What if your business goals weren’t driven by external pressure—but by internal purpose? In this powerful episode, I explore how Vedantic wisdom, especially from the Bhagavad Gita, can transform the way entrepreneurs set and pursue goals. You'll discover the difference between reactive hustle and dharma-aligned growth—and how clarity in intention becomes your ultimate business advantage. This isn’t just goal-setting—it’s inner vision-setting.
[00:00:01] Namaste and welcome to a very special episode of the MSME Growth Hub Podcast. I am your host Abanibhusan Bera, AI-driven MSME Growth Strategist and Sales Coach.
[00:00:15] But today I am also speaking to you as a seeker because this episode is not just about setting goals, it's about setting intentions that align with your dharma, my dharma.
[00:00:32] Today we explore how Vedantic wisdom especially from the Bhagavad Gita can shape the way entrepreneurs lead, grow and make decisions. This is about designing your business life from the inside out. Let's begin.
[00:01:00] Let's start by addressing the problem most entrepreneurs don't even realize they are trapped in. We are told set aggressive goals, crush your targets, set 10x goals and work 10x harder. But here is what often happens. You set goals based on comparison.
[00:01:24] You change things that don't reflect your truth. You hit the goal and still feel empty. Or worse, you burn out without achieving it. This is not clarity. This is conditioning. When goals are driven by fear or ego, they may grow your revenue but shrink your soul.
[00:01:48] And this is where Vedantic thinking offers us something radically different. Let's turn to the Bhagavad Gita, one of the most profound manuals for decision making ever written. In chapter 3 verse 30, Krishna says to Arjuna,
[00:02:12] Dedicate all actions to me with your mind focused on the self, free from expectation, egoism and mental fever. This isn't just poetic, it's instructional. What Krishna is saying is, act with clarity, not craving. Let go of anxiety around outcomes.
[00:02:40] Don't act from ego, act from alignment. This is where the idea of dharma based action comes in. Dharma is not duty in a mechanical sense. Dharma is your innate responsibility, your essential expression, your right alignment with truth. When your goals come from your dharma, they energize you.
[00:03:08] When they come from ego, they exhaust you. Let's walk through a useless scenario. Imagine a first generation MSM founder who builds a branding agency. She started with passion but quickly got caught in the social media hype. Scaling to 10 lakhs per month, building a team of 20, launching online courses.
[00:03:37] She wrote these down as goals. But underneath, her soul wasn't aligned. Why? Because she didn't enjoy managing people. She felt it drained in group programs. She missed the deep one-on-one storytelling war she used to love. Within a year, she hit 8 lakhs per month but was burned out.
[00:04:05] Now let's say she came across the concept of dharma-aligned goal setting. She paused, reflected, asked. What is the work that feels like prayer? What kind of clients light me up? What kind of day would I be proud to live even without applause? She reset her goals.
[00:04:33] A lean four-member team, one-on-one brand strategy retainers, one deep dive workshop every quarter, time to write a book that had lived inside her for 10 years. She now earns 5-6 lakhs per month, not 10. But she says, for the first time, my business feels like my truth. This is a part of Vedantic intention.
[00:05:05] Now let me walk you through 5 principles from the Gita and Vedantic thought that every entrepreneur can use to set better goals. 1. Sankalpa The sacred intention Before the goal, ask, why do I want this? If your goal comes from comparison, fear or train, it's noise.
[00:05:32] If it comes from inner truth, it's sankalpa. 2. Nishkama Karma The desireless action Set goals but don't attach your identity to the result. Krishna didn't say don't act. He said act without being bound by outcome. This keeps your nervous system clean, focused and fluid. 3. Saadharma
[00:06:02] Un path over popular path Don't chase what works for other. Ask, what is my path? Your growth could be depth, not width. Impact, not size. Legacy, not just numbers. 4. Tapas Consistent discipline over excitement.
[00:06:27] Set goals that require daily refinement, not just bursts of passion. Repetition is not boring, it's sacred. 5. Shraddha Inner faith in the process That is of paramount importance. The Gita reminds us, you are never alone. If your intention is pure, the path will appear. Trust that progress will come.
[00:06:56] Trust that alignment will be rewarded. Trust that your dharma will hold you. If you are ready to implement this, here is my 5 step method to design your next 90 day business vision rooted in Vedantic wisdom. Step 1.
[00:07:18] Step 1.
[00:07:46] Go to 50 clients but sharp clients who are ready for meaningful transformation. Not double revenue, but grow revenue in a way that protects peace and purpose. Step 2. Design the daily dharma. Ask, what can I commit to for 30 minutes each day that solves this vision? This becomes your tapasya, your consistent offering.
[00:08:16] Step 4. Detach from timeline, commit to alignment. Don't judge progress by numbers alone. Ask each Friday, am I proud of how I showed up? Was my action dharma best? Step 5. Reflect and refine. Once every 30 days, revisit your vision, not to change it impulsively but to deepen your alignment with it.
[00:08:45] Step 6. Growth is not linear but clarity compounds. Let me leave you with this. Traditional goal setting starts with a number. But Vedantic goal setting starts with meaning. When your goals are rooted in truth, purpose, peace, alignment, you don't just achieve more, you become more.
[00:09:12] Before this episode comes to an end, let me tell you my principle here and here it is. I preach only what I personally embrace and follow. Because in this noisy digital world, authentic resonance much exceeds or better than curated relevance. I want to leave it first so it becomes real, experiential and undeniable.
[00:09:43] If you want to build a business that feels like your truth in motion, join me inside the AI-powered MSME Growth Hub community. You will get access to the MSME Growth model, tools to align systems with soul, a community that values clarity over chaos and weakly guidance on building a growth path that feels good inside and outside. Visit MSME Growth Hub dot com to begin your next 90 day journey.
[00:10:12] Until next time, let your goals reflect your soul and your business reflect your being. Jai Ameshe Mi, Jai Dharma, Jai Vedam.