Do you want to delegate and outsource your work while growing your digital business? In this podcast, I share some tips that's helped me scale my business to over $7mn with just 3 employees.
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Speaker 1: If you started a coaching business and you want to
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Speaker 1: know exactly when is the right time to delegate and
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Speaker 1: outsource tasks. And what task to delegate. This is the
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Speaker 1: podcast for you take some notes and it's going to
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Speaker 1: be very useful.
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Speaker 1: So you've been thinking about delegating tasks. You've been thinking
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Speaker 1: about outsourcing tasks. You want to like have more free
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Speaker 1: time to do the things that are highest impact activities
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Speaker 1: for you.
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Speaker 1: Let me tell you that in this podcast, I want
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Speaker 1: to break it down into the different phases. I want
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Speaker 1: to make it simple, easy for you to understand. And
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Speaker 1: if you blindly follow the the principles I want to
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Speaker 1: share with you in this podcast, you can save a
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Speaker 1: lot of money, you can save a lot of time,
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Speaker 1: a lot of energy and you can get a lot
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Speaker 1: more better quality work done because of this particular framework. OK.
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Speaker 1: So let's get started and understand what are the different
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Speaker 1: kinds of tasks that you can actually outsource.
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Speaker 1: See you can outsource design work, you can outsource video
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Speaker 1: editing work, you can outsource uh website design work, you
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Speaker 1: can outsource funnel, building work, you can outsource advertising, you
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Speaker 1: can also outsource uh branding and pr and multiple other things.
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Speaker 1: So in a knowledge business, if you're starting off today,
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Speaker 1: and especially if you are somebody who does not have
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Speaker 1: a big cash flow and stuff. My recommendation to you
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Speaker 1: here is to not to outsource all the tasks in
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Speaker 1: the first stage of the business so that you get
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Speaker 1: hands on.
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Speaker 1: Now, the only area that I would like you to
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Speaker 1: think about outsourcing is design because if you have to
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Speaker 1: like learn Photoshop and understand the nuances of design and
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Speaker 1: aesthetics and stuff, it's gonna take a lot of time
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Speaker 1: and rather give it to a designer who can design
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Speaker 1: all the basic stuff for you and you can do
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Speaker 1: it faster and it's better to pay for design work
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Speaker 1: to be done because you may not be an expertise
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Speaker 1: in design. Like in my case, when I started off,
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Speaker 1: since I had some experience in Photoshop, I designed my
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Speaker 1: own boxes. I designed my own
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Speaker 1: logos and got everything done on my own without having
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Speaker 1: to depend on anyone. And I saved a lot of
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Speaker 1: costs on that. Now, it is not a cost, but
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Speaker 1: later on when I realized that I had to, you know,
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Speaker 1: improve my brand image, then I outsourced it to some
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Speaker 1: of the best of the best designers who I paid
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Speaker 1: more than 4 to 5 times of the industry rates
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Speaker 1: to give me like the top notch quality design uh
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Speaker 1: like an international standard uh world class flavor look and feel.
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Speaker 1: So back to the point in the initial start of
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Speaker 1: your journey, do not outsource anything except design, meaning get
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Speaker 1: your logo designed, get your product boxes designed, get your
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Speaker 1: uh basic website, uh elements designed but still build a
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Speaker 1: website on your own. So if you ask me, what
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Speaker 1: are the skills you need to get hands on on?
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Speaker 1: Are these? And please make note of this in your
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Speaker 1: notepads because
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Speaker 1: now you'll have a mental note on what to outsource
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Speaker 1: and what not to outsource. And in the second part
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Speaker 1: of this podcast, I will tell you when to, when
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Speaker 1: you should actually delegate it. Ok?
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Speaker 1: So the first thing that you got to get hands
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Speaker 1: on is in building your own landing pages for generating
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Speaker 1: leads
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Speaker 1: on how you're gonna be managing your leads.
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Speaker 1: You got to get hands on, on managing your own
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Speaker 1: email list and the tool that I recommend is convert
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Speaker 1: kit for all of my students.
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Speaker 1: The third thing that you should be able to manage
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Speaker 1: on your own is your learning management system, whichever system
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Speaker 1: that you're using.
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Speaker 1: The fourth thing that you got to delegate. I mean,
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Speaker 1: you got to manage on your own before delegation is
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Speaker 1: editing of your own video content, whether you're going to
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Speaker 1: be recording videos on your phone,
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Speaker 1: using uh your basic camera and editing it on in
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Speaker 1: short inshot or you wanna be editing this on your
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Speaker 1: laptop using tools like uh screen flow on Mac or
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Speaker 1: you're gonna be using Adobe Premier on your system. Or
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Speaker 1: you may also be using a simple tool as uh
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Speaker 1: Ca Mtasia for all of your editing work on your
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Speaker 1: basic uh you know, system that you may be having,
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Speaker 1: whether it's a Windows or a Mac.
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Speaker 1: So the whole idea is when you get hands on,
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Speaker 1: on content creation and content editing yourself,
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Speaker 1: you initially it will be a little bit slow, but
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Speaker 1: you'll be able to churn out content at much faster speeds.
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Speaker 1: You'll be able to roll out courses at much faster
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Speaker 1: speeds than being dependent on somebody. And why this is
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Speaker 1: an important skill is like, for example, in my case,
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Speaker 1: if I have to record a video course, and if
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Speaker 1: I have the idea in my mind, I put, put
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Speaker 1: it all into a mind map, I just need like
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Speaker 1: 23 hours to roll out like one course.
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Speaker 1: And of course, all my courses are not very long
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Speaker 1: and stuff like it's all short to the point. Uh
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Speaker 1: No beating around the Bush point showed a style teaching.
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Speaker 1: And uh the reason why I've been able to get
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Speaker 1: into that flow is because I'm recording a lot of
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Speaker 1: courses over the years, I've done more than 40 50
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Speaker 1: courses I've recorded over the years and I keep building
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Speaker 1: one after the next. And I've got more than four
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Speaker 1: or 500 videos on youtube. So the whole idea is
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Speaker 1: I've been a content creator, right from day one and
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Speaker 1: I've been hands on, on videos. So for me to
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Speaker 1: be able to
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Speaker 1: uh think about it, conceptualize record, edit, publish the entire
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Speaker 1: end to end cycle, I don't have to depend on anyone. OK?
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Speaker 1: Because now what I've done is I've outsourced my youtube
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Speaker 1: uh you know, video editing to another team And because
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Speaker 1: I've had hands on experience in video editing, I was
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Speaker 1: able to guide them on exactly what they should be doing.
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Speaker 1: And I'm able to extract better quality work because of
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Speaker 1: me having done it myself. Hands on.
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Speaker 1: So back to the list, if you have been having
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Speaker 1: your list with you, uh all of the content related stuff,
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Speaker 1: even this audio editing of this podcast, I'm doing it myself.
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Speaker 1: I'm recording this podcast at like at like 2 a.m.
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Speaker 1: right now because I've been really inspired to record on
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Speaker 1: this particular topic. And I thought it's important for me to,
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Speaker 1: you know, share this knowledge with you in this particular podcast.
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Speaker 1: And I don't have to depend on an external team to,
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Speaker 1: you know, edit and publish this podcast. I'm gonna do
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Speaker 1: this on my own. So, video and audio recording editing, publishing,
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Speaker 1: uh managing your own funnels, managing your own website, managing
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Speaker 1: your own email marketing system, managing your own learning management system. OK?
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Speaker 1: And then another tool that I recommend in my uh
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Speaker 1: freedom set up challenge is the link tracking system. I
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Speaker 1: use a tool called click magic where I'm able to
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Speaker 1: track all the clicks and links from all my different
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Speaker 1: websites and funnels where uh I can see the progress
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Speaker 1: of my business on a single dashboard. So all of
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Speaker 1: this needs to be hands on.
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Speaker 1: So how long should you be doing this before you
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Speaker 1: delegate if you ask me till you're able to create
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Speaker 1: a good enough cash flow and profitability in your business
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Speaker 1: uh that you can outsource. So in the initial part
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Speaker 1: of my journey, I also used to run all my ads,
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Speaker 1: my Facebook ads, uh I was running on my own
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Speaker 1: and of course Google ads, I outsource because that's not
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Speaker 1: my strong area and I did not go deep into
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Speaker 1: it and I wanted to outsource it to somebody who's,
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Speaker 1: who knows what they're doing.
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Speaker 1: But when it comes to driving traffic, I'm talking about
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Speaker 1: paid traffic and performance marketing. It's good that you do
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Speaker 1: it yourself. First end to end, that means uh designing
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Speaker 1: the landing page, designing the headline and the hooks, uh
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Speaker 1: you know, setting it up on click funnels or swipe
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Speaker 1: pages or optimized press or Doric. I, I recommend multiple
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Speaker 1: tools that people can choose depending on the cash flow
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Speaker 1: and capacity that they have. And I also share 10
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Speaker 1: different templates in my uh gold membership level.
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Speaker 1: Now, the whole idea is once you understand how to
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Speaker 1: set up your pages. How do you set up the pixels?
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Speaker 1: How do you write your ad copy and how do
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Speaker 1: you create the ad creatives, the image creatives as well
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Speaker 1: as the image creatives you can use Canva and the
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Speaker 1: video creatives, you can do your own videos and let's
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Speaker 1: say end to end you do it once even though
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Speaker 1: it's gonna take you some time in the initial you know,
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Speaker 1: part of the journey, it may take you
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Speaker 1: maybe two days, three days, four days, maybe a week
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Speaker 1: to put all of this together. That learning curve that
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Speaker 1: you go through is going to give you a moral
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Speaker 1: authority to such a level
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Speaker 1: that uh you'll feel really good about yourself. And then
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Speaker 1: when you outsource it to somebody else later at the
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Speaker 1: second phase, maybe you want a better designing landing page,
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Speaker 1: you want a better design, ad copy, you want a
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Speaker 1: better design, um you know, overall funnel and stuff like that,
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Speaker 1: then you're able to actually get better work done by
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Speaker 1: people who are, who have been doing it for a
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Speaker 1: long time or agency based stuff.
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Speaker 1: So back to the point is
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Speaker 1: all the system set up, all the content creation, set
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Speaker 1: up all of the, you know, uh a related stuff
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Speaker 1: on traffic generation if you can handle it on your
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Speaker 1: own except design logo, design box and you give it
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Speaker 1: to somebody else. That is something that you can get
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Speaker 1: hands on and give yourself one year time, OK, 12 months,
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Speaker 1: do it yourself and get hands on and get confident
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Speaker 1: in your own skin. When it comes to, then all
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Speaker 1: of these different skills
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Speaker 1: and then what you do is you start to delegate
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Speaker 1: and outsource. So when it comes to delegation and outsourcing
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Speaker 1: how I approach it is, uh I used to also
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Speaker 1: manage all of my email and uh customer inquiries, customer support.
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Speaker 1: I used to answer like 100 to 200 emails per day.
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Speaker 1: And then I hired one person who is more like
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Speaker 1: a general manager of operations who completely took charge of
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Speaker 1: my
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Speaker 1: external communication and and internal communication, all the emails that
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Speaker 1: I actually respond to. And once you're able to get
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Speaker 1: one person who can completely handle the communication, the next
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Speaker 1: person that you can get on, like what I did
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Speaker 1: was a content manager, somebody who can
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Speaker 1: just take my content pieces, chop it up and post
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Speaker 1: it on social media and, you know, do multiple things
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Speaker 1: on it and also clean up all my ads and stuff.
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Speaker 1: And the third role that I delegated is a community management.
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Speaker 1: So initially, I used to manage all my community members.
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Speaker 1: I used to, you know, uh have a system on
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Speaker 1: how uh they are nurtured and multiple things. And now
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Speaker 1: and then I outsourced and delegated this to an internal
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Speaker 1: team member who manages the community. So general manager of operations,
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Speaker 1: a content manager and a community manager are the three
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Speaker 1: roles that I have internally and I have to support
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Speaker 1: staff to help these three roles
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Speaker 1: and that I added much later on.
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Speaker 1: But for me to hire this first person, it took
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Speaker 1: me 18 months because I wanted to create a lien
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Speaker 1: system and team. And right now I don't have any office.
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Speaker 1: I work from home. We just have a virtual co
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Speaker 1: working space for the registration of our company, but all
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Speaker 1: of my team members are virtual. And now I will
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Speaker 1: tell you about what all you can delegate and outsource
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Speaker 1: and at what stage. So let's say you've done it
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Speaker 1: for a year and you've got the hang of the
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Speaker 1: ropes and you are
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Speaker 1: um you've cracked the code on your product and your
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Speaker 1: sales and everything else. And now you have to free
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Speaker 1: up your time to do more sales and to nurture
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Speaker 1: community and outsource everything. As at this point, you can
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Speaker 1: delegate your communication, delegate your content, delegate your community management
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Speaker 1: to an internal team and to an external team. You
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Speaker 1: can outsource advertising, you can outsource your website systems. Uh
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Speaker 1: management doesn't have to be on a monthly basis. On
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Speaker 1: a paper task basis. You can outsource your video editing,
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Speaker 1: you can outsource your design work. If you want a
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Speaker 1: really good quality designer, to refresh your designs and to
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Speaker 1: create the video thumbnails and to do multiple other things,
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Speaker 1: you can outsource pr that is something that I would
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Speaker 1: not recommend that you do hands on. Uh, you know,
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Speaker 1: I have a p, a dedicated pr person who works
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Speaker 1: with me on any kind of, uh, you know, articles
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Speaker 1: and news articles and publications that I need to get done, uh,
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Speaker 1: and in different places. And, uh, you can also outsource your, um,
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Speaker 1: you know, any specific paper task kind of
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Speaker 1: activities when it comes to managing funnels uh Google ads separately.
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Speaker 1: So I have a separate team for Facebook ads. I
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Speaker 1: have a separate team for Google ads and I have
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Speaker 1: all the tracking happening in one single place.
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Speaker 1: So overall, if you see when is the best time
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Speaker 1: to delegate and outsource it is after getting hands on
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Speaker 1: and in a knowledge business, you don't need to have
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Speaker 1: large teams in internally. You can just have project based
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Speaker 1: teams and you can be very flexible and I like
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Speaker 1: to keep it flexible because nobody is on my payroll
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Speaker 1: except my top three people on my payroll who are
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Speaker 1: more of a project manager type, you know, folks, but
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Speaker 1: everything else is being outsourced
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Speaker 1: uh to external teams. And the reason I'm, I'm keeping
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Speaker 1: it flexible is because if somebody is not uh on point,
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Speaker 1: let's say if an agency is not performing well, I
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Speaker 1: can switch to another agency and, or I can even
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Speaker 1: have two parallel agencies running my campaigns. And uh you know,
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Speaker 1: more budget will go to the ones who are giving
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Speaker 1: me better results. So when it comes to performance, marketing
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Speaker 1: can do stuff like that. And when it comes to
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Speaker 1: things like editing videos and stuff, it's all paper project
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Speaker 1: there a re some months where you'll
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Speaker 1: more editing to be done. Some months, you may not
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Speaker 1: need that. And of course, I've also outsourced uh DEV work,
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Speaker 1: you know, development work. I have, I have built a
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Speaker 1: pole star uh platform for my down members. But if
00:12:38
Speaker 1: you'd like to see a demo of that, you can
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Speaker 1: uh go to SI Ds at CS dot co slash
00:12:42
Speaker 1: diamond and attend my next uh showcase where I'll be
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Speaker 1: showcasing you uh the P star platform, which has been
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Speaker 1: a game changer for our diamond members
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Speaker 1: and we are continuously improving it and updating it. So,
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Speaker 1: coming back to the main point is when to outsource
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Speaker 1: is once you get hands on and when you outsource
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Speaker 1: and get hands off, you'll be having a better moral
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Speaker 1: authority to guide them and to do better. So what
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Speaker 1: is the principle behind whatever I've just shared now, it
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Speaker 1: is keeping things lean
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Speaker 1: and keeping things at the highest quality and keeping things
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Speaker 1: flexible where
00:13:18
Speaker 1: your optimization of your business is mainly around the profitability.
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Speaker 1: This kind of a business profitability I've not seen in
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Speaker 1: any other model because I'm selling digital products. I'm having
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Speaker 1: virtual teams and there's no manufacturing costs, shipping cost, handling costs,
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Speaker 1: overheads real estate, like all those costs are not there.
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Speaker 1: So I can actually put that money back into growing
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Speaker 1: my business into advertising, providing experiences and multiple other things.
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Speaker 1: And of course, I've not mentioned this, but I have
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Speaker 1: another team that does my events production and we've been
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Speaker 1: able to do like a fabulous job on events uh
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Speaker 1: year after year
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Speaker 1: where we've had 506 100 people. And we have basically
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Speaker 1: created like a benchmark in the industry even when it
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Speaker 1: comes to live experiences for our members. So everything in
00:14:01
Speaker 1: this world
00:14:03
Speaker 1: requires people.
00:14:05
Speaker 1: And the best part is when you know what you want,
00:14:09
Speaker 1: and when you get hands on first, you'll be able
00:14:11
Speaker 1: to guide these people better to get the better output.
00:14:14
Speaker 1: And of course, you can also negotiate on price and
00:14:17
Speaker 1: make sure that you are able to be profitable. That's
00:14:20
Speaker 1: how you run a digital business, uh that gives you
00:14:22
Speaker 1: more freedom.
00:14:23
Speaker 1: So if I hope you found this podcast useful and
00:14:25
Speaker 1: uh if you have not subscribed to me on Apple
00:14:27
Speaker 1: or Spotify, please do that. And if you're listening to
00:14:29
Speaker 1: this on my blog, please share your comments below on
00:14:32
Speaker 1: what were your biggest takeaways? If you can share your
00:14:34
Speaker 1: top three or top five action points that you want
00:14:38
Speaker 1: to take? Once you've listened to this, I would highly
00:14:41
Speaker 1: appreciate reading that and responding. Catch you in the next episode.
00:14:44
Speaker 1: Bye bye.