The podcast episode features Darrian Mikell, co-founder and CEO of Qualifi, discussing the evolution of his company and its impact on the recruiting industry. Mikell shares insights on Qualifi's journey from a simple phone interview automation tool to an end-to-end screening solution, emphasizing the importance of capturing the voice of candidates beyond resumes. He also delves into the challenges of market education and the potential of using AI and automation in recruiting while maintaining a focus on diversity and inclusion. The conversation also touches on Mikell's personal journey, his experience working with family in business, and his competitive spirit, reflecting both in his athletic background and business ambitions.
[00:00:00] Yo Chad, what if I told you there's a platform that could completely revolutionize your
[00:00:06] hiring strategy in a matter of hours?
[00:00:10] Yeah, I'd call a bullshit.
[00:00:11] Well it's not bullshit with AI for jobs powered by our friends at this way global.
[00:00:17] Okay, I'm listening.
[00:00:19] Well everyone else is fishing in the same old talent pools.
[00:00:22] AI for jobs can source over 160 million diverse candidate profiles.
[00:00:29] This way global has established unique partnerships with over 8,500 trusted diversity partners.
[00:00:36] So wait a minute.
[00:00:37] All of the hard on the groundwork is already done.
[00:00:40] That's right cowboy you can discover 300 qualified candidates per job rack instantly.
[00:00:46] It's like having a candidate sourcing magic wand.
[00:00:49] Dude if you had a magic wand you would have Mexican pizzas all day.
[00:00:57] Job distracting me so ash.
[00:00:59] AI for jobs advanced matching algorithm analyzes past applicants using trillions of historical
[00:01:05] matching events in over 1600 data points.
[00:01:09] Now that is what AI should be doing saving recruiters time on sourcing while they provide
[00:01:15] a white glove candidate experience.
[00:01:18] Let's wrap this shit up I'm hungry.
[00:01:21] Listen up kids revolutionize your hiring process today by jumping over to this way global.com
[00:01:27] and checking out AI for jobs where you can learn more about how to leverage AI for your
[00:01:33] recruiting instead of just writing poems and grocery lists.
[00:01:37] That is this way global dot com we out.
[00:01:42] Hi, kids lock the doors you're listening to HR's most dangerous podcast Chad Soash
[00:01:50] and Joel Chezeman are here to punch the recruiting industry right where hers complete with
[00:01:55] breaking news.
[00:01:56] Brought to opinion and loads of sir.
[00:01:58] Bottle up boys and girls.
[00:02:00] It's time for the chat and cheese podcast.
[00:02:04] Oh yeah, what's up everybody?
[00:02:07] It is Ron Burgundy's favorite podcast aka the chat and cheese podcast.
[00:02:12] I'm your co-host Joel Chezeman joined as always the Sam to my photo.
[00:02:16] Chad Soash is in the house we're recording live from Tee Week at the qualified booth and
[00:02:21] what better guest to have who in the qualified booth in the co-founder and CEO in the
[00:02:26] flesh.
[00:02:27] Darian Michael.
[00:02:28] In the first let's go to the podcast your two time guests on the show at this point.
[00:02:36] If you get to five you get a velvet jacket so yeah, so stick with it stick with it.
[00:02:41] Yeah, stick with it.
[00:02:42] Well we got to talk about the first time though who's on firing squad and it was a double
[00:02:47] applause wasn't I think double rainbow.
[00:02:50] Double rainbow.
[00:02:51] So now it's pitching all the time.
[00:02:54] I was ready for it.
[00:02:55] Are you not pitching all the time?
[00:02:57] I still pitching every day every day every day is I'm pitching.
[00:02:59] Every day is probably coming off a fundraiser every day.
[00:03:01] I gotta be all my fees and keys.
[00:03:04] So Darian, a lot of our listeners don't know you even though you've been on the show before
[00:03:08] those that don't know get us get us acquainted with you what makes you tick and please mention
[00:03:13] how many kids you've brought into this world while you're out.
[00:03:15] I'm trying to cut the train off.
[00:03:17] We have three kids.
[00:03:18] I'll start there.
[00:03:19] But no, there's a medical procedure for that.
[00:03:21] I'm very aware of it.
[00:03:24] That's all saved about that.
[00:03:25] But yeah, I'm Darian Michael.
[00:03:27] This is the hell of an intro.
[00:03:28] I'm Darian Michael co-founder CEO, qualify where the phone interview company we help capture
[00:03:34] the voice of candidates beyond the resume.
[00:03:37] We automate that phone interview step in the hiring process so that recruiting teams can
[00:03:42] get to know their candidates quicker make decisions faster and then now we help schedule
[00:03:46] the ones that you like get them to live interviews that much more seamlessly as well.
[00:03:52] So we started with the phone interview and now have it into in screening solution.
[00:03:54] And there's a pride of Indianapolis area startups, by the way.
[00:03:57] He's been very humble but local kid, kid done good.
[00:04:01] We're really proud of you for sure.
[00:04:02] And now we appreciate it.
[00:04:04] So talk about where you started and where you're on your way too, right?
[00:04:10] Because you've had this evolution of who you are, what you want to be and it can happen
[00:04:14] overnight, right?
[00:04:15] Certainly.
[00:04:16] You don't have so much funding for God's X.
[00:04:18] So where did you start?
[00:04:20] Where do you guys want to go?
[00:04:22] Yeah, I was literally talking to somebody at breakfast.
[00:04:24] I feel like it's been still pretty young, right?
[00:04:27] But I feel like it's been a long journey.
[00:04:29] We've been at this for close to officially five years but technically around like seven
[00:04:36] years when the idea with the inception of the idea and it started based off a personal
[00:04:40] experience.
[00:04:41] I'm at another indie based tech startup company called Byra Launch and I was employee
[00:04:48] number one or two there.
[00:04:50] And from starting with the CEO of myself, we grew to about 70 people on the team and my
[00:04:54] responsibility was over like that internal operations.
[00:04:57] I was doing all the things and how you're doing to start up?
[00:05:01] Yeah, like everyone I would say everyone wears a lot of hats and a startup.
[00:05:03] I felt like I probably wore the most hats at that time and the recruiting HR function
[00:05:09] was one of those hats and that's where I saw the pain points around all of recruiting
[00:05:13] but especially I noticed a pattern of like, hey, I'm asking these same questions over
[00:05:17] and over again in the phone interview.
[00:05:19] Why don't I just record it, send it to people, let them respond.
[00:05:23] Yeah.
[00:05:24] And then the fun part, I think we're spoiled in Indy.
[00:05:26] Like we no one really has that bad of a commute but I had like a 45 minute commute
[00:05:29] tour.
[00:05:30] Yeah, we're in California where there's like real worst communities.
[00:05:32] That's around the corner.
[00:05:33] Yeah, I stopped sign up straight 45 minutes.
[00:05:37] So like 45 minutes was a long time and I'm always efficiency driven person.
[00:05:41] I'm always looking for tools or solutions to like plug, you know, even the smallest gaps
[00:05:45] in my process.
[00:05:46] And so I was like, hey, I have this 45 minute commute to work.
[00:05:49] I listen to podcasts like could I be more productive even in my, you know, commute?
[00:05:53] And I was like, if I had these recorded I could listen to interviews like a podcast.
[00:05:57] And so that was where the idea started for me and I took it to my brother who's my co-founder
[00:06:03] and resonated with him because he was doing recruiting as well in his own right.
[00:06:07] Bolton the food industry and in senior care, both high turnover.
[00:06:11] And so we thought that there was something there that we wanted to start with.
[00:06:15] So that was a start.
[00:06:16] Yeah.
[00:06:17] Where you guys?
[00:06:18] Where you went out?
[00:06:19] I mean, what's the big evolution step spin thus far?
[00:06:22] You got funding.
[00:06:23] I'm sure that fueled some of it.
[00:06:25] Seven point seven million.
[00:06:26] Yeah, five years old.
[00:06:27] What's next?
[00:06:28] When's that 25 million series, series be coming?
[00:06:31] Hopefully, hopefully at some point we're grinding right now.
[00:06:34] 2023 was a slog for a lot of companies and we made it through.
[00:06:38] Luckily, we have more of that money still in the bank and we can continue to grow the company.
[00:06:43] But I think the evolution started with like a very finite idea of like, hey, record interviews,
[00:06:48] send it to candidates, they record and send it back basically.
[00:06:52] Yeah.
[00:06:53] And now I think the bigger vision centers around the totality one of the hiring process
[00:06:57] we've since expanded, like I mentioned into the into and screening aspects.
[00:07:01] So we added scheduling and live video interviewing.
[00:07:06] So I like to say we take you from your first interview to your last interview.
[00:07:10] But what I'm more excited about, more fascinated about is the idea that phone interviews in
[00:07:15] the traditional sense are still very traditional people just talk on the phone.
[00:07:20] Yeah, they scribble down notes as they're talking.
[00:07:23] And I just think about how much data gets lost to the ether because people don't have a
[00:07:28] good way of capturing that information yet.
[00:07:31] There's so much more information I learned about a candidate that you can do in a phone
[00:07:36] interview beyond a resume.
[00:07:38] We have all the tools from AI perspective, centered around scraping, scraping resumes, figuring
[00:07:44] out how to assess candidates there.
[00:07:46] Right.
[00:07:47] But there's a lot of rich information that gets lost in fun interviews and so I'm really
[00:07:50] excited about the potential there.
[00:07:52] So yeah.
[00:07:53] I think for us real quickly, if I'm a candidate, my interaction with Qualify, walk us through
[00:07:59] that you said from the first interview to the last.
[00:08:01] Yeah.
[00:08:02] What does that like for a candidate?
[00:08:03] Yeah, so the typical entry point for a candidate is they've already applied to specific
[00:08:08] job and what else received through Qualify as a notification saying from the recruiter basically
[00:08:15] either text or an email saying, hey, we got your application.
[00:08:19] We want to learn more about you.
[00:08:21] We want this experience to be really convenient.
[00:08:22] So we pre-recorded these questions for you.
[00:08:25] Click this link to get started.
[00:08:26] So they click the link, they see a branded landing page branded to the employer with the
[00:08:32] simple instructions on what to expect in terms of this phone interview and then ultimately
[00:08:37] when they're ready after they've read these instructions, they have now two options.
[00:08:41] We started with one.
[00:08:42] They have two options now.
[00:08:43] One will call you so like they can hit a start button and our system will dial their
[00:08:47] phone.
[00:08:48] Or we've now added the convenience of taking the interview right there in the web interface.
[00:08:53] So on their mobile phone or on desktop, they can still respond with their own voice and
[00:08:58] capture however they want to sell themselves, however they want to respond through those
[00:09:02] two convenient mechanisms.
[00:09:03] And so they'll hear the questions from the recruiter.
[00:09:05] We also have AI generated voice in the platform as well.
[00:09:08] Also, recruiters can type out their questions and have a really polished AI voice as well.
[00:09:13] But most people are still using their own authentic voice and they'll hear that and they
[00:09:18] can respond in a very conversational way.
[00:09:20] Yet, the recruiters not there live on the other side and so it's pretty seamless in that
[00:09:25] way.
[00:09:26] So we need a chat and cheese.
[00:09:27] We've had our voices cloned so we'll go ahead.
[00:09:30] We should talk about.
[00:09:31] Yeah, I've always thought about having celebrity voices eventually in the platform.
[00:09:35] So if you guys would be like, yes, they'll be licensing.
[00:09:38] Exactly.
[00:09:39] Yes, who do you want to read this out to?
[00:09:42] Do you have Angelina, Julie, Brad Pitt?
[00:09:45] I always say, the one I always, uh,
[00:09:47] prefer Snoop.
[00:09:48] Yes, like, yes.
[00:09:49] You just love to take a interview.
[00:09:51] Yeah, I just put you to ease.
[00:09:53] Yeah, exactly.
[00:09:54] I mean, that's exactly what you want.
[00:09:55] So, so keep going.
[00:09:56] Uh, I'm a recruiter like I've got all these candidates that I sent this invite out to.
[00:10:00] I've funneled it down to maybe two or three that I want to come in.
[00:10:03] Yeah.
[00:10:03] Then what happens?
[00:10:04] Is it the schedule and interview alive person?
[00:10:06] Does it keep being automated?
[00:10:08] So after the phone interview, one recruiters can integrate qualified any step in the journey.
[00:10:14] Typically it's at the point of application or just after they've applied.
[00:10:17] So they take that phone interview after they've applied and then it all gets sent back to the recruiter.
[00:10:22] The recruiter dashboard allows you to see all the candidates that have completed interviews,
[00:10:26] it helps score based off of the survey questions that we asked before.
[00:10:29] And then we also summarize the full interview.
[00:10:33] And so you can see like the highlights from each candidate and dig a little further set like an LLM kind of a thing.
[00:10:39] Yeah, yeah.
[00:10:40] Adjust all the transcript and then you exactly.
[00:10:42] Yeah, we ingest the transcript and bring out like the top five bullet points, the highlights from that interview.
[00:10:47] And so as you're looking at all your candidates,
[00:10:49] you can hover over the the summary and see like,
[00:10:52] oh, this candidate has five years experience at this company doing this thing.
[00:10:55] And like has these different bullet points.
[00:10:56] You're like, oh, I want to dig in further without that review time is five minutes or so anyway.
[00:11:01] It's way shorter than a standard phone interview,
[00:11:03] but that helps, you know, bring your focus into the right candidates still.
[00:11:07] And then from there, if you're like, hey, I want to give this candidate the thumbs up.
[00:11:10] I want to move them to the next steps.
[00:11:11] You can hit schedule this candidate right in the platform and we'll send a follow up to the candidate where they can self select the best time that works for them.
[00:11:20] And then if that next step is a live virtual panel interview,
[00:11:25] we have what we call qualify video meetings,
[00:11:28] which is a browser-based video interviewing solution to mitigate that like that.
[00:11:35] Oh, do I have to download some app or troubleshoot with zoom?
[00:11:38] It's just browser-based.
[00:11:39] So it's a like frictionless two is there an automated rejection component as well?
[00:11:43] Because we hear a lot about ghosting and I'm from a company.
[00:11:46] So it's not automated, but there is dispositioning in the platform.
[00:11:50] So yeah, if you don't like the candidate and give them the thumbs down and you can just easily hit,
[00:11:55] hey, it's not a good fit for us right now.
[00:11:57] So on the other side, not the rejection,
[00:11:59] but say that they had a great interview and they meet all the requirements.
[00:12:03] Can you just automatically push them into an interview scheduling?
[00:12:07] Yeah, right now we don't have that built in, but that's something that I think is very exciting on the forefront for us.
[00:12:12] It's like how do we, yeah, streamline that even further.
[00:12:15] Right.
[00:12:16] And we've always from day one like with AI or anything automated,
[00:12:20] wanted to be really careful because diversity and inclusion is like very integral to like how we operate as a company.
[00:12:27] We don't want to be part of like kind of our competitive,
[00:12:29] how we compete and talk about our product differentiated from other interviewing services is on the level of mitigating bias.
[00:12:36] And so we don't want to be problematic in like especially reject candidates that shouldn't have been rejected,
[00:12:41] but I think there's an opportunity to like say, hey,
[00:12:43] we feel confident that this candidate is a strong candidate to get them scheduled.
[00:12:47] You can review them for yourself and see,
[00:12:49] but I think there's an opportunity for us for sure.
[00:12:54] Okay, listener, how can you help your employees become more productive?
[00:12:58] I have answers.
[00:12:59] How about automating manual and repetitive tasks,
[00:13:03] giving meaning to data, then allowing that data to actually drive decisions?
[00:13:08] And how about matching people to your jobs quicker?
[00:13:12] Well, wait, the chat and cheese has a new LLM.
[00:13:17] No, cheeseman, I'm talking about text kernel.
[00:13:20] Okay, that makes more sense.
[00:13:23] What I'm hearing is the groundbreaking concept of wait for it.
[00:13:27] Yeah, simplicity.
[00:13:30] Seriously though, seriously, text kernel cuts through the complexities like a tortilla chip through some hot nacho cheese.
[00:13:38] Oh my god, really?
[00:13:39] Nacho references already.
[00:13:40] Anyways, text kernel brings efficiency and productivity to your operations.
[00:13:45] Text kernel seamlessly unifies your tools and data to drive efficiencies and success.
[00:13:52] Text kernel is creating new opportunities for your recruitment journey,
[00:13:58] kind of like adding guac to my barbacoa burrito.
[00:14:01] Oh my god, how about extracting meaningful insights from data?
[00:14:05] I mean, that's something swiftly matching people with jobs,
[00:14:09] automating repetitive tasks.
[00:14:12] Who knew such advanced concepts were even possible in the land of human resources?
[00:14:20] We did, Chad.
[00:14:21] We did.
[00:14:22] Dude, wrap it up.
[00:14:23] I'm a little hungry.
[00:14:24] Imagine that.
[00:14:25] Okay, listener, get ready to use today's tech to drive efficiencies and productivity.
[00:14:31] Visit textcurnell.com.
[00:14:33] That's T-E-X-T-K-E-R-N-E-L dot com.
[00:14:40] Nachos.
[00:14:42] How much has D-E-I-B been a part of just the kind of like the love language of pitching companies?
[00:14:51] And is there still traction there because we're seeing in, you know, obviously the broader
[00:14:56] scape where it's being demonized by states, by politicians.
[00:15:02] I mean, even some moguls, you know, like Elon Musk.
[00:15:07] So is it still kind of like the love language of T-A-E-A-E-Is that still important to them?
[00:15:13] Or are they starting to push away from the table?
[00:15:15] I don't feel anybody, at least I haven't seen anybody pushing away.
[00:15:18] What I, the way I talk about it is definitely what we stand on but it's not the thing that we
[00:15:22] lead with. Yeah.
[00:15:23] What it seems like is recruiters care about moving the core metric and right now the core metric
[00:15:28] center around speed and efficiency.
[00:15:30] And so that's where we specialize in.
[00:15:33] But when it comes to how do we differentiate from other platforms, how do we
[00:15:37] shine in, for like video is like who we typically go after.
[00:15:40] It's like that's how we talk about ourselves differently and say hey, yes video is a synchronous
[00:15:46] solution but with that you're also getting information that might not be helpful in making
[00:15:51] the best quality of decisions. Yeah.
[00:15:53] And so let's mitigate that to some degree.
[00:15:55] So that way you can make a better decision.
[00:15:57] I think there's like a huge opportunity for us to add more features around that.
[00:16:02] But then I think my hope is that it continues to grow in terms of importance for
[00:16:08] organizations because right now it doesn't seem like it's a
[00:16:11] budgeted initiative in a lot of organizations.
[00:16:15] Yeah.
[00:16:16] TA cares about it but they're putting dollars behind other things first is what it seems like.
[00:16:21] Well, if they care about it, they will put dollars being it.
[00:16:23] Right.
[00:16:24] And I think that's the big difference that we've seen over the years is that there's a lot of fluff
[00:16:29] and pop and circumstance and it's total bullshit.
[00:16:32] It's like if you believe in it, then put money and resources into it.
[00:16:36] Yeah. And I think at least there was a wave so we'll see what the wave has produced obviously.
[00:16:41] There's more people in those positions but one of learning that DE and I positions all have
[00:16:46] different areas of emphasis.
[00:16:48] Like some is very central to recruiting summits about the current employee experience.
[00:16:52] Some is about vendor relationships and who their suppliers are.
[00:16:56] And so like every organization might have a different focal point when it comes to their DEI
[00:17:01] practices.
[00:17:02] And so that's been a learning curve for us too is like figuring out,
[00:17:05] is this a good point of contact for us to go start a relationship with
[00:17:08] how much influence do they have with sound acquisition?
[00:17:12] And you talk about demand from the DEI perspective.
[00:17:15] I'm curious about overall demand.
[00:17:18] We read in the news every day layoffs like huge layoffs.
[00:17:21] From your perspective as a vendor, if people are becoming more efficient,
[00:17:25] are they looking to services like yours more or do you feel like there's more of a pause button
[00:17:29] to see where the economy shakes out in the next 12 months or so?
[00:17:32] Yeah, I think it's been a little bit of both.
[00:17:34] Like there's certain areas like being a startup that's always evaluating who are we going after
[00:17:39] why are we going after them and like the areas where we found a lot of results and where we tend to
[00:17:44] focus is high volume spaces like healthcare and retail.
[00:17:48] And they're consistently hiring for the same reasons as like day one.
[00:17:51] Like there's a lot of turnover, a lot of attrition.
[00:17:54] And even in like the recruiting ranks, there tends to be like turnover there too.
[00:17:57] And so our kind of pitch to that is hey we're an always on system.
[00:18:02] You don't have to retrain us like we've had teams where they've lost recruiters and
[00:18:07] they don't need a backfill or backfill as fast because they have a system in place that's like
[00:18:11] working the way that it's supposed to work.
[00:18:13] So from a demand perspective, I think 2023 was very interesting for us.
[00:18:18] Obviously we grew but then there's a lot of people towards the end of the year like evaluating
[00:18:23] looking at their full stack and wanting to see how things played out.
[00:18:27] Yeah, to that point.
[00:18:28] And so my hope anticipation is they've done a lot of that in 2024.
[00:18:32] They're like all right we're ready to like put some new things into practice.
[00:18:34] And I think everyone's looking at AI and automation as a way to advance and compete because
[00:18:40] I think a TA is a competitive sport.
[00:18:42] So if you're not advancing then you're going to lose out on your best talent.
[00:18:45] I talked to a lot of startups who say recruiters or employers don't want to talk to you because
[00:18:50] they mean I might lose my job if we hire this company.
[00:18:54] Yeah, are you seeing some of that and if so how are you sort of getting around that hurdle?
[00:18:59] Yeah, that's like a common question that we've gotten since day one and what we tend to find
[00:19:03] is that when qualified comes in, they don't say hey all right we're cutting like
[00:19:08] three or four recruiters.
[00:19:10] What they see is like we're adding capacity to our existing team and now they can do more screen
[00:19:14] more candidates or repurpose them to take on better like the more meaningful projects beyond
[00:19:22] just screening because like what we try to talk to our recruiters about is like
[00:19:26] we don't want you to be we want you to be more of a partner to the business and not glorified
[00:19:30] or overpaid admins and just focused on scheduling and coordinating your job is more important to that.
[00:19:35] And so like my hope is that we're elevating the role of what recruiting is.
[00:19:38] And I think I think that's honestly like the future of recruiting is
[00:19:43] that role might shift in a lot of organizations.
[00:19:47] It might require more responsibilities that are more highly aligned to the angles
[00:19:52] of the organization and not just serving the hiring manager fulfilling the coordination duties
[00:19:57] and so that's my hope and that's how we tend to talk about it.
[00:20:00] Yeah, so when it comes down to I mean it's impossible to get into an employer's head in the
[00:20:05] first place to know whether they're literally looking to like scale down the recruiting staff or
[00:20:11] if they're looking to provide them with more resources that's beyond you at that point.
[00:20:15] Right, it's so very explicit.
[00:20:17] So I'm like we've been on demo calls and like they're like they literally look at it as like a
[00:20:22] financial equation like yeah I can literally cut head down and they'll like say that on over like
[00:20:27] oh we're not saying that like this is how we think of it.
[00:20:30] But I'm sorry did I say the quiet part out loud?
[00:20:34] They do that we don't do that we like we are here for recruiters like we very much care about
[00:20:40] their well-being because like one of the things too is like especially like these high volume
[00:20:44] fast-paced industries recruiters are doing phone interviews at the dinner table later
[00:20:49] yeah across different time zones and so it's like hey you don't have to do that anymore
[00:20:53] so we're hopefully hopefully making their like everyday life better.
[00:20:56] Qualify the recruiter buddy yeah exactly that's the recruiter buddy boom.
[00:21:01] So you're gonna be on stage in a little bit what are you gonna be talking about what's the focus of
[00:21:06] your presentation yeah it's about capturing the candidate voice so title this be or the
[00:21:10] the presentation is beyond the resume the power of candidate voice and obviously I'm biased like
[00:21:16] that's what we do every single day and I'm really excited about it because part of the reason I
[00:21:20] want to talk about it is most people don't know who we are let alone the idea behind qualify.
[00:21:26] I would venture to guess close to 100% of our prospects they weren't looking for an audio
[00:21:31] phone interviewing solution they were probably looking for a way to automate but they didn't know
[00:21:35] audio and voice was a medium that they could use to better their hiring practices.
[00:21:39] Well it's hard when they don't have know that they have a problem they know that there's a problem
[00:21:43] there but they don't know what it is and then you come in and you say you have a problem
[00:21:48] I mean that so that's that's a lot of market education so are you doing that call by call
[00:21:53] are you doing how are you guys doing that because that's not easy I mean we've both been I mean
[00:21:58] we were in the industry when job boards were created back in the day right so going
[00:22:03] and educating companies on wait a minute first off this is what the internet symbol looks like
[00:22:10] this is what job that job board is you guys are literally doing almost the exact same thing it's
[00:22:16] much more advanced don't get me wrong so how hard is that how are you going at the market what's
[00:22:20] the good market when it comes to education yeah it's very difficult we're learning along the way like
[00:22:25] what that means for a while is like brute force like just straight up cold everything we're selling
[00:22:31] you pitching you like we're teaching you like like you said call by call yeah now what we're learning
[00:22:36] is that it needs that just broader market education so we're trying to do more stuff like this show
[00:22:41] but at events that matter produce better content we have tons of data now so we've you know hundreds
[00:22:46] of thousands of candidates have been through the platform we're learning you know from that so
[00:22:50] we're trying to be able to be a authority to authoritative resource to the people that my bias
[00:22:56] or might not in the future but looking at content as like a way to share the word about
[00:23:03] and not only qualify but you know what's possible and my guess is you know from a competitive standpoint
[00:23:09] all of you have been educating the marketplace yeah how do you look at competition because I think
[00:23:14] a lot of people when they hear about your solutions like oh I hear a little bit of this I hear
[00:23:17] a little bit of that how do you look at the at the competition I was actually going to say that
[00:23:22] just a second ago I wish there was more competition sometimes like when we first got started
[00:23:26] like market validation yeah like when we first got started it was like oh no one's doing this
[00:23:32] it is a novel idea and like that is honestly like what part of what motivates me still to this day
[00:23:37] is I know one we've seen real results that like are meaningful to our customers and just more people
[00:23:42] need to know about it but one we do there is an existing category around interviewing that I think
[00:23:47] we're like highly associated with but most of the associations with video and so that's why we can
[00:23:52] differentiate within the same category but yeah there is there is some of that education but
[00:23:57] people that have experienced video tend to have like negative correlation to the interviewing space and so
[00:24:04] there is that like shifting their thinking and getting them to come around to seeing our side so I
[00:24:09] think there's like a love love hate there like in some cases like yeah I would love more competition
[00:24:14] to like yeah validate the market yeah I just validate but educate yeah educate yeah I think that's
[00:24:19] more so it is it's already validated but like educating and like we're trying to create and
[00:24:24] define a category in some regards and so it's like sometimes you just want that to be already there
[00:24:28] and you just go into it and pivot and like be a little bit different and so yeah that's a little
[00:24:33] bit of the challenge but I think we're up for it so yeah are you struggling to attract the talent
[00:24:38] you need today do you lack visibility into where your recruitment ad dollars are really going
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[00:25:26] your talent acquisition today you mentioned being in business with your brother yeah I think
[00:25:31] that's an interesting dynamic where are the pros where the cons of going into business with family do
[00:25:36] you arm wrestle for like hard decisions I mean how does that work no actually where it's people say
[00:25:42] don't go into business family right I would say going business with the right family members so like
[00:25:47] I think I could go and business I have two brothers I think I could go and business with both of them
[00:25:50] but I think I started with with Devon in the right way and I think what we did well was establish
[00:25:56] things early on probably when they didn't matter that much in terms of like hey who's got or like
[00:26:00] what the equity equation looks like who's making these types of decisions where do we split duties
[00:26:04] I think we work really well in that regards and I think we haven't really had any like
[00:26:08] major arguments we have had disagreements for sure but it's we try to keep things in the right
[00:26:14] category like we were brothers first and then business partner second and we tried to
[00:26:19] like even down to how we communicate like we use Slack for like our team so we send Slack messages
[00:26:26] for Slack things so then I'll text him if it's just a personal thing so like try not to make
[00:26:31] a mistake no business chat over holidays like or can you we try to like not we I think we we do
[00:26:37] talk about businesses at all time it's hard not to but we try to like not talk about it as much as
[00:26:42] we can like when we're just together in person because as much as we talk to each other every single
[00:26:46] day yeah we're not always together like a family environment so we try to maximize that the big
[00:26:52] question is who wins one-on-one on the court oh for sure me for sure me I'm the hooper but well he'll
[00:27:00] if he was here he would he would argue we have the debate because my my older brother played in
[00:27:05] the NFL and we each all of us played collegiate just I mean just rich yeah it's comes from our
[00:27:13] parents my dad played football and we were like my dad would say my mom was probably a better athlete
[00:27:18] too like she we were all athletes and so sports very she could lead you she didn't but she
[00:27:23] she she played she was like pretty she played basketball volleyball all of us are still growing up
[00:27:27] and so I'm a rent track but we both did track and he technically will not technically I this this
[00:27:33] is the older brother come out he's jumped he has the longer long jump marks that I knew so I'll give him
[00:27:39] that credit so where'd you get up to on high jump I jumped six nine and I said shit six nine yeah yeah wow
[00:27:49] I did that in high school and I didn't get higher than that in college so I peek I peeks early
[00:27:55] that is in your how tall just for everybody who's listening to the audio I'm six five no
[00:28:01] no five ten that is ridiculous I thought I was saying something big yesterday I was like I jump six
[00:28:09] two right right nothing you can jump over me so obviously competitive curious what does the
[00:28:16] company look like in two three years you're obviously looking towards the future what is this
[00:28:20] solution look like acquired that could be it you know I hope to I hope to continue to grow the
[00:28:25] company and what I like I said what I'm really excited about is one I think we have an amazing team
[00:28:29] we're we're 15 full-time folks we're a mode team most of us are based in the Indianapolis area but
[00:28:34] where we have folks across the country hopefully to continue to expand the team but then from a
[00:28:39] product and evolution of the company standpoint getting out what I was talking about earlier making
[00:28:44] it way more intelligent yeah I think we fulfill a strong need around just doing the job of like
[00:28:52] the phone review and scheduling but like you said adding more automation intelligently I think is
[00:28:57] what I'm really excited about capturing data global growth is opportunities there or we've
[00:29:02] already touched into international territories I think this year will kind of start that in some way
[00:29:09] more deeply through like partnerships was that through your your US portfolio though that they were
[00:29:14] expanding like the existing need of like organic right yeah I don't think we'll like make like a
[00:29:19] headlong launch into like international waters yet unless it's by way of like partnerships or
[00:29:24] through existing customers but we do have the ability to translate all of our existing like
[00:29:29] communications and I think that's always been something interesting to me is like what if you have
[00:29:34] like two-way conversation needs like yeah I need to recruit in a different language and so I can
[00:29:40] like transcribe and like you know send back like we can each speak in our native tongue yeah and
[00:29:45] I can understand yeah without understanding yeah yeah that makes sense that's got to be coming that's
[00:29:49] gotta be coming well I can say that as an inapolis resident it's really fun to watch the company grow
[00:29:55] and you be successful for those listeners out there that don't know how to connect with you where would
[00:30:00] you send them to learn more about qualify yeah so first it's a qualify.hr qualify qal.i.fi.hr follow me on
[00:30:09] LinkedIn and then also launching is my new podcast called future at work where I interview other
[00:30:16] founders like myself and it's kind of a founders on founders behind the scenes focused on t.a.a.
[00:30:22] in hr so my hope is to give the audience the opportunity to be like a fly on the wall
[00:30:27] yeah conversations that they might not be privy to and conversation matter that's still interesting
[00:30:32] to them and help them do their doubts better sounds awesome and where people say no to a demo they'll
[00:30:37] say yes to an interview so there might be some sales in that funnel coming soon that is
[00:30:42] Darien Michael everybody chat another one in the can we out. Thank you for listening to what's
[00:30:50] it called a podcast the chat the cheese pre-end they talk about recruiting they talk about technology
[00:30:58] but most of all they talk about nothing just a lot of shout outs of people you don't even know
[00:31:04] and yet you're listening it's incredible and not one word about cheese not one cheddar blue
[00:31:12] nacho pepper jack swiss so many cheeses and not one word so weird any who we should have
[00:31:22] subscribed today on iTunes Spotify Google Play or wherever you listen to your podcasts that way
[00:31:30] you won't miss an episode and while you're at it visit www.chat cheese.com just don't expect
[00:31:39] to find any recipes for great cheese so weird we out you've got questions we've got answers
[00:31:49] business leadership ownership and sales can be challenging tune into the accelerate your
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