In this episode of Perspectiv with Parthiv, Parthiv Neotia speaks with Anamika Khanna, founder and creative director of one of India's most influential luxury fashion houses, about building a global brand from India.
From accidentally entering the world of fashion to redefining Indian couture on the global stage, Anamika shares the pivotal moments that shaped her journey. She talks about why creativity requires courage, the business of luxury fashion, working with over 2,000 artisans, and the challenges of scaling a handcrafted luxury brand.
The conversation also explores India's rich textile heritage, the future of Indian fashion, the launch of AK|OK, and why staying true to honest design has been the foundation of her success.
All of this, and a lot more, in this episode of Perspectiv with Parthiv.
Timestamps:
00:00 Introduction
02:17 Early Days and Paris Fashion Week
09:12 Anamika Khanna’s Design Process
12:14 Experience of Working With Her Sons
15:52 Working with Artisans Across India
18:00 On Bridal Wear and Menswear
21:22 Creating AK|OK and Getting Investors on Board
30:02 On Social Media vs Creativity
32:20 Creative Collaborations with Celebrities
35:22 Taking Indian Textiles to a Global Stage
39:09 Closing Questions