Speaker 1: You don't need a tripod or you don't need someone
00:19:01
Speaker 1: to hold a camera. They come and help you out
00:19:03
Speaker 1: for two or three hours. So I've had a great
00:19:04
Speaker 1: relationship with them and I've been with them right from
00:19:07
Speaker 1: my 70 k journey to now 1 75 K, and
00:19:09
Speaker 1: I'm going to stick with them. So that is something
00:19:11
Speaker 1: that has always
00:19:12
Speaker 1: way, you know, worked very well for me from the
00:19:15
Speaker 1: business side of things. Of course, I have a brand
00:19:17
Speaker 1: collab related manager who handles all my deals, and they
00:19:20
Speaker 1: do the negotiations and all of that, because to sit
00:19:22
Speaker 1: and talk to each brand and communicate and negotiate your
00:19:26
Speaker 1: script is something that is very tedious. I tried doing
00:19:29
Speaker 1: it for some time, but I realised that I'm not
00:19:31
Speaker 1: a full time creator, meeting hospital,
00:19:35
Speaker 1: clinic me. So I've kept my team extremely small. I
00:19:38
Speaker 1: have two editors. I have a brand manager. I also
00:19:42
Speaker 1: have an intern who has access to my account so
00:19:44
Speaker 1: that they can at times upload. If I'm busy, they
00:19:47
Speaker 1: can help me reply to comments at times, but I
00:19:49
Speaker 1: genuinely read all the D MS myself. I reply. I
00:19:51
Speaker 1: have conversations with followers because I really like engaging with them,
00:19:55
Speaker 1: and it helps build that loyalty. Like they when they
00:19:57
Speaker 1: have a personal conversation
00:19:58
Speaker 1: and they will never leave. I send them voice notes. Occasionally,
00:20:01
Speaker 1: I try to keep that personal bond despite the numbers.
00:20:04
Speaker 1: So this has been my funder. Very honestly. It's involved
00:20:08
Speaker 1: more time of me than most creators would give. But
00:20:11
Speaker 1: I feel that has helped. My engagement has helped the
00:20:14
Speaker 1: loyalty of the viewership and the followers. One intern who
00:20:17
Speaker 1: has access to my account, two editors and a brand
00:20:19
Speaker 1: collab manager. Very frankly, that's all I've got.
00:20:22
Speaker 1: That's a very lean, mean business machine you've got going
00:20:25
Speaker 1: there speaking about brand collapse as a health creator, I'm
00:20:29
Speaker 1: sure you often also get pitched questionable products. I'm sure
00:20:34
Speaker 1: they are ready to pay any money like stupid money.
00:20:37
Speaker 1: Get the endorsement of somebody who has an M B
00:20:39
Speaker 1: BS degree because in some ways it validates a product
00:20:42
Speaker 1: and their categories.
00:20:44
Speaker 1: So what has been your brief to your brand manager
00:20:46
Speaker 1: about how to go about judging products? Absolutely We have
00:20:49
Speaker 1: a very simple system whenever anyone writes in, or they
00:20:54
Speaker 1: send a link of that product before my team even
00:20:57
Speaker 1: speaks to them, I get the link of that product
00:21:00
Speaker 1: so I can quickly do a quick search and say
00:21:03
Speaker 1: yes or no. Do I
00:21:04
Speaker 1: believe in the science of this product? Do I believe
00:21:07
Speaker 1: in it or not? If it's a no, they'll just
00:21:09
Speaker 1: send them a message saying that Sorry, we're not interested
00:21:11
Speaker 1: or just not reply to them. If it's a yes,
00:21:13
Speaker 1: that's when the first conversation takes place. Now, even when
00:21:16
Speaker 1: the first conversation takes place, there is a thorough process
00:21:20
Speaker 1: from my end in terms of what I'll be doing
00:21:22
Speaker 1: in the brand cola video,
00:21:24
Speaker 1: because there are times when the brand expects you to
00:21:26
Speaker 1: say certain things. They expect you to do certain things
00:21:29
Speaker 1: or enact certain things, which you may not be comfortable
00:21:32
Speaker 1: with as a healthcare practitioner, as a as a doctor
00:21:35
Speaker 1: of certain standing in society or whatever it is. So
00:21:37
Speaker 1: there is a second vetting where in
00:21:39
Speaker 1: the brand's entire pitch comes in, or they already reach
00:21:42
Speaker 1: a point where they have a script ready or they
00:21:44
Speaker 1: have pointers ready and they just pitch it to me.
00:21:46
Speaker 1: And then when I have to give the second green
00:21:48
Speaker 1: signal that OK, I'm OK doing this on camera. I'm
00:21:51
Speaker 1: OK holding this product because I believe, let's say product
00:21:54
Speaker 1: X Y Z will actually play a role product X
00:21:56
Speaker 1: y Z as ingredients ABC, which I genuinely believe in.
00:21:59
Speaker 1: There is enough research that shows that this can work.
00:22:01
Speaker 1: So I'm completely OK with it. Of course, if there
00:22:04
Speaker 1: is something that I'm not OK with, like for example,
00:22:07
Speaker 1: mask gainers is something I get pitched very often or intimate, uh,
00:22:10
Speaker 1: washes for genitals is something that I get pitched. But
00:22:14
Speaker 1: there is no science for either of them. Oh, of course,
00:22:17
Speaker 1: Mask gains have signs, but I'm not an advocate of
00:22:19
Speaker 1: people consuming mask gainers if they just want to put
00:22:22
Speaker 1: on weight. So I very strictly say no, irrespective of
00:22:25
Speaker 1: I don't even get to a point where they're making
00:22:27
Speaker 1: a pitch about the money, so I don't even feel
00:22:29
Speaker 1: that Oh my God, it's not whatever it is, it's
00:22:31
Speaker 1: a straight no, so that the conversation never really reaches there.
00:22:34
Speaker 1: So obviously, uh,
00:22:36
Speaker 1: at the end of the day. I have to be
00:22:38
Speaker 1: at peace with what I am promoting. I cannot really
00:22:41
Speaker 1: go and do something that I'm ashamed of because you
00:22:44
Speaker 1: get called out very easily. I like and I have
00:22:46
Speaker 1: in fact even gotten called out for a couple of
00:22:48
Speaker 1: things that I have promoted at some some of them.
00:22:50
Speaker 1: I would have probably felt that I hold my ground
00:22:52
Speaker 1: and I don't regret it. There's actually two brands that
00:22:55
Speaker 1: I've promoted and I have regretted it. I've also considered
00:22:58
Speaker 1: should I put out an apology and all but it's
00:23:00
Speaker 1: instead of let it go Have I opened the can
00:23:02
Speaker 1: again and I have regretted it and I have rejected
00:23:05
Speaker 1: when they have come again because that Colab ended up
00:23:07
Speaker 1: happening very well for that brand and they came back
00:23:09
Speaker 1: to me. But I realised that I was probably out
00:23:11
Speaker 1: of line and I shouldn't have. I have learned my
00:23:13
Speaker 1: mistakes throughout this journey as well. No one is perfect
00:23:15
Speaker 1: and hopefully it makes me smarter in making decisions, picking
00:23:19
Speaker 1: the right things. But at the end of the day,
00:23:21
Speaker 1: I think any health care professional has to put it
00:23:23
Speaker 1: out there that we're doing it for awareness. Look, at
00:23:26
Speaker 1: the end of the day, it looks funny when a
00:23:28
Speaker 1: doctor is holding a product,
00:23:29
Speaker 1: but I to show that this is available in the market,
00:23:33
Speaker 1: you can consider it. You can do it. So we
00:23:41
Speaker 1: are constantly maintaining that stand market. Yes, this is for you.
00:23:53
Speaker 1: Then you take it, so we always put it across
00:23:55
Speaker 1: that way. And so far that take has been very promising.
00:23:58
Speaker 1: People appreciate that, and it's been quite safe. We're not
00:24:01
Speaker 1: promoting anything that if someone took without asking someone, if
00:24:04
Speaker 1: something will happen to them. So it's like multivitamins. Calcium,
00:24:07
Speaker 1: vitamin D, three protein, we protein. So it's more of
00:24:09
Speaker 1: things which won't really cause a negative impact on you.
00:24:13
Speaker 1: Based on my video, I'm also going to choose something
00:24:15
Speaker 1: that is very safe. In that sense, something that is
00:24:17
Speaker 1: over the counter doesn't require a doctor's prescription. I would
00:24:19
Speaker 1: never prescribe something that requires a doctor's prescription
00:24:22
Speaker 1: over social media, so these are few things that all
00:24:25
Speaker 1: of us really take care of, and we ensure that
00:24:28
Speaker 1: we are also safe protecting our own image, and no
00:24:31
Speaker 1: one should really come at us for something and we're
00:24:33
Speaker 1: also ensuring patient safety because at the end of the day,
00:24:36
Speaker 1: we're working towards patient safety, aren't we? Absolutely. Has it
00:24:39
Speaker 1: ever crossed your mind that regardless of whether the product
00:24:42
Speaker 1: might be something that is useful or not, how it
00:24:46
Speaker 1: will impact your quote unquote doctor image?
00:24:49
Speaker 1: Because the presumption is doctors are going to be slightly austere.
00:24:53
Speaker 1: They're not going to be like a brand ambassador of anything.
00:24:56
Speaker 1: But then again, you have this Paranal image of any
00:25:00
Speaker 1: model wearing a white lab coat, saying Colgate is the
00:25:03
Speaker 1: best and this is absolute and that is the best.
00:25:06
Speaker 1: So how do you straddle these two ideas in your mind?
00:25:08
Speaker 1: So very interesting? Because when we started doing this last year,
00:25:12
Speaker 1: when it was a relatively new concept, I have got
00:25:14
Speaker 1: hate messages from other doctors I have got. I have
00:25:17
Speaker 1: heard of other doctors discussing me on WhatsApp groups. I
00:25:20
Speaker 1: have heard that people are saying things like doctor videos.
00:25:30
Speaker 1: This is literally sentences. I'm quoting from WhatsApp Group
00:25:33
Speaker 1: about me in the medical community. Forget the common man
00:25:36
Speaker 1: and what they think about respect for a doctor, but
00:25:38
Speaker 1: I completely agree that it has damaged my reputation and
00:25:42
Speaker 1: image to an extent, but I also feel that it
00:25:45
Speaker 1: was very new at that time. I haven't heard of
00:25:46
Speaker 1: these things, at least myself. I don't know if it's
00:25:48
Speaker 1: happening over the last 6 to 8 months, but I
00:25:50
Speaker 1: think that we are reaching a point and this is
00:25:52
Speaker 1: only this has come on a year old doctors being
00:25:55
Speaker 1: influencers and promoting products is a year old.
00:25:57
Speaker 1: So it is just about people understanding that in today's
00:26:01
Speaker 1: day and age, becoming a creator is a serious profession
00:26:06
Speaker 1: for a doctor to understand. This is very difficult for
00:26:10
Speaker 1: a doctor who's not on social media to comprehend. This
00:26:13
Speaker 1: is very difficult. Last year I had a meet and
00:26:16
Speaker 1: greet when I hit 50 K followers. I held a
00:26:18
Speaker 1: meet and greet genuinely to just meet people who follow
00:26:21
Speaker 1: me and to just spread positivity over to us at
00:26:23
Speaker 1: a location that I booked.
00:26:25
Speaker 1: I have got such a good response in the meet
00:26:28
Speaker 1: and greet. People were so happy I put out stories
00:26:30
Speaker 1: about it and all, and that was the first time
00:26:32
Speaker 1: at the end of which people took pictures with me.
00:26:35
Speaker 1: Now this was something very wrong for me when you
00:26:40
Speaker 1: want to show off that I met this person. But
00:26:45
Speaker 1: they said that what you've been creating over time the
00:26:47
Speaker 1: kind of impact you had on my
00:26:49
Speaker 1: life and my health and my well being and in general,
00:26:52
Speaker 1: the positives the positivity that you've spread You mean something
00:26:55
Speaker 1: to me. And this picture, even though I don't need
00:26:57
Speaker 1: to show it to anyone, will stay in my gallery
00:27:00
Speaker 1: and it will mean something to me. Now, when I
00:27:01
Speaker 1: heard that I was like Wait, this is new for me.
00:27:05
Speaker 1: Someone wants to take a picture with me because I
00:27:07
Speaker 1: have impacted their life and they are happy just keeping
00:27:10
Speaker 1: it in the gallery as a show off. Now,
00:27:13
Speaker 1: when I shared stories of that meet and greet, there
00:27:17
Speaker 1: was also stories which my videography team had taken. Like
00:27:20
Speaker 1: BT s moments where people are asking me for pictures
00:27:23
Speaker 1: and taking pictures with me.
00:27:24
Speaker 1: You won't if I have got hate for that on
00:27:27
Speaker 1: by senior doctors saying that celebrity hair is fame has
00:27:36
Speaker 1: gotten to his head and I am thinking that so
00:27:41
Speaker 1: clearly nothing has gotten into my head. Even I am
00:27:43
Speaker 1: confused why they want to take a picture with me.
00:27:46
Speaker 1: I am genuinely meeting people who are watching my content.
00:27:49
Speaker 1: I am creating an audience, a platform of community,
00:27:54
Speaker 1: and you are thinking that I am thinking I'm a celebrity,
00:27:57
Speaker 1: which is not the case. So now it has gone
00:28:00
Speaker 1: to a point, or it had gone to a point
00:28:02
Speaker 1: where they were not able to understand content, create celebrity product.
00:28:10
Speaker 1: They try a hospital patient, they cry. But all I'm
00:28:14
Speaker 1: trying to say is that
00:28:15
Speaker 1: guys, I am a doctor who's a creator. Content creation
00:28:19
Speaker 1: is my side hustle. It's my startup building, my personal brand,
00:28:23
Speaker 1: building an audience, building a community, creating a difference impacting
00:28:26
Speaker 1: the nation in ways which I cannot Sitting in a
00:28:29
Speaker 1: hospital is now my side hustle. If that involves meeting
00:28:33
Speaker 1: people knowingly or unknowingly creating
00:28:36
Speaker 1: difference in their lives, them wanting to take a picture
00:28:38
Speaker 1: with me just because medicine airport may recognise does not
00:28:54
Speaker 1: make me a bad person. It does not make me
00:28:57
Speaker 1: lesser of a doctor because there is another notion in
00:28:59
Speaker 1: their mind that is so. These are such concepts in
00:29:06
Speaker 1: people's minds that
00:29:09
Speaker 1: hopefully will change over time. I'm happy to be part
00:29:13
Speaker 1: of the generation that is bringing about the change. Because,
00:29:15
Speaker 1: on the other hand, I get so many positive messages
00:29:18
Speaker 1: from M B BS students and pre medicine students, even
00:29:21
Speaker 1: 18 year olds saying that, Yeah, Doctor s a B
00:29:24
Speaker 1: that's so cool. How maybe content create how maybe future
00:29:28
Speaker 1: may as a community build career. And that gets me thinking, Yeah,
00:29:30
Speaker 1: I'm getting hate from one end, but I'm inspiring the
00:29:33
Speaker 1: other end. So it's such a conflict.
00:29:34
Speaker 1: But I'm just happy to be doing what I do.
00:29:36
Speaker 1: And I have to understand that there will be hate
00:29:39
Speaker 1: at all levels. People will not like that. I'm gaining.
00:29:42
Speaker 1: I don't even like to call it fame because I
00:29:44
Speaker 1: don't think it's fame. I think there's a difference between
00:29:46
Speaker 1: being famous and being well known. I think I'm reaching
00:29:48
Speaker 1: a point where I'm being well known because of what
00:29:50
Speaker 1: I'm doing, but I don't think I'm famous. I don't
00:29:52
Speaker 1: think I will ever reach fame levels. Being a doctor,
00:29:55
Speaker 1: even being well known, obviously makes me happy. People don't
00:29:58
Speaker 1: like that. My
00:30:00
Speaker 1: less experience as a 29 year old and my level
00:30:03
Speaker 1: of seniority, which is so low that doesn't sit down
00:30:06
Speaker 1: well with seniors who can't see someone junior, excel or
00:30:10
Speaker 1: even get some sort of appreciation or, in their minds, fame.
00:30:14
Speaker 1: Not in my mind and in general, just the fact
00:30:17
Speaker 1: that I'm out there so much I'm in people's faces
00:30:20
Speaker 1: is not sitting down that well with certain people from
00:30:24
Speaker 1: the senior medical community, and that is something I'll have
00:30:26
Speaker 1: to accept. Just have to accept rules. Just have to
00:30:29
Speaker 1: accept any
00:30:29
Speaker 1: someone else is giving me hate. I have to come
00:30:31
Speaker 1: to terms with this also. So yeah, it's a process.
00:30:34
Speaker 1: There was a time I was super affected by those
00:30:37
Speaker 1: hate messages. Now it's come down, but it still plays
00:30:39
Speaker 1: a role on in my head. I have not reached
00:30:41
Speaker 1: a point where I'm like Joe. They like how probably
00:30:44
Speaker 1: a sportsman or an actor who they probably don't even
00:30:47
Speaker 1: read the comments or they read them and they're like, Yeah,
00:30:49
Speaker 1: this is part of my life So I have not
00:30:51
Speaker 1: reached that in my mind. To my doctor, I'm just
00:30:54
Speaker 1: someone else. Hopefully, I reach that point where I'm like
00:30:58
Speaker 1: I'm going to do what I do.
00:30:59
Speaker 1: But yes, it does affect me, but lesser than before. So, yeah, maybe,
00:31:02
Speaker 1: at some level, the first generation of any pre creating
00:31:08
Speaker 1: people have to do a bit more of picking up
00:31:11
Speaker 1: the burden. Right? How much attuned are you with how
00:31:13
Speaker 1: much money Marra is making every month from content creation
00:31:16
Speaker 1: to the point where you might or might not want
00:31:20
Speaker 1: to go? Let's say the Ali he was a medical
00:31:23
Speaker 1: practitioner now turned AC. Has it ever crossed your mind? Oh,
00:31:27
Speaker 1: my God. I might actually be
00:31:30
Speaker 1: rich and famous from content creation, and I might never
00:31:33
Speaker 1: want to go back to the clinic. Has that crossed
00:31:35
Speaker 1: your mind? It has definitely crossed my mind. I'd be
00:31:37
Speaker 1: lying if it hasn't the reason. It has crossed my
00:31:40
Speaker 1: mind because a lot of people in urban India, in
00:31:44
Speaker 1: the metro cities or the kind of circles you talk
00:31:47
Speaker 1: to the well educated, the upper middle class to well
00:31:50
Speaker 1: of people. They have such a notion about doctor because
00:31:59
Speaker 1: you're ending up going to that cream of doctors in
00:32:02
Speaker 1: the top. Let's say, of course, I don't have research
00:32:05
Speaker 1: backing this, but let's say 1% of doctors who are
00:32:08
Speaker 1: earning X amount a month, which impresses you.
00:32:10
Speaker 1: You need to understand that with 75% of the country
00:32:14
Speaker 1: being rural with 99 on, let's say, 95% of doctors,
00:32:19
Speaker 1: they are genuinely earning between 40 month to 1.5 lac
00:32:24
Speaker 1: a month. OK, this is again. Obviously, I don't have
00:32:27
Speaker 1: research backing it, but
00:32:28
Speaker 1: I know the surrounding around me. I know what hospitals
00:32:31
Speaker 1: are paying, and I know this is literally a fact.
00:32:34
Speaker 1: I'm even saying this on the record, saying that this
00:32:36
Speaker 1: is the amount even for the head of department of
00:32:39
Speaker 1: a particular subject or a particular field in a medical college.
00:32:42
Speaker 1: The amount you are paid is this is what your
00:32:46
Speaker 1: earning can be per month 40 k to 1.5 k
00:32:49
Speaker 1: based on your seniority level. Job wise
00:32:54
Speaker 1: REO Corporate hospitals May Kitna pay package mil per who level?
00:32:59
Speaker 1: Poly Ara ara
00:33:02
Speaker 1: results The A interviews crack a level which is a
00:33:07
Speaker 1: very stressful job because you have to deliver for the
00:33:11
Speaker 1: hospitals as well. And then yes, you are paid well
00:33:14
Speaker 1: or you are anyway going to the private practitioner. Cream
00:33:18
Speaker 1: doctors who have lines outside their o P D. And
00:33:21
Speaker 1: you are assuming that her doctor clinic about it, lion
00:33:24
Speaker 1: hair or sub.
00:33:26
Speaker 1: So very honestly, you need to work and all of
00:33:30
Speaker 1: us are working. And striving towards being in that 1%
00:33:35
Speaker 1: doesn't mean balo cricket. So
00:33:39
Speaker 1: now, as a 29 year old, when I am thinking
00:33:42
Speaker 1: that the journey I have to make from 29 to
00:33:45
Speaker 1: at least 35 if not 38 or 40 to reach
00:33:49
Speaker 1: that 1% is a proper, tedious, stressful journey, it's not easy, true,
00:33:55
Speaker 1: and everyone goes through that journey and there are times
00:33:58
Speaker 1: when they don't make it and they come back to
00:33:59
Speaker 1: the 1.5 like a month salary saying, at least this
00:34:02
Speaker 1: is decent
00:34:03
Speaker 1: because 1.5 lakh a month is not less. It is
00:34:05
Speaker 1: good money, but they come back to that after having
00:34:08
Speaker 1: not succeeded in that private field. Now, if I genuinely
00:34:13
Speaker 1: look at where I am right now with the way
00:34:15
Speaker 1: the Creator economy is growing,
00:34:17
Speaker 1: if I decide that Muji woke Kana Hena, he had
00:34:20
Speaker 1: 29 to 35 car journey instead, may chase all is
00:34:24
Speaker 1: my dedicate KDU.
00:34:27
Speaker 1: What are the chances that I will earn more as
00:34:29
Speaker 1: a 38 year old doing only this compared to doing
00:34:32
Speaker 1: only medicine or compared to 50 50. Yes, again, we
00:34:36
Speaker 1: would have to throw numbers and get to the bottom
00:34:38
Speaker 1: of it. But if you ask me, probably content creation
00:34:41
Speaker 1: can pay more. I'm not denying it. Probably it can
00:34:44
Speaker 1: give you a more comfortable stress free. Of course, content
00:34:47
Speaker 1: creation is also stressful. But in terms of dealing with
00:34:49
Speaker 1: actual lies, it can actually give you
00:34:52
Speaker 1: a lot of stress free moments and actually pay you.
00:34:55
Speaker 1: Now the question arises is that in my niche, the
00:35:00
Speaker 1: reason I am growing is because of my knowledge and
00:35:04
Speaker 1: expertise and experience. Even though it is less in the
00:35:07
Speaker 1: medical world, it is enough to educate the common man.
00:35:10
Speaker 1: It's because of that. Now, if I
00:35:13
Speaker 1: either publicly announce that I am a full-time creator, that
00:35:17
Speaker 1: reduces my credibility as a health creator because at the
00:35:21
Speaker 1: end of the day, I am a practising doctor who
00:35:24
Speaker 1: is learning things. Who is staying up to date with
00:35:27
Speaker 1: the recent advances? Of course, that can be done being
00:35:30
Speaker 1: a creator also, but at the end of the day
00:35:32
Speaker 1: you are seeing patients who are working in the hospital.
00:35:34
Speaker 1: You are, uh,
00:35:36
Speaker 1: also dealing with everything there is with something that every
00:35:40
Speaker 1: other doctor goes through and you are creating content. And
00:35:42
Speaker 1: that is what is putting on a perfect impression or
00:35:46
Speaker 1: really leaving a mark in people's minds or really wanting
00:35:50
Speaker 1: for people to hit that follow button. Will that stay?
00:35:53
Speaker 1: If I today announce that my patient Naga may
00:35:57
Speaker 1: full time creator Banu Yes, many sika online research May Karhan.
00:36:04
Speaker 1: I feel it will change an entire image or reputation
00:36:07
Speaker 1: or the kind of perception people have of me, and
00:36:10
Speaker 1: I think that can backfire the content creation journey as well.
00:36:13
Speaker 1: That is one thing.
00:36:15
Speaker 1: Second, is that why did I become a doctor? What
00:36:18
Speaker 1: did I want to do? What is the level of
00:36:19
Speaker 1: job satisfaction that I was craving in terms of actually
00:36:23
Speaker 1: helping people be pain free or disease free? Am I
00:36:26
Speaker 1: happy giving that up 10 years after studying to just
00:36:29
Speaker 1: make videos? Am I OK doing that? Probably not.
00:36:33
Speaker 1: So while I have thought of it from a financial
00:36:35
Speaker 1: and economic point of view that do this may seriously
00:36:38
Speaker 1: make sense, like I can actually make more. Do I
00:36:40
Speaker 1: want to do it from a point of view that
00:36:42
Speaker 1: give up on it completely. I don't think I can
00:36:45
Speaker 1: go that way personally. Can that change? Three years from now?
00:36:48
Speaker 1: Maybe not. Who knows what doors open? Who knows what. What?
00:36:51
Speaker 1: This has, uh,
00:36:53
Speaker 1: in store for me. But one thing I will say.
00:36:56
Speaker 1: When I started, I said that I will dedicate 20%
00:37:00
Speaker 1: of my week to content creation. 20% of my work week.
00:37:03
Speaker 1: 15 months later, I am at 40%.
00:37:06
Speaker 1: So I have reached that stage where I've gone from
00:37:09
Speaker 1: 20 to 40. I have embraced it. I have accepted it.
00:37:12
Speaker 1: I'm enjoying it. Should I go up from 40 to 50? 60?
00:37:16
Speaker 1: 70 80? I have no idea. I'm taking one month
00:37:19
Speaker 1: at a time, but I have gone to 40 which
00:37:21
Speaker 1: is way more than many other creators out there. But
00:37:24
Speaker 1: like I said, I enjoy the process. It brings me happiness.
00:37:27
Speaker 1: And like we've discussed it brings you revenue. So why not?
00:37:29
Speaker 1: Absolutely The breakdown you spoke about? Where 40% is
00:37:33
Speaker 1: contemplation. 60% is your medical profession. Do you think that
00:37:37
Speaker 1: it might flip to 60% content creation and 40% being
00:37:41
Speaker 1: a medical practitioner. Do you foresee that happening? Maybe if
00:37:45
Speaker 1: the economy start change even more in conation favour, as
00:37:49
Speaker 1: you gain more traction, it is possible. I won't say
00:37:52
Speaker 1: it's not. But then it also depends on what is
00:37:56
Speaker 1: bringing me that happiness. While money is important, it
00:38:00
Speaker 1: anyone saying it isn't would probably be lying while money
00:38:03
Speaker 1: is a motivational factor. The point is that if I am,
00:38:07
Speaker 1: let's throw random numbers out there and I don't want
00:38:09
Speaker 1: to throw numbers that are realistic or the same because
00:38:11
Speaker 1: then people will go and say I'm going to throw
00:38:13
Speaker 1: random numbers. Let's say I am making ₹50 a month
00:38:17
Speaker 1: on social media
00:38:19
Speaker 1: and I'm making ₹50 a month with my medical practise
00:38:23
Speaker 1: and my monthly income is 100 compared to if I
00:38:27
Speaker 1: put in more time at social media, I can make
00:38:30
Speaker 1: let's say ₹120 by only doing social media and ₹0
00:38:36
Speaker 1: through health care and patient treatment. Is that 1 20
00:38:40
Speaker 1: versus 100 different,
00:38:41
Speaker 1: making such a big difference in a my quality of lifestyle? B,
00:38:45
Speaker 1: my mental health and job satisfaction that I set out
00:38:47
Speaker 1: on Day one, which was to treat patients to make
00:38:50
Speaker 1: them happier as they walk out of my room. So
00:38:53
Speaker 1: that is a decision that I'll have to probably make.
00:38:56
Speaker 1: And it's very easy for me to say now that, Oh,
00:38:58
Speaker 1: that ₹20 may not matter because that ₹20 could be
00:39:00
Speaker 1: worth a lot more and could be worth a very
00:39:03
Speaker 1: different amount that can end up changing my thoughts. But
00:39:06
Speaker 1: I don't want to.
00:39:07
Speaker 1: I really fix it because the way my last 15
00:39:11
Speaker 1: months have gone every month, something new has happened.
00:39:14
Speaker 1: Every two months, something new has happened. My my email
00:39:18
Speaker 1: inbox is Santa dropping gifts that you know what? What
00:39:21
Speaker 1: will come? That is exciting. Let me open and see
00:39:23
Speaker 1: what opportunity has come. So I really don't know where
00:39:25
Speaker 1: this is headed. I am clueless as to where I
00:39:28
Speaker 1: will be two years from now. Will I be creating
00:39:30
Speaker 1: content with this consistency? Who knows? I hope Instagram doesn't
00:39:35
Speaker 1: lose the touch like Facebook did, for example, and people
00:39:38
Speaker 1: started shifting focus on a new platform. I hope that
00:39:40
Speaker 1: doesn't happen. But how?
00:39:41
Speaker 1: How do you know How do you bet on the future?
00:39:43
Speaker 1: How do you say that? I'm not going to. I'm
00:39:45
Speaker 1: not going to see patients anymore or anything. Tomorrow, an
00:39:48
Speaker 1: app can be banned. An account can be suspended. Brand
00:39:51
Speaker 1: collaborations could not be allowed. Things can happen. So it
00:39:54
Speaker 1: is so uncertain that I cannot really say that Oh
00:39:58
Speaker 1: my 40 60 can become 50 50 60 40 or
00:40:01
Speaker 1: 100 0 because I am taking each month as it is.
00:40:05
Speaker 1: What I will say is that because I enjoy the process,
00:40:08
Speaker 1: if
00:40:09
Speaker 1: circumstances or opportunities were to demand 40 60 becoming 50
00:40:13
Speaker 1: 50 or 60 40 I would embrace it happily because
00:40:15
Speaker 1: I'm enjoying the process. I keep going back to that
00:40:18
Speaker 1: because I'm not hating it. I'm not just doing it because, oh,
00:40:20
Speaker 1: it's being I'm enjoying the process of content creation. It's
00:40:23
Speaker 1: as simple as that
00:40:25
Speaker 1: lovely. And on that candid note, it's a wrap. Thank
00:40:30
Speaker 1: you so much for being on the podcast, man, and
00:40:32
Speaker 1: really appreciate you taking time out. Thank you so much
00:40:35
Speaker 1: for inviting me. It was such a nice conversation. I
00:40:38
Speaker 1: was so happy to think of things which have crossed
00:40:41
Speaker 1: my mind. But I haven't really put them into words
00:40:44
Speaker 1: and spoken them out loud. So it was nice actually
00:40:46
Speaker 1: going through that in my mind and putting it into speech.
00:40:48
Speaker 1: I enjoyed it.
00:40:50
Speaker 1: Lovely guys, please do tune in next week for the
00:40:54
Speaker 1: next episode of the U Incorporated podcast. See ya.
00:41:02
Speaker 1: Thank you for tuning into the you incorporated podcast with me.
00:41:08
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00:41:12
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