The way we describe work and jobs is mostly by long-standing assumptions that have been in place since the Industrial Revolution. The world is now a very different place, and the employers breaking free of our ingrained mindsets around jobs and recruiting are giving themselves considerable talent market advantage.
My guest this week is one of my favourite thinkers around the reinvention of work. Dart Lindsley is Strategic Advisor for People Experience at Google. Dart believes that rather than being seen as resources or units of production, employees are actually customers of a product we call work. There are some vast implications for talent acquisition here, and this is a must-listen for anyone developing a strategic plan for the future.
In the interview, we discuss:
- How we should be looking at work
- The legacies of the industrial age
- A multi-sided business
- Business architecture
- Employees as customers, not as units of production
- The implications for HR
- Bringing marketing thinking to HR
- Market research, product market fit and route to market
- Work as a subscription model
- A land and expand sales motion
- Job to be done theory
- How do recruitment marketing and employer branding need to evolve
- A different data model for describing work
- The implications of AI
- What does the future look like?