In this episode we discuss:
1. Importance of having a customer hook and leveraging data
2. Why Marketers need both IQ and EQ to connect with their consumers
3. How to elevate the customer experience and Journey
4. Balance between - Magic & Logic
About the guest:
Aakansha Dalal is a Brand & Service Marketing Lead in India for Amazon Prime Video. Previously she has worked with L’Oréal and Unilever in brand & marketing role.
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