In this episode of Perspectiv with Parthiv, Varun Chaudhary, Managing Director of CG Corp Global (the company behind Wai Wai Noodles), shares how a boarding school snack became a global FMCG brand present in over 70 countries.
Varun talks about competing with Maggi without matching its advertising budgets, maintaining the iconic ₹5 price point for over two decades, and how quick commerce is reshaping consumer behaviour across India.
The conversation also explores family businesses, scaling across volatile markets, managing 200+ companies, discipline in entrepreneurship, and CG Corp’s future IPO ambitions in India.
All of this, and much more, in episode 6 of Perspectiv with Parthiv.
Chapters:
00:00 – Introduction
02:51 – Varun Chaudhary's Family roots: Migration from Rajasthan to Nepal
07:02 – Diversification strategy for CG Corp
10:07 – Varun Chaudhary's early career in Dubai
16:22 – The origin story of Wai Wai
20:55 – Wai Wai competing with Maggi in India
23:20 – India’s instant noodle consumption opportunity
27:24 – The ₹5 FMCG pricing phenomenon
33:22 – CG Corp IPO plans & India’s capital markets
36:10 – Nepal political unrest & personal losses
40:25 – Why India excites global entrepreneurs
45:24 – Varun Chaudhary's advice for young entrepreneurs
47:24 – The truth about third-generation businesses