EP37: Decoding the legacy of a second generation entrepreneur ft Avneet Singh
Unbound with MamtaaApril 12, 202400:57:58

EP37: Decoding the legacy of a second generation entrepreneur ft Avneet Singh

In this episode of Unbound with Mamtaa we are embarking the journey of a resilient entrepreneur who has taken multiple strides in manufacturing segment of India. Avneet unbounds in the episode in most truest form talking about his childhood, business and his core principles. Taking SPL to new heights Avneet's passion is limitless. Catch the full episode as we take you on a journey of laughter, inspiration and higher aspirations. Connect with Mamtaa at:LinkedInTwitterInstagramFacebookConnect with Avneet: LinkedInProduction by: The BOSS HubCheck Out Other Episodes by Mamtaa:https://youtube.com/playlist?list=PLhH0SnK9XsIpvJjmRWQSPIXYLAZnK7131&feature=shared Want to share your journey to self-discovery on UnBound? Just drop a mail at: mamta.dhingra13@gmail.com ; unboundwithmamtaa@gmail.com
In this episode of Unbound with Mamtaa we are embarking the journey of a resilient entrepreneur who has taken multiple strides in manufacturing segment of India. Avneet unbounds in the episode in most truest form talking about his childhood, business and his core principles. Taking SPL to new heights Avneet's passion is limitless. Catch the full episode as we take you on a journey of laughter, inspiration and higher aspirations. Connect with Mamtaa at:LinkedInTwitterInstagramFacebookConnect with Avneet: LinkedInProduction by: The BOSS HubCheck Out Other Episodes by Mamtaa:https://youtube.com/playlist?list=PLhH0SnK9XsIpvJjmRWQSPIXYLAZnK7131&feature=shared Want to share your journey to self-discovery on UnBound? Just drop a mail at: mamta.dhingra13@gmail.com ; unboundwithmamtaa@gmail.com

[00:00:00] Hi, a big hello and welcome to my show Unbound I'm your host Mamtaa. A space curated for

[00:00:17] real stories of people from different walks of life who have sailed through uncharted

[00:00:21] waters and lived to tell their inspiring story. Unbound is a deep dive into their journeys

[00:00:28] to unravel unearthed, uncover various facets of their lives as they remain unstoppable

[00:00:34] and continue to do the unthinkable.

[00:00:42] Second generation entrepreneurship of need is so low to carry all those expectations

[00:00:50] of success. How has it been for you?

[00:00:54] Blood coffee. I think since childhood you keep on getting this, your father's work

[00:01:04] is not necessary. But actually when you get into it then you feel what kind of pressure.

[00:01:10] I think when you don't have anything to lose, you can take much better bets and risk.

[00:01:18] But once you know that you have to make this successful and especially when your father

[00:01:24] is one of the leading entrepreneurs in that particular industry and the kind of success

[00:01:31] that he has tasted and I have to grow that. I think the men's of pressure it's not easy

[00:01:38] and you have to be an all-rounder. The biggest part is you have to be an engineer,

[00:01:44] you have to be an accountant, you have to be a brand manager. And trust me it's very

[00:01:52] difficult to be an all-rounder. I was not an engineering student.

[00:01:56] I was a complete commerce student. After joining for about two or three years I was grating

[00:02:04] that why didn't I do engineering and I had to learn from scratch. I have literally worked

[00:02:13] on machines, I have literally dealt with the low, you know, with this very semi-skilled

[00:02:20] labours or maybe unskilled labours. And I've been with all of them I'm really proud of

[00:02:27] doing all that and that's where I learned the smallest things.

[00:02:32] So actually, you've got it easy becomes the hardest thing for you.

[00:02:37] Yeah, it is. It's the most hardest thing I think. I think to carry on that legacy that

[00:02:45] kind of pressure plus changing the mindset of everyone in your organization is the worst

[00:02:54] and very difficult part because everybody has a mindset that he is born in a silver

[00:02:59] sport and you know, you'll not be able to do anything.

[00:03:03] Yeah, what you're saying I hear you, I completely hear you and it's a very beautiful point

[00:03:07] you've got me too because in Bollywood we have nepotism. But nobody actually gets

[00:03:14] to see that the expectation of the success of the pressure is that you need to not

[00:03:21] get to know things and if you have wronged yourself, you could be the first time entrepreneur

[00:03:26] and you can fail. But if you the second generation entrepreneur, can you really be a failure?

[00:03:32] That's the biggest thing that I'm trying to tell you. Then people come and said that

[00:03:37] Sarakuch's father has done it and he has done it. And I hear this with a lot of people

[00:03:44] and sometimes I know the guy has really worked hard. It was, you know, there were multiple

[00:03:50] reasons that, you know, he could not get success on that particular product or etc. But,

[00:03:58] you know, it's completely sometime out of hands. Absolutely. And then you just blame one

[00:04:04] person is completely blamed for everything. And he's written off also. Yeah, absolutely.

[00:04:10] We are quick to write off people. Yeah, absolutely. And Jhatak nepotism ki baat hai, there

[00:04:15] is absolutely no nepotism. I'll tell you why. In my case, you know, consumer has to decide.

[00:04:25] They don't see my face and buy something. Correct. In terms of any other industry, they like

[00:04:33] your acting. They will give you success. They don't like your acting. They will never give

[00:04:38] you success. No matter what. And same goes with the, I think, politics. They will like somebody

[00:04:44] they will elect. They will not like somebody. They will not elect. And one important thing, see,

[00:04:53] for any father, they want their children to be successful. They'll not do for their neighbors

[00:05:00] and they will do for their own babies first. Okay, before they do for something for somebody.

[00:05:06] So, they will try their best that, you know, whatever things they could not do, they will do for

[00:05:12] their kids or at least they want them to be established. Yeah, so is it wrong to, you know,

[00:05:20] treat your kids or, you know, make them establish somewhere? This is completely out of

[00:05:26] the same guys who are saying this. They'll be successful and doing the same thing for their kids.

[00:05:30] Kids as well. Yeah, that's good.

[00:05:32] You're saying that after 25 years, you said that you will talk to their children.

[00:05:38] Okay. And the other ones will be, and these are the ones who will be on the lines of engineering

[00:05:44] college, where they will not send their children to their own babies. That they will go to the

[00:05:48] future. Don't worry. So, okay, I mean just to get something

[00:05:55] need of the R.A. a little spike. So, it's all fun in India.

[00:05:59] But what about the leadership styles of need? Because again,

[00:06:03] when it is about anything getting passed down generationally, and of course you are very

[00:06:10] different from a generation before and as a leader, you will stand for very different maybe

[00:06:15] ethos, values or even maybe processes. So, how

[00:06:22] leaders are born, Manta. They're not developed. Let me tell you, it's inherent.

[00:06:28] Leaders cannot be developed. May I see it? If you have leadership quality,

[00:06:33] it will be there in you. You can't develop, that I have 4 books for you. I am a leader

[00:06:41] man here. So, okay. Yes, you can improve by all these guidance. You can definitely improvise

[00:06:51] what is happening. But you're saying that I will do something and become leader. It's not

[00:06:56] that. It's inherent. You are born with it and some people are very good managers,

[00:07:03] some people are very good leaders. Some people are very skillful people.

[00:07:08] So, that's what I'm trying to tell you. It's very difficult to be an old ronda.

[00:07:12] So, yes, I think one quality that comes from maybe my father that how to become a very good leader.

[00:07:23] And since childhood, I was always wanted to be leading the stuff. And today also,

[00:07:33] I take a lot of responsibility. But was this your dream?

[00:07:37] In terms of my dream was, you said your dream. So, my dream was we had read somewhere.

[00:07:49] Now we had to change our direction in the same category, but at a different level.

[00:07:57] So, that was my dream. Okay. I was seeing a lot of changes happening in the country and how things

[00:08:03] were changing. A lot of people were going really in a traditional manner. Yeah. And I wanted to change

[00:08:11] the mindset. So, that was my dream because I was really fed up when people used to say,

[00:08:19] this is not possible. That's the first thing. It's so quick that anything that goes for a change

[00:08:26] about 10-20 years back, especially 10-10 years back, this is a very different country

[00:08:35] and things can't change very easily over here. Yeah. And all thanks to our GenGs,

[00:08:41] our Alpha, Millennials, they changed, they experimented and look, we just changed the whole

[00:08:49] narrative today. Yeah. They pasted it on the faces. We are the change. Yeah.

[00:08:55] And they are proven cons, but yeah. And one thing, see, and then even the elder generation,

[00:09:06] yeah. I would not say they were forced to, but they had to. They had to.

[00:09:12] They had to. They had to. They had to. They had to. They had to. They had to.

[00:09:23] They had to do what's up. They had to do what's up. They have learned it.

[00:09:30] The morning messages are being forwarded by, I think the most of that generation is the one who's

[00:09:35] doing that in family groups. Exactly. So, yeah.

[00:09:48] In fact, my first day at SPPL, I didn't know the way I had to,

[00:09:55] until Google Maps, so a lot of people asked me about my office. I don't know.

[00:10:02] My husband. Where is my factory? So, we were never involved. We were never involved the best thing.

[00:10:09] As I told you, it's the guidance of my father has been in such a way that he wanted me to enjoy

[00:10:17] all the childhood moments, my things. He didn't want and when I, and this was my decision

[00:10:25] because I was working somewhere. I got an opportunity in Bangalore wanting to go there.

[00:10:33] Then somebody told me that,

[00:10:36] if someone is doing good, you should do your own work and you should spend time doing that.

[00:10:45] And then this was a transformation in our business also. So, I thought that there are more

[00:10:50] hands required. And then I took that decision and yeah, so I started working. That was the

[00:11:01] funniest part. And I can't even tell my dad about the rest of it. Or anybody in fact.

[00:11:09] And he said he doesn't know his own factory. I used to visit once a year during some pujas.

[00:11:17] So, I had no idea. Finally, I reached two-three days and then I was pretty regular and knew the way.

[00:11:24] Until today, see, focus is very important for everyone. What is focus? And what is work?

[00:11:32] I go to work from home. I come home from work. I don't know that in noida next

[00:11:40] to what is happening. What is what? Because you are so focused in your work that you should be

[00:11:48] really aligned with what is happening in your organization. I have seen a lot of people work

[00:11:54] place's as fast as it is. That's all I know. Till today, I think same goes with the chairman.

[00:12:04] I don't think so. He must be knowing a lot of stuff. What is going on around and what are the

[00:12:08] ways or what is it? It's just that now you have to take some ways and you have a lot of meeting.

[00:12:14] That's another thing or a lot of investments that we keep on doing. That's a different question.

[00:12:20] But when it comes to work, you're so focused from A to B, B to A, that's it.

[00:12:26] That's a reality. And I'm sure it must be exactly the way that you're saying but guys don't buy

[00:12:33] into it completely because what is happening here? What is happening at home? What is happening in the

[00:12:38] office? What is happening in the office? He can also be concerned that he's so hands on with his

[00:12:43] current affairs, knowledge, with his news consumption that journalists call him for the head.

[00:12:48] Like would you want to say something on that of me?

[00:12:52] Yeah. It's now obsession.

[00:12:54] I love, I live for news.

[00:12:59] Okay, I live for news or making news.

[00:13:05] But I'm happy that I'm living for news.

[00:13:07] Until unless I don't get any two, three big news in a day, I think I don't think I'll have to go out.

[00:13:14] Okay, that's a world current affairs.

[00:13:17] Yeah, it's a world of caution to our PR-walla also.

[00:13:21] It's not going to be easy to work with.

[00:13:24] So from you were known to be a very naughty child.

[00:13:28] Yeah. Very.

[00:13:29] And perhaps that's not gone out of your system too.

[00:13:31] Absolutely.

[00:13:35] Very naughty.

[00:13:36] Very much.

[00:13:37] I used to be one of the naughty scared in my class, in my whole section.

[00:13:43] Okay.

[00:13:44] And I used to be, I should do everything from making bombs in classroom when I was in ninth class.

[00:13:55] Breaking tube lights.

[00:13:57] Malab, what are you not doing?

[00:14:01] Then the best part was that I was also a big school man.

[00:14:04] Is it great?

[00:14:05] No, no, I used to love it.

[00:14:06] I'm saying that I was very good.

[00:14:11] So,

[00:14:13] focus with the whole art.

[00:14:14] I used to be with the focus.

[00:14:16] And everybody used to see there were two, three guys.

[00:14:20] But it was really, so we were very naughty.

[00:14:25] There was no such thing that we didn't do anything.

[00:14:30] But we were not disrespectful.

[00:14:34] Okay, we were very naughty but we were never disrespectful.

[00:14:37] Disrespectful.

[00:14:39] Plus, one more thing was that we had that kind of connections with the relationship.

[00:14:46] Basically, we were also getting hit but we were also getting in love.

[00:14:50] And I said, you are not getting naughty and then Mr. Chairman has come to your rescue

[00:14:55] and go home and become a little bit more angry.

[00:14:57] I know that.

[00:14:58] There is a thing which I have never revealed.

[00:15:01] And that's why I just,

[00:15:03] so, one by one, I got suspended from school.

[00:15:10] And I did something.

[00:15:13] And I was really worried that

[00:15:16] the house would go up.

[00:15:17] And my mom used to go everywhere in school because my dad used to be really busy.

[00:15:23] So,

[00:15:24] I was told that today,

[00:15:25] so my dad,

[00:15:28] my dad and my mom asked me what happened.

[00:15:31] He said he suspended us and studied.

[00:15:34] What's the class?

[00:15:36] I think 9th, 9th.

[00:15:37] Okay.

[00:15:38] Crucially as.

[00:15:39] Crucially as.

[00:15:40] We all have a family.

[00:15:43] And we have kids like that to handle.

[00:15:46] I think my mom and my mother, how crucial all the years has been.

[00:15:51] So,

[00:15:52] he asked what happened

[00:15:56] why he got suspended.

[00:15:59] So, he said whatever the reason was,

[00:16:03] he called me.

[00:16:04] I said boss,

[00:16:05] now I am told.

[00:16:07] He has right left and center.

[00:16:10] I will be completely house arrest.

[00:16:14] And everything will be no outing.

[00:16:17] Grounded.

[00:16:19] Completely grounded.

[00:16:20] He said,

[00:16:22] I don't want to see him.

[00:16:23] I will be strict with him.

[00:16:28] He had to do something.

[00:16:29] He was a little suspended.

[00:16:35] Like he is that daring person.

[00:16:37] Yes, because he has done so much.

[00:16:39] He asked me,

[00:16:40] he said,

[00:16:41] I have to think about the suspended.

[00:16:44] Do something like this.

[00:16:46] Do something.

[00:16:47] No, no.

[00:16:48] Exactly.

[00:16:50] And that was 9th.

[00:16:51] So,

[00:16:52] yeah,

[00:16:52] oh,

[00:16:53] then,

[00:16:55] that was a

[00:16:56] pretty

[00:16:57] and I was not expecting this.

[00:16:59] I was not at all expecting this.

[00:17:01] And he

[00:17:03] that's how we grew.

[00:17:05] I was really scared of my father.

[00:17:07] Very scared.

[00:17:08] Very much.

[00:17:09] And he never used to

[00:17:10] say anything.

[00:17:12] But

[00:17:12] I think he was so daring.

[00:17:13] When someone doesn't speak,

[00:17:15] they don't know what's going to happen.

[00:17:18] Fear.

[00:17:18] Very scared.

[00:17:20] Yes.

[00:17:21] So, after that,

[00:17:22] it's a little bit better.

[00:17:23] Things got

[00:17:24] time.

[00:17:24] Things got

[00:17:25] and

[00:17:26] then

[00:17:27] they do more of

[00:17:30] friend sort of

[00:17:31] respect for their

[00:17:34] Dad.

[00:17:38] Derbowy respect.

[00:17:40] I mean,

[00:17:41] Der is

[00:17:42] respect because

[00:17:45] work has no age limits.

[00:17:50] And when you do work,

[00:17:52] I treat everybody as equal.

[00:17:55] My

[00:17:56] sense is that

[00:17:57] that's the truth.

[00:17:58] That's the truth.

[00:17:59] That's the truth.

[00:18:00] I'm

[00:18:00] a

[00:18:01] sometimes somebody is at 40.

[00:18:03] At work,

[00:18:03] you have to be

[00:18:04] skillful.

[00:18:06] So, your output

[00:18:08] is

[00:18:08] has to

[00:18:09] contribute.

[00:18:11] When

[00:18:11] contribution

[00:18:12] is lack,

[00:18:14] respectfully

[00:18:14] I tell you

[00:18:15] that this is where we are going

[00:18:17] wrong.

[00:18:18] Okay.

[00:18:19] But it has to be correct.

[00:18:21] The confidence

[00:18:22] has come

[00:18:23] because this is also

[00:18:24] kind of

[00:18:25] the

[00:18:25] child of the 17th

[00:18:26] or so.

[00:18:26] I mean,

[00:18:27] before

[00:18:27] I'm

[00:18:27] working in a factory.

[00:18:29] He's a skill

[00:18:30] labor

[00:18:30] or somebody who's

[00:18:31] been with the

[00:18:32] legacy of the business

[00:18:34] but

[00:18:34] I have to tell him

[00:18:36] that he's not right.

[00:18:37] Confidence

[00:18:38] is

[00:18:38] you know.

[00:18:39] So as

[00:18:40] a

[00:18:40] then you have to

[00:18:40] that's what

[00:18:41] you have to say.

[00:18:42] See,

[00:18:42] I've never spoke about

[00:18:44] my struggle.

[00:18:45] Five years

[00:18:46] and never sat

[00:18:47] in a

[00:18:48] today also,

[00:18:48] I don't have a

[00:18:49] cable.

[00:18:49] By the way,

[00:18:50] if I

[00:18:50] were to do

[00:18:51] any of my

[00:18:51] all my offices,

[00:18:53] I don't have any

[00:18:53] cable.

[00:18:54] Okay.

[00:18:55] Uh,

[00:18:55] maybe

[00:18:57] even my

[00:18:58] any

[00:18:58] commerce office

[00:18:59] maybe

[00:19:00] my factory

[00:19:01] other corporate

[00:19:02] offices

[00:19:03] branch or I don't have a

[00:19:04] cable.

[00:19:05] Okay.

[00:19:05] I'm a better

[00:19:05] cable.

[00:19:07] Oh.

[00:19:07] Okay.

[00:19:07] So,

[00:19:07] so,

[00:19:08] I'll

[00:19:08] bet

[00:19:08] on

[00:19:09] okay.

[00:19:09] Or

[00:19:09] or

[00:19:11] or conference.

[00:19:11] Uh,

[00:19:11] which

[00:19:12] may

[00:19:13] uh,

[00:19:13] conference

[00:19:14] all my

[00:19:14] bad

[00:19:14] good to do work.

[00:19:16] Second

[00:19:18] for first five years,

[00:19:21] I

[00:19:23] and that decision I took

[00:19:24] I went to each

[00:19:25] and every department.

[00:19:27] Worked in every department

[00:19:30] and

[00:19:30] in case

[00:19:31] Sada used to have

[00:19:32] some time lunch also

[00:19:33] work with them,

[00:19:34] work with the

[00:19:34] labor

[00:19:35] work with

[00:19:36] every employees

[00:19:37] everyone

[00:19:38] okay.

[00:19:39] With them

[00:19:40] just to get

[00:19:40] in the

[00:19:41] feel

[00:19:41] key ho

[00:19:42] care

[00:19:43] and learn everything.

[00:19:44] So, confidence

[00:19:45] has

[00:19:45] been you know

[00:19:46] everything in terms

[00:19:48] of

[00:19:48] you ground

[00:19:49] s is

[00:19:49] uh,

[00:19:50] niche

[00:19:50] s is

[00:19:50] a

[00:19:51] you

[00:19:51] things are

[00:19:52] part of the

[00:19:52] thing this is

[00:19:53] where the lack is

[00:19:55] this is where you

[00:19:56] have to improve.

[00:19:57] This is where you

[00:19:59] this is going really well.

[00:20:00] You need to

[00:20:01] you know

[00:20:02] know this

[00:20:03] very well.

[00:20:04] So, when you know

[00:20:04] this number game

[00:20:06] and when you know

[00:20:07] how things are

[00:20:08] you're

[00:20:08] not

[00:20:09] confident.

[00:20:09] So,

[00:20:09] then if anybody

[00:20:10] will question me

[00:20:11] I should have that answer.

[00:20:13] And when people had this

[00:20:15] question

[00:20:16] so, a few people

[00:20:16] have

[00:20:16] completely

[00:20:17] revealed

[00:20:18] okay.

[00:20:18] And we're not there

[00:20:20] in the organization

[00:20:21] and I never said

[00:20:22] that to fire them

[00:20:24] they just went by

[00:20:25] themselves

[00:20:26] because they know

[00:20:26] what were the things

[00:20:27] that they were not

[00:20:28] doing correct

[00:20:29] okay

[00:20:30] and at that age

[00:20:31] it cannot be corrected also

[00:20:34] sometimes it happens.

[00:20:35] But, I mean,

[00:20:35] a lot of things

[00:20:36] is segmented

[00:20:37] before the

[00:20:39] I didn't come from an

[00:20:39] engineering background to now

[00:20:41] leading

[00:20:42] India's largest

[00:20:45] smart TV

[00:20:46] manufacturing

[00:20:47] you know

[00:20:47] this is

[00:20:49] make up

[00:20:49] sometime I

[00:20:50] don't I also don't believe

[00:20:52] I went to Google head office

[00:20:54] okay

[00:20:55] where

[00:20:56] mountain view

[00:20:58] to their

[00:21:00] main building

[00:21:01] okay

[00:21:02] a guy who doesn't

[00:21:04] have zero knowledge of computer science

[00:21:06] doesn't come from engineering

[00:21:08] background okay

[00:21:10] is not from iiity

[00:21:12] and he's still in that building

[00:21:14] doing business

[00:21:15] crack the deal

[00:21:17] and one of the first ones

[00:21:18] in India to do so

[00:21:19] and got that

[00:21:21] so that's for me

[00:21:23] it's a personal satisfaction

[00:21:25] because he

[00:21:26] huge

[00:21:26] yeah so

[00:21:27] Malam

[00:21:28] his answer

[00:21:28] Google can't

[00:21:29] be

[00:21:29] really

[00:21:33] and

[00:21:35] okay

[00:21:36] I'm not scared

[00:21:37] that

[00:21:38] by

[00:21:39] iiity

[00:21:40] and you know

[00:21:41] I'm not

[00:21:42] a

[00:21:42] pee

[00:21:43] it's never been a voice in you

[00:21:44] no no

[00:21:45] no no

[00:21:46] me

[00:21:47] Malam it used to be

[00:21:48] maybe

[00:21:49] in competence

[00:21:49] I can

[00:21:51] competence

[00:21:52] I can't

[00:21:53] anything

[00:21:55] Malam

[00:21:55] then

[00:21:56] something

[00:21:58] that's the point

[00:22:00] of competence

[00:22:01] a lot of

[00:22:02] things to learn

[00:22:03] yes

[00:22:04] a lot of things are happening

[00:22:06] yes

[00:22:07] but

[00:22:08] if competence

[00:22:09] is less

[00:22:10] then how can i

[00:22:11] mechanism

[00:22:13] like how do you get to that point

[00:22:15] where you can just

[00:22:16] look at yourself in the mirror

[00:22:17] and say

[00:22:18] that I can do it

[00:22:19] because a lot of people

[00:22:21] including me

[00:22:22] probably myself

[00:22:23] we're just in our judgment

[00:22:24] we're just in our judgment

[00:22:26] no

[00:22:27] I'll tell you the answer to this question

[00:22:31] is very good question

[00:22:32] when you think

[00:22:34] when you know

[00:22:35] that it was 4 hours

[00:22:37] out of this 24 hours

[00:22:39] what have you done

[00:22:40] if you're busy the whole day

[00:22:42] and it's been fruitful

[00:22:48] you did

[00:22:48] fruitful

[00:22:50] your results

[00:22:51] then your confidence

[00:22:52] what can i do with this

[00:22:55] i don't have any special super powers

[00:22:58] okay

[00:22:59] i can do one hour

[00:23:00] for 120 minutes

[00:23:02] and see that in the car

[00:23:04] okay so 60 minutes means 60 minutes

[00:23:06] you have to do in this

[00:23:07] whatever you want to

[00:23:09] you must identify

[00:23:11] that my most stressed

[00:23:13] i won't tell you

[00:23:22] you just

[00:23:23] you're the first

[00:23:25] i'm not

[00:23:26] on the show to say

[00:23:28] why do i have my strength

[00:23:30] what is my

[00:23:31] strength

[00:23:32] i want you to sell my strength

[00:23:34] that's my strength

[00:23:36] not to sell my strength

[00:23:38] okay

[00:23:39] you know

[00:23:41] this is the work

[00:23:42] this is the way

[00:23:44] tell me your strength

[00:23:45] weakness

[00:23:46] you have to meet me tomorrow

[00:23:49] you know everything about this

[00:23:52] okay

[00:23:53] i'll do it

[00:23:54] then i'll do it

[00:23:57] very well said

[00:23:58] but i've seen one thing

[00:23:59] nobody wants to listen to your bullshit

[00:24:02] nobody wants to

[00:24:03] you have a few

[00:24:05] even you have the riches

[00:24:06] even you're the head of the state

[00:24:09] nobody will take your bullshit

[00:24:11] so differentiator

[00:24:12] if you're up come

[00:24:13] what will you say

[00:24:15] as of

[00:24:16] neetzing marwa

[00:24:17] who is at helm of things

[00:24:19] taking all the shots

[00:24:21] risking it all out

[00:24:24] with any other competitor

[00:24:25] what's the biggest differentiator

[00:24:28] between

[00:24:29] of neet and anybody else

[00:24:30] or between sbpl and zamidials

[00:24:32] both ways

[00:24:34] differentiator

[00:24:36] i think the biggest differentiator

[00:24:38] in terms of

[00:24:40] our brands

[00:24:41] has been

[00:24:44] the core of the product

[00:24:46] as i told you

[00:24:47] now we'll talk about the other work

[00:24:48] for our kawgikans

[00:24:50] the other work

[00:24:51] in that

[00:24:52] the core

[00:24:55] you have to identify

[00:24:57] what are the different things

[00:24:59] i'll give you a very straightforward example

[00:25:02] more than interesting

[00:25:03] and it is very helpful for everyone

[00:25:05] after sale service

[00:25:08] very very touchy topic

[00:25:09] i think social media

[00:25:12] has

[00:25:13] the many pages

[00:25:14] of brands

[00:25:15] should be written

[00:25:17] so so brand

[00:25:18] customer care

[00:25:19] should not market it

[00:25:21] because that page

[00:25:22] is only for your complaints

[00:25:24] for complaints

[00:25:24] that's it

[00:25:25] okay

[00:25:27] conversion of a good review

[00:25:29] is only 1%

[00:25:31] on social media nowadays

[00:25:33] so

[00:25:34] then i realized

[00:25:37] complaints will go

[00:25:39] and the kind of people

[00:25:41] how they are vocal

[00:25:42] yeah

[00:25:42] you have to serve them well

[00:25:44] very small things

[00:25:47] focus on them

[00:25:49] for example

[00:25:51] there is a

[00:25:52] while selling something

[00:25:54] somewhere

[00:25:55] there is a fault in the product

[00:25:56] for example

[00:25:57] or there is a minute thing that has happened

[00:26:02] our response to that

[00:26:04] is only 3 days

[00:26:06] and not two customers

[00:26:07] at the product level

[00:26:08] it's okay

[00:26:09] okay

[00:26:10] at the product level

[00:26:12] if we have about 4 or 5 complaints

[00:26:14] same thing

[00:26:15] in a day

[00:26:15] or 3 and a half

[00:26:16] okay

[00:26:17] boss

[00:26:18] 4 days

[00:26:19] R&D is working on it

[00:26:21] 5 days will line

[00:26:22] they change

[00:26:23] okay

[00:26:24] so the new set is coming

[00:26:25] without

[00:26:27] this is

[00:26:28] and this is

[00:26:29] very very difficult

[00:26:30] to translate

[00:26:31] here

[00:26:31] to back with integration

[00:26:33] then the product failure comes

[00:26:34] to come

[00:26:36] buddy buddy

[00:26:36] i've seen a lot of big companies

[00:26:39] which do not have the manufacturing

[00:26:41] the product is going to be

[00:26:43] complained

[00:26:44] then it goes to the factory

[00:26:47] it's already taken 45 days

[00:26:49] consumer have lost the confidence

[00:26:52] and trust in you

[00:26:53] okay so this is very very small thing

[00:26:55] very small thing

[00:26:56] so that's the differentiator

[00:26:57] that differentiator

[00:26:59] i want to give to the people

[00:27:01] that the differentiator they should see

[00:27:03] like

[00:27:04] if i will buy

[00:27:06] Thomson, Kodak or any way

[00:27:08] this is the thing that i will get an extra

[00:27:11] plus

[00:27:12] again

[00:27:13] after sales

[00:27:15] we are a manufacturer

[00:27:16] saree space

[00:27:18] for years we have space

[00:27:20] if you're not a manufacturer

[00:27:21] you don't even know that what kind of failure

[00:27:23] it will be

[00:27:24] you can have one year of failure

[00:27:26] you can have some numbers

[00:27:27] but when there is a major failure

[00:27:29] what will you do

[00:27:31] you will call them

[00:27:32] where they sell

[00:27:33] you know

[00:27:34] the time it takes

[00:27:36] so for example

[00:27:37] it's a simple car

[00:27:41] no one has any brand

[00:27:44] it goes to the after sales

[00:27:45] it says it's not a part

[00:27:48] it will come from Germany

[00:27:49] it will come from Japan

[00:27:51] okay

[00:27:52] why will it come

[00:27:53] because of its

[00:27:55] they have to do it

[00:27:56] and the best of survey auto-mobile companies

[00:27:59] they never say

[00:28:00] my pants are getting worn

[00:28:02] it's coming from Germany

[00:28:03] my UK is coming

[00:28:04] I said

[00:28:05] in the head office

[00:28:06] there is a factory

[00:28:07] you will come in four days

[00:28:09] this is the difference

[00:28:11] that's why

[00:28:11] you know

[00:28:13] this brand has maximum market share

[00:28:15] in the country

[00:28:16] and they are so proud

[00:28:18] this is one of the reasons

[00:28:22] at Unbound

[00:28:24] we believe in the power of unhinged minds

[00:28:27] and untamed ideas of people

[00:28:29] from all walks of life

[00:28:31] as we sit down to talk with some of them

[00:28:34] we are listening to your voice as well

[00:28:37] so share your thoughts, ideas

[00:28:39] or take aways

[00:28:40] from this podcast

[00:28:41] as a review on Apple Podcast

[00:29:06] so

[00:29:08] see

[00:29:10] if you want to dig it down

[00:29:15] then

[00:29:16] my first thing is

[00:29:17] my instincts

[00:29:18] and my relationship

[00:29:20] Neta is really invested

[00:29:23] in so many years

[00:29:24] I work with someone

[00:29:26] I work with him

[00:29:29] I have a product

[00:29:30] brand

[00:29:31] everything is

[00:29:33] if relationship is made

[00:29:35] he is there for me

[00:29:36] I am there for him

[00:29:37] we are doing business

[00:29:38] okay

[00:29:39] business relationship

[00:29:41] then he knows that

[00:29:42] I will stand on behalf of him

[00:29:44] he will stand on behalf of him

[00:29:47] and that is very important

[00:29:48] people forget this

[00:29:50] basics

[00:29:51] basic

[00:29:52] this is a good example

[00:29:53] let's go

[00:29:54] I don't know what will happen tomorrow

[00:29:56] Thomson is exclusive on Flipkart

[00:29:59] from 2018

[00:30:01] yeah

[00:30:02] only brand

[00:30:03] only brand

[00:30:04] to be exclusive

[00:30:05] and

[00:30:07] year-on-year growth

[00:30:09] okay

[00:30:09] only brand

[00:30:11] why

[00:30:12] because

[00:30:13] that kind of relationship

[00:30:14] they had

[00:30:15] that kind of confidence

[00:30:16] we had that kind of confidence

[00:30:18] multiple

[00:30:20] levels I've got offered

[00:30:22] of

[00:30:24] huge amounts

[00:30:26] I don't know

[00:30:29] something

[00:30:30] probably that is good or bad

[00:30:32] okay

[00:30:33] that time will tell

[00:30:34] yeah

[00:30:35] okay

[00:30:35] how things progress

[00:30:37] but this is very important

[00:30:40] okay

[00:30:41] I don't differentiate

[00:30:41] up there

[00:30:42] times when we have not done really well

[00:30:44] and still

[00:30:45] we

[00:30:46] took that decision

[00:30:49] okay

[00:30:50] well this is one of the key differentiators

[00:30:55] to have that kind of relationship

[00:30:57] yeah

[00:30:57] and apart from that

[00:31:00] passion

[00:31:02] very interesting

[00:31:03] so what I also

[00:31:04] want to really delve into is

[00:31:06] Kijab

[00:31:08] your father

[00:31:10] your uncle

[00:31:12] your own

[00:31:13] your wife

[00:31:16] when the whole family

[00:31:18] is driven

[00:31:20] with passion, with purpose

[00:31:22] to make a dream come true

[00:31:24] and each one is coming from a very different

[00:31:27] lineage of thoughts at least

[00:31:29] where do you

[00:31:30] really bridge the gaps and does it have any

[00:31:35] implication on your personal relationships

[00:31:39] see

[00:31:40] I'll be very honest

[00:31:42] and

[00:31:45] I would say that

[00:31:47] there are times

[00:31:48] so arguments are very good for your organization

[00:31:52] I feel if there's no arguments

[00:31:54] if you're a yes sir

[00:31:56] then it's not going

[00:31:58] at a good pace

[00:31:59] even with your own loved ones

[00:32:01] yeah absolutely absolutely

[00:32:02] and let me tell you one thing

[00:32:04] so

[00:32:06] once

[00:32:07] I'm inside the office

[00:32:08] or

[00:32:10] you know

[00:32:10] he is my chairman

[00:32:12] so

[00:32:12] I don't even address him

[00:32:15] but

[00:32:17] sometimes

[00:32:17] as my father also

[00:32:19] okay

[00:32:19] I call him sir

[00:32:22] a lot of times

[00:32:23] and

[00:32:24] so

[00:32:26] you know that that part is

[00:32:28] is over I think it's been more than 10 years

[00:32:31] I'm working

[00:32:32] so I think that

[00:32:33] you know

[00:32:35] when it comes to work and especially

[00:32:37] how to make it

[00:32:39] you know to the next level

[00:32:41] all these things

[00:32:42] your personal

[00:32:43] and all

[00:32:44] I think doesn't matter

[00:32:45] Eagles don't commit to

[00:32:47] always

[00:32:48] I think in any organization that comes in

[00:32:50] any

[00:32:51] as I told you see

[00:32:53] because you have to just take it all back home also right

[00:32:56] yeah it's all balanced also

[00:32:58] it's how you balance basically

[00:33:00] you learn from your mistakes

[00:33:02] you know I have certainly learned from my mistakes

[00:33:06] and

[00:33:08] sometimes what they say they don't mean

[00:33:10] okay

[00:33:11] and sometimes I need to

[00:33:13] you know switch on and switch off

[00:33:16] so wherever I have just

[00:33:17] you know whatever discussion I had

[00:33:19] I just

[00:33:20] put an end in the office

[00:33:23] and at home it's a different start

[00:33:25] yeah that's a great way to be so objective in life

[00:33:28] yeah so I think I have to act little

[00:33:33] on a mature side

[00:33:36] and with

[00:33:37] Bollywood I think

[00:33:38] today I understand but was it the same

[00:33:40] time

[00:33:41] it was not at all

[00:33:41] it was very difficult

[00:33:42] very difficult

[00:33:43] see there are two keep solving your pride

[00:33:46] yeah

[00:33:46] and

[00:33:48] the biggest challenges that

[00:33:53] I can say about

[00:33:55] and I know for the fact

[00:33:57] and I've seen

[00:33:58] spoken to a lot of people

[00:34:00] see

[00:34:02] when you are at part

[00:34:04] for so many years

[00:34:05] okay

[00:34:07] you don't welcome changes so

[00:34:09] very easily

[00:34:10] easily yeah

[00:34:11] it's with anybody

[00:34:12] because you have created everything

[00:34:14] yeah

[00:34:16] and it takes a lot of time to give him confidence

[00:34:21] wow tell me

[00:34:22] what has success costed you

[00:34:27] is there a real

[00:34:29] yeah my health

[00:34:31] I think one thing that I

[00:34:34] really

[00:34:35] you ask me now

[00:34:37] I was saying the regret

[00:34:38] health

[00:34:39] you know

[00:34:40] one thing I really want to

[00:34:42] that I really miss

[00:34:43] is playing sports

[00:34:46] going to the gym

[00:34:49] I have met a lot of

[00:34:51] my friends and my

[00:34:53] family

[00:34:53] and people I meet

[00:34:55] they can't do anything

[00:34:57] they can't do anything

[00:35:01] the problem is

[00:35:02] I'm selling a product

[00:35:03] I don't want to

[00:35:04] say something

[00:35:07] the one

[00:35:07] the platform that I'm selling

[00:35:10] they don't wait for you

[00:35:12] and there are multiple people in line

[00:35:14] they can take from

[00:35:16] nobody understands this

[00:35:18] I miss something the other person will take it

[00:35:22] and it can happen and we can also

[00:35:25] so you have to be on the toes every time

[00:35:28] you have to travel

[00:35:30] you know

[00:35:32] the kind of travel

[00:35:33] I was going

[00:35:35] in 1980

[00:35:37] in 20 you know

[00:35:38] yeah

[00:35:38] after after Covid

[00:35:41] again the kind of travel

[00:35:43] this year has been

[00:35:45] really exhausting

[00:35:48] the kind of

[00:35:49] travels that I had

[00:35:51] was really

[00:35:54] was a big pain

[00:35:55] you know

[00:35:56] in fact

[00:35:56] I just told you in the morning

[00:35:58] I just came at six in the morning

[00:35:59] and now in the morning

[00:36:01] I'm just doing it

[00:36:02] so I was awake for about 24 hours

[00:36:04] it's it's part of the life

[00:36:05] and that's what

[00:36:06] I feel that time will come

[00:36:09] when things will be

[00:36:10] little settled

[00:36:11] and then I can give more time to my health

[00:36:13] I really want to give that

[00:36:15] so success

[00:36:17] that's it for me

[00:36:18] the rest

[00:36:19] everything

[00:36:20] you know

[00:36:23] in terms of

[00:36:24] I don't have any cost of success

[00:36:27] I really enjoy my success

[00:36:29] and sometimes if I don't succeed also

[00:36:31] and a lot of things

[00:36:32] I think the more success I had

[00:36:34] the more

[00:36:35] failures I had in my life

[00:36:37] if you want to measure it

[00:36:39] then I have more failures than success

[00:36:42] and I really

[00:36:43] I've started enjoying my

[00:36:44] failures also I think

[00:36:45] wow

[00:36:46] I've really liked it that this has not worked

[00:36:50] now you know

[00:36:51] let's put this

[00:36:53] and then

[00:36:54] I think that

[00:36:55] this will also work

[00:36:56] when it doesn't work

[00:36:57] then

[00:36:58] you know

[00:36:59] then that question comes in your mind

[00:37:01] see

[00:37:02] you want to

[00:37:03] measure it

[00:37:08] and you were thinking that

[00:37:09] you will get everything

[00:37:10] you are above everyone

[00:37:11] now see what happened

[00:37:13] and that's a challenging moment

[00:37:15] and sometimes I really love

[00:37:17] that this has really happened

[00:37:18] because then you will not learn

[00:37:20] yeah and you'll not push

[00:37:21] and then you'll not push

[00:37:24] so yeah

[00:37:25] so

[00:37:26] I am a guy who takes it very very seriously

[00:37:29] yeah

[00:37:29] but if I have to take a competition

[00:37:32] I will just take it

[00:37:34] I will just take it

[00:37:36] when I have to do it

[00:37:38] Sirji you have given so much competition

[00:37:41] level

[00:37:42] that you have given me

[00:37:44] competition

[00:37:45] because there is no

[00:37:47] other

[00:37:48] brand

[00:37:49] a manufacturing company in India

[00:37:52] who can even come as an arch rival

[00:37:55] or a competitor

[00:37:56] so my question is

[00:37:59] you know I've had many

[00:38:00] I've really had the privilege of

[00:38:02] having a lot of founders

[00:38:03] a lot of

[00:38:05] successful CEOs

[00:38:07] and leaders and change makers

[00:38:09] but there is always this underlying

[00:38:13] fear that I sense

[00:38:17] is it so important

[00:38:20] success

[00:38:22] I am a fearless guy

[00:38:25] I am complete fearless

[00:38:27] to till today

[00:38:29] if I have to do something

[00:38:30] I will not

[00:38:32] whether whatever the consequences

[00:38:36] see if I made my mind

[00:38:38] at least my mind is that stable

[00:38:40] that I have to do something

[00:38:41] no no no no

[00:38:43] no no

[00:38:44] I think

[00:38:44] I told you

[00:38:46] as I told you

[00:38:47] I love failures

[00:38:48] until

[00:38:49] the life of someone who never

[00:38:51] proceed in his life

[00:38:52] he will never get successful

[00:38:54] so you have

[00:38:55] a very successful

[00:38:57] after that

[00:38:58] what is the

[00:39:00] thing

[00:39:00] so

[00:39:02] I think failures push you so much

[00:39:04] okay then you have to achieve

[00:39:06] one more step

[00:39:07] success makes you complacent

[00:39:10] it does

[00:39:11] it does

[00:39:12] and

[00:39:13] everybody needs success

[00:39:17] everybody needs a success

[00:39:19] but too many failures also put you

[00:39:22] really down

[00:39:24] but in terms of fear

[00:39:26] if you want to do something

[00:39:29] and somebody

[00:39:31] you know

[00:39:34] I have thought that this needs to be done

[00:39:36] or somebody has

[00:39:39] gone

[00:39:40] no challenge

[00:39:41] if you want to challenge in India

[00:39:43] it is a very good

[00:39:45] challenge and really love challenges

[00:39:47] but going below the bed

[00:39:48] yeah

[00:39:49] that's where I don't like it

[00:39:50] yeah

[00:39:51] very beautiful

[00:39:52] and a lot of that goes

[00:39:54] to your roaring success

[00:39:55] and what you have done

[00:39:58] and I'm sure

[00:39:59] you know it's

[00:40:00] serves

[00:40:01] vision as much

[00:40:02] that you have changed the India story

[00:40:05] you've changed the

[00:40:06] India manufacturing story

[00:40:08] so tell me

[00:40:09] tell me a little more

[00:40:10] that

[00:40:11] you know there is this class of entrepreneur

[00:40:13] who's just thinking

[00:40:14] he is a market size

[00:40:17] and

[00:40:17] I

[00:40:18] I have to capture

[00:40:19] and there comes

[00:40:21] the

[00:40:22] you know

[00:40:23] the

[00:40:24] roaring sons of Punjab

[00:40:26] who just say

[00:40:27] he is a market size

[00:40:28] he has to change

[00:40:30] so

[00:40:30] where did he come from

[00:40:31] vision

[00:40:32] and where he comes from

[00:40:33] all

[00:40:35] I don't know if I can say

[00:40:36] it's in a way also patriotic spirit

[00:40:38] that you want to give it back to your country

[00:40:40] absolutely

[00:40:42] I'll just

[00:40:44] come to your last part first

[00:40:46] patriotic

[00:40:47] make it in India

[00:40:48] no one can go

[00:40:49] for anybody

[00:40:51] and I think that's what had them

[00:40:53] on the back foot

[00:40:54] the Chinese giants

[00:40:57] that's what scared them

[00:40:59] if

[00:41:00] see

[00:41:02] without

[00:41:03] believing in yourself

[00:41:05] what this

[00:41:07] country is capable of

[00:41:09] you cannot go ahead

[00:41:11] first you have to have confidence in you

[00:41:13] in your country

[00:41:14] in your people

[00:41:15] then only you can turn this off

[00:41:18] you

[00:41:19] keep on criticising your country

[00:41:24] all the time

[00:41:25] keep on manufacturing

[00:41:27] country

[00:41:27] this

[00:41:29] this

[00:41:31] whatever challenges are there

[00:41:32] are there on ground

[00:41:33] it is not

[00:41:34] since today

[00:41:35] it's been

[00:41:36] for many years

[00:41:37] now

[00:41:38] if you want to change it

[00:41:39] change it

[00:41:40] okay

[00:41:41] or

[00:41:43] either it's very simple to trade it

[00:41:45] you're trading it

[00:41:46] okay

[00:41:47] we have gone the harder way

[00:41:49] doing

[00:41:50] product development

[00:41:51] and this is not assembling

[00:41:53] this is product development

[00:41:54] hard core product development

[00:41:56] we have done product development

[00:41:58] on each and every part

[00:42:00] whether it's televisions

[00:42:01] or washing machines

[00:42:03] and it's quite

[00:42:05] and we develop the product

[00:42:06] it's not that we just

[00:42:08] tie the screws

[00:42:09] and give to the market

[00:42:11] and so

[00:42:12] it's a very hard core process

[00:42:13] that we have gone through

[00:42:15] so you have to be very passionate

[00:42:17] and I'm very very passionate

[00:42:19] about my country

[00:42:20] my country comes first

[00:42:21] there is no doubt

[00:42:22] wherever I go

[00:42:23] okay

[00:42:24] it's the first thing

[00:42:27] that I really want to

[00:42:28] you know

[00:42:29] make my country proud

[00:42:30] that's the feeling all of us has

[00:42:32] and

[00:42:35] therefore we have succeeded

[00:42:36] so far

[00:42:37] yeah

[00:42:39] and then

[00:42:40] coming back

[00:42:41] on manufacturing

[00:42:43] see

[00:42:45] if you have to be successful

[00:42:47] in India

[00:42:48] in terms of

[00:42:49] in consumer

[00:42:50] durables

[00:42:51] and in technology

[00:42:53] somewhere or the other

[00:42:54] you have to do that actually

[00:42:57] either on the R&D side

[00:42:59] or on the product side

[00:43:00] okay

[00:43:01] if you're not doing that

[00:43:02] why would you say that

[00:43:03] because you are already giving margins

[00:43:07] you have

[00:43:08] someone

[00:43:09] from China

[00:43:10] you have a product

[00:43:11] brand

[00:43:11] some

[00:43:12] ODM

[00:43:13] you have to give it to him

[00:43:14] then you have to give

[00:43:16] an Indian manufacturer

[00:43:17] then you have to sell it to your brand

[00:43:19] so giving margins

[00:43:20] two sides

[00:43:21] and ultimately

[00:43:22] getting the same product

[00:43:23] same specs at a better price

[00:43:25] okay

[00:43:26] so consumer will go for a better

[00:43:27] price and

[00:43:28] if it's

[00:43:29] equally spec'd

[00:43:30] it's a price-sensitive market

[00:43:31] exactly

[00:43:32] exactly

[00:43:33] so then you have to

[00:43:35] spend on infrastructure

[00:43:36] people have forgotten

[00:43:38] that infrastructure

[00:43:40] plays a very vital role

[00:43:42] people when they supply chain

[00:43:43] they pay their

[00:43:44] khajkar

[00:43:45] warehousing

[00:43:47] you know

[00:43:48] best of people

[00:43:49] they have

[00:43:50] what about product

[00:43:51] and manufacturing

[00:43:54] they have forgotten that's why

[00:43:55] everybody is coming back to basics

[00:43:57] you are

[00:43:58] all the trade

[00:43:59] almost everybody

[00:44:00] so focused on manufacturing

[00:44:02] because that's the core

[00:44:04] okay

[00:44:05] I didn't establish that core

[00:44:07] but now I gave you a smartphone

[00:44:08] example

[00:44:09] the biggest

[00:44:10] raised the downfall

[00:44:11] was technology

[00:44:13] they were not focused on technology

[00:44:15] again

[00:44:16] same mindset

[00:44:17] this will not work

[00:44:19] yeah

[00:44:20] you know in five years

[00:44:21] the market share of smart tv is 95%

[00:44:25] who believe five years back

[00:44:27] you know people used to ask me

[00:44:29] I said yeah

[00:44:29] 7%

[00:44:30] 7%

[00:44:31] 7%

[00:44:31] smart tv

[00:44:32] it's not a joke

[00:44:32] vanilla tv

[00:44:34] today is 95%

[00:44:36] you have internet across India

[00:44:38] it's not a joke

[00:44:39] and we do

[00:44:40] a lot of brands

[00:44:41] one of the brands

[00:44:42] is blog on comes from Germany

[00:44:44] can you imagine

[00:44:45] German guys came in

[00:44:47] and said

[00:44:48] we have never seen this kind of

[00:44:51] internet connectivity

[00:44:52] anywhere

[00:44:53] yeah that's true

[00:44:54] and you know

[00:44:55] you know

[00:44:57] crazy

[00:44:58] and while on the call

[00:45:00] they said

[00:45:00] your call drops are much

[00:45:02] it's not there absolutely

[00:45:04] people cry about a lot of

[00:45:06] call drop

[00:45:08] I will tell them

[00:45:10] kindly visit Europe once

[00:45:11] and then you will see what is called drop

[00:45:15] they were amazed

[00:45:16] how we have grown in terms of

[00:45:18] in telecom

[00:45:19] so when this kind of revolution

[00:45:22] things are happening

[00:45:25] I feel that

[00:45:28] towards gadget and technology

[00:45:31] I think this country

[00:45:33] is moving at a very

[00:45:36] very good pace

[00:45:37] yeah

[00:45:38] and this is what we want

[00:45:40] and it's equal playing

[00:45:41] so very important thing

[00:45:43] that I'm touching

[00:45:44] the

[00:45:46] this thing is

[00:45:47] equal playing field

[00:45:50] the biggest challenge

[00:45:51] that a lot of manufacturers

[00:45:53] had to stop their operations in India

[00:45:56] was they didn't have equal playing field

[00:45:59] this was the biggest challenge

[00:46:01] the transformation from

[00:46:04] the Bhewala CRT TV

[00:46:06] yeah

[00:46:07] after that

[00:46:08] all the brands were

[00:46:09] made

[00:46:10] and we didn't get LCD

[00:46:13] because it was not a equal playing field

[00:46:16] yeah it was known like going

[00:46:17] one and then second step

[00:46:19] it was just

[00:46:20] disrupting completely

[00:46:22] so it was like completely

[00:46:23] big nurses either professional

[00:46:25] yeah

[00:46:27] in the beach

[00:46:28] and then

[00:46:30] kavi kwi taxi exemption

[00:46:32] kavi kuch

[00:46:33] kavi kuch

[00:46:34] you have

[00:46:36] that time you had 27-28 states

[00:46:39] every state had different tax

[00:46:41] yeah

[00:46:43] I'm so amused

[00:46:45] that people who

[00:46:47] is not into any sort of businesses

[00:46:50] commence upon GST

[00:46:52] yeah

[00:46:53] specially those political leaders

[00:46:55] and I'm completely against

[00:46:58] you know

[00:46:59] how much problem

[00:47:01] my

[00:47:01] our

[00:47:03] solar

[00:47:04] the branches thing

[00:47:05] everywhere there's a different

[00:47:06] way

[00:47:07] we have to do

[00:47:09] it was a

[00:47:10] most difficult thing

[00:47:12] being more important paperwork

[00:47:14] yeah

[00:47:15] and a small size or medium scale

[00:47:17] industry was a big challenge

[00:47:20] there was a very funny law

[00:47:23] if you don't have a registered office

[00:47:25] in one of the states

[00:47:27] then you used to build by

[00:47:31] seiform

[00:47:33] 2% I think seiform

[00:47:36] if you don't

[00:47:37] if you don't give that

[00:47:38] you will not get credit

[00:47:39] it was a big

[00:47:41] big operation

[00:47:42] disaster

[00:47:44] and then they are saying

[00:47:45] GST is not right

[00:47:46] some of the people are here

[00:47:48] you can't see us

[00:47:50] okay

[00:47:51] there's a shop

[00:47:53] who has not yet

[00:47:54] GST is not right

[00:47:56] that's why he's saying

[00:47:57] because he doesn't have

[00:47:58] a job

[00:48:00] okay

[00:48:00] they have gone

[00:48:01] once you see their

[00:48:03] association

[00:48:03] then you come

[00:48:04] and see who does GST

[00:48:07] people who pay their taxes

[00:48:10] they won't have a problem

[00:48:12] people doesn't wait for access

[00:48:14] and this is what

[00:48:16] unethical versus ethical

[00:48:18] that was I was trying to tell

[00:48:19] so we are getting the success of them

[00:48:24] and then

[00:48:25] you know

[00:48:26] I don't know

[00:48:27] somewhere or the other

[00:48:30] it's a shame

[00:48:31] that there's a lot of

[00:48:32] and I believe in it

[00:48:40] I've seen a lot of ways

[00:48:41] you have you honestly work

[00:48:43] okay

[00:48:44] you get success

[00:48:55] great so I think you've truly

[00:48:56] come unbounded on the show

[00:48:58] underneath although

[00:48:59] I have run out of these questions

[00:49:01] but my

[00:49:02] volley of questions

[00:49:03] which is my personal favorite

[00:49:05] the last

[00:49:07] you know

[00:49:08] chunk of the episode

[00:49:09] is called a rapid reflex now

[00:49:15] I have few rapid-fire questions

[00:49:17] that I'll throw for you

[00:49:18] and obviously you don't have any

[00:49:19] hamper to be one here

[00:49:21] and you have to give the answer

[00:49:23] in maybe a word

[00:49:24] or a sentence

[00:49:25] so are you ready for this

[00:49:26] a big singmava

[00:49:28] always ready

[00:49:29] all right

[00:49:30] ready

[00:49:32] life to you is

[00:49:33] complete this sentence in one word

[00:49:37] experience

[00:49:38] purpose to you is

[00:49:40] life

[00:49:41] your biggest joy

[00:49:45] any particular movie

[00:49:47] that is

[00:49:48] the else you can watch on repeat

[00:49:52] not a great movie fact

[00:49:54] but

[00:49:57] I think

[00:49:59] all right

[00:50:00] biggest event of life

[00:50:04] I think there are

[00:50:06] except BBD

[00:50:09] if I tell you this story

[00:50:11] this is

[00:50:12] really hilarious

[00:50:15] can't be your marriage either

[00:50:20] so

[00:50:21] one of my kids is born

[00:50:24] at

[00:50:25] launch of

[00:50:27] we remember that

[00:50:29] and the kid was born at the other brand launch

[00:50:37] so true launches of life

[00:50:40] so that yeah

[00:50:41] yeah so two launches in one go

[00:50:46] both the time

[00:50:47] we meet

[00:50:47] both the time

[00:50:49] excellent

[00:50:50] never have you ever

[00:50:51] complete this sentence for me

[00:50:52] I

[00:50:54] very difficult because I have done a lot of things

[00:50:57] okay

[00:50:59] but never ever have

[00:51:02] disrespected

[00:51:03] disrespected

[00:51:06] any of my senior

[00:51:10] not publicly

[00:51:12] or this thing

[00:51:13] but never ever

[00:51:14] I don't want to do that

[00:51:16] I think

[00:51:17] this is one thing

[00:51:18] that I don't want to do

[00:51:20] or disrespect my country

[00:51:22] for that right

[00:51:23] beautiful

[00:51:25] if not

[00:51:26] being this entrepreneur

[00:51:28] manufacturing business

[00:51:30] what would you be doing

[00:51:31] one word

[00:51:34] I don't want to say this

[00:51:38] but I'm sorry

[00:51:39] but maybe

[00:51:41] Uber driver

[00:51:45] I expected a DJ

[00:51:46] that underground music

[00:51:47] no

[00:51:48] underground music is there

[00:51:50] but I love driving

[00:51:51] and you know how far

[00:51:52] now I was for driving

[00:51:54] so when I was a kid

[00:51:57] everybody

[00:51:57] he said

[00:51:57] if he doesn't do anything

[00:51:58] then the child will be a driver

[00:52:01] as a

[00:52:03] driver

[00:52:06] drive all the big cars

[00:52:07] with all suited booted

[00:52:09] that's why I'm

[00:52:10] coming to the car

[00:52:11] yeah

[00:52:12] yeah

[00:52:12] yeah

[00:52:13] so yeah

[00:52:14] other than that

[00:52:15] if

[00:52:15] this is not

[00:52:16] then probably

[00:52:19] career

[00:52:19] maybe

[00:52:21] advertisement

[00:52:22] marketing

[00:52:24] or

[00:52:25] some

[00:52:25] or maybe

[00:52:26] you know

[00:52:29] giving some advice to some political leaders

[00:52:33] Pallavi is

[00:52:34] complete the sentence

[00:52:37] superhuman

[00:52:38] all right

[00:52:39] one thing that you never forget

[00:52:41] to do first thing in the morning

[00:52:43] or that is your ritual or routine

[00:52:47] first thing in the morning

[00:52:49] taking case of

[00:52:51] everybody

[00:52:52] in

[00:52:54] troubling everyone

[00:52:56] meaning

[00:52:56] meaning

[00:52:58] once I get up

[00:52:59] so I

[00:53:00] annoy everyone

[00:53:02] okay

[00:53:02] so that's my part time thing

[00:53:04] okay

[00:53:05] did you begin by the clock

[00:53:07] yeah

[00:53:07] I begin by the clock

[00:53:08] so my kids annoy me

[00:53:09] while getting up

[00:53:10] then I

[00:53:10] transfer

[00:53:11] once they are off to school

[00:53:13] then

[00:53:14] that's for the number

[00:53:15] right

[00:53:16] sub

[00:53:17] after annoying everyone

[00:53:19] then I settle

[00:53:19] then you are your first couple

[00:53:21] yeah

[00:53:21] cup of tea

[00:53:22] newspaper

[00:53:25] but yeah

[00:53:26] first thing

[00:53:26] and last thing in the day

[00:53:29] last thing is podcasts

[00:53:31] wow

[00:53:31] and which is your favorite podcast these days

[00:53:34] I'm bound with

[00:53:37] no seriously

[00:53:38] what all kind of genres of podcasts

[00:53:40] everything

[00:53:40] artist

[00:53:41] sports

[00:53:43] key sports

[00:53:44] personalities

[00:53:45] politicians

[00:53:46] you know

[00:53:49] listening to them

[00:53:50] and especially their experiences

[00:53:52] learn a lot of things from them

[00:53:55] but this is

[00:53:56] and then watching sports

[00:53:58] excellent

[00:53:59] and one

[00:54:00] of your favorite

[00:54:02] travel destination

[00:54:03] because I know you're quite a traveler

[00:54:05] there are many

[00:54:06] I think there are many now

[00:54:08] one of the best

[00:54:10] if you ask me

[00:54:11] then

[00:54:13] I think

[00:54:13] Jamaica is one of the best

[00:54:15] I've really liked

[00:54:17] I love doing snorkeling

[00:54:19] that's my hobby

[00:54:20] so anywhere there is water

[00:54:23] and apart from that

[00:54:26] in cities

[00:54:27] I think

[00:54:28] personal favorite

[00:54:30] since

[00:54:31] my childhood was

[00:54:32] spent all my summers

[00:54:34] has been

[00:54:35] London

[00:54:38] really like

[00:54:38] and

[00:54:39] as a person

[00:54:40] I love music

[00:54:42] and you know

[00:54:43] I'm a crazy

[00:54:44] EDM fan

[00:54:45] so yeah

[00:54:46] so that

[00:54:47] I still

[00:54:48] you know

[00:54:49] I follow that

[00:54:50] and

[00:54:51] for that I think

[00:54:53] one of the destinations

[00:54:54] that I regularly

[00:54:56] or once a year

[00:54:57] Vegas

[00:54:58] Vegas

[00:54:59] yeah we know about that

[00:55:00] and

[00:55:01] tell me food to US

[00:55:03] just complete this

[00:55:04] I think food is everything to me

[00:55:06] and you can see

[00:55:10] no food, no life

[00:55:11] no life

[00:55:12] one person who's been your idol

[00:55:14] on role model in life

[00:55:16] I think my father

[00:55:16] yeah

[00:55:17] my father then

[00:55:18] I think now

[00:55:19] my father

[00:55:21] then

[00:55:22] I would say

[00:55:24] Pallavi also is

[00:55:26] has done a lot of things

[00:55:27] there in my team

[00:55:28] I think

[00:55:29] because they have been very supportive

[00:55:31] so

[00:55:32] two or three but

[00:55:33] idol yes

[00:55:35] as my father

[00:55:36] who has been

[00:55:37] my guiding force

[00:55:38] absolutely

[00:55:40] and the last

[00:55:41] live event that you have attended

[00:55:45] live event

[00:55:46] we know that you love sports event

[00:55:48] music event so

[00:55:49] which is the last

[00:55:51] which is my last event

[00:55:53] live event

[00:55:55] I

[00:55:56] I'm sorry

[00:55:56] I'm just getting

[00:55:57] World Cup

[00:55:58] no

[00:55:59] World Cup

[00:55:59] I didn't go

[00:56:00] but

[00:56:00] actually

[00:56:02] what

[00:56:02] what is the last

[00:56:03] okay your most

[00:56:04] memorable event

[00:56:05] let's go up and tell

[00:56:06] you're the launches

[00:56:07] but

[00:56:07] you have the World Cup

[00:56:09] the football World Cup

[00:56:10] the football World Cup

[00:56:11] yeah absolutely

[00:56:12] you know all the World Cup

[00:56:13] whether it was in Brazil

[00:56:15] South Africa

[00:56:16] Russia

[00:56:17] I'm a super

[00:56:20] soccer fan

[00:56:21] my teams are not winning

[00:56:23] so

[00:56:24] I'm just

[00:56:26] little

[00:56:26] disheartened nowadays

[00:56:28] small

[00:56:28] small teams are coming

[00:56:35] so now we

[00:56:36] know truly

[00:56:37] what is his joy

[00:56:38] and what is his purpose

[00:56:39] and you truly

[00:56:40] truly come

[00:56:41] unbound on this show

[00:56:42] there was so much fun

[00:56:44] so in such an insightful

[00:56:46] discussion

[00:56:47] and when

[00:56:47] Abhmeet is around

[00:56:48] so you're possibly

[00:56:49] not a key

[00:56:50] you have a laughter

[00:56:50] no

[00:56:51] also thank you so much

[00:56:52] for being this

[00:56:53] special superhuman

[00:56:54] that you are

[00:56:55] and so

[00:56:56] unassumingly

[00:56:57] playing your role

[00:56:57] Abhmeet we wish you

[00:56:59] lot more

[00:57:00] big billion

[00:57:01] trillion days ahead

[00:57:02] to your unbounded success

[00:57:04] and

[00:57:05] beautiful journey ahead

[00:57:06] thank you for being

[00:57:07] so much

[00:57:08] Amta was always nice talking to you

[00:57:11] and there was great

[00:57:13] that I have

[00:57:15] portrayed this side of me

[00:57:17] and thank you for such beautiful questions

[00:57:23] Thank you so much

[00:57:24] for listening to today's episode

[00:57:26] I would love to know from you

[00:57:28] what idea or insight

[00:57:30] you unboxed

[00:57:31] from today's conversation

[00:57:32] just drop me a message

[00:57:34] over LinkedIn

[00:57:35] or in my inbox

[00:57:36] and remember to follow this podcast

[00:57:38] so that when the next episode drops

[00:57:41] you can join me

[00:57:42] forget another one too

[00:57:43] keep coming

[00:57:44] and keep unbounding

[00:57:46] till then

[00:57:46] this is your host, Amta

[00:57:48] signing off