In this episode of Wisdom Whispers with Abhishek Mittal, we step away from corporate discussions and delve into the world of sustainable farming. Special guest Rituraj, Founder of Zetta Farms, shares his journey from a finance professional in the corporate world to a successful farmer.
We explore the government’s increased focus on agriculture, innovative farming techniques, and opportunities available for young professionals looking to venture into sustainable farming. This episode is packed with insights on how to make a successful transition from corporate life to agriculture, highlighting key challenges, government support, and the potential for profit in this sector.
[00:00:18] Hello everyone, Namaskar.
[00:00:21] Welcome to Wisdom Whispers with Abhishek Mittal.
[00:00:25] We have discussed many topics related to corporates.
[00:00:30] Today, we will talk about farming.
[00:00:35] We are all inspired by the way we live.
[00:00:39] People are doing very well and this life is very good.
[00:00:43] So, today, we have Rituraj to talk about this.
[00:00:46] He moved from corporate to farming.
[00:00:49] He is a founder of Zetta Farm and is a company that does contract farming and manages its own farms.
[00:00:56] We will talk in detail about how to start a career if I want to start something new.
[00:01:02] So, let's welcome Rituraj to the show.
[00:01:04] Hi, Rituraj.
[00:01:05] Hi.
[00:01:06] Thanks a lot for making time and also travelling from your home city to here for this.
[00:01:12] So, thanks a lot.
[00:01:13] Thank you very much for hosting me here.
[00:01:15] So, Rituraj, let's start from there.
[00:01:18] We said that we saw how much focus on agriculture in the recent budget.
[00:01:24] It was 1.5 lakh crore budget.
[00:01:27] So, this means that the government is very focused.
[00:01:30] It is very focused and it is visible.
[00:01:33] When did you think that I would move in agriculture leaving my corporate life?
[00:01:38] I come from a background of finance.
[00:01:41] So, before I did business, I was into solar.
[00:01:44] Okay.
[00:01:46] This journey started from there.
[00:01:47] I mean, I would have seen that people are planting solar plants in the open field.
[00:01:53] I said that the land is lying with people.
[00:01:55] Those who are not able to get any income in the land, they think that they raise solar plants on the rent.
[00:02:01] Right?
[00:02:02] Our business was different.
[00:02:03] We used to plant rooftop solar plants.
[00:02:05] So, our connection was with H&I individuals who had money.
[00:02:09] And building owners, especially the business community,
[00:02:14] the business community that we should be talking about,
[00:02:17] they try to be very frugal about it.
[00:02:19] They always want the capx investment to be at least.
[00:02:22] Anyone who wants it, any businessman will want it.
[00:02:24] So, when it came to solar, solar was like a very capital intensive business.
[00:02:27] So, they said that I should plant 10 lakh solar plants on my roof.
[00:02:30] The expenses of electricity are still low.
[00:02:32] Right?
[00:02:33] My today's 10 lakh rupees will go away.
[00:02:34] So, that's where the innovation came in.
[00:02:36] We said that we will invest money from H&I and give them cheap electricity.
[00:02:40] Since then, my agriculture has started.
[00:02:41] While it hasn't even started with agriculture yet.
[00:02:43] Now, interestingly, how did it start?
[00:02:45] Because all the people who were H&I's, they were agreeing agricultural lands with them.
[00:02:49] So, from there, they understood that when people start making money,
[00:02:54] not only me and you, anyone here, not only even if he is not an H&I,
[00:02:58] when he will start making money,
[00:03:00] one thought process will remain in his mind that I will buy land.
[00:03:03] It's not necessary that agricultural land will be bought,
[00:03:05] but someone will buy land.
[00:03:06] I have real estate investments.
[00:03:08] As the scale of money is increasing,
[00:03:10] then that agriculture, first you focus on residential lands,
[00:03:13] then you think, let's go there, they are cutting commercial plots,
[00:03:15] I will buy there.
[00:03:16] Then gradually comes that, oh man, more money has come, what do I do?
[00:03:18] So, let's buy agricultural lands.
[00:03:20] Right? And it is far away from the city.
[00:03:22] So, we understood this.
[00:03:24] See, it's like when these people are having agricultural lands,
[00:03:27] they can never be able to use it optimally.
[00:03:30] Because technically, typically by brain and by work,
[00:03:32] they were not farmers.
[00:03:33] I bought it for the purpose of investment.
[00:03:36] And I saw opportunity there.
[00:03:38] Because I saw that many farmers are being segregated,
[00:03:42] they are not being aggregated because of family lineage.
[00:03:44] So, the land is spreading.
[00:03:45] And no second generation farmer is farming.
[00:03:47] They are not wanting to do farming.
[00:03:48] The land they have bought far away,
[00:03:50] they are not getting any returns.
[00:03:52] In fact, I have land here.
[00:03:54] Land have been appreciated.
[00:03:55] But it was not good to return it.
[00:03:57] They never thought about the return of agriculture.
[00:03:59] So, that's where our pitch came in.
[00:04:01] They said, sir, you give it on the share,
[00:04:02] you give it in revenue share.
[00:04:03] You don't have traceability to how much it will come,
[00:04:05] how much it won't come.
[00:04:06] You are also happy.
[00:04:07] And my farm's wheat came to my house.
[00:04:09] I had two wheat but after that,
[00:04:11] I will give you fixed lease.
[00:04:13] So, he felt very happy because see,
[00:04:15] if a person is having a business mindset,
[00:04:17] he will feel, yes, I bought the land.
[00:04:18] It must have been appreciated.
[00:04:19] Today someone is paying rent.
[00:04:20] Someone who is paying fixed rent has got it.
[00:04:22] So, take it.
[00:04:23] So, we started it too.
[00:04:25] From there, agriculture started.
[00:04:26] And I saw this in a mathematical format.
[00:04:30] Not only our farms,
[00:04:31] in fact, you will see the data of your
[00:04:32] agriculture institutes or the data of
[00:04:34] India's agriculture.
[00:04:36] So, I understood that this business is profitable.
[00:04:40] Marginal,
[00:04:41] who says operation margins are very good.
[00:04:43] There is no seam of Capex because
[00:04:46] a person can put cucumbers in open,
[00:04:48] someone can put a cap on a camp and
[00:04:50] can do it in hydroponics too by investing in crores.
[00:04:52] But if you are making profit on the basic
[00:04:56] of the business, it is good.
[00:04:57] Right.
[00:04:59] So, from that perspective,
[00:05:01] when we started to see this,
[00:05:02] I said, we should do this.
[00:05:04] So, we started this from there.
[00:05:06] This is our thing.
[00:05:07] Good. Great.
[00:05:08] So, it's a good story because
[00:05:12] again,
[00:05:13] today, there is a lot of focus.
[00:05:14] And I am just talking about those people
[00:05:17] who you said, who have earned a lot of money,
[00:05:19] who are now worried about the city's life.
[00:05:22] They want,
[00:05:23] I will go to the fields and
[00:05:25] I will stay there.
[00:05:27] Everyone's back of the mind is somewhere.
[00:05:30] Because pollution,
[00:05:31] there are many things that
[00:05:33] trouble you in the city,
[00:05:34] travel time, all that.
[00:05:36] It feels good.
[00:05:37] But once it feels good from far away.
[00:05:40] Maybe after a few days,
[00:05:42] you feel, I am enjoying the life of the bus.
[00:05:45] So, let's keep a second investment.
[00:05:48] The first investment is that
[00:05:49] I am working in the city.
[00:05:50] Right.
[00:05:50] Because it's a very good story.
[00:05:53] So, quickly, I have two or five questions.
[00:05:56] I will go into detail about these things.
[00:05:58] Today, agriculture is a sun-dried sector
[00:06:01] and it's still a career option in India.
[00:06:03] I feel yes.
[00:06:04] Okay. Government support is critical
[00:06:06] for this sector today.
[00:06:08] Can sustainable farming
[00:06:09] make money today?
[00:06:11] Absolutely, people are making it.
[00:06:15] There are two more questions.
[00:06:18] One word, your experience
[00:06:20] in agriculture sector.
[00:06:21] Highly profitable.
[00:06:22] Okay, great.
[00:06:23] You said that if you are a financial person,
[00:06:24] you will talk about money.
[00:06:25] This is the follow-up question.
[00:06:28] Nowadays, we are all
[00:06:29] very worried about taxes.
[00:06:32] We think that 40-50% of our money
[00:06:34] is spent on taxes.
[00:06:35] Correct.
[00:06:36] So, today,
[00:06:37] young professionals
[00:06:38] look at it as tax incentive.
[00:06:40] Is this right?
[00:06:41] Let's see, but this cannot be
[00:06:42] completely right.
[00:06:44] Practically, this doesn't happen.
[00:06:45] It doesn't happen.
[00:06:46] We will go into detail on this.
[00:06:47] But thank you.
[00:06:49] Rapid-Fact question is very good
[00:06:50] to handle it.
[00:06:51] Let's discuss in detail.
[00:06:54] There is a career in this.
[00:06:56] There is an appeal in this.
[00:06:58] Nowadays, there is a lot of appealing.
[00:07:00] Because the next generation
[00:07:01] is going towards sustainability.
[00:07:03] How do we save our environment?
[00:07:05] Because those things are facing
[00:07:07] things that we didn't do.
[00:07:09] Asthma,
[00:07:11] eye irritation,
[00:07:12] throat infections,
[00:07:14] right,
[00:07:14] gut is not supporting their health.
[00:07:16] So, because of these things,
[00:07:18] they feel,
[00:07:19] what will we give to our next generation?
[00:07:21] That is the distance.
[00:07:22] What are we doing for ourselves?
[00:07:24] So, this is appealing a lot.
[00:07:26] Do you think that
[00:07:27] what should be done
[00:07:27] to make the government
[00:07:28] or companies like you
[00:07:31] more appealing
[00:07:32] for young generations?
[00:07:33] So, I think
[00:07:34] the government is already
[00:07:35] doing very well.
[00:07:36] Where is the problem
[00:07:37] of its understanding?
[00:07:39] So, if I explain it to you,
[00:07:41] you might understand it
[00:07:41] better.
[00:07:42] But when you talk about
[00:07:43] the agri community
[00:07:44] or the farmer community
[00:07:45] or the farmer community,
[00:07:46] then the government's initiatives
[00:07:48] are only seen
[00:07:48] from one perspective.
[00:07:50] How much is the subsidy
[00:07:50] or how much benefit I get?
[00:07:53] You will understand the reasoning behind it.
[00:07:55] So, it might be very different.
[00:07:56] Now, let's take a small example.
[00:07:59] You must have noticed
[00:07:59] that the government says
[00:08:00] that we will give subsidy
[00:08:01] on drip irrigation systems,
[00:08:03] poly-hous or protected agriculture.
[00:08:05] You should come to the
[00:08:06] reason behind it
[00:08:06] that why do we have to give subsidy
[00:08:07] on this?
[00:08:08] Why aren't we getting
[00:08:09] subsidy on the seeds?
[00:08:10] There must be some reason.
[00:08:11] The reason is that
[00:08:12] if you look at the data
[00:08:14] based on the market,
[00:08:15] then there are many farmers
[00:08:16] and marginal farmers
[00:08:17] who have average land holding
[00:08:18] of 2 or 3 acres.
[00:08:19] Like 5 to 6 acres.
[00:08:22] When you do traditional
[00:08:23] crop from the land of 5 to 6 acres,
[00:08:24] then you can't make money
[00:08:25] in absolute terms.
[00:08:26] Really?
[00:08:27] You can never make money.
[00:08:28] The power of one land
[00:08:30] is even 20 lakh rupees
[00:08:32] to earn from one to the other.
[00:08:33] But when you
[00:08:35] need to put in
[00:08:36] certain investment
[00:08:36] then you won't have to
[00:08:37] invest it.
[00:08:38] It's not in any business.
[00:08:38] It's in everything.
[00:08:40] But when the farmer
[00:08:41] invests 15,000 rupees
[00:08:42] and makes a lot of money,
[00:08:44] then the return of that
[00:08:45] is 20 to 25,000 rupees.
[00:08:47] If you invest
[00:08:47] 20,000 rupees from 5 to 6 acres,
[00:08:48] then it's 1 lakh rupees.
[00:08:49] At this rate,
[00:08:50] no one's house will run.
[00:08:52] So the government says
[00:08:53] shift to horticulture crops.
[00:08:55] To shift to horticulture crops,
[00:08:56] it needs a drip system.
[00:08:58] It needs good irrigation systems.
[00:08:59] If you want to do it in polyhons,
[00:09:00] then you have to spend
[00:09:01] 15 lakh rupees on polyhons.
[00:09:02] The farmer says
[00:09:03] where should I take 15 lakh
[00:09:04] rupees from
[00:09:04] when I was earning 1 lakh rupees?
[00:09:05] The government says
[00:09:06] okay, we give you
[00:09:07] loan subsidy.
[00:09:08] Okay, we subsidize
[00:09:09] these things.
[00:09:10] I will subsidize the tractor.
[00:09:12] I will subsidize the infrastructure.
[00:09:13] So you should understand this reasoning.
[00:09:15] When the government
[00:09:16] took initiatives like this,
[00:09:17] but when the farmer
[00:09:17] considered it to be
[00:09:19] free money,
[00:09:20] cheap money,
[00:09:21] subsidy,
[00:09:22] most people's thought process
[00:09:24] stays in this movement.
[00:09:25] You shouldn't even consider
[00:09:25] the reasoning behind it.
[00:09:26] Then it starts to get bad.
[00:09:28] So I have seen an example
[00:09:30] that after applying polyhons
[00:09:32] in subsidies,
[00:09:32] many farmers
[00:09:33] can't run that thing
[00:09:34] because of lack of training
[00:09:35] and lack of understanding.
[00:09:37] Or they are fine,
[00:09:37] they are fine,
[00:09:38] they can do it.
[00:09:40] So the first point is
[00:09:41] that the government
[00:09:42] is already doing many things.
[00:09:44] The government is making it
[00:09:45] better.
[00:09:46] You say that
[00:09:47] there should be an initiative
[00:09:49] by the government
[00:09:49] to make it glamorous,
[00:09:50] so we discussed it
[00:09:50] a little while ago.
[00:09:51] What can be
[00:09:52] a glamorous thing
[00:09:53] like this?
[00:09:53] Imagine how much you are farming.
[00:09:55] If you are
[00:09:56] purely farming,
[00:09:58] if you are not
[00:09:58] doing anything else,
[00:09:59] then it is 100%
[00:10:00] agree income
[00:10:00] and it will be called
[00:10:01] tax-free.
[00:10:02] What will a
[00:10:03] better glamorous thing
[00:10:04] like this be given by the
[00:10:04] government?
[00:10:05] Nothing.
[00:10:05] Ask us
[00:10:06] what are the tax-fairs.
[00:10:08] Right.
[00:10:09] Now let's talk about corporates.
[00:10:11] Now,
[00:10:11] I think corporates
[00:10:12] are also having
[00:10:13] agricultural lands with them.
[00:10:14] But they are not
[00:10:15] prominently doing
[00:10:16] agriculture over it.
[00:10:18] The reasoning behind that
[00:10:18] we saw
[00:10:19] H&I a while back
[00:10:20] is that.
[00:10:21] You see,
[00:10:21] this is a corporate company.
[00:10:23] They are also making money.
[00:10:24] When a corporate company
[00:10:26] is having
[00:10:27] cash liquidity with it,
[00:10:28] with it,
[00:10:29] then what will
[00:10:30] they use for that money?
[00:10:31] They will invest in
[00:10:31] some places,
[00:10:32] they will invest in other
[00:10:35] cities, in gold,
[00:10:36] they will invest in all of them.
[00:10:37] Even then,
[00:10:37] where will they invest?
[00:10:38] They will do agricultural lands.
[00:10:39] That's how it happens.
[00:10:41] Now, they have done agriculture land.
[00:10:42] Now suppose a company
[00:10:43] had a business-like
[00:10:43] logistics,
[00:10:44] they invested in agriculture land.
[00:10:46] So,
[00:10:46] that is a land bank for them.
[00:10:48] So,
[00:10:49] they are not farming
[00:10:49] but they have done
[00:10:49] agriculture investments.
[00:10:51] Now,
[00:10:53] then corporates like us
[00:10:54] or people like us
[00:10:55] or farmers
[00:10:56] can approach them
[00:10:57] and make us
[00:10:57] such things.
[00:10:58] Or corporates
[00:10:59] can open
[00:11:01] agriculture departments
[00:11:03] which will give them
[00:11:04] extra-added revenue,
[00:11:05] which will be visible.
[00:11:07] Because you understand,
[00:11:08] all the investments
[00:11:08] return on investments
[00:11:10] always comes from appreciation.
[00:11:12] After corporates
[00:11:13] they invested extra money
[00:11:13] in gold, suppose.
[00:11:14] So, gold will be appreciated
[00:11:15] and then money will be given.
[00:11:16] They have invested in land
[00:11:16] thinking that land will be appreciated.
[00:11:18] I am saying that land is empty,
[00:11:20] so,
[00:11:20] get some use.
[00:11:21] That use can be good.
[00:11:23] It must have been
[00:11:24] but the land is yours.
[00:11:25] How do you know
[00:11:26] that if they give a farmer like me,
[00:11:27] I will take it.
[00:11:28] I will give you return
[00:11:29] after farming.
[00:11:30] What difference does it make
[00:11:31] that even the income of a cucumber
[00:11:32] is like that of a jackfruit.
[00:11:33] So, that's how corporates can help
[00:11:35] by not only giving me
[00:11:36] plus
[00:11:37] the farmers whose land
[00:11:38] is getting smaller
[00:11:39] or the farmers
[00:11:40] who are not landowners
[00:11:41] You must also see
[00:11:42] farmers like them
[00:11:42] who work on other lands.
[00:11:44] So, corporates
[00:11:44] can help those farmers.
[00:11:46] I have a 500 to 100 acre patch
[00:11:48] I will make so many farmers
[00:11:50] here
[00:11:50] and you can farm.
[00:11:51] Make them cooperative.
[00:11:52] Make them cooperative.
[00:11:53] They are becoming FPO's
[00:11:55] but still they are looking for
[00:11:55] places.
[00:11:56] So, I am saying
[00:11:56] give it to FPO.
[00:11:58] Make it a landless
[00:11:59] farmer's FPO.
[00:12:00] That's an interesting topic.
[00:12:02] No, absolutely.
[00:12:03] Can we talk a little bit
[00:12:03] about FPO?
[00:12:05] Yes, we can.
[00:12:05] So, what is FPO first?
[00:12:07] It is a full form
[00:12:08] so it is a farmer-producer organization.
[00:12:09] But
[00:12:10] typically,
[00:12:11] in the Sadhi Basha
[00:12:12] it is understood
[00:12:12] that it is a group of farmers
[00:12:14] coming together
[00:12:14] for taking benefit
[00:12:16] of economies of scale.
[00:12:17] Yes.
[00:12:18] Let's talk about it
[00:12:18] in a better and simple way.
[00:12:20] When many farmers
[00:12:21] come together
[00:12:22] and work on their lands
[00:12:23] you
[00:12:25] procure them.
[00:12:27] So, if you buy a seed
[00:12:27] then it will come cheap.
[00:12:28] If you buy inputs
[00:12:29] then it will come cheap.
[00:12:30] Similarly,
[00:12:31] when your bulk production is coming
[00:12:32] then logistics becomes easy.
[00:12:33] If one farmer
[00:12:33] sends 200-200 kilos
[00:12:34] or a bulk of farmer
[00:12:35] will send 20 tons of truck
[00:12:36] then it will be cheap.
[00:12:38] But if you directly tie up
[00:12:39] from corporate
[00:12:39] then it will be corporate.
[00:12:40] I will pick it up.
[00:12:42] That's the second step.
[00:12:42] So, if you get
[00:12:43] FPO
[00:12:44] then it will easily
[00:12:45] contract farming.
[00:12:46] Because for one
[00:12:46] corporate,
[00:12:47] it is very difficult
[00:12:47] each farmer.
[00:12:50] Rather than
[00:12:50] doing it with
[00:12:50] a group or a group
[00:12:51] then it is easy
[00:12:52] to get that chain.
[00:12:53] So, you get such benefits.
[00:12:54] Plus, when you
[00:12:55] make FPO
[00:12:56] then you have the power
[00:12:57] to utilize your produce
[00:12:58] in any way.
[00:12:59] Direct sale.
[00:13:00] FPO helps the government
[00:13:01] in forming
[00:13:03] infrastructure
[00:13:03] and you can
[00:13:04] start the agri-processing
[00:13:04] industries.
[00:13:06] And
[00:13:07] you will see
[00:13:09] there are many places
[00:13:10] like the common area
[00:13:11] where
[00:13:11] FPO is formed
[00:13:12] and women
[00:13:13] are also
[00:13:14] making FPO.
[00:13:15] Carriers are selling
[00:13:16] pickle-making.
[00:13:17] This is a good combination.
[00:13:19] FPO is
[00:13:20] also being processed.
[00:13:22] The cost of the process
[00:13:23] increases.
[00:13:23] As the process
[00:13:24] increases,
[00:13:24] the product costs
[00:13:25] increase.
[00:13:27] Your
[00:13:27] 10 rupees
[00:13:28] costs 200 rupees.
[00:13:30] You
[00:13:31] wash and dry
[00:13:32] and sell
[00:13:32] dry powder.
[00:13:35] Many people
[00:13:35] do it better than that.
[00:13:37] You
[00:13:37] must have heard
[00:13:37] about curcumin oil
[00:13:38] which is
[00:13:40] called essential oil.
[00:13:41] It is very good.
[00:13:42] It costs
[00:13:42] lakh rupees a liter.
[00:13:44] FPO
[00:13:45] can be made
[00:13:47] with such things.
[00:13:48] Good.
[00:13:49] Now
[00:13:49] we talked about the tax
[00:13:50] on the details.
[00:13:52] Let's discuss
[00:13:53] the details.
[00:13:53] Even today
[00:13:54] this is tax heaven
[00:13:56] in India.
[00:13:58] Right?
[00:13:58] So
[00:13:58] do
[00:13:59] these
[00:14:01] exemptions
[00:14:01] or benefits
[00:14:02] are provided by
[00:14:03] so that
[00:14:04] it is a good option
[00:14:05] for a young generation
[00:14:08] for a career
[00:14:09] as well as
[00:14:10] for an investment
[00:14:11] or doing their own
[00:14:12] something like
[00:14:13] like many new companies
[00:14:14] came in milk
[00:14:14] country light
[00:14:15] similar type of companies
[00:14:17] because your direct
[00:14:18] D2C is going
[00:14:18] so that's why we see it.
[00:14:20] But like your company
[00:14:21] there are many other companies
[00:14:23] which you started
[00:14:24] like you did
[00:14:24] with a single person
[00:14:25] so many people
[00:14:27] who want to do it
[00:14:28] so what incentives
[00:14:30] or benefits
[00:14:30] are provided by the government
[00:14:31] through which
[00:14:32] it is getting easy.
[00:14:33] Agriculture tax heaven
[00:14:34] is not directly
[00:14:35] for companies.
[00:14:36] Yes.
[00:14:37] Major
[00:14:38] incentives
[00:14:38] or benefits
[00:14:39] are provided by landowners.
[00:14:41] So I had
[00:14:42] the land, I have the land.
[00:14:43] You will get the benefit then.
[00:14:44] So what we were talking about
[00:14:45] is that of a farmer
[00:14:46] so when you become
[00:14:47] a landowner
[00:14:47] you will be treated like a farmer.
[00:14:49] Whether you are farming
[00:14:50] or not
[00:14:51] but you can get all the benefits
[00:14:52] you will get subsidies
[00:14:53] you can get cheap loans
[00:14:54] you can get KCC benefits
[00:14:55] or other things
[00:14:57] that are available
[00:14:58] you will get all the things
[00:14:59] like
[00:15:00] crops, crops, crops
[00:15:01] and all these things
[00:15:01] you will get all the benefits
[00:15:02] so these are
[00:15:03] incentives, gifts
[00:15:04] which you will get
[00:15:05] but
[00:15:06] some of them
[00:15:07] are like
[00:15:07] you have to do
[00:15:08] to take these benefits
[00:15:10] you can't
[00:15:11] do any job
[00:15:12] in the city
[00:15:13] and the government
[00:15:14] gives you free subsidies
[00:15:15] or you will get
[00:15:17] the benefit of the harvest
[00:15:18] without the harvest
[00:15:18] that can't be done
[00:15:20] Right
[00:15:20] So in this
[00:15:21] there are many places
[00:15:22] how the process has been
[00:15:23] unintentionally
[00:15:24] because of one track
[00:15:25] it is not a track
[00:15:26] you are sitting in the city
[00:15:27] someone is farming
[00:15:28] and the revenue
[00:15:30] share format is taking place
[00:15:31] so you have
[00:15:32] put something
[00:15:32] the harvest
[00:15:33] has been provided
[00:15:36] according to
[00:15:37] the insurance claim
[00:15:38] also got
[00:15:38] it comes for you
[00:15:39] then you share with it
[00:15:41] so it
[00:15:41] is like
[00:15:42] it keeps going like this
[00:15:43] in mutual understanding
[00:15:44] but it is not a proper way to do
[00:15:46] so for that
[00:15:47] I am searching
[00:15:48] personally
[00:15:49] my thoughts are
[00:15:50] for that
[00:15:51] you have to get away
[00:15:51] from your corporate job
[00:15:53] then you will be able to
[00:15:54] take all these benefits
[00:15:55] while staying in the corporate job
[00:15:56] I will tell you one more thing
[00:15:57] you can't directly
[00:15:58] take the tax benefit
[00:15:59] So
[00:16:00] agriculture income
[00:16:01] is tax free
[00:16:02] but the only case
[00:16:04] where it will
[00:16:05] have no tax
[00:16:06] is that
[00:16:06] you should have
[00:16:07] only agriculture income
[00:16:09] or
[00:16:10] your other source of income
[00:16:12] should be below the taxable slap
[00:16:14] okay
[00:16:16] I mean
[00:16:16] you
[00:16:17] I am also doing a corporate job
[00:16:20] yes you are doing a corporate job
[00:16:21] but your income
[00:16:22] is above the taxable slap
[00:16:24] and then
[00:16:25] your agriculture income
[00:16:25] will also come
[00:16:26] so agriculture income
[00:16:27] will not be 100% tax free
[00:16:27] so it has a combination
[00:16:29] it has a formula
[00:16:30] it will be able to
[00:16:32] tell you more
[00:16:32] it's a way
[00:16:33] that first
[00:16:33] your taxable income
[00:16:34] will be tax calculated
[00:16:35] then it will be taxed
[00:16:36] then it will be taxed
[00:16:38] okay but
[00:16:39] my two income
[00:16:41] is dual income
[00:16:41] so agriculture income
[00:16:42] is not tax free
[00:16:43] 100%
[00:16:43] I mean
[00:16:45] so
[00:16:47] by way of definition
[00:16:48] agriculture income
[00:16:49] is tax free
[00:16:49] so it will
[00:16:50] be called dual income
[00:16:50] so it will come out
[00:16:53] but if your taxable slap
[00:16:54] would have been below
[00:16:54] and you
[00:16:55] also earned
[00:16:55] then your 100%
[00:16:57] would be tax free
[00:16:58] or
[00:16:58] your other income
[00:17:00] would not be
[00:17:00] mostly it doesn't
[00:17:02] it's only from that land
[00:17:03] so it will
[00:17:04] be called
[00:17:04] agriculture income
[00:17:06] interestingly
[00:17:08] I am also a little confused
[00:17:08] in these things
[00:17:09] because I
[00:17:10] am not a haia
[00:17:11] I don't have my own land
[00:17:12] so what I have just observed
[00:17:14] that the producers
[00:17:15] who sell it
[00:17:16] then that is tax free
[00:17:17] income
[00:17:18] because by definition
[00:17:18] this is there
[00:17:19] you have agricultural land
[00:17:20] if you are taking rent from it
[00:17:22] the income
[00:17:23] that is also
[00:17:23] agricultural income
[00:17:24] so land rental
[00:17:26] is also tax free
[00:17:27] third type of income
[00:17:29] is
[00:17:29] that the
[00:17:30] ancillary
[00:17:31] direct agriculture
[00:17:32] things
[00:17:33] like
[00:17:33] you have
[00:17:34] sold the produce
[00:17:35] then
[00:17:36] what do you say
[00:17:37] you have sold the land
[00:17:38] or you have sold the fodder
[00:17:40] then that too
[00:17:40] will be tax free
[00:17:41] so these types of things
[00:17:42] are also there
[00:17:43] good
[00:17:44] one good thing
[00:17:46] is
[00:17:46] thought process
[00:17:47] behind it
[00:17:48] I will add one by one
[00:17:49] yes
[00:17:49] corporate job
[00:17:51] it can give you
[00:17:52] at-par income
[00:17:55] like
[00:17:55] what you are giving
[00:17:56] in a corporate
[00:17:56] any income
[00:17:57] you can give farming
[00:17:59] at-par
[00:18:00] so if you leave the corporate job
[00:18:01] and do all this
[00:18:02] then you can
[00:18:03] get the same value
[00:18:04] and the same returns
[00:18:05] you can get the same amount of money
[00:18:07] but the best thing is
[00:18:08] what you have here
[00:18:09] you have to do
[00:18:10] work
[00:18:11] hard work
[00:18:12] hard work
[00:18:13] or hard work
[00:18:13] look
[00:18:15] there are two types of people
[00:18:16] one is manager
[00:18:16] an intelligent person
[00:18:17] I know how to do work
[00:18:18] I will get it done by 10 people
[00:18:19] one is I know how to do
[00:18:21] I will do it myself
[00:18:21] that is the difference
[00:18:23] with people
[00:18:23] right
[00:18:24] so if you were a manager
[00:18:25] then it is very difficult for you
[00:18:27] that
[00:18:27] oh my good guy
[00:18:28] is selling
[00:18:28] job
[00:18:30] job
[00:18:30] I will leave
[00:18:32] and go
[00:18:32] how will I do
[00:18:33] or how will I do
[00:18:34] it will be very difficult
[00:18:36] because
[00:18:36] in corporate
[00:18:38] there is a SOP
[00:18:40] to work with people
[00:18:40] and it is being made
[00:18:40] there
[00:18:42] you cannot make
[00:18:42] the people
[00:18:43] of the ground level
[00:18:45] that
[00:18:46] your KPA
[00:18:46] was today's
[00:18:47] so you have to do this
[00:18:49] that is not necessary
[00:18:50] right
[00:18:51] there will be
[00:18:52] so many funny factors
[00:18:53] today we will
[00:18:54] come to work
[00:18:55] today in the village
[00:18:56] if there is a marriage
[00:18:57] then all the labour
[00:18:58] will go there
[00:18:59] you too come
[00:19:00] go
[00:19:01] right
[00:19:01] so these kind of things happen
[00:19:02] and plus
[00:19:04] again
[00:19:04] in corporate
[00:19:05] and there is
[00:19:08] a big difference
[00:19:10] between
[00:19:11] the people
[00:19:12] in open
[00:19:13] environment businesses
[00:19:14] like mining
[00:19:15] or labour intensive businesses
[00:19:17] that today
[00:19:17] you called me for work
[00:19:18] but
[00:19:19] I do not have
[00:19:20] so I can always say to
[00:19:22] I do not have
[00:19:22] I am leaving
[00:19:23] if you have forced
[00:19:24] do what I am going to
[00:19:26] it will be different
[00:19:27] that I will come to fight
[00:19:27] if I come to work
[00:19:28] then I will give 200 rupees
[00:19:29] today
[00:19:30] but today
[00:19:31] I left
[00:19:31] in that way
[00:19:33] I am my own master
[00:19:34] I am my own master
[00:19:35] he is the labourer
[00:19:36] he is my master
[00:19:36] my own master
[00:19:38] that scenario
[00:19:38] so here also
[00:19:39] you call any labourer
[00:19:40] to work
[00:19:41] if he does not come
[00:19:42] so labour intensive
[00:19:43] in the work of the ground level
[00:19:44] always this thing
[00:19:45] the same type of egoistic
[00:19:47] thing will always be
[00:19:48] shown in corporates
[00:19:49] at the upper level
[00:19:50] CXO level
[00:19:51] you can say
[00:19:52] today
[00:19:52] that I am not coming from
[00:19:54] because he is very confident
[00:19:55] about it
[00:19:56] that I will do it
[00:19:57] but the middle management
[00:19:59] or the lower management
[00:20:00] or the worker
[00:20:01] is always insecure
[00:20:04] he sees that
[00:20:05] my salary is coming
[00:20:06] I took more than 4 leave
[00:20:07] so I will cut the money
[00:20:08] all these things
[00:20:09] come in his mind
[00:20:09] and this is a thought process
[00:20:10] because not everybody
[00:20:12] is doing business
[00:20:13] you say
[00:20:14] the master's feeling
[00:20:14] cannot come in his mind
[00:20:15] because CXO can come in his mind
[00:20:16] that is the difference
[00:20:18] so you come here
[00:20:19] and see
[00:20:19] both are master's
[00:20:20] mentality
[00:20:21] so if you have
[00:20:24] or you know
[00:20:25] that you can work hard yourself
[00:20:26] then also
[00:20:27] that suggestion can be given
[00:20:28] that you will come in the company
[00:20:29] leaving the corporate
[00:20:29] and farming
[00:20:29] cannot come
[00:20:30] means
[00:20:31] it is a
[00:20:34] completely different
[00:20:35] thought process
[00:20:36] but yes
[00:20:37] the labour is CXO there
[00:20:39] right
[00:20:41] which is one of the
[00:20:43] biggest factors
[00:20:44] which we say
[00:20:46] that this is the impact
[00:20:47] of the sector
[00:20:47] one is climate
[00:20:48] one is natural calamities
[00:20:50] right
[00:20:51] so this is a big role play
[00:20:53] and we
[00:20:54] I mean
[00:20:54] we are listening to our textbooks
[00:20:56] that
[00:20:57] we are still
[00:20:58] dependent on the rains
[00:20:59] ok
[00:21:00] it is a very big thing
[00:21:01] but
[00:21:02] apart from that
[00:21:03] there are forests
[00:21:04] earthquakes
[00:21:05] I don't know
[00:21:05] what other natural calamities
[00:21:06] how can we nullify
[00:21:08] is there anything
[00:21:09] no
[00:21:09] we can do something
[00:21:11] we will add
[00:21:12] one more thing
[00:21:13] we will take it later
[00:21:14] there is one more reason
[00:21:15] which is market price fluctuation
[00:21:17] that too
[00:21:17] is not in anyone's control
[00:21:18] but first
[00:21:19] we talk about natural
[00:21:23] disasters
[00:21:23] many companies are working on this
[00:21:26] technology is coming
[00:21:27] but no
[00:21:28] technology
[00:21:29] cannot control 100% weather
[00:21:31] like
[00:21:33] we were taking
[00:21:34] example of cucumbers
[00:21:35] so
[00:21:36] cucumbers are also open
[00:21:37] first there were no poly houses
[00:21:38] then
[00:21:38] Israel made
[00:21:39] shade nets
[00:21:41] Netherlands and European
[00:21:41] country made
[00:21:42] poly houses
[00:21:42] in all of them
[00:21:44] cucumbers, bell peppers
[00:21:45] cherry tomatoes
[00:21:47] all these
[00:21:48] so this is the way
[00:21:49] of controlling
[00:21:49] weather
[00:21:50] I am controlling
[00:21:52] then
[00:21:52] fogger systems came
[00:21:53] control environment systems came
[00:21:55] that I am using fan pad systems
[00:21:56] outside temperature is going
[00:21:57] to 50 degrees
[00:21:57] inside is getting 26 degrees
[00:21:58] so these are control environment
[00:22:00] in this
[00:22:01] there are many natural calamities
[00:22:03] also controlled
[00:22:04] there is wind speed of 180 degrees
[00:22:05] so that is no difference
[00:22:06] because it is being controlled
[00:22:07] so some
[00:22:08] some are controlled
[00:22:09] if there are some
[00:22:09] they are also controlled
[00:22:10] because inside
[00:22:11] it is packed
[00:22:12] but when you spend
[00:22:13] then
[00:22:14] business mindset
[00:22:15] changes
[00:22:16] you see
[00:22:17] what we were talking about
[00:22:19] that we can do
[00:22:20] or not
[00:22:20] we told that we can do
[00:22:21] but for that
[00:22:22] it will be spent
[00:22:24] okay
[00:22:24] in common life
[00:22:26] it is the same
[00:22:26] you want to go from one place
[00:22:27] to another
[00:22:28] you will take time to go
[00:22:29] if the car comes
[00:22:30] then you spend it
[00:22:30] but you will reach soon
[00:22:31] you will spend more
[00:22:32] take a private jet
[00:22:33] so
[00:22:34] for the thing
[00:22:35] which you have water
[00:22:36] you will have to spend
[00:22:37] okay
[00:22:38] so if you do
[00:22:39] then you will get that benefit
[00:22:42] but
[00:22:42] there is another way
[00:22:44] it is way of distribution
[00:22:45] or diversification
[00:22:48] it means
[00:22:48] it is not necessary
[00:22:49] if you go from a private jet
[00:22:50] maybe I gave you a technology
[00:22:51] or mobile phone
[00:22:52] you didn't even reach your destination
[00:22:54] call and send it
[00:22:55] I don't know why
[00:22:56] so in the same way
[00:22:57] this can happen in fields
[00:22:59] natural calamity
[00:23:00] or weather
[00:23:01] you can reduce the effect
[00:23:04] or mitigate
[00:23:05] by way of diversification
[00:23:07] but that
[00:23:07] is not possible for everyone
[00:23:08] no
[00:23:09] when you talk on an individual level
[00:23:10] it will not happen
[00:23:11] there will be two reasons behind it
[00:23:12] if you have bought the land
[00:23:14] then
[00:23:15] now your mind
[00:23:16] is in it
[00:23:17] now it is your baby
[00:23:19] you can't bring 10 places of children
[00:23:20] your land is yours
[00:23:22] now you will farm on the same land
[00:23:24] so now
[00:23:25] there is only one way left for you
[00:23:27] that now you have to spend on that land
[00:23:29] with the help of the weather and natural communities
[00:23:30] you will have to save your crop
[00:23:33] but if you haven't bought the land
[00:23:34] then
[00:23:35] take 10, 10, 11, 20 places on rent
[00:23:37] so the weather will be different
[00:23:38] the weather will be different
[00:23:39] there will be no natural calamity
[00:23:41] it will not spread in one place
[00:23:42] it doesn't mean
[00:23:43] it will spread in 200 places
[00:23:43] so that's the other way
[00:23:45] of mitigating the race generated
[00:23:47] through the weather
[00:23:48] and the natural calamity
[00:23:50] it will be the same money
[00:23:51] because you have to pay 10,000 rupees on rent
[00:23:52] and you have to pay 2 crore rupees
[00:23:54] so it's the same money
[00:23:57] it's about management
[00:23:58] what were you saying?
[00:24:00] market price can be solved only by diversification
[00:24:04] diversification of crops and locations
[00:24:06] so you have taken one field
[00:24:08] now what I was talking about
[00:24:10] that you have invested in polyhous
[00:24:11] so when you have spent 15 lakhs
[00:24:13] or 20 lakhs
[00:24:14] then
[00:24:16] whatever you have
[00:24:17] any opinion
[00:24:18] in this
[00:24:20] common sense
[00:24:21] you get aware of yourself
[00:24:23] that yes
[00:24:23] now I won't invest in Bajra or Sarsot
[00:24:25] by spending 15 lakhs
[00:24:27] why should I invest in the 15,000
[00:24:29] income
[00:24:31] I will invest the same crop
[00:24:33] which will give me a return
[00:24:34] the money I have invested
[00:24:36] it's money will be somewhere in the village
[00:24:37] so that's how
[00:24:39] because
[00:24:40] farmers, farmers
[00:24:42] you, me or when we talk about Zenzi
[00:24:45] any thought process
[00:24:46] will be seen through earning
[00:24:46] it is not a luxury business
[00:24:49] you buy a car because you have aspiration
[00:24:52] you don't expect returns
[00:24:54] but you will always expect returns from the polyhous
[00:24:56] no one has ever said that I have invested in polyhous
[00:24:59] yes never
[00:25:00] because he is investing to earn it
[00:25:03] so this cheat also has to be seen
[00:25:04] which crop is invested
[00:25:05] now whether you are in the market
[00:25:06] you can invest 3-4% in that polyhous
[00:25:08] to mitigate market price
[00:25:11] good part
[00:25:12] this is not true for India
[00:25:13] it is true on a global level
[00:25:15] any commodity
[00:25:17] doesn't affect the price of another commodity
[00:25:20] if you are getting the price of a pot
[00:25:22] then it doesn't mean that the price of tarbuj will also increase
[00:25:23] no correlation
[00:25:25] this is just a demand supply
[00:25:27] and that is also centric
[00:25:31] if the tarbuj is more in your area
[00:25:33] then it will be cheaper here
[00:25:34] if it is not in other places
[00:25:35] then the tarbuj will go there
[00:25:37] and it will be expensive
[00:25:38] because it will include the cost of cultivation
[00:25:40] plus logistics
[00:25:40] plus you will also take your premium
[00:25:41] if you are not getting there
[00:25:42] because the price will be more there
[00:25:44] so that is why I said
[00:25:45] invest different crops in one place
[00:25:46] and crops in different places
[00:25:47] then it can be better
[00:25:49] so notice that many traders do this
[00:25:53] traders earn from this
[00:25:54] yes they use parity
[00:25:56] when they took apple from the market
[00:25:58] sold it in south
[00:25:59] earned money
[00:26:00] this is how they are
[00:26:01] good
[00:26:03] as you said
[00:26:05] there is so much innovation
[00:26:06] all this is innovation
[00:26:08] so how can you take these innovations
[00:26:11] to the next generation
[00:26:13] to advance
[00:26:15] or use it
[00:26:18] first of all adoption
[00:26:19] like in the mainstream
[00:26:22] drip irrigation, poly-out, shade net
[00:26:24] I am talking about them
[00:26:25] they have started adopting very well
[00:26:26] even in farming
[00:26:28] even in interiors
[00:26:30] people know
[00:26:31] they understand
[00:26:33] now if we talk about today's generation
[00:26:36] then they understand drones, mapping, analytics
[00:26:39] they don't understand farmers
[00:26:41] but these people
[00:26:42] who will enter farming
[00:26:45] they will do it themselves
[00:26:46] like you said
[00:26:47] they will do it with contract
[00:26:49] or whatever
[00:26:50] so if they understand
[00:26:51] then I said adoption
[00:26:53] so the adoption of poly-out and these things
[00:26:55] is done by the government
[00:26:57] now notice that
[00:26:59] even in drones
[00:26:59] some things are being done
[00:27:00] some things are being commented
[00:27:01] and in government's
[00:27:02] in some of the krashivigyan
[00:27:06] like drone lakha
[00:27:08] spray drone
[00:27:09] it will be seen somewhere
[00:27:11] plus also there are initiatives
[00:27:12] in the plantation
[00:27:13] like government itself
[00:27:14] does testing
[00:27:16] in south
[00:27:17] like you will see rubber plantations
[00:27:18] in north east
[00:27:19] you will see tips
[00:27:20] they are trying to do their best
[00:27:23] how technology is used
[00:27:24] IOT sensors
[00:27:25] which tell you
[00:27:26] how much moisture is in the soil
[00:27:28] at today's rate
[00:27:28] how much humidity is in the weather
[00:27:30] so now
[00:27:31] only
[00:27:33] if you want to change this
[00:27:34] then it will be useless
[00:27:36] adoption should be in this sense
[00:27:37] that if you have a device
[00:27:39] or instrument at your place
[00:27:40] you should make use of it
[00:27:41] take out the data
[00:27:42] use it
[00:27:43] you should know that
[00:27:44] the moisture is fine
[00:27:45] if you think with the understanding of farmer
[00:27:47] then you will see
[00:27:48] that the soil is wet
[00:27:49] they say that I would see this every day
[00:27:50] and tell them
[00:27:51] I am coming in the field
[00:27:52] I know it is raining
[00:27:55] one person is saying
[00:27:56] I can see it
[00:27:57] but my IOT sensors
[00:27:57] what have I told them
[00:27:58] right
[00:28:00] what we want to use it
[00:28:01] what Genzi is thinking
[00:28:02] that I will find out
[00:28:03] in the city
[00:28:04] that I am sitting here
[00:28:06] I found out
[00:28:07] that it has been triggered by rain
[00:28:08] you will have to understand
[00:28:09] its use cases
[00:28:10] what you want to say
[00:28:11] to make those things adoption
[00:28:13] if you say that
[00:28:14] rain will be known
[00:28:14] I say I don't know
[00:28:16] but what I can find out
[00:28:18] I will tell you
[00:28:19] suppose I am living
[00:28:20] somewhere
[00:28:21] my supervisor is working there
[00:28:22] so I told him
[00:28:23] to add water
[00:28:24] and he added water
[00:28:25] or by way of naturally
[00:28:27] water was added
[00:28:28] so IOT sensors told me
[00:28:30] water is already added
[00:28:30] now I am not adding anyone
[00:28:32] I am relaxed from my mind
[00:28:33] this is my use case
[00:28:35] my fossil is safe
[00:28:36] safe
[00:28:36] this was my use case
[00:28:37] this cannot be used
[00:28:39] whether it has rained or not
[00:28:40] I get to know
[00:28:42] how to know from the video
[00:28:44] there are many other use cases
[00:28:46] in automation
[00:28:47] how to use these things
[00:28:49] because these devices
[00:28:50] are the things
[00:28:51] which can be linked
[00:28:52] to automation of the
[00:28:54] irrigation systems and all
[00:28:55] like the moisture in the soil
[00:28:56] when it is less
[00:28:57] it will be motor on
[00:28:58] it will run
[00:28:59] the wall systems are also automated
[00:29:01] now what is the use of these things
[00:29:03] how much use they have
[00:29:05] how much you want to run your farm
[00:29:07] and the important question is why
[00:29:09] yes, there is cost
[00:29:11] cost
[00:29:11] cost
[00:29:12] we are in that country
[00:29:14] where labour is cheap
[00:29:16] even today we agree
[00:29:17] that's why
[00:29:17] I agree that labour is cheap
[00:29:18] although I know that labour is cheap
[00:29:20] look at the price of these components
[00:29:21] in European countries
[00:29:23] if labour is cheap
[00:29:25] then I won't apply
[00:29:25] I will say you take the pipe
[00:29:26] and it will start
[00:29:27] yes, absolutely right
[00:29:29] so this is the thing
[00:29:30] if Genz is able to understand
[00:29:32] with an economic sense
[00:29:33] then this new technology
[00:29:35] is for good for adoption
[00:29:36] but the question is
[00:29:37] should I do it
[00:29:38] on my farm or not
[00:29:39] I will tell you
[00:29:40] a very interesting conversation
[00:29:42] this was very shocking
[00:29:43] and interesting for me
[00:29:44] one of the agronomists
[00:29:45] who had gone to Spain
[00:29:47] at some time
[00:29:47] to see the farming of tomatoes
[00:29:49] so he told me
[00:29:51] that the farming of tomatoes
[00:29:52] is done in the trenches
[00:29:53] of 45-45 days
[00:29:53] in the trenches
[00:29:54] I said what does it mean
[00:29:55] so the harvest of tomatoes
[00:29:57] like the peak harvest
[00:29:58] the first harvest
[00:29:59] the tree is full
[00:30:00] the whole tree
[00:30:01] is cut
[00:30:02] removed and thrown away
[00:30:03] by the tomato
[00:30:03] I said why
[00:30:05] when the tomato is grown
[00:30:06] the plant of the tomato
[00:30:07] is grown for 7 months
[00:30:08] yes, absolutely
[00:30:09] why did you remove it in the first month
[00:30:10] that's why
[00:30:11] labour is very expensive
[00:30:12] do you know what is easy for them
[00:30:14] in a small room
[00:30:15] the plant is made
[00:30:17] transplanted
[00:30:18] the first harvest
[00:30:18] is like the pressure
[00:30:19] for the cutting of the wheat
[00:30:20] they make the machine
[00:30:21] the entire plant of the tomato
[00:30:22] will be removed
[00:30:22] the rest of the crops
[00:30:24] will be removed
[00:30:25] the tomato is harvested
[00:30:26] no, the harvest is reused
[00:30:27] that's too cheap for us
[00:30:28] now why did you come here
[00:30:30] the process is the same
[00:30:31] the tomato is harvested
[00:30:32] it is making more economic sense to them
[00:30:34] because they say
[00:30:34] I have been labouring for 8 months
[00:30:35] and I have broken the tomato
[00:30:36] that will be too expensive for us
[00:30:39] it's better not to run the machine
[00:30:40] so here also
[00:30:42] if you are talking about Genji
[00:30:43] you should have an economic sense
[00:30:45] only he can't see
[00:30:46] that this is Sukun
[00:30:47] yes, and I am using technology
[00:30:49] use technology
[00:30:49] what level do you have to use this
[00:30:52] yes, I will have to think
[00:30:54] I don't want to be a technology
[00:30:55] I will use it
[00:30:56] I am realizing after talking to you
[00:30:59] it will be the same
[00:31:00] as in my house
[00:31:01] I am okay
[00:31:02] switching on the button for fan
[00:31:03] now I have the automation
[00:31:04] I can clap and do it
[00:31:06] I can also make Alexa say it
[00:31:07] but who is the one who says Alexa
[00:31:09] and who is the one who turns on the button
[00:31:11] both of them can use fan
[00:31:12] both are using
[00:31:13] Alexa will use the one who has extra money
[00:31:16] so someone is coming in the field of extra money
[00:31:19] me, you and anyone who is having that extra money
[00:31:21] will not mind using these kind of technology
[00:31:23] if he knows that using extra money
[00:31:25] I am earning or not
[00:31:27] another question is
[00:31:29] can you tell me two or three options
[00:31:31] where next generation
[00:31:35] who wants to enter
[00:31:36] or a corporate like me
[00:31:37] who wants to enter the farming
[00:31:39] so what are the two or three options
[00:31:41] which are more sustainable for them
[00:31:43] in terms of capital intensive now
[00:31:45] and they can also easily enter into this field
[00:31:48] so there will be stages
[00:31:49] you have used word farming
[00:31:51] first we will talk about farming
[00:31:53] we do not take the entire agriculture industry
[00:31:55] so first of all if you have land
[00:31:57] then you start farming on that land
[00:32:00] which I feel will be very difficult for you
[00:32:01] because you will say
[00:32:02] I have never asked for it
[00:32:03] so I will not come
[00:32:04] if you depend on it
[00:32:05] then you will have to stay there
[00:32:07] then it can be a better soul
[00:32:08] you are a consultant with yourself
[00:32:09] then you meet people
[00:32:10] you will meet the government support
[00:32:12] you will meet the people of Krashti Vigyan
[00:32:13] but you need people to do farming
[00:32:15] if you move towards a little more stability
[00:32:17] then your money will be wasted
[00:32:19] but there is a government support
[00:32:22] you do protected agriculture
[00:32:24] in the support of infrastructure
[00:32:25] shade net, poly house, hydroponics
[00:32:26] you will get such setups
[00:32:27] so you can get such infrastructure
[00:32:30] in the subsidized scheme
[00:32:30] you will do farming
[00:32:31] and you will get better tracking
[00:32:34] in comparison to open field
[00:32:37] second is
[00:32:38] you can do plantation
[00:32:40] you can do fruit orchard plantation
[00:32:42] or you can go to agro forest
[00:32:44] like wood or chandan
[00:32:47] or other popular wood
[00:32:49] in both of these
[00:32:50] there is a government support
[00:32:51] you will get plantation
[00:32:53] on subsidized rate
[00:32:55] means you will get plant nursery
[00:32:56] you will get sapling
[00:32:58] because in this
[00:32:59] in the protection of plantation
[00:33:00] and the protectors of horticulture
[00:33:02] the capex in both of them
[00:33:04] initially looks like
[00:33:05] operation is the same everyday
[00:33:07] shade net is the most spent
[00:33:09] and in plantation
[00:33:10] if you are buying 100 rupees plant
[00:33:13] or 10,000 plants
[00:33:13] then you will get subsidy
[00:33:17] on that also
[00:33:17] ok
[00:33:18] so you always get subsidy on capex
[00:33:20] not on opax
[00:33:21] no subsidy on operational expenditure
[00:33:23] but I think
[00:33:25] if you are talking about your own
[00:33:25] or Jain ji
[00:33:26] they understand this thing
[00:33:28] that I have to make some money
[00:33:29] in which I will run working capital
[00:33:32] working capital cycle is very important
[00:33:34] all three types
[00:33:34] open valley, protected
[00:33:37] plantation
[00:33:37] in open field
[00:33:39] the fastest turn
[00:33:40] will be working capital
[00:33:42] if you get harvest in 3 months
[00:33:43] then you will get money
[00:33:44] and return
[00:33:45] so the turn is done
[00:33:46] in 3 to 5 months
[00:33:47] in protected
[00:33:48] it will be in 5 to 6 months
[00:33:49] because once the setup is done
[00:33:51] then you are doing the same
[00:33:52] harvest in 5 to 6 months
[00:33:53] this one
[00:33:54] and what will happen in orchard
[00:33:55] and plantation
[00:33:56] this will be longer
[00:33:57] in the first trend
[00:33:58] you will get almost
[00:33:59] 3 to 4 years
[00:34:00] that optimal trend
[00:34:02] will take 5 years
[00:34:03] after that
[00:34:04] this turn is not fast
[00:34:05] it will come once every year
[00:34:07] in amruthu year
[00:34:08] if you take some good variety
[00:34:10] then it will come twice
[00:34:10] then in this
[00:34:12] culture
[00:34:12] you will see different things
[00:34:14] like if you take 12 months
[00:34:15] then it will give you every 2 to 2 months
[00:34:18] then it will give you a lot of agronomy
[00:34:19] that don't take in these 2 months
[00:34:20] plant is also weak
[00:34:22] so
[00:34:22] it's kind of a machine
[00:34:24] so many factors have come
[00:34:25] there are n number of variable factors
[00:34:28] but the question
[00:34:29] is that
[00:34:31] you can get angry
[00:34:31] if you want to work hard
[00:34:34] then do it yourself
[00:34:34] or open yourself
[00:34:35] do it like this
[00:34:37] secondly
[00:34:37] I would believe
[00:34:38] that if we understand
[00:34:39] economic sense
[00:34:40] everything
[00:34:40] we can understand the government scheme
[00:34:41] how to take the loan
[00:34:42] how to put your equity
[00:34:44] so you are a protector
[00:34:45] whether you want to go to plantation
[00:34:47] because this will give you
[00:34:48] recurring long term income
[00:34:49] because here you are very dependent
[00:34:52] setup is set up
[00:34:54] you have a car
[00:34:55] so if one driver of yours
[00:34:57] runs away
[00:34:57] then you will be able to call another driver
[00:34:59] otherwise
[00:34:59] then you will have to take a daily cab
[00:35:01] look outside
[00:35:01] this is the thing
[00:35:02] but like you said
[00:35:04] processing units
[00:35:05] right
[00:35:06] that is tax free
[00:35:07] processing units
[00:35:09] no that is tax free
[00:35:09] so that is not part of farming
[00:35:10] this is farming
[00:35:11] you have done something from all three places
[00:35:13] after this
[00:35:13] you will call it forward integration
[00:35:15] now you do processing
[00:35:17] and grading sorting
[00:35:18] there is a business
[00:35:18] right
[00:35:19] you can use drying units
[00:35:21] there is a huge market
[00:35:22] of dried vegetables in european
[00:35:25] dried vegetables and dried fruits
[00:35:26] yes
[00:35:26] tomato is dry
[00:35:28] powder is sold
[00:35:29] onion powder is sold
[00:35:29] potato is sold
[00:35:30] there is a business
[00:35:34] frozen vegetables and vegetables
[00:35:35] market is very big
[00:35:36] right
[00:35:36] that too comes in processing
[00:35:37] this is the first level processing
[00:35:39] because you have just dried it
[00:35:40] dried it
[00:35:41] I am saying now the shape has changed
[00:35:43] you have made cumin masala
[00:35:44] tomato paste
[00:35:45] pickle
[00:35:46] oil
[00:35:47] oil
[00:35:48] polished dal
[00:35:50] or you have come in the process of making besan
[00:35:52] so these kinds of
[00:35:53] second level processing can also be done
[00:35:55] these are all the things
[00:35:56] so means there are a lot of options
[00:35:58] right
[00:35:59] now one last question
[00:36:01] I think we have discussed a lot
[00:36:02] discussions on this
[00:36:03] all my questions have been asked
[00:36:05] that when the people who are studying
[00:36:08] and those who want
[00:36:10] at the time of education
[00:36:11] I am thinking
[00:36:12] that I want to enter the farming
[00:36:13] agriculture sector
[00:36:15] we have seen that
[00:36:16] there is also a different agriculture
[00:36:18] MBA
[00:36:18] and there are many colleges
[00:36:20] which are currently giving agriculture
[00:36:21] but
[00:36:22] there are many people like you
[00:36:23] B Tech and MBA
[00:36:25] they also want to enter it
[00:36:27] so what skills
[00:36:29] should they take at this time
[00:36:32] or study
[00:36:33] so that they can easily enter farming
[00:36:36] I think that
[00:36:37] going up on farms
[00:36:39] it is important to understand practically
[00:36:40] what is happening
[00:36:42] because here
[00:36:42] every crop is an industry
[00:36:45] mostly MBA
[00:36:46] or the things are very generic
[00:36:48] whether you will do
[00:36:49] agriculture related MBA
[00:36:50] so majorly the focus is
[00:36:52] you will notice infrastructure
[00:36:54] or a processing industry
[00:36:55] related to operation of finance
[00:36:56] will be taught
[00:36:57] second thing that is taught
[00:36:58] business development
[00:36:59] etc.
[00:37:00] the entire system of supply chain
[00:37:02] how farming happens
[00:37:03] what happens
[00:37:04] it is not taught
[00:37:05] that too
[00:37:06] but it is a knowledgeable part
[00:37:07] if you will know that
[00:37:08] then the best thing is done
[00:37:10] right
[00:37:11] so it is very important to learn that
[00:37:13] understanding when you will enter the field
[00:37:15] you will start working with someone
[00:37:17] then there are small parts
[00:37:19] where you can start your own work
[00:37:20] not only farming
[00:37:22] today if you have told a farmer
[00:37:23] based on your knowledge
[00:37:25] that in some place
[00:37:27] this thing
[00:37:28] requirement or demand is coming
[00:37:30] and you have aggregated that demand
[00:37:32] and divided it into multiple farmers
[00:37:33] so the farmer will also be happy
[00:37:35] suppose you have started your own
[00:37:36] e-commerce chain
[00:37:37] if you are in D2C
[00:37:38] and you had money for branding
[00:37:40] you have invested
[00:37:41] you have developed your market
[00:37:42] the farmer says
[00:37:43] you are selling 70 rupees in the market
[00:37:45] I will give you 100 rupees
[00:37:46] you are selling it in 140
[00:37:47] farmer is also happy
[00:37:48] you are also happy
[00:37:49] these kind of engagements can be done
[00:37:50] so you too
[00:37:51] this skill comes to Lucy
[00:37:53] who will be taught
[00:37:54] who will understand the market
[00:37:55] I go to the western world
[00:37:57] so the potatoes
[00:38:00] are branded
[00:38:01] your package
[00:38:02] is in the package
[00:38:05] yes, yes
[00:38:05] I have seen that
[00:38:07] bananas will come in the wrapper
[00:38:08] one will not come
[00:38:09] there is Del Monte
[00:38:09] Del Monte is the biggest
[00:38:11] I stay in Singapore
[00:38:12] Del Monte is the biggest supplier
[00:38:14] they put all your fruits
[00:38:16] in the package of Del Monte
[00:38:17] and sell it
[00:38:18] correct
[00:38:18] so now this packaging
[00:38:19] so the farmer is not able
[00:38:22] to do this packaging
[00:38:22] but he will start an industry
[00:38:23] for the marketing
[00:38:24] the person who runs that industry
[00:38:25] can not remember
[00:38:26] what we were talking about
[00:38:27] but he can give this kind of contracts
[00:38:29] to farmers and all
[00:38:30] so you treat farmers like this
[00:38:32] they are the operational
[00:38:33] or the pros
[00:38:34] wing
[00:38:34] which is being made for you
[00:38:36] what do you have to do
[00:38:38] you have to do the packaging
[00:38:39] you have to dry it
[00:38:40] you have to cheer it up
[00:38:41] do you export it
[00:38:42] sell it to Del Monte
[00:38:42] or use it in Indian market
[00:38:44] I had asked you
[00:38:45] one more question
[00:38:46] in rapid farming
[00:38:47] sustainability
[00:38:52] so now we are going to come
[00:38:54] now we are sitting in August
[00:38:57] this is September, October and November December
[00:38:59] there will be a block
[00:39:00] when all the fruits will be sold
[00:39:02] so this sustainable farming
[00:39:04] is the biggest part of it
[00:39:06] the fruits
[00:39:07] so how can we solve this
[00:39:09] or how can we see it
[00:39:12] when we want to do farming
[00:39:13] next generation
[00:39:14] how can we see
[00:39:15] what we can do for it
[00:39:17] so actually there is another wing
[00:39:19] in the industry
[00:39:19] and I am picking up
[00:39:22] a peak which is known as
[00:39:24] Farm Waste Management
[00:39:26] Parali is one of the farm waste management
[00:39:29] I don't believe in farmers
[00:39:30] I only request farmers
[00:39:32] not to burn Parali
[00:39:32] but if we don't provide him
[00:39:35] alternates
[00:39:36] then he won't be able to burn it
[00:39:38] because he has
[00:39:38] first income is limited
[00:39:40] correct
[00:39:40] so if you tell him
[00:39:41] Parali you have to keep the cut
[00:39:42] so for that there are two ways
[00:39:45] monetary cost
[00:39:46] and time cost
[00:39:47] like we say in our talks
[00:39:48] opportunity cost
[00:39:49] I don't go to other places
[00:39:50] I don't go to work
[00:39:51] it is for that
[00:39:52] because he has to apply another crop
[00:39:54] so he has to clear his farm
[00:39:55] and he has to make tractor
[00:39:57] from which he is ready for the second crop
[00:39:58] if he doesn't do that
[00:40:00] then his second crop will also be ruined
[00:40:02] so there is a seasonal gap
[00:40:03] right
[00:40:04] so either we bring a solution
[00:40:05] suppose you opened a business
[00:40:07] that I will do management of Parali
[00:40:08] you cut Parali
[00:40:10] these days they are becoming biopalates
[00:40:11] like NTPC or any energy companies
[00:40:13] they want biopalates
[00:40:14] Farm Waste Management
[00:40:15] which is what they want
[00:40:16] so if you have to apply 5-10%
[00:40:17] you have to apply
[00:40:18] in the alternate of coal
[00:40:20] so you start giving them
[00:40:21] but farmwaste management says
[00:40:22] I will not make biopalates
[00:40:23] or you can make a biopalate machine
[00:40:25] or you can make an industry setup
[00:40:28] along with that
[00:40:29] give them that setup
[00:40:29] that I will give the crop
[00:40:31] or I will send the machine
[00:40:32] you give the crop
[00:40:33] and I am giving it money later
[00:40:35] correct
[00:40:36] you are giving 2 rupees per kilo
[00:40:37] that doesn't matter
[00:40:38] but for that
[00:40:39] the situation today
[00:40:41] is that
[00:40:41] if you request from him
[00:40:43] then why should he agree
[00:40:44] what is the incentive for him
[00:40:45] so that is the process of farm management
[00:40:47] or the department that is standing
[00:40:49] will be done by him
[00:40:50] when you start treating farming as an industry
[00:40:51] then all the normal traditional industries
[00:40:54] will follow all the norms
[00:40:56] you talk about a textile industry
[00:40:58] the waste that comes out of it
[00:41:00] is a management setup
[00:41:01] it will have to be a place
[00:41:02] in that too
[00:41:03] it has to be in other industries
[00:41:04] not in the farm
[00:41:06] because what we think
[00:41:07] the things in the farm
[00:41:08] will be used there
[00:41:09] let's do it
[00:41:10] if farmer wants
[00:41:11] he can make the crop
[00:41:12] he can decompose
[00:41:13] but it will take time
[00:41:15] but now
[00:41:15] some decomposers have come
[00:41:17] who do everything in 15 days
[00:41:18] machines are also investment
[00:41:20] machines are investment
[00:41:20] so the same
[00:41:21] the investment of the machine
[00:41:23] the crop is not available at that time
[00:41:24] all those things
[00:41:25] whether it is ICR, agriculture, research and shoot
[00:41:27] when India has Pusa
[00:41:28] you can get all the support
[00:41:30] and all that
[00:41:30] but how many people will give that
[00:41:32] it is half of the population of India
[00:41:34] how many people will give
[00:41:36] this is the thing
[00:41:37] so it should be an adoption from within
[00:41:40] ok
[00:41:40] ok
[00:41:41] hope so
[00:41:42] that some
[00:41:43] slowly
[00:41:44] but we may take steps
[00:41:45] and take it to a sustainable level
[00:41:48] I think
[00:41:48] steps are happening
[00:41:49] we are taking them
[00:41:50] now we will not reach that stage
[00:41:51] that it is visible
[00:41:52] that's why we talk like this
[00:41:53] yes
[00:41:54] I am not saying that it is not
[00:41:56] happening
[00:41:56] it is getting reduced every year
[00:41:59] and it may take time
[00:42:01] to be visible
[00:42:02] because where we are sitting
[00:42:04] we are in the NCR
[00:42:06] we are surrounded by
[00:42:07] three fields
[00:42:09] UP, Haryana, Punjab
[00:42:11] and even Rajasthan
[00:42:12] we will move ahead
[00:42:13] right
[00:42:14] so every field
[00:42:15] every field is your old fault
[00:42:16] and it is a joke
[00:42:17] and it is a problem for us
[00:42:20] let's go
[00:42:20] Ritu Raj, it was a great fun
[00:42:21] great, thanks Raj
[00:42:23] thanks for joining us
[00:42:24] thanks for having me here
[00:42:25] I spoke about farming
[00:42:26] Ritu Raj was with us today
[00:42:28] I talked so much about farming
[00:42:30] I saw opportunities
[00:42:32] and specifically
[00:42:33] I will tell you
[00:42:34] that I too
[00:42:35] I too
[00:42:36] have this thought
[00:42:38] that after a few years
[00:42:39] we will have our own farm
[00:42:40] and go there
[00:42:41] to a small house
[00:42:42] and stay there
[00:42:43] right
[00:42:44] so everyone has an aspirational
[00:42:46] so we will continue this
[00:42:47] aspiration
[00:42:48] if you have any questions
[00:42:50] or any other discussions
[00:42:52] then please write to us
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[00:42:59] to answer your questions
[00:43:01] but we will definitely talk to them
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[00:43:19] continue watching us
[00:43:20] and if
[00:43:21] if you want anything else
[00:43:23] any new topic to be discussed
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[00:43:26] so for a time being
[00:43:27] this is Abhishek Mittal
[00:43:28] signing off from Wisdom Whispers
[00:43:30] thank you