Vikram Sakuja: Creative Leadership in the Evolution of Digital Advertising
Unmute by PRCAIAugust 24, 202300:34:34

Vikram Sakuja: Creative Leadership in the Evolution of Digital Advertising

At a time where attribution is at the centre of digital advertising with each passing day having transitioned drastically over the last few years; advertising veteran Vikram Sakuja, Group CEO Madison Media & OOH talks about the changes he has seen over decades and the use of AI in creative media. In conversation with Niret Alva, he shares his learnings and his thoughts on the future. An insightful conversation you don't want to miss.

At a time where attribution is at the centre of digital advertising with each passing day having transitioned drastically over the last few years; advertising veteran Vikram Sakuja, Group CEO Madison Media & OOH talks about the changes he has seen over decades and the use of AI in creative media.

In conversation with Niret Alva, he shares his learnings and his thoughts on the future. An insightful conversation you don't want to miss.

business,Madison Media,creative media,AI,prcai,