Sujith Nair, the WhatsApp-averse, badminton-loving chief mover and shaker of Beckn, gave us a peek into what the world's first e-commerce protocol is all about.
Imagine if Colgate wanted to sell a lot of toothpaste, would it open separate exclusive stores on every street? NO! Instead, it ensures its products are available in all stores where people come to shop, and not just toothpaste.
Similarly, Beckn is a way for an online business to make its products and services available on other stores (popular daily-use consumer apps) instead of setting up its own store (its own consumer app) and waiting for customers to come in droves!
In fact, we like it so much, we are carrying Beckn use cases as our episode artwork (instead of our normal groovy cover art) to spread the word in our own little way.
So, is it an app? Is it an aggregator? Is it a platform? No. It is a Super Capability - decentralised and open.
So listen, learn and use.