Future of Advertising explained Ft. Abhishek Kini

[00:00:00] See your blockchain, look at your metaverse, look at your web 3, IoT or AI. There has been no regulation in place and it's almost been 4 years now.

[00:00:30] Today we are going to speak about the future of marketing and advertising and there's a lot of stuff that's out there but we really don't know about.

[00:00:38] So today, like to start off, I want to talk to you about data, what's the future of data that marketers will kind of use?

[00:00:44] I think data is like I keep saying that people kind of give away everything saying that they're just going to get that 10 bucks more for discount or like a freebie somewhere and there's so much that has been done with data targeting.

[00:00:56] The question is, where does this go from here? One really can't we didn't expect this much usage of data till now.

[00:01:03] So here on I see it more and more intrusive. I think not just your location, even your statistics, your net worth, everything possible from every app that one can access

[00:01:15] and it's just going to get more and more intrusive. There's not going to be any bit of so like personalized ads is a big thing which is what data is being used for now essentially but apart from personalized ads, like for example on Netflix when you see your personal recommendations popping up for movies or TV shows whatever that's just data being used for against you whatever.

[00:01:33] So that is already being done right now what apart from that do you think can happen with advertisers using data.

[00:01:39] With advertisers using data, I think I think location is going to be the thing that they're really going to tap into from here because when we saw that being used in say an Uber or a food app, it used to take us by surprise but I think more of delivery based apps that are coming up, more of consumer products that are coming up, they stand to benefit more from location and I think more than anything else.

[00:02:02] Where do you find your target audience is the big question right now. So I think going by the way we have seen these apps use location and your demographic apart, I think that is going to be the big thing in the future.

[00:02:15] So if I were a B2C company selling a B2C product, how would I use data that's so vast, they will be able to purchase it online as well.

[00:02:22] See we are looking at the death of retail stores. So I think the whole game is about reaching the customer without them leaving to having to leave home or just catch them unaware, say they're at a shopping experience like a market or whatever and they are not in the mood or position to buy anything and you're still able to target where your target audience is.

[00:02:41] I think that is how it's going to happen. We had seen things like these in movies like which was that Tom Cruise movie minority report in which again, I mean 80s one guy so most of these movies peak when I was in college I guess but that movie had a lot of things that we see being used in social media and technologies today including a sequence whether the chase happening and Tom Cruise characters running through the mall and every kiosk he passes.

[00:03:10] The screen changes to show his face on some product that they are advertising. And you're seeing things like that happen now, right? That's a big thing in Japan.

[00:03:21] Yes it is and I think for that to reach a much more wider audience location will play a big part.

[00:03:28] To people like us who saw that film and are seeing a lot of it like touch screens. I'm talking about this film which came out in 2001 maybe 2002, I'm not sure about the exact release date. It's been 20 hours and we're seeing all this happen right now touch screens personalized messaging targeting through location is what I showed so many things in that.

[00:03:48] So I think all the sci fi that we've been fed is actually coming into the future movies should a lot of it which is a fact today.

[00:03:56] And I think this is how more than who you are, I think where you are is now the next big thing and I think more and more of these apps that we are consuming, more and more of the services that we're using.

[00:04:06] I'm seeing a lot of that look for where you are more than anything else at least that's just me maybe it's just my paranoia as well.

[00:04:13] That's an interesting take on it because the question like where you are is never really asked by people or my location is actually being used for marketing.

[00:04:22] If you look at apps that you think are not even connected to locations specifically, I can't take I mean I can't think of examples but most of the times I'm downloading new apps.

[00:04:33] I'm finding them accessing location that permissions always there and I am always the guy who will switch off.

[00:04:39] Yeah, same permissions are obviously everyone needs to do that but I'm wondering why is this app asking for my location?

[00:04:44] It's not a delivery thing it's not a photo thing where it gives you a photo photo tag but what is it? Why is it using it? There must be something to it right.

[00:04:53] So I see that and I think that is where it's going.

[00:04:56] Interesting. Second thing was that billboards are like I mean people think of it as a dead thing today but obviously nothing can just die automatically and I feel billboards can be like the evolutionized in a tech way tech or technological manner.

[00:05:12] So what do you think is the future there?

[00:05:14] First thing first thing we have seen the introduction of the actual permissions given to these video billboards today it's actually annoying.

[00:05:22] It doesn't use tech maybe but it's definitely a change from what we've been using.

[00:05:28] And we see a lot of innovations in that as well where the picture might scroll somewhere that it looks like is coming out of the screen.

[00:05:34] It's very distracting for motorists that's for sure but how that can be used I we've already seen examples and international campaigns where you make eye contact with a particular billboard.

[00:05:45] It's tracking you it's tracking where you're looking so basically it's capturing your face right.

[00:05:49] The moment you make eye contact with it something there changes something on the billboard changes and it gives you feedback accordingly.

[00:05:54] So there was this one particular public service campaign to voice out on domestic violence where a very badly injured woman is looking at the audience and the more people who look at the billboard,

[00:06:10] the more the scars go away and in the end she's like thank you.

[00:06:15] So what it's doing is it's tracking the commuters I think it was at a railway station somewhere in Europe and the more people who are looking at it head on,

[00:06:26] the more it was saying that you know don't turn a blind eye to it.

[00:06:29] This is an issue that we all have interestingity.

[00:06:31] It's very powerful but again the use of tracking your face capturing that data raises another by the dimensions.

[00:06:39] So one way or another there is no privacy.

[00:06:43] Where was this happening?

[00:06:44] Some in Europe I think it was France the way I remember it this is on YouTube you can look it up.

[00:06:49] I think it's called domestic violence interactive billboard for lack of better specific words but I think it was a brilliant campaign.

[00:06:56] Yeah, you know it was definitely the way that they actually showed how those bruises go away the way the character responds to your eye contact.

[00:07:05] You know all these things matter so much it's very real feels like you are contributing something to society in that way where you're not turning a blind eye but at the end of the day it's an interactive billboard.

[00:07:13] Actually I'm actually very curious to know how our advertisers using this technology as well.

[00:07:18] Well, I think something like photo apps might do very well here and I'm pretty sure that someone out there is already doing it right.

[00:07:24] Can you name on a business model of the case study?

[00:07:28] I don't know remember this is the one that I know of but there were more billboards like these like bus shelter billboards bus shelters.

[00:07:35] Pepsi Max I think one of their extensions they had done one in UK in London where if you're standing inside the bus stop and you're looking at one of the bus shelter wall from inside.

[00:07:45] It's actually a screen which is showing you what the camera is capturing outside it basically the same street but it's showing some sort of AR animation on it.

[00:07:53] It's taking the same sidewalk but there's a tiger running towards you. There's an alien which is kind of flying down a flying saucer and people just start you know thinking or just reacting to it and it's just a funny reaction video but it's a real campaign.

[00:08:07] So I think at the end of the day engagement is the keyword here the more people want to get engaged to whatever content they're seeing how do you capture their attention because I think the whole game today is can I just put it in the like simple words if like attention is the big thing.

[00:08:20] So it's mostly finding out bizarre ways to capture people's attention which is how cringe content also works. I think there's no better marketing than cringe at least in India right I think cringe is what sells so much.

[00:08:32] It does sell and I mean yeah actually if you look at the tier two tier three cities I feel where cringes rule the most.

[00:08:39] If I'm a brand and I'm actually doing like cringe content and these people follow me or watch my content or watch the plans content how many of them actually buy it because the perception there's a huge role when you're buying a thing right but I think with that population percentage it still might turn out to be a big number.

[00:08:56] Yeah because I don't know how to take it as clearly I'm not the target audience here but I saw cringe content creator talk about a betting app cricket betting app.

[00:09:05] I'm sure there are thousands of people who already downloaded it through that you know I'm not a target but someone out there is right.

[00:09:12] So I think it's the thing about keeping an eye on who's doing what today also it's about opportunity or if you make cringe content versus if you do actually go to content what's the thing that you will be trying to do.

[00:09:22] It's sad but cringe is what's winning the game really I think so who's getting the more eyeballs right the girl who's doing the dance gigs on the road I'm seeing that real come up every single day she's called the what the Indian road dancing girl or something.

[00:09:34] Man the kind of views that she's but I put up a small animation clip which I put my cool pussy and nobody would watch that.

[00:09:41] So as an artist as a creator I think we all have that thing that you know cringe sells in probably quality content nowadays is not something that people want to share and make viral.

[00:09:53] I know this is just a frustrated artist talking about it but somewhere down the line I think it's working for cringe.

[00:09:58] No definitely no I'm thinking actually like if you actually get the tech that's out there or be it in terms of billboards the bus stops or whatever you get it in India.

[00:10:06] The advertisers of the brands have access to it how is it actually how are they actually going to use it for the benefit.

[00:10:13] So as an Indian example I think cat breeze had if I remember right some years ago had done a campaign where you know they had put up a big screen on that truck on Carter road and I think

[00:10:22] it was here on linking road as well. People could share their pictures and it used to be you know flashed on to the add on screen.

[00:10:32] I think it's a small bit of high that people get by seeing their own face on an ad you know on a report and that attention as well is something that people want right you being part of what the brand is doing that's creative.

[00:10:42] And yeah that is and I think people want to be seen that's there 15 seconds of fame. Yeah they'll do it they'll share their data they'll share their pictures that they won't care about.

[00:10:51] So any type of ad or the campaign that you create that gets people involved in it. Yeah be like I think social experiments are the best way to kind of advertise or brand yourself in out there apart from that obviously have your people who are like range of bands work.

[00:11:04] But what sets them apart from these kind of things are like for example basic things like if you post the story on Instagram right if you talk to the people they will post it for you so that just gets a viral.

[00:11:14] That's what being part of something yeah being part of something so if again you get these tech things out here if brands use it like these things then it makes a lot of sense.

[00:11:23] I think that's what they keep in mind is being immersive engaging and being part of the scene.

[00:11:29] Yeah so they want to get it. Okay now I want to divert the topic to social media or I want to know like this is a question I've been having since quite a long time.

[00:11:37] What is the future of Instagram? Like what's next up Instagram and in an archery what is the future of social media like where does it go from your.

[00:11:47] Honestly, a future of Instagram I think it's becoming quite it's becoming too big.

[00:11:52] I don't know for its own boots but I'm just seeing that it's kind of taking everything possible and becoming this one stock shop for all kinds of content and marketing.

[00:12:00] Yeah so I've seen subscription models begin now where you can pay and subscribe to our channel.

[00:12:05] Exactly it's kind of like your what are those platforms called throughout funding ones?

[00:12:10] I don't know very well. Also bit like discord discord exactly. There was that little bit of and tick talk we were talking about that before we started recording but tick talk goes off from India or probably just when tick talk starts its features Instagram starts it snapchat did the filters.

[00:12:25] So there want to be the one stop shop for everything now they are coming up with or shopping online on Instagram.

[00:12:30] They also tried the NFT thing you could use as NFTs as your display pictures and you can sell that as well as I believe it wasn't I don't think it started here in India but I was aware of that being there and it's a lot of matters abroad.

[00:12:45] Show off their NFTs as their display pictures or whatever they also have features where you can donate to charity via some particular.

[00:12:55] Yeah, you know, handles of course not here in India yet but where else what else can they do they're doing it all so you know like we spoke about iPhones as well like how Apple re-brands itself so once Apple reach the peak every or they just come out with a phone in terms of rebranding I feel Instagram has reached that peak so now every or they kind of come up with new things to rebrand itself correct I think to make itself more relevant.

[00:13:14] I don't think relevance is always a problem for them but I think they want to just remind people that hey you know what we are very innovation.

[00:13:19] So is it safe to say this is the like final stop for you?

[00:13:22] I don't think I think it will still have to insist I think it will have some more features that they'll put in and eventually every bubble bursts yeah eventually that's going to happen and I mean I don't know unless humans become much more dumb and

[00:13:35] they are right now and keep consuming content it just has no start or end I'm talking about the real culture.

[00:13:42] I think it's a bubble I think eventually when do you think it will be like I think I give it five to ten years ago.

[00:13:48] Yeah, I think ten is something that even I would go with but then we didn't know ten years ago where we would be with Instagram right Instagram was just a photoshing thing.

[00:13:56] I say this because there have been a lot of platforms in the past that have built up to a certain level and then just went kaput.

[00:14:04] One was our most favorite social media platform called Orkut or Kut or Pranod said.

[00:14:10] I don't know if you all were too young during that time.

[00:14:13] Yeah we were too young.

[00:14:14] That was probably us me in my late 20s maybe reconnecting with my school friends but that just grew so big you know Google bought it

[00:14:24] and everyone was like oh Orkut is and where is it today it's not there anymore.

[00:14:28] So there's always going to be something which will come up in its place I think Instagram may just have that in store for it.

[00:14:34] Right okay and what do you think has the future social media also another bubble but I think eventually it's all going to lead to more advertising

[00:14:43] and I think less to do with connecting with people and more about buying so if you see that so much advertising don't you think the user will get tired of it and then pull out.

[00:14:50] I'll give you a very simple example we watch a cricket match on a sports event on TV the kind of ads that we've been seeing have been the same ratio or even more today.

[00:14:57] There was a time in the 90s and 2000s features area you know after every over they have like three ads today we have six.

[00:15:02] The ads might be shorter but now they have these what do you call those breaks in the middle 20 two minute breaks strategic timeouts.

[00:15:10] They'll do these things so that we see more ads.

[00:15:12] We have become so immune to it that we've stopped complaining also now.

[00:15:15] You just ignore it.

[00:15:16] There's just never too much advertising there'll always be more and social media they have everything going for them with you right.

[00:15:22] They know you inside out they know you more than you know yourself.

[00:15:25] Interesting question.

[00:15:26] So eventually I think this is just a bait right now that we've taken where we sell our soul and in the end we're just going to be sold products and products and products

[00:15:35] and less to do with connecting people and say hey that's a lovely picture you put up no.

[00:15:38] That's actually the rise of consumerism.

[00:15:41] I mean I had done a podcast with a friend like two three weeks ago and he was speaking essentially about this only.

[00:15:47] How you have this clutter of products there online and how instead of ignoring it people are just like buying it.

[00:15:54] When I ask my friends I genuinely ask my friends do you buy products on Instagram because I personally don't.

[00:15:59] A lot of them do.

[00:16:01] That's actually the worst part or what part it is but it's definitely out there.

[00:16:09] So what happened with me I think this was COVID times that a lot of things that we saw on Instagram we bought it at least for me.

[00:16:18] I always buy much on Instagram like the DMs for all the other thing but it's during those COVID day I think Instagram and social media really peaked.

[00:16:26] I mean everyone was on it everyone thought that they are TV show host and having a live every single day right everyone had a chill.

[00:16:33] And that's where we were buying stuff and I think that they did not let go.

[00:16:37] So today they know more about you because you bought 10 things that time they'll show you 20 more now.

[00:16:42] So if we were just talking about a ratio of every fourth post is an ad I see for years two years from now that every second post is an ad and that one post you think is organic that's it.

[00:16:54] So it's all fake.

[00:16:58] It's all the same thing.

[00:17:01] Yeah that's scary.

[00:17:03] You know also like speaking of Instagram now you have these like Ray Band Meta glasses out there and it's it's scary so I'm using my mind because if so these Ray Band glasses are basically right now launch this year I think in June or July somewhere or

[00:17:16] to prefer like yes or on a tap it can record whatever you're seeing and just by where I think those glasses you can hear music you need earphones or airpods or something you know so that's the feature right now they haven't in the future obviously they'll come up with new versions and better take.

[00:17:30] So how is my Zuckerberg going to integrate that with social media is something that I kind of go crazy with.

[00:17:38] I think that your lens is going to be a screen because anyway we had that with Google glasses some years ago which again did not work.

[00:17:47] It was too early.

[00:17:49] Now I think people are ready for that because they want to see what's on so your screen is going to be a lens so whatever social media feed you don't need to raise your phone and watch your content now look at how lazy we are becoming right there was a time we had to type things we can speak into it that's the most basic tech on a phone right

[00:18:06] and now yeah and now you can just I remember way back there was a show called believe it or not some replace I don't know what it was it showed one of the technologies that someone in the 50th at which was a clamp which used to be on top of your bed where you could hook your book and just sleep on your pillow and read the book so you don't need to hold the book up

[00:18:23] it looked ridiculous back then but where we are headed right now I think that is where it is that you don't need to raise your phone from your pocket you can watch the screen on your lens yeah

[00:18:31] I'm sure Zuckerberg is being like this evil scientist somewhere just rubbing his hand saying I'm going to rule the entire humanity or the human race.

[00:18:40] But that's what it is we are a slave to technology your smart watches have reduced the number of times you need to pick your phone up and respond.

[00:18:48] Of course it takes more take out more information out of you through other things they know how much your heart beats also now imagine so I think eventually that ray band glasses or any of these wearable glasses that they'll come up with

[00:19:02] Lenses there your voice your microphone is on so many times we see this creepy phenomenon as we speak something and we see an ad the next day the next moment on Instagram

[00:19:12] and we used to think about some sort of sorcery but clearly we have given too many questions now actually that has gone much worse because if I'm speaking about something to you with you yeah I'm going to see that piece of content

[00:19:23] that's right exactly some way they know what you're talking so you are wearing a pair of spectacles which knows you even more they know where you're looking

[00:19:32] yeah now we know that there are particular glasses or cameras which track how the human eye goes through an article or a newspaper page or even a print out so they know that the top is so they have some sort of I don't know what they call it looks like a

[00:19:47] Heat vision thing I don't know there must be an intro so you so by wearing those glasses you're getting that data directly this man is looking more at billboards here

[00:19:55] this woman is driving through this road so she sees these posters first imagine that then leads to more and you know I have a like speculation or not a speculation actually it's a true story so the fact that brands are allowed to listen to whatever you're talking about

[00:20:08] or whatever you're like recording or getting data through was actually something that was started by the American government itself sure because after 9 11

[00:20:15] these guys wanted to like get a hold on what their citizens were doing to get hold of sleepers and stuff right so because of that these guys started like listening to

[00:20:24] conversations that people were having essentially or governed by the CIA or because of that brands also started like eventually following that unfortunately no

[00:20:34] regulation came into place which is what's happening right now with your after 2020 see all your trends like see your blockchain look at your metabolism look at your web 3 IoT or AI there has been no regulation

[00:20:45] place and it's almost been four years now so with advent of technology you will have a bunch of things that will make you a slave to

[00:20:52] technology yes but you won't have anything that makes it regulated which is the basic thing of a government right to protect the

[00:20:59] citizen it's very scary which is why I think each one is on their own yeah comes to how much can we share how much of

[00:21:06] you is being captured by a brand yeah but how much of a try something with the others would have given

[00:21:11] it I remember there was a human cry when CC TV cameras on the streets for the thing that oh you know what you

[00:21:18] the cops can track you or some that's the least of everyone's concerns today yeah nobody better so that they know what crimes are

[00:21:25] happening but I think other things see that basically it's driven by consumerism you know like for example I'm in my zone I'm

[00:21:32] in looking at my social so can everything so I'm more bothered about what's trending what's cool what's happening

[00:21:38] right now and essentially your media again comes in places part with everything that's going on so you become very

[00:21:44] much distracted with that to kind of give importance to things that are not going correct correct you know so that actually

[00:21:50] it's like a spiral effect that's going on and people are not like paying attention to it well attention is missing

[00:21:58] overall yeah I think people just don't pay attention anymore period yeah to what to wear is a separate conversation

[00:22:04] which is why I think the brands want to make sure they have people looking at you at least for five seconds yeah

[00:22:11] which is why you skip a skip button on YouTube they'll bombard you with everything important in those five seconds then you skip it.

[00:22:18] So I think capturing attention in the most bizarre way possible is the most effective thing today which is why things have gotten more

[00:22:27] veerder when it comes to content you know movies can be a little bit over the years piece of content you've seen.

[00:22:35] Content wise I can tell you this there was an art piece sold it was basically a banana which was taped to the silver with a duct tape that was

[00:22:45] art and that was viral because they were like it got sold for like a million billion whatever you know those bizarre yeah dollars that people spend on

[00:22:53] a banana which is taped with duct tape is art why was that done again because we are in a time where people are going to share it is

[00:23:02] going to be news and I'm like if that passes off as art in today's times I don't know what also that reminds me of since 2016 2017 whatever that's got hype is actually cool.

[00:23:15] Okay yeah the guy who kind of makes a cool product or the viral product is the guy who can actually get a hype like good.

[00:23:22] Yes yes and you can see that with creators abroad like you know look at your Logan Pauls and everything of the world he's got a good

[00:23:29] hype of certain things which is why they get the eyeballs which is where they can make more money and then again though spiral bounding effect happens so once someone figures that part out of how to create hype yeah in a world where everyone

[00:23:40] so distracted correct or that is I think one of your game changer. Yeah I think hype and the kind of following that you build because again number of followers also currency today for them

[00:23:50] yeah so hype into followers is revenue. Yeah and so now that brings me to like apart from this physical world let's go to the virtual world which is like the meta was because it's talked a lot about you know at least in the last three four years it has been like they have been ups and downs where people

[00:24:06] believe they didn't believe it now they're starting to believe again so what actually is happening in the meta was right now where like where is the development stage at and how is marketing going to be so different from

[00:24:18] the real world after the boom news that we saw I mean NFTs just came out of the blue somewhere in 2020 2021 22 I think it all died out yeah I'll just put it that way now I'm speaking up it's speaking up but I don't know how many of those people are still I really have no idea right now

[00:24:38] I mean I'm reading a lot about it. Okay so I can say like it's coming but where it started off and I think the first piece of big news that we saw is the little in these ballaballai land the

[00:24:50] little man he was the first guy to buy land yeah in the meta was and we thought this sounds the most bizarre piece of news ever heard yeah but turns out it was true and ballaballai land is what he called it

[00:25:01] and we were like how does this work how does this not work and we saw there were people selling art as a jigsaw puzzle where each bit was one NFT yeah so you can just buy that piece and stick it on your name is there on it and you can sell it again and people were just using I think being part of that early

[00:25:17] Brigad they were trying to be very creative with it. It's not like it's the first time I heard of something like that because there was a website called second life if I'm not mistaken way back in 2006 7

[00:25:27] which was a website where you can build your own personality online like a virtual self and have a house and have whatever family it was weird wow and people used to be there on it I remember a couple of people I have interacted with have shown me those out of the as or whatever you call it.

[00:25:44] It was actually called second life so when I heard of this I was like it's done on a small basis maybe that time and they're bringing this back.

[00:25:52] Currently I think the whole aspect with meta meta was right I mean they want to make sure that remains at one big company which brings everyone to the virtual side of life or whatever but I think there's a long way to go before.

[00:26:06] Yeah because people need to get used to the like basic stuff you know tech driven world correct then they would switch the correct and in India with crypto being in a very gray area right now with the tax action.

[00:26:17] Yeah plus a taxation was so high and everyone is like what do we do now blah blah blah I think here it will be a little bit of a chase for brands also to get into this domain but the way I see it and at least the way it looked back in 21 was everyone's going to be having their own virtual carnival of sorts happening where Brian can just advertise and say hey you know what our event is happening in the middle of this bite tickets and come we have virtual bands playing we have virtual food being sold so imagine you have a hot dog on your screen you can bite into it we can say it has been a lot of fun.

[00:26:46] I think that's what everyone would have wanted you know the piece of that pie so is that going to be the future market.

[00:26:56] I think so I think so definitely because if you can say that you have an artwork NFTs again right which costs gazillion dollars or pounds or whatever I'm talking people here it's a JPEG.

[00:27:08] Okay I try to get on to that bandwagon right figured it's not for me because you want needs to be so interactive with that community you need to buy stuff only then they'll there's so much of stuff happening in it and I'm not cut out for this it's a JPEG at the end of the day and if people can say what JPEG and say it costs like $1000 well you can always have that hot dog I was talking about.

[00:27:29] What are the most bizarre things that you've seen like what you think can happen in Metaverse because value of your physical world events that will obviously be the applicator in the Metaverse but apart from that imagine you have the freedom to do anything and everything.

[00:27:41] I think someone like like food brand like Zomato or Swiggy they have there might be restaurants you might be too shy to enter because it's just too pricey yeah to premium maybe you have virtual versions of those restaurants you can just chill at and have virtual food I don't know how that is going to transform into a culinary experience

[00:27:58] but definitely will be a shareable and much more social media friendly or what virtual friendly experience that oh man I spend the evening at the most plush you know

[00:28:09] can it also be a thing where tomorrow and is like three in the Metaverse yes now we're talking about yes absolutely why not right yeah

[00:28:16] and if you're looking at cosmetics we were just talking my car land and all these other bands if you are a cosmetics brand and you look you we always want to talk about this is how you look but this is how you might look if you use our products and you show completely transformed something unbelievably transformed something

[00:28:33] which looks like right out of a Disney movie transformed this is you in our virtual world yeah people like man I look good as fake as it sounds by this no actually I know a lot of people would get it do it

[00:28:44] and that's where I feel we start losing touch with reality yeah all about the body positivity be happy in your own skin is going to go down the trash once all this comes in

[00:28:55] and unfortunately we already seeing that happen with a lot of filter usage with a lot of simulations or whatever they want to show your best version in the virtual world it will be even more warped

[00:29:06] and coming to music concerts I think we are seeing a lot of these happen even now like with bands like gorillas or already a virtual band they don't have I mean Damon Albana is the singer and I think the producer as well but there is no band they have those animated out as who perform kiss the band also yesterday

[00:29:23] and they were yesterday I read in the papers that they have launched their own virtual versions right I believe they will not be touring anymore until the virtual band which is between the concerts is what I believe

[00:29:34] and if that is how it's going to go I think you know I think if these bands are kind of doing it that means there are obviously a lot of people who adopted the meta was already I don't know if this is meta was or like a live concert with a screen showing animated because gorillas is that

[00:29:49] screen with animated a parent but to convert that into a meta was would be a big change because to them the content remains the same but an audience sitting in India I get experience become I'll be there in the gorilla's concerts on the matter was interesting

[00:30:03] and I'll get the actual experience because they anyway I want to do some of this all like the future of advertising and marketing because it's pretty scary to be honest

[00:30:10] it is scary and I'll always say this like the more we get fascinated with all this the more we have to be ready for the fact that we lose touch with reality

[00:30:17] because so the world economic for them or someone just they said that in 2030 there will be no privacy there will be no you know like ownership personal ownership that you would have of things

[00:30:31] so and it's actually like a statement that you have to know yeah music is that yeah you don't know the exact so imagine that being kind of led into every part of your life

[00:30:42] well it's not actually controlled by the government so it's not communism or some sort but it's actually very different

[00:30:47] yeah I think that's where we are headed and I think we have to make some sort of we have to be ready

[00:30:58] yeah this is going to be coming away and we have to take measures to keep a balance how do you do that I think first things first never lose touch with reality and who you are you know there's always going to be a virtual version who you can create as better than you but you have to be sure that it's you know that it's

[00:31:15] virtual and you are not right but I don't know how to explain this it's just going to be a very very strange which is every single time I see these all the sci-fi movies which come back to me so when that dark note I was like to give people something to think about

[00:31:31] or take away but no actually those were all the topics that I wanted to talk about you pretty much summed it up so thank you for coming here thank you for being a part of the show

[00:31:40] and I regret condition thanks for having me yeah it was a fun conversation and I hope I hope you keep being rooted to reality and you always have a nice thing to be proud to