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Is the grand celebration of PM Narendra Modi’s birthday a spontaneous show of public support, or a calculated political brand strategy?
In this episode of Editorial, Sujit Nair breaks down how the BJP is evolving from a political brand rooted in Hindutva into a personality-driven faith. Drawing parallels to "cult brands" like Harley-Davidson, we analyze the transition from political messaging to behavioral change, the "non-biological" narrative, and whether this strategy will resonate with the public or backfire.
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