Imagine building 11 minimum viable products (MVPs) in just 10 short weeks. You then select 2 out of these 11 ideas, skyrocket from zero to millions of dollars in annual recurring revenue (ARR) within 18 months, and sell both for close to $10M.
That's the astounding journey of Tibo Louis-Lucas & Tom Jacquesson, the dynamic duo behind Tweethunter and Taplio—arguably two of the best LinkedIn automation tools and most impactful creator tools for Twitter and LinkedIn content creation.
In this episode of the Thrifty Titans Podcast, we had an insightful conversation with Tibo as he unraveled his and Tom's early-stage strategies for discovering product-market fit. We delved into their approach with product evangelists & early adopters, as well as how they leveraged LinkedIn automation to achieve remarkable success in such a short time span.
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00:00:32
Saikat Pyne: Hey, guys,
00:00:33
Saikat Pyne: Welcome to the U Incorporated podcast with me. Second, I
00:00:38
Saikat Pyne: have Tibo Luca with me.
00:00:41
Saikat Pyne: The is the co-founder of two startups. Tweet Hunter and
00:00:46
Saikat Pyne: Tao have personally used both. I'll tell you later why
00:00:51
Saikat Pyne: each of these startups and each of these platforms are
00:00:54
Saikat Pyne: so kick ass.
00:00:56
Saikat Pyne: And what Tibo has really done is that he's built
00:01:00
Saikat Pyne: both of these platforms in 18 months straight
00:01:04
Saikat Pyne: and eventually sold both of them. Welcome to the show table.
00:01:09
Tibo Louis-Lucas: Thank you very much for
00:01:10
Tibo Louis-Lucas: having me. For those who are not aware about you
00:01:12
Tibo Louis-Lucas: and your credentials, could you tell us a bit about
00:01:15
Tibo Louis-Lucas: yourself and how you landed with these two ideas?
00:01:18
Tibo Louis-Lucas: I'm an engineer and I think everyone at engineering school
00:01:22
Tibo Louis-Lucas: I have been I have heard that I would need
00:01:25
Tibo Louis-Lucas: to be like a consultant or project manager. And so
00:01:29
Tibo Louis-Lucas: that's basically what I did after school bored me so
00:01:33
Tibo Louis-Lucas: much that I just left
00:01:35
Tibo Louis-Lucas: and I created my first starts up in 2015 with
00:01:40
Tibo Louis-Lucas: my coo to
00:01:42
Tibo Louis-Lucas: and it last two years. And we did this mistake
00:01:45
Tibo Louis-Lucas: that I think a lot of people are making is
00:01:47
Tibo Louis-Lucas: that you like your ID so much love it so
00:01:50
Tibo Louis-Lucas: much that you're trying to convince everyone that your ID
00:01:53
Tibo Louis-Lucas: is is awesome and it's nuts. It's It wasn't a
00:01:58
Tibo Louis-Lucas: total failure, but we didn't really make any money, and
00:02:03
Tibo Louis-Lucas: we ended up splitting each other and doing different things.
00:02:06
Tibo Louis-Lucas: We saw it, but it wasn't really a huge amounts.
00:02:10
Tibo Louis-Lucas: And the crazy thing is like after a few years,
00:02:13
Tibo Louis-Lucas: we got back together with Toma my co-founder, and we
00:02:17
Tibo Louis-Lucas: started this crazy adventure tweet venture and W.
00:02:22
Saikat Pyne: Could you take us through how you came about the
00:02:25
Saikat Pyne: idea of to eat hunter and Tap and about that
00:02:29
Saikat Pyne: 10 products, 10 weeks crazy product Launch marathon that you
00:02:34
Saikat Pyne: and your co-founder came up.
00:02:36
Tibo Louis-Lucas: So something that was obvious for us is we didn't
00:02:39
Tibo Louis-Lucas: want to work again two years on new products without
00:02:44
Tibo Louis-Lucas: the product to be not validated. So product validation was
00:02:49
Tibo Louis-Lucas: super important. So
00:02:51
Tibo Louis-Lucas: we started this crazy challenge. I think it was in
00:02:54
Tibo Louis-Lucas: January 2021 it was about launching one product every week
00:03:01
Tibo Louis-Lucas: until something really took up. In the end, it was
00:03:04
Tibo Louis-Lucas: like I think it was 11 projects in four months.
00:03:07
Tibo Louis-Lucas: Some of them we made we build them in a
00:03:09
Tibo Louis-Lucas: little bit more than one month. Basically, what we were
00:03:11
Tibo Louis-Lucas: doing
00:03:12
Tibo Louis-Lucas: is doing a week. I was building the products and
00:03:15
Tibo Louis-Lucas: the week after I was building a new product, and
00:03:17
Tibo Louis-Lucas: while I was building the new products, my co-founder Toma
00:03:20
Tibo Louis-Lucas: was trying to marketing the first project and we were
00:03:24
Tibo Louis-Lucas: both gathering feedback. It was super intense, and rule was
00:03:28
Tibo Louis-Lucas: like
00:03:29
Tibo Louis-Lucas: If the product is not making revenue it it's not
00:03:32
Tibo Louis-Lucas: worth moving forwards. So we would just move on to
00:03:36
Tibo Louis-Lucas: new products.
00:03:37
Tibo Louis-Lucas: And in the end, tweet was like the 11th products.
00:03:42
Tibo Louis-Lucas: And this one
00:03:44
Tibo Louis-Lucas: enter really took off from the very beginning because it
00:03:48
Tibo Louis-Lucas: solved a real
00:03:49
Saikat Pyne: problem through that. You know how they say that the
00:03:51
Saikat Pyne: 11th time is really the charm that, but how do
00:03:54
Saikat Pyne: you come up with 11 product ideas? Number one number two.
00:03:59
Saikat Pyne: What sort of marketing can you do in a week
00:04:03
Saikat Pyne: or 10 days that you could then validate the product?
00:04:07
Saikat Pyne: So we
00:04:08
Tibo Louis-Lucas: definitely didn't have a bank of products. We were moving
00:04:13
Tibo Louis-Lucas: forward at the very beginning based on gut feeding, but
00:04:16
Tibo Louis-Lucas: it would be nonsense
00:04:18
Tibo Louis-Lucas: to build totally unrelated products. What we did is we
00:04:23
Tibo Louis-Lucas: defined a problem in the targets, which for us was
00:04:26
Tibo Louis-Lucas: like we wanted to have creators and because the Creator
00:04:31
Tibo Louis-Lucas: economy was booming to get more sense.
00:04:35
Tibo Louis-Lucas: And
00:04:36
Tibo Louis-Lucas: what we were doing is that at every new product
00:04:40
Tibo Louis-Lucas: we were gathering people in our mailing list and we
00:04:43
Tibo Louis-Lucas: were growing our Twitter accounts so that the next launch
00:04:47
Tibo Louis-Lucas: would be easier for us compared to the previous one,
00:04:51
Tibo Louis-Lucas: because we would have a bigger mailing list and a
00:04:54
Tibo Louis-Lucas: bigger audience.
00:04:56
Saikat Pyne: How do you grow your mailing list to
00:04:58
Tibo Louis-Lucas: by just talking about each products by releasing on product time?
00:05:02
Tibo Louis-Lucas: We did something like, Hey, this is a free a
00:05:05
Tibo Louis-Lucas: free database of I don't know what you have to
00:05:08
Tibo Louis-Lucas: give us your email to to just get the database. Yeah,
00:05:12
Tibo Louis-Lucas: it works. It worked pretty well at the very beginning,
00:05:15
Tibo Louis-Lucas: each new launch, where it was easier compared to the
00:05:18
Tibo Louis-Lucas: previous one. And what we realise is that for every product,
00:05:24
Tibo Louis-Lucas: Twitter was probably the the channel number one to acquire
00:05:29
Tibo Louis-Lucas: users because on Twitter you have a lot of people
00:05:31
Tibo Louis-Lucas: that are looking for new products like it is the
00:05:34
Tibo Louis-Lucas: place where you have the early adopters.
00:05:37
Tibo Louis-Lucas: We decided that we would need to grow our organs more,
00:05:41
Tibo Louis-Lucas: and we felt this problem that's growing. Annoyance is not easy.
00:05:46
Tibo Louis-Lucas: And we started to develop, uh, tools for us in
00:05:49
Tibo Louis-Lucas: the first place to just grow easier. And those tools
00:05:54
Tibo Louis-Lucas: we were then thinking about making products out of them.
00:05:57
Tibo Louis-Lucas: And that's slowly, little by little how it was born.
00:06:03
Tibo Louis-Lucas: Tweet. Basically, it was the The main idea is that
00:06:08
Tibo Louis-Lucas: when you are looking at great contents, you can come
00:06:12
Tibo Louis-Lucas: up with great contents super easily. So it was like
00:06:15
Tibo Louis-Lucas: a huge library of viral tweets. And the
00:06:19
Tibo Louis-Lucas: tweeting to was like picking on those library on this library,
00:06:24
Tibo Louis-Lucas: the tweet that match your content and your tone to
00:06:28
Tibo Louis-Lucas: just build this in this big world of viral tweets.
00:06:32
Tibo Louis-Lucas: And just by looking at it, you have a crazy inspiration,
00:06:35
Tibo Louis-Lucas: and then you can just write lots. That's that's how
00:06:38
Tibo Louis-Lucas: it started just this feature.
00:06:41
Saikat Pyne: OK, so you would list on product hand and you
00:06:44
Saikat Pyne: would grow your email list and send your mailing list.
00:06:48
Saikat Pyne: These new bunch of products that you're launching every week
00:06:51
Saikat Pyne: or 10 days and the third is you would populate
00:06:54
Saikat Pyne: your personal tweet of profiles with these new products. Anything
00:06:57
Saikat Pyne: else you would do for marketing for the M. V. P.
00:06:59
Saikat Pyne: S
00:06:59
Tibo Louis-Lucas: reddit? We use reddit lots.
00:07:02
Tibo Louis-Lucas: It's not easy because you can be seen as a
00:07:05
Tibo Louis-Lucas: spammer quite easily. But if you are genuine and revance
00:07:10
Tibo Louis-Lucas: based on a specific committee and you do not post
00:07:13
Tibo Louis-Lucas: on 50 committees at the same time, people can easily
00:07:16
Tibo Louis-Lucas: get interested in what you are doing.
00:07:19
Saikat Pyne: OK, so no money behind that. No. S e m
00:07:24
Saikat Pyne: no S e o. None of that you were just
00:07:26
Saikat Pyne: doing community.
00:07:27
Tibo Louis-Lucas: None of that we started doing ads. S E o
00:07:31
Tibo Louis-Lucas: quite recently. So it was definitely not the way we
00:07:36
Tibo Louis-Lucas: grew at the very beginning.
00:07:38
Saikat Pyne: Let's come back to the product. So what were the
00:07:41
Saikat Pyne: metrics like for tweet, Hunter and Tao? And why did
00:07:46
Saikat Pyne: you decide to build two products at the same time?
00:07:49
Saikat Pyne: You could have just built one, right? So it was
00:07:52
Saikat Pyne: just you and Tom.
00:07:53
Tibo Louis-Lucas: That's a good question. I think we we released tweet
00:07:56
Tibo Louis-Lucas: culture in May 2021. I think in the month we
00:08:00
Tibo Louis-Lucas: got to 11 k m. R. And it was a
00:08:03
Tibo Louis-Lucas: bit crazy at this time because the growth was like 50%
00:08:06
Tibo Louis-Lucas: per week. So
00:08:08
Tibo Louis-Lucas: one week you are at like one K A r
00:08:10
Tibo Louis-Lucas: and the week after that you are at 1.5 and
00:08:13
Tibo Louis-Lucas: it was growing like this
00:08:15
Tibo Louis-Lucas: And in July, something a bit crazy happened. It's like
00:08:19
Tibo Louis-Lucas: I I reach out to some Twitter influencers. One of
00:08:24
Tibo Louis-Lucas: them was I was just looking for feed and he
00:08:27
Tibo Louis-Lucas: answered and he was like, This is a perfect product.
00:08:30
Tibo Louis-Lucas: That's exactly the technique that I am teaching in my course.
00:08:34
Tibo Louis-Lucas: I want to be, I want to be in and
00:08:36
Tibo Louis-Lucas: I want equity
00:08:39
Saikat Pyne: or down OK,
00:08:41
Tibo Louis-Lucas: and that was totally unexpected for us like we didn't
00:08:44
Tibo Louis-Lucas: We never thought about bringing someone like him into the
00:08:48
Tibo Louis-Lucas: business directly. But we thought about it a lot and
00:08:51
Tibo Louis-Lucas: we did it like we gave
00:08:54
Tibo Louis-Lucas: we. We signed this contract with saying that he would
00:08:58
Tibo Louis-Lucas: get some shares of Tree Hunter and it would help
00:09:03
Tibo Louis-Lucas: us to grow as much as possible
00:09:07
Tibo Louis-Lucas: and
00:09:08
Tibo Louis-Lucas: the partnership was announced in September, such as three months
00:09:13
Tibo Louis-Lucas: after the launch. I think we were at like five
00:09:16
Tibo Louis-Lucas: k m. R, and just with the launch that g
00:09:20
Tibo Louis-Lucas: K plan, we went from five K to 20 k
00:09:24
Tibo Louis-Lucas: now in just three weeks. That was a bit crazy.
00:09:28
Saikat Pyne: That was crazy and all of this without any marketing budget.
00:09:33
Saikat Pyne: It was all still community. And it was Reddit. It
00:09:37
Saikat Pyne: was Twitter, and it was constantly keeping in touch with
00:09:40
Saikat Pyne: your mailing list and launching it on product. And that's it.
00:09:44
Saikat Pyne: That's all it was for
00:09:45
Tibo Louis-Lucas: three years. Yeah, no money spent on marketing.
00:09:50
Saikat Pyne: Damn! When was the first time you put any money
00:09:53
Saikat Pyne: into marketing? I
00:09:54
Tibo Louis-Lucas: think we try like Twitter ads in, like, October or November.
00:09:59
Tibo Louis-Lucas: And it it didn't really work well, so we were
00:10:02
Tibo Louis-Lucas: constantly trying stuff, but it was not working compared to
00:10:06
Tibo Louis-Lucas: just tweeting about the products. So yeah, even now, we
00:10:10
Tibo Louis-Lucas: don't really know how to spend money on marketing in
00:10:12
Tibo Louis-Lucas: an efficient way, given how for us, the growth is
00:10:17
Tibo Louis-Lucas: organic and it doesn't make sense, actually, to spend money
00:10:20
Tibo Louis-Lucas: on marketing. Given how we have a huge number of
00:10:23
Tibo Louis-Lucas: people coming organically,
00:10:25
Saikat Pyne: that's a good problem to have. Yeah, because when you're
00:10:27
Saikat Pyne: burning money to acquire users, you're better off investing that
00:10:31
Saikat Pyne: money into content creation, and you get users organically. That's
00:10:35
Saikat Pyne: a cheaper user to acquire as well. And if when
00:10:38
Saikat Pyne: you are
00:10:38
Tibo Louis-Lucas: relying on a, then you stop the ads it like,
00:10:41
Tibo Louis-Lucas: it just falls down dramatically and not something
00:10:44
Saikat Pyne: you want. Why do you think the ads didn't work to?
00:10:47
Saikat Pyne: So
00:10:47
Tibo Louis-Lucas: the thing is, I think it
00:10:49
Tibo Louis-Lucas: it works for us. I think it works, but
00:10:53
Tibo Louis-Lucas: But like personal branding and just using Twitter works so
00:10:58
Tibo Louis-Lucas: much better than it feels that it doesn't work for us,
00:11:02
Tibo Louis-Lucas: Do you see what I mean? And I really feel
00:11:04
Tibo Louis-Lucas: that
00:11:05
Tibo Louis-Lucas: we are in a very weird time where I feel
00:11:09
Tibo Louis-Lucas: like ads are performing worse and worse. And we are
00:11:13
Tibo Louis-Lucas: realising right now that there are tonnes of other, uh,
00:11:17
Tibo Louis-Lucas: growth China and personal branding is one of them.
00:11:21
Saikat Pyne: How do you invest in personal branding to both? Because
00:11:23
Saikat Pyne: that contributed a lot towards tap and tweet hunters growth
00:11:28
Saikat Pyne: as well. So did you invest money into personal branding?
00:11:31
Saikat Pyne: What do you do for personal branding for you and
00:11:34
Tibo Louis-Lucas: Tom? What you can do is just spending one hour
00:11:36
Tibo Louis-Lucas: a day writing about what you know and what other
00:11:41
Tibo Louis-Lucas: people might not know and talking on pe talking with
00:11:45
Tibo Louis-Lucas: people on or on dedicated communities
00:11:49
Tibo Louis-Lucas: and trying to make genuine relationships with them so that
00:11:53
Tibo Louis-Lucas: they will support you when you need help.
00:11:57
Tibo Louis-Lucas: And I think that's huge and I don't know if
00:11:59
Tibo Louis-Lucas: you know about them. But the buyer of Twitter and
00:12:03
Tibo Louis-Lucas: Tao Lene, they are anime company, so they are not
00:12:06
Tibo Louis-Lucas: social media company and as a media company, they also
00:12:09
Tibo Louis-Lucas: grew their business based on social based on personal branding,
00:12:13
Tibo Louis-Lucas: like Gil is quite big on LinkedIn, and he convinced
00:12:18
Tibo Louis-Lucas: a lot of people to just jump into his business,
00:12:21
Saikat Pyne: thanks to that. But the other thing to
00:12:24
Saikat Pyne: you have a hearing 11 followers on LinkedIn. Tom has
00:12:27
Saikat Pyne: around 4500. Of course, both of you are also on Twitter.
00:12:31
Saikat Pyne: I'm not quite sure about your twitter followings. I follow
00:12:34
Saikat Pyne: both of you on LinkedIn. What are your Twitter followings
00:12:36
Saikat Pyne: like for you and Tom 50
00:12:38
Tibo Louis-Lucas: five or something?
00:12:39
Tibo Louis-Lucas: 55 k.
00:12:41
Saikat Pyne: OK, so it's you're still not an influencer. At the
00:12:45
Saikat Pyne: risk of sounding arrogant there. Let's tell me a bit
00:12:48
Saikat Pyne: about did it ever cross your mind? Because when brands
00:12:52
Saikat Pyne: strike these creator partnerships, right, they want somebody with 100
00:12:58
Saikat Pyne: followers on LinkedIn. So you just with your example. It's
00:13:02
Saikat Pyne: clear that if you have 10 people who mean business,
00:13:05
Saikat Pyne: it's better to have
00:13:07
Saikat Pyne: a loyal following than large following. It's better to have
00:13:10
Saikat Pyne: people who care about what you're sharing rather than just
00:13:13
Saikat Pyne: having a bunch of your PE people who might not
00:13:16
Saikat Pyne: care about what you actually have to put out, right?
00:13:18
Tibo Louis-Lucas: So this is a super interesting topic, because when we
00:13:22
Tibo Louis-Lucas: teamed up with G K Marina back in July 2021
00:13:28
Tibo Louis-Lucas: I think he had 35 K followers,
00:13:32
Tibo Louis-Lucas: so it was not huge, like you would not consider
00:13:35
Tibo Louis-Lucas: him as a like a very big Twitter guy. But
00:13:38
Tibo Louis-Lucas: he was like the perfect. He had the perfect speech
00:13:42
Tibo Louis-Lucas: on Twitter. The perfect audience was a perfect match between
00:13:47
Tibo Louis-Lucas: his audience and our products, and he was very good
00:13:50
Tibo Louis-Lucas: at money. You have a lot of people on social
00:13:52
Tibo Louis-Lucas: media that can grab a lot of attention, but they
00:13:56
Tibo Louis-Lucas: don't make money. Mara, from the very start, he started
00:14:00
Tibo Louis-Lucas: making money on Twitter
00:14:01
Tibo Louis-Lucas: and he had a huge base on of customers, and
00:14:06
Tibo Louis-Lucas: those customers of him happily jumped on Twitter when we
00:14:10
Tibo Louis-Lucas: launched it with him.
00:14:12
Tibo Louis-Lucas: Following is not everything engagement and ability to to and grow. G.
00:14:19
Tibo Louis-Lucas: K Marina went from 35 k when we teamed up
00:14:23
Tibo Louis-Lucas: to like Right now he's like 180. It was just
00:14:28
Tibo Louis-Lucas: beginning of his growth.
00:14:29
Saikat Pyne: You shared this this this came out on my feet.
00:14:33
Saikat Pyne: Personal branding will help more startups grow than ads. That's
00:14:37
Saikat Pyne: the sun of code that you've shared.
00:14:39
Saikat Pyne: So when you are a boot stap startup with an M. V. P,
00:14:44
Saikat Pyne: you've used content, organic content as a group pillar like
00:14:49
Saikat Pyne: no other startup founder that I've met recently.
00:14:52
Saikat Pyne: What were your guiding principles? How did you know that
00:14:57
Saikat Pyne: this content might come off as spam? And this content
00:15:00
Saikat Pyne: is not spam? What's your philtre? That's mine. I
00:15:04
Tibo Louis-Lucas: didn't know. That's I think that's the reason I didn't know.
00:15:08
Tibo Louis-Lucas: I think most people are just They are asking too
00:15:11
Tibo Louis-Lucas: many questions about that, and they are they They want
00:15:15
Tibo Louis-Lucas: to do so well that they are not doing anything.
00:15:18
Tibo Louis-Lucas: And when you talk on social media, LinkedIn and Twitter
00:15:22
Tibo Louis-Lucas: especially you need to focus on quantity first quantity,
00:15:27
Tibo Louis-Lucas: because that will be the habits that will make you
00:15:30
Tibo Louis-Lucas: good and make you ach shaping some quality stuff. You
00:15:34
Tibo Louis-Lucas: you need a lot of training and a lot of quantity,
00:15:37
Tibo Louis-Lucas: and you need to do it for a very long time.
00:15:40
Tibo Louis-Lucas: To really understand about what people want to hear, what
00:15:44
Tibo Louis-Lucas: is interesting for them, what's what is the knowledge that
00:15:47
Tibo Louis-Lucas: you have and that other people don't have?
00:15:50
Tibo Louis-Lucas: So what are they expecting from you? So focus on
00:15:52
Tibo Louis-Lucas: quantity first, and then the quality will come
00:15:56
Tibo Louis-Lucas: some. Another thing that was quite big for me is
00:15:59
Tibo Louis-Lucas: having fun in a way that that we stayed. We
00:16:03
Tibo Louis-Lucas: we had this culture with to about being able to
00:16:08
Tibo Louis-Lucas: build anything we want
00:16:10
Tibo Louis-Lucas: if we wanted to, because it was fun, even if
00:16:14
Tibo Louis-Lucas: we didn't have the hard proof that it was useful
00:16:17
Tibo Louis-Lucas: for our users. At that point, we breed a lot
00:16:21
Tibo Louis-Lucas: of features that we killed. After that we had felt
00:16:25
Tibo Louis-Lucas: breeding them just for us.
00:16:27
Tibo Louis-Lucas: So being consistent, focused on the quantity and having fun.
00:16:31
Tibo Louis-Lucas: And I think that's the three most important PR s
00:16:33
Saikat Pyne: for me in terms of your first partnership with the
00:16:37
Saikat Pyne: Twitter influencer that really, I think quadrupled your user base.
00:16:43
Saikat Pyne: I think you mentioned how important it is for a
00:16:46
Saikat Pyne: creator economy startup to have a creator endorse
00:16:51
Saikat Pyne: their platform. And how do you approach a creator? Had
00:16:55
Saikat Pyne: the had somebody not reached out to you on Twitter,
00:16:58
Saikat Pyne: Would that have crossed your mind at some point? And
00:17:01
Saikat Pyne: if somebody else is building a creator Economy startup, how
00:17:04
Saikat Pyne: do you judge that having this creator on board as
00:17:07
Saikat Pyne: a partner against equity against whatever makes sense for your startup?
00:17:11
Saikat Pyne: How do you judge
00:17:12
Tibo Louis-Lucas: that? That that's a good question. Like the and we
00:17:15
Tibo Louis-Lucas: didn't know and we know now. But we didn't know before.
00:17:19
Tibo Louis-Lucas: And so what we did is some. We built this
00:17:21
Tibo Louis-Lucas: contract where if we didn't grow with Marina, he would
00:17:26
Tibo Louis-Lucas: not have the shares. But we did. And that that
00:17:30
Tibo Louis-Lucas: was locking the shares
00:17:32
Tibo Louis-Lucas: for for
00:17:32
Saikat Pyne: G K. Lovely. Are you allowed to talk about the
00:17:35
Saikat Pyne: specifics of that? Because any founder would kill to know
00:17:38
Saikat Pyne: what was in that contract.
00:17:40
Tibo Louis-Lucas: So I can say that G k uh, 25% of Twitter,
00:17:44
Tibo Louis-Lucas: which which is huge. We just Yeah, we gave 25%
00:17:49
Tibo Louis-Lucas: of our main products. What's important here is that he
00:17:52
Tibo Louis-Lucas: had these shares of the products, not the company.
00:17:56
Tibo Louis-Lucas: So like when we started working on tail six almost
00:18:01
Tibo Louis-Lucas: a year after that. She wasn't. She wasn't at these projects,
00:18:04
Tibo Louis-Lucas: but it works so well with G K that we
00:18:08
Tibo Louis-Lucas: we look for someone else to help us on Tao
00:18:11
Tibo Louis-Lucas: and we found an experiment. It's quite active on LinkedIn. Yeah,
00:18:15
Tibo Louis-Lucas: and the same happened.
00:18:17
Tibo Louis-Lucas: He helped us. He comment on the project and it
00:18:21
Tibo Louis-Lucas: worked well,
00:18:23
Saikat Pyne: Got it? Got it. And how was the contract? How
00:18:27
Saikat Pyne: did the contract lay out the terms of agreement? If
00:18:31
Saikat Pyne: the product did X business, they would get X amount
00:18:36
Saikat Pyne: of stock. If the product did not take off with
00:18:38
Saikat Pyne: their help, they would not get the stocks. That's what
00:18:41
Saikat Pyne: you mentioned. What were their roles? I'm trying to get
00:18:44
Saikat Pyne: into that primarily because for anybody creating a product in
00:18:47
Saikat Pyne: the Creator economy,
00:18:49
Saikat Pyne: they need to get this right when they're partnering for
00:18:52
Saikat Pyne: the first time with the Creator. What are the deliverables
00:18:54
Saikat Pyne: at the creator's end? What was that for? For the
00:18:57
Saikat Pyne: Twitter contract,
00:18:58
Tibo Louis-Lucas: I think you can consider two scenarios.
00:19:03
Tibo Louis-Lucas: One of them is the one that we did with G.
00:19:05
Tibo Louis-Lucas: K is like he got 25% of the products. He
00:19:09
Tibo Louis-Lucas: was not only the influencer, he had to take the
00:19:12
Tibo Louis-Lucas: job of being the CMO for the company, meaning that
00:19:17
Tibo Louis-Lucas: he would handle all the marketing business for all the
00:19:22
Tibo Louis-Lucas: marketing campaigns. And he would continue to grow to make
00:19:26
Tibo Louis-Lucas: the product grow
00:19:29
Tibo Louis-Lucas: on the other side. I think so. That's not what
00:19:32
Tibo Louis-Lucas: we did. But I think you can have another system
00:19:34
Tibo Louis-Lucas: where you give much less equity to maybe someone that
00:19:39
Tibo Louis-Lucas: is more influence. And you would say something like we
00:19:43
Tibo Louis-Lucas: were We would be using your audience, but you would
00:19:46
Tibo Louis-Lucas: not have an active operation job in the company.
00:19:51
Saikat Pyne: How do you decide on the percentage? Because founders often
00:19:55
Saikat Pyne: end up diluting a lot of equity very early on.
00:19:57
Tibo Louis-Lucas: Yeah, that's we had no idea. Like we it was
00:20:00
Tibo Louis-Lucas: just talks between g. K and s between. And
00:20:05
Tibo Louis-Lucas: like we the problem with that is that we had
00:20:07
Tibo Louis-Lucas: no reference, so it was like, totally unknown. But we
00:20:11
Tibo Louis-Lucas: are quite happy. We did it this way and it
00:20:14
Tibo Louis-Lucas: worked well for us. Ba basically I think they had
00:20:17
Tibo Louis-Lucas: making the product grow maybe 10 times faster.
00:20:20
Tibo Louis-Lucas: So having g k have 25% of the company makes
00:20:24
Tibo Louis-Lucas: total sense through
00:20:25
Saikat Pyne: that. So in some ways, you have to justify to
00:20:27
Saikat Pyne: yourself and to your co founder, and whatever percentage you
00:20:31
Saikat Pyne: feel that that amount is justified is the right percentage.
00:20:34
Saikat Pyne: There's no one standard answer. Got it. How did the
00:20:37
Saikat Pyne: idea for come about? You just wanted to replicate Hunter
00:20:40
Saikat Pyne: success on Linkin? Is that how it came about, or
00:20:43
Saikat Pyne: was it one of those 10 products that you were
00:20:45
Saikat Pyne: trying to build in those 11 weeks?
00:20:48
Tibo Louis-Lucas: So we like? The thing is, some of our competitors
00:20:51
Tibo Louis-Lucas: were doing LinkedIn, and we were thinking about doing it, too,
00:20:54
Tibo Louis-Lucas: because it's similar. In some ways, mo. Most of the
00:20:57
Tibo Louis-Lucas: content is takes place, so it it would. It would
00:21:00
Tibo Louis-Lucas: make sense to repurpose the contents.
00:21:02
Tibo Louis-Lucas: But if you are looking at competitors like food, sweets, food, social,
00:21:09
Tibo Louis-Lucas: like all of them, they are they are using maybe
00:21:13
Tibo Louis-Lucas: like 10% of the capabilities of these social media because
00:21:16
Tibo Louis-Lucas: they are handling all of them, the ID, something that
00:21:19
Tibo Louis-Lucas: we would do differently. And we had this ID with
00:21:22
Tibo Louis-Lucas: Toma is having one product through Social media would allow
00:21:26
Tibo Louis-Lucas: us to be the best tool for this social media,
00:21:29
Tibo Louis-Lucas: and that's actually the strategy that we would recommend to
00:21:33
Tibo Louis-Lucas: a any creator. Just focus on one social media and
00:21:36
Tibo Louis-Lucas: be the best on this one and use the capability
00:21:40
Tibo Louis-Lucas: of this social media to the maximum.
00:21:43
Tibo Louis-Lucas: That's how we differentiate Twitter to anything that existed.
00:21:49
Saikat Pyne: Got it? And did you start off thinking this is
00:21:52
Saikat Pyne: going to be primarily meant for creators? Only because some
00:21:56
Saikat Pyne: would say there's more money to be made targeting enterprises.
00:22:01
Saikat Pyne: That's why sprout Social. All of these companies are going
00:22:06
Saikat Pyne: for the enterprise
00:22:06
Tibo Louis-Lucas: Buy. Definitely. We wanted to go there and we tried,
00:22:10
Tibo Louis-Lucas: but it said so much, I I actually sent a
00:22:14
Tibo Louis-Lucas: lot of emails to to big enterprise clients like cool,
00:22:18
Tibo Louis-Lucas: cool email emails. And then I closed my inbox and
00:22:21
Tibo Louis-Lucas: I just didn't look at the answer, and I realised
00:22:24
Tibo Louis-Lucas: seven days later, Then some people answered to me and
00:22:27
Tibo Louis-Lucas: I was the one who were who was not replying
00:22:29
Tibo Louis-Lucas: to them. So we're just so bad at setting on
00:22:33
Tibo Louis-Lucas: with the 1 to 1 relationship that it just doesn't
00:22:36
Tibo Louis-Lucas: make sense for us,
00:22:38
Tibo Louis-Lucas: I think, because of our DNA, But I'm pretty sure
00:22:41
Tibo Louis-Lucas: there's a lot of room on that for other people
00:22:45
Tibo Louis-Lucas: with different skills. You know
00:22:47
Saikat Pyne: what I mean? God, how did the teams change? Did
00:22:50
Saikat Pyne: you hire? Did you hire more people? We
00:22:52
Tibo Louis-Lucas: quickly hired the I think he He joined us in
00:22:57
Tibo Louis-Lucas: autumn 2021. He was a developer helping me developing new
00:23:01
Tibo Louis-Lucas: products and quite a few months after that.
00:23:05
Tibo Louis-Lucas: OK, so, yeah, the team is growing. We have now
00:23:08
Tibo Louis-Lucas: three developers helping me, and we're working with one s
00:23:13
Tibo Louis-Lucas: u agency.
00:23:14
Tibo Louis-Lucas: It's basically it's
00:23:17
Tibo Louis-Lucas: so it's actually quite small compared to the numbers we have.
00:23:21
Saikat Pyne: I'm just stalking you people on. And now it's three developers.
00:23:27
Saikat Pyne: There's there's vial and somebody else. So there are three developers.
00:23:31
Saikat Pyne: It is you and Tom, of course. And no marketing team. No,
00:23:36
Saikat Pyne: you are U X Person. How do you manage all
00:23:39
Saikat Pyne: of that? We do it ourselves. You do everything yourself. Yeah,
00:23:43
Tibo Louis-Lucas: basically, yeah, to is doing the design and the marketing
00:23:48
Tibo Louis-Lucas: to is basically the product.
00:23:49
Tibo Louis-Lucas: The marketing guy, he's doing the design. I develop and
00:23:53
Tibo Louis-Lucas: implement everything. Until now, we didn't need dedicated design person
00:23:58
Tibo Louis-Lucas: and we write everything ourselves and we plan all the
00:24:02
Tibo Louis-Lucas: marketing campaigns ourselves. Yeah, it's
00:24:05
Tibo Louis-Lucas: we do everything ourselves and like you know, that during
00:24:08
Tibo Louis-Lucas: my first thought of,
00:24:10
Tibo Louis-Lucas: I hired, I think, 10 interns to develop the project
00:24:15
Tibo Louis-Lucas: and I was spending my days teaching them organ, organising
00:24:20
Tibo Louis-Lucas: the work
00:24:22
Tibo Louis-Lucas: and with a team of 15 people, I think we're much,
00:24:27
Tibo Louis-Lucas: much slower than just the three or four of us
00:24:32
Tibo Louis-Lucas: because you are underestimating so much the work that you
00:24:36
Tibo Louis-Lucas: can do as a founder and the huge cost of collaboration.
00:24:41
Tibo Louis-Lucas: When you have a big team,
00:24:43
Saikat Pyne: it's mind boggling. I'm not sure why I didn't look
00:24:46
Saikat Pyne: up how many people you have hired, But how do
00:24:48
Saikat Pyne: you go about hiring these people?
00:24:49
Tibo Louis-Lucas: So I just posted on I work and I got
00:24:54
Tibo Louis-Lucas: application from everywhere in the world that she was just
00:24:58
Tibo Louis-Lucas: the best.
00:24:59
Tibo Louis-Lucas: He's super talented guy and man he I posted and
00:25:04
Tibo Louis-Lucas: I was just looking for someone. I tweeted about that
00:25:07
Tibo Louis-Lucas: and I received a lot of applications on Twitter and
00:25:09
Tibo Louis-Lucas: again he was just the best of the applications
00:25:13
Tibo Louis-Lucas: and the third guy is a guy I met in
00:25:16
Tibo Louis-Lucas: Bari when I was living there.
00:25:19
Tibo Louis-Lucas: So it was just the way to go.
00:25:22
Saikat Pyne: Oh wow,
00:25:23
Saikat Pyne: OK, I wanted to discuss about the M V p
00:25:27
Saikat Pyne: for Tweet Hunter because I'm sure you integrated some of
00:25:30
Saikat Pyne: the learnings from Tweet Hunter into Tapio. So I guess
00:25:33
Saikat Pyne: that Tao M v. P. Looked very different from the
00:25:36
Saikat Pyne: tweet hunter M v P. We'll come to that. But
00:25:38
Saikat Pyne: before that, I wanted to ask you about the platforms.
00:25:41
Saikat Pyne: How is LinkedIn different from Twitter? Number two? How do
00:25:45
Saikat Pyne: you think the algorithm changes? Impacts a creator? Or should
00:25:49
Saikat Pyne: a creator not worry about any
00:25:50
Tibo Louis-Lucas: of that? It seems the way that Twitter is more fun.
00:25:54
Tibo Louis-Lucas: People are like are joking a lot on Twitter.
00:25:58
Tibo Louis-Lucas: It's very informal, and then you can just mess around,
00:26:02
Tibo Louis-Lucas: mess with people, and
00:26:04
Tibo Louis-Lucas: it's It's for me. It's funnier, definitely. And it's crazy
00:26:07
Tibo Louis-Lucas: how you can just
00:26:09
Tibo Louis-Lucas: reach out to a very important guy and have a
00:26:12
Tibo Louis-Lucas: discussion going the case on LinkedIn because LinkedIn is oversaturated
00:26:18
Tibo Louis-Lucas: with the outreach platforms. So people like CEO s are just,
00:26:24
Tibo Louis-Lucas: um, get like thousands of d MS every day that
00:26:28
Tibo Louis-Lucas: they are. They obviously cannot answer to every single one
00:26:31
Tibo Louis-Lucas: of them. But LinkedIn has huge number of people. It's crazy.
00:26:37
Tibo Louis-Lucas: How many Ba basically everyone important is using LinkedIn, and
00:26:41
Tibo Louis-Lucas: that's just crazy. And you have this huge reading that's
00:26:45
Tibo Louis-Lucas: you have deficits of content on LinkedIn, so it's a
00:26:48
Tibo Louis-Lucas: huge opportunity right now.
00:26:50
Tibo Louis-Lucas: Basically, you have a lot of people consuming contents, but
00:26:53
Tibo Louis-Lucas: you don't have that much content created compared to Twitter,
00:26:57
Tibo Louis-Lucas: so that if you are looking for a place to
00:26:59
Tibo Louis-Lucas: create content, you can start quite easily on LinkedIn. I
00:27:02
Tibo Louis-Lucas: think
00:27:04
Tibo Louis-Lucas: something that's quite surprising, too, is it seems to me
00:27:07
Tibo Louis-Lucas: that people using LinkedIn have more money and they are
00:27:11
Tibo Louis-Lucas: converging better to pay the tools. So if you are
00:27:16
Tibo Louis-Lucas: running a cost business, LinkedIn is a great place to
00:27:18
Tibo Louis-Lucas: build your present brand about alco. What did you feel?
00:27:21
Tibo Louis-Lucas: You
00:27:22
Saikat Pyne: said? I've heard a lot of people complain about it.
00:27:26
Saikat Pyne: I still have mixed emotions about it. I don't think
00:27:29
Saikat Pyne: I could create content to please and a lot of
00:27:31
Saikat Pyne: them anyway. So if at all at times I'm creating
00:27:35
Saikat Pyne: the content that I like, given that I'm not monetizing
00:27:38
Saikat Pyne: it immediately,
00:27:39
Saikat Pyne: I don't really care about whether it gets five or
00:27:42
Saikat Pyne: 10 likes or if receives 500 or 1000 likes. But
00:27:46
Saikat Pyne: for a business owner, I'm not quite sure If you
00:27:49
Saikat Pyne: are basing your business on LinkedIn, you're a professional content
00:27:52
Saikat Pyne: creator or your entire marketing plan is based on your
00:27:56
Saikat Pyne: outreach on LinkedIn. I'm not quite sure what you would
00:27:59
Saikat Pyne: make of it if we
00:28:00
Tibo Louis-Lucas: feel that all social media are moving from whatever perspective
00:28:06
Tibo Louis-Lucas: to the topic perspective. Basically,
00:28:09
Tibo Louis-Lucas: they are like every every content that you reach is
00:28:12
Tibo Louis-Lucas: not gonna be seen by all followers. It's gonna be
00:28:16
Tibo Louis-Lucas: sampled by Twitter and LinkedIn. And if it works well
00:28:20
Tibo Louis-Lucas: on this sample, it's gonna it's gonna go away and
00:28:23
Tibo Louis-Lucas: move way further than your 2nd and 3rd cycle.
00:28:28
Tibo Louis-Lucas: So basically, what it means is that you need to
00:28:32
Tibo Louis-Lucas: ship red contents. You cannot just read this following once
00:28:38
Tibo Louis-Lucas: and and just wait for it. It also means that
00:28:41
Tibo Louis-Lucas: if you have great content and a small following, you
00:28:45
Tibo Louis-Lucas: can reach a lot of people still
00:28:47
Tibo Louis-Lucas: like at the very beginning of my Twitter journey, I
00:28:51
Tibo Louis-Lucas: met this crazy thread that I think it reached one
00:28:55
Tibo Louis-Lucas: million people. For me, it was busy at the time,
00:28:58
Tibo Louis-Lucas: and just this threat cost me like 5000 followers.
00:29:02
Tibo Louis-Lucas: It's crazy how it can go and also a lot
00:29:04
Tibo Louis-Lucas: of tweet 100 subscriptions.
00:29:06
Tibo Louis-Lucas: So it's just something that you need to do a lot,
00:29:09
Tibo Louis-Lucas: and some of the contents will outperform and can drive
00:29:14
Tibo Louis-Lucas: a lot of growth.
00:29:15
Saikat Pyne: One last question on the platform side. Do you think
00:29:18
Saikat Pyne: platforms are going to incentivize paid content more than organic content?
00:29:25
Saikat Pyne: Both Twitter and LinkedIn?
00:29:27
Tibo Louis-Lucas: I don't know. I don't think so. Like, I have
00:29:30
Tibo Louis-Lucas: the feeling that what's happening on Twitter, especially they are
00:29:33
Tibo Louis-Lucas: trying to rely less on on ads. And I'm pretty
00:29:37
Tibo Louis-Lucas: sure they are going to look for ways to to
00:29:41
Tibo Louis-Lucas: get the creators being paid directly on twit
00:29:45
Tibo Louis-Lucas: and to grab a piece of those of those payments.
00:29:48
Tibo Louis-Lucas: It makes much more sense. I I think, like it's
00:29:52
Tibo Louis-Lucas: I think it's if you are looking at what's happened
00:29:54
Tibo Louis-Lucas: with Gum Road, so I don't know if
00:29:57
Saikat Pyne: they are on Gum Road. Yeah, so
00:29:59
Tibo Louis-Lucas: Gum Road raised the price.
00:30:01
Tibo Louis-Lucas: Then other creators moved away from Game Road to other
00:30:04
Tibo Louis-Lucas: platforms and seems to me that it's quite easy to
00:30:11
Tibo Louis-Lucas: move from Game road to another platform, right? But if
00:30:15
Tibo Louis-Lucas: you if Twitter offer the same kind of services, then
00:30:19
Tibo Louis-Lucas: game road, it's much harder to move away from Twitter
00:30:22
Tibo Louis-Lucas: because your audience is there. You don't really own it.
00:30:25
Tibo Louis-Lucas: So for me, it makes a lot of sense for
00:30:27
Tibo Louis-Lucas: Twitter to build something quite similar.
00:30:30
Saikat Pyne: Got it? Are you worried about what's happening with Elon
00:30:33
Saikat Pyne: Musk and how it might impact Tweet Hunter? Yeah,
00:30:36
Tibo Louis-Lucas: since it started, it's crazy. Crazy.
00:30:39
Saikat Pyne: Has it impacted? Tweet Hunter? Has it impacted the average
00:30:42
Saikat Pyne: creator
00:30:44
Tibo Louis-Lucas: confidence now? Not really. OK, that's weird. So it's so crazy.
00:30:49
Tibo Louis-Lucas: Like we had so many talks with so many people
00:30:51
Tibo Louis-Lucas: about it. That's right. Until now, nothing. Nothing really happens
00:30:55
Tibo Louis-Lucas: for us.
00:30:56
Tibo Louis-Lucas: So we're just waiting. And it's feeling super weird to
00:31:01
Tibo Louis-Lucas: just know that he can kill you, your business in
00:31:05
Tibo Louis-Lucas: just whatever he wants. And you just we're just waiting
00:31:09
Tibo Louis-Lucas: you like we were like our representative at Twitter, the
00:31:14
Tibo Louis-Lucas: guy we were talking to, he just got fired. So
00:31:17
Tibo Louis-Lucas: we have just no no. One to talk to Twitter.
00:31:20
Tibo Louis-Lucas: So if you have any problem, we have just no
00:31:23
Tibo Louis-Lucas: one to talk to.
00:31:25
Saikat Pyne: Crazy, that's that's crazy. But also there's one other trend
00:31:29
Saikat Pyne: that a lot of people are speaking about, which is
00:31:31
Saikat Pyne: over time creators would want to move on from rented
00:31:36
Saikat Pyne: land in terms of renting audiences on social media to
00:31:39
Saikat Pyne: more own audiences with Let's a Gum Road and email
00:31:43
Saikat Pyne: and all of that. What are your thoughts on that?
00:31:45
Saikat Pyne: I'm not
00:31:46
Tibo Louis-Lucas: really worried. I think it's a great idea, and they
00:31:48
Tibo Louis-Lucas: should do that.
00:31:50
Tibo Louis-Lucas: It's we're not into this business, but we would love
00:31:53
Tibo Louis-Lucas: to partner with a newsletter business if it makes sense.
00:31:57
Tibo Louis-Lucas: But yeah, I think they are right to do that.
00:31:59
Tibo Louis-Lucas: And that's a little bit what that it's about removing
00:32:03
Tibo Louis-Lucas: some of the risk of platform risk that exists when
00:32:06
Tibo Louis-Lucas: you have a Twitter audience, and that's a little bit
00:32:08
Tibo Louis-Lucas: what we by building.
00:32:10
Tibo Louis-Lucas: It's removing some of the risk that was caused by
00:32:14
Tibo Louis-Lucas: Twitter by just doing it on two platforms. Got
00:32:16
Saikat Pyne: it? OK, now I've delayed this question for way too long,
00:32:20
Saikat Pyne: going back to the topic of the M V P
00:32:23
Saikat Pyne: for tweet Hunter. What did the tweet hunter M. V.
00:32:25
Saikat Pyne: P look like? And what were the tools that you
00:32:27
Saikat Pyne: were using to come up with them?
00:32:28
Tibo Louis-Lucas: So right now tweet is a full suite of for Twitter.
00:32:34
Tibo Louis-Lucas: It does many things, and when people look at it,
00:32:37
Tibo Louis-Lucas: they think that it was like this from Day one,
00:32:40
Tibo Louis-Lucas: which is definitely not the case. When we did this
00:32:43
Tibo Louis-Lucas: crazy experiment of 10 projects in four months, it was
00:32:46
Tibo Louis-Lucas: insane how each M V piece was super small and
00:32:52
Tibo Louis-Lucas: that tweet Hunter was basically just one feature. It was
00:32:55
Tibo Louis-Lucas: just a sturge bar, and you were writing something like
00:32:59
Tibo Louis-Lucas: marketing and tweet. Hunter was
00:33:02
Tibo Louis-Lucas: just looking for tweets, talking about marketing
00:33:06
Tibo Louis-Lucas: and having the same tone writing style as you and
00:33:11
Tibo Louis-Lucas: right and to you. So basically, just it was just
00:33:14
Tibo Louis-Lucas: one page 11 set bar and all the twist that
00:33:18
Tibo Louis-Lucas: it's it retrial and people were subscribing to that because
00:33:22
Tibo Louis-Lucas: it was actually super hard for So it's, I think
00:33:26
Tibo Louis-Lucas: it is really something to keep in mind When you
00:33:28
Tibo Louis-Lucas: are building something, you think that you need to build
00:33:30
Tibo Louis-Lucas: a full suite of products, right? So you just need
00:33:34
Tibo Louis-Lucas: one core feature
00:33:36
Tibo Louis-Lucas: that is different from what what's actually in the markets
00:33:39
Saikat Pyne: and at the back end in the M V P.
00:33:41
Saikat Pyne: What were the platforms that you were using to ship
00:33:44
Saikat Pyne: the product in a week or 10 days?
00:33:46
Tibo Louis-Lucas: So obviously we're using the Twitter API. We're using fire
00:33:49
Tibo Louis-Lucas: base
00:33:50
Tibo Louis-Lucas: to house all our back ends, which is very convenient
00:33:54
Tibo Louis-Lucas: because we're not really handing servers. It's like server technology
00:33:58
Tibo Louis-Lucas: for the front end. We're we're using the next G s,
00:34:01
Tibo Louis-Lucas: which is super helpful. It it lets build very fast
00:34:04
Tibo Louis-Lucas: web application and dating fast for
00:34:07
Saikat Pyne: users. And what about the Fonte? What did the front
00:34:10
Saikat Pyne: look like?
00:34:12
Saikat Pyne: And then
00:34:14
Tibo Louis-Lucas: I just told you, like it was just this search bar, right?
00:34:18
Tibo Louis-Lucas: Nothing is just the search bar, a blank page around
00:34:22
Tibo Louis-Lucas: marketing press search. And then you have a wall of
00:34:27
Tibo Louis-Lucas: tweets below
00:34:29
Tibo Louis-Lucas: and that's it. And the idea is that just by
00:34:31
Tibo Louis-Lucas: looking this world of tweets and having the Twitter composer
00:34:36
Tibo Louis-Lucas: on the side, it was super easy to write your tweets.
00:34:41
Saikat Pyne: OK, got it. What is the setup like right now,
00:34:44
Saikat Pyne: I'm guessing the tweet Hunter website is all custom coded, right?
00:34:48
Saikat Pyne: You're not using any no code tools right now or
00:34:51
Saikat Pyne: is it still a bit of no code? Currently it's
00:34:54
Saikat Pyne: totally no. Oh, damn, it's still no code. It's web.
00:34:58
Saikat Pyne: So you're running tweet hunter on Web flow, not
00:35:01
Tibo Louis-Lucas: tweet the tweet hunter landing page.
00:35:04
Tibo Louis-Lucas: And then when you get and I think that's something
00:35:07
Tibo Louis-Lucas: quite important because Toma is handing the landing page. And
00:35:11
Tibo Louis-Lucas: if the landing page was hard coded by me, it
00:35:14
Tibo Louis-Lucas: would mean that every modification I would need to do it.
00:35:17
Tibo Louis-Lucas: So having it on a Web pro make us quite
00:35:21
Tibo Louis-Lucas: autonomous
00:35:23
Tibo Louis-Lucas: on each of our topics. And the application is still
00:35:26
Tibo Louis-Lucas: running on Mags Reacts and Firebase.
00:35:28
Saikat Pyne: So you basically edited a we flow template, which is,
00:35:33
Saikat Pyne: I think I know the template you're speaking about. What
00:35:36
Saikat Pyne: about the logo for Tweet Hunter, who came up with
00:35:38
Saikat Pyne: the logo? It was Tom. I think
00:35:40
Tibo Louis-Lucas: he designed it by himself.
00:35:41
Saikat Pyne: OK, And what about tap your same?
00:35:45
Saikat Pyne: I
00:35:45
Tibo Louis-Lucas: told you, like we were We did basically everything else.
00:35:49
Saikat Pyne: OK, why the logo? It looks like it looks like those.
00:35:53
Saikat Pyne: I think it's called a dream catcher or one of
00:35:55
Saikat Pyne: those What's it called? It's. It's supposed to keep spirits away,
00:35:58
Saikat Pyne: Evil spirits away. That's what the logo looks like, right?
00:36:01
Saikat Pyne: Those blue crystals.
00:36:03
Tibo Louis-Lucas: Yeah, you're right. So
00:36:05
Saikat Pyne: how did the logo come about? So it's just the text,
00:36:09
Saikat Pyne: But what's the story behind the logo? Is there a
00:36:11
Saikat Pyne: story behind the logo? And he just came up with it.
00:36:14
Saikat Pyne: I think
00:36:14
Tibo Louis-Lucas: it was a mix between two things, like this idea
00:36:17
Tibo Louis-Lucas: of targets and that it would let you be on
00:36:20
Tibo Louis-Lucas: point with your contents, like very and specific. Also, this
00:36:25
Tibo Louis-Lucas: idea that Tao is basically a top
00:36:29
Tibo Louis-Lucas: and that's the design for a tap and Tap makes
00:36:34
Tibo Louis-Lucas: out which as easy as a tap. That was the idea.
00:36:39
Saikat Pyne: I know it makes a lot of sense because I
00:36:41
Saikat Pyne: thought I'd ask you this question earlier, but we never
00:36:45
Saikat Pyne: got around to it because we got so involved in
00:36:48
Saikat Pyne: our questions because
00:36:50
Saikat Pyne: the name is tweet Hunter and there's a bow. And
00:36:53
Saikat Pyne: then there's tap. And then there's the U X or
00:36:56
Saikat Pyne: the U I version of a tap. Really. So, quite naturally,
00:36:59
Saikat Pyne: a design agency didn't put in because they'll put so
00:37:02
Saikat Pyne: much brain into a Lobo. It'll take five people just
00:37:05
Saikat Pyne: to understand the meaning of the logo and why these
00:37:07
Saikat Pyne: colours are used. And not that. So. It was definitely
00:37:10
Saikat Pyne: super simplistic. Just keep that
00:37:12
Tibo Louis-Lucas: in mind like it was Yeah, I think it was
00:37:13
Tibo Louis-Lucas: a 15 minutes design
00:37:16
Tibo Louis-Lucas: and and I think like when you are launching your
00:37:18
Tibo Louis-Lucas: first startup, you're spending weeks and days
00:37:22
Tibo Louis-Lucas: on your logo and name that was going to
00:37:24
Saikat Pyne: come to them.
00:37:25
Tibo Louis-Lucas: You realise it's not that much importance. And so you
00:37:29
Tibo Louis-Lucas: just need to make it out. Just release stuff and
00:37:32
Tibo Louis-Lucas: then you will see
00:37:33
Saikat Pyne: through that. So what does the back end for 300 look,
00:37:39
Saikat Pyne: right now you've made a payment integration quite naturally. So
00:37:42
Saikat Pyne: that's there. Both websites, I'm guessing, are now posted on
00:37:45
Saikat Pyne: Web flow. It's a server. Back end is still fire base.
00:37:48
Saikat Pyne: And you have next year. That's
00:37:51
Tibo Louis-Lucas: it, right? Yeah.
00:37:53
Tibo Louis-Lucas: Yeah, pretty much
00:37:54
Saikat Pyne: lovely. And what is the product? Road map for each
00:37:57
Saikat Pyne: of these going forward, How are you planning to get
00:38:00
Saikat Pyne: into new products or new features for each of these products?
00:38:04
Tibo Louis-Lucas: One thing is that we never We never had a
00:38:06
Tibo Louis-Lucas: road map like a public one. And I think we
00:38:10
Tibo Louis-Lucas: will never have one because, like we, we feel it
00:38:12
Tibo Louis-Lucas: would lock us too much in some very specific topics.
00:38:16
Tibo Louis-Lucas: So I cannot share the exact thing that we are
00:38:19
Tibo Louis-Lucas: working on. Just one thing. The big one
00:38:22
Tibo Louis-Lucas: that we think that a lot of CEO s would
00:38:26
Tibo Louis-Lucas: really want to start building a personal brand, but just
00:38:29
Tibo Louis-Lucas: cannot because they don't have time. So what we're working
00:38:32
Tibo Louis-Lucas: right right now is this marketplace of ghostwriters that would
00:38:37
Tibo Louis-Lucas: let any standard or CEO very easily find a ghostwriter
00:38:43
Tibo Louis-Lucas: to write for him or her.
00:38:46
Tibo Louis-Lucas: And we're just trying to We're just starting prototyping it,
00:38:50
Tibo Louis-Lucas: so we'll see how it goes.
00:38:53
Saikat Pyne: Branding has really become super important in the past
00:38:59
Saikat Pyne: year and a half. I'd say, What's your take on
00:39:03
Saikat Pyne: what the future of personal branding is going to look like?
00:39:05
Tibo Louis-Lucas: It's What's crazy right now is if you ask young
00:39:09
Tibo Louis-Lucas: people like at be 18, I'm pretty sure like 50%
00:39:12
Tibo Louis-Lucas: of them would say they want to be YouTubers Or
00:39:15
Tibo Louis-Lucas: so Basically, everyone wants to do that. So
00:39:19
Tibo Louis-Lucas: I feel that we will have an explosion of creatures.
00:39:23
Tibo Louis-Lucas: You have very niche creators, and that's gonna be excited.
00:39:28
Tibo Louis-Lucas: And we would see we would see friends or very
00:39:31
Tibo Louis-Lucas: small niches starting to grow. Yeah,
00:39:35
Tibo Louis-Lucas: I don't know. I don't know how this
00:39:38
Tibo Louis-Lucas: thousands, maybe millions of new creators will go, but that's
00:39:42
Tibo Louis-Lucas: that's gonna be exciting.
00:39:43
Saikat Pyne: My last question Tebo is going to be on the
00:39:45
Saikat Pyne: future of the creator economy because this is again, something
00:39:49
Saikat Pyne: that a lot of my creative friends have been discussing
00:39:51
Saikat Pyne: with The creator economy is increasingly reflecting just the economy,
00:39:56
Saikat Pyne: with the top one person making all the big bucks right.
00:40:00
Saikat Pyne: They get the movie contracts, they get the Netflix shows,
00:40:03
Saikat Pyne: they get all of that. And then there's a huge
00:40:05
Saikat Pyne: long tail of content creators who are still struggling to
00:40:07
Saikat Pyne: make money.
00:40:09
Saikat Pyne: Do you think this gap is going to grow bigger?
00:40:11
Saikat Pyne: Or do you think with
00:40:15
Saikat Pyne: some of these online tools that there's still going to
00:40:18
Saikat Pyne: be some value in being a part time creator over time?
00:40:22
Tibo Louis-Lucas: That's a very good question. Honestly, I don't really know.
00:40:26
Tibo Louis-Lucas: I know, and I like I. I feel among of
00:40:30
Tibo Louis-Lucas: my friends that you have a lot of creators that
00:40:34
Tibo Louis-Lucas: start to earn 1000 2000 per month,
00:40:38
Tibo Louis-Lucas: which is like enough for them to live and and
00:40:41
Tibo Louis-Lucas: out of there of being a creator. And at the
00:40:44
Tibo Louis-Lucas: same time, I do feel like you would have a
00:40:47
Tibo Louis-Lucas: more stretch 11 person's of the best creators earning even
00:40:53
Tibo Louis-Lucas: more money. Let's see why this would stop because everyone
00:40:57
Tibo Louis-Lucas: would want them to promote their products, right so Yeah,
00:41:01
Tibo Louis-Lucas: I and I feel you can have both. Like having
00:41:04
Tibo Louis-Lucas: this one person's creators grow even more in revenue
00:41:08
Tibo Louis-Lucas: and at the same time, having the baseline of creatures
00:41:11
Tibo Louis-Lucas: earning a bit more. I hope so.
00:41:15
Tibo Louis-Lucas: I hope so. And I hope that we can find
00:41:17
Tibo Louis-Lucas: other products to build to have them.
00:41:20
Saikat Pyne: Sure, sure, man. Fingers crossed. Thank you for being on
00:41:23
Saikat Pyne: the show very much.
00:41:25
Tibo Louis-Lucas: It was super
00:41:26
Saikat Pyne: exciting. Thank you guys. Please do tune in next week
00:41:29
Saikat Pyne: for the next episode of the U Incorporated podcast. See ya.