Can AI Be Biased? Legal Implications for Recruiting
HR Collection PlaylistApril 04, 202400:38:08

Can AI Be Biased? Legal Implications for Recruiting

Talent Acquisition stands on the edge of revolution, with AI tools promising to make recruiting faster and more effective. But will it make hiring fairer? Recruiting and HR are already a key focus for governments as they develop legislation for AI, and employers are already at risk of breaking existing laws if they use AI tools that discriminate against protected groups of people. My guest this week is Commissioner Keith Sonderling of the EEOC. In our conversation, we talk about the benefits and risks of using AI in hiring, what employers need to know to ensure compliance with existing laws, and the new regulations many countries will implement shortly. In the interview, we discuss: Background context of The Equal Employment Opportunity Commission (EEOC) Bridging the gap between policy-making and HR practice What advantages does AI bring to talent acquisition? The potential for technology to make clearer, more transparent hiring decisions than humans The dangers AI poses if incorrectly implemented How AI is used in hiring already falls under existing employer equality legislation. Who is liable, the employer or the AI vendor? The EU AI Act and New York City Law 144 Are there common themes in new AI legislation being developed around the world? Reskilling, upskilling and changing dynamics in the workforce What does the future look like? Follow this podcast on Apple Podcasts.

Talent Acquisition stands on the edge of revolution, with AI tools promising to make recruiting faster and more effective. But will it make hiring fairer? Recruiting and HR are already a key focus for governments as they develop legislation for AI, and employers are already at risk of breaking existing laws if they use AI tools that discriminate against protected groups of people.


My guest this week is Commissioner Keith Sonderling of the EEOC. In our conversation, we talk about the benefits and risks of using AI in hiring, what employers need to know to ensure compliance with existing laws, and the new regulations many countries will implement shortly.


In the interview, we discuss:


  • Background context of The Equal Employment Opportunity Commission (EEOC)


  • Bridging the gap between policy-making and HR practice


  • What advantages does AI bring to talent acquisition?


  • The potential for technology to make clearer, more transparent hiring decisions than humans


  • The dangers AI poses if incorrectly implemented


  • How AI is used in hiring already falls under existing employer equality legislation.


  • Who is liable, the employer or the AI vendor?


  • The EU AI Act and New York City Law 144


  • Are there common themes in new AI legislation being developed around the world?


  • Reskilling, upskilling and changing dynamics in the workforce


  • What does the future look like?


Follow this podcast on Apple Podcasts.

[00:00:00] Hi, this is Matt. Just before we start the show, I want to tell you about a free white

[00:00:05] paper that I've just published on AI and talent acquisition. We all know that AI is

[00:00:11] going to dramatically change recruiting, but what will that really look like? For example,

[00:00:17] imagine a future where AI can predict your company's future talent needs, build dynamic

[00:00:23] external and internal talent pools, craft personalized candidate experiences, and intelligently

[00:00:31] automate recruitment marketing. The new white paper, 10 ways AI will transform talent

[00:00:37] acquisition doesn't claim to have all the answers, but it does explore the most likely

[00:00:43] scenarios on how AI will impact recruiting. So get a head start on planning and influencing

[00:00:50] the future of your talent acquisition strategy. You can download your copy of the white paper

[00:00:55] at mattolder.me slash transform. That's mattolder.me slash transform.

[00:01:04] Talent acquisition stands on the edge of a revolution, with AI tools promising to make

[00:01:16] recruiting faster and more effective. But will they make hiring fairer? Recruiting

[00:01:24] and HR are already a key focus for governments as they develop legislation for AI, and employers

[00:01:32] are already at risk of breaking existing laws if they use AI tools that discriminate

[00:01:39] against protected groups of people. I'm Matt Alder, and my guest in this episode of Recruiting

[00:01:45] Future is Commissioner Keith Sondaling of the EEOC. In our conversation, we discuss

[00:01:52] the benefits and risks of using AI and hiring. And what employers need to know to ensure

[00:01:58] compliance, both with existing laws, and the new regulations that many countries are

[00:02:04] shortly going to be implementing. Commissioner Sondaling, welcome to the podcast.

[00:02:10] Thanks for having me, Matt. You know, we met a few years ago, and I've subscribed

[00:02:14] to your podcast since, and it's about time I finally have a chance to get on. So I'm

[00:02:20] really excited to talk to you today. Absolutely. And it is an absolute pleasure

[00:02:23] to have you on the show. Could you for mainly the benefit of people outside of the US?

[00:02:30] Could you introduce yourself and explain what you do? Yeah. So I'm a Commissioner at

[00:02:35] the United States Equal Employment Opportunity Commission, the EEOC. So in the United

[00:02:40] States, there is an independent agency that deals with all workplace discrimination issues.

[00:02:47] All issues related to equal employment opportunities. We were actually created out of the Civil

[00:02:54] Rights Movement in the 1960s. Martin Luther King marching in Washington DC led to the creation

[00:03:00] of the Civil Rights Act. The Civil Rights Act then created some of the strongest protections

[00:03:05] worldwide when it comes to entering and being in employee for providing for yourself,

[00:03:14] providing for your family, being in the workplace. We have civil rights laws that protect

[00:03:19] that here in the United States. And it's my agency that administers and enforces it.

[00:03:24] So we have a bunch of roles we play first and foremost. We are a civil law enforcement

[00:03:30] agency. So we're responsible for actually having federal investigators go to workplaces

[00:03:36] and enforce these laws. We also do a lot of compliance. Part of our mission is not only

[00:03:42] to enforce and remedy employment discrimination, but we also do a lot of compliance assistance

[00:03:48] to prevent it from ever occurring in the first place. Another one of our goal is promoting

[00:03:52] equal employment opportunity in the workplace. So I like to say, our mission is very much

[00:03:57] HR's mission is you look at HR professionals. Our identities are fairly similar in that

[00:04:04] regard. So when you think about the big ticket items coming from the United States or even

[00:04:09] globally in HR, the MeToo movement, a pay equity, everything related to COVID and accommodations,

[00:04:17] disability, religion, race, national origin, age. So that's my agency here in the United

[00:04:24] States. And because we were really one of the first globally, a lot of countries really

[00:04:29] look to our agency as we'll talk about to model their employment laws and a lot of multinational

[00:04:35] corporations really use our agencies HR standards as a standards globally.

[00:04:40] Now you're very much out and about on the conference circuit at the moment. I saw you

[00:04:46] transform last week. As you say, we met on leash. I know you're going to HR take Europe

[00:04:52] and in May, what's the, what's your kind of mission? What's your objective with sort of

[00:04:56] getting out there into the into the community via these conferences?

[00:05:00] Yeah. Well, you know, that's something I really made my personal mission when I got confirmed

[00:05:05] to this job in 2020 to be a commissioner. And you know, I'm a labor and employment lawyer

[00:05:11] by training. So I used to defend HR departments in lawsuits. But you know, what I really found

[00:05:18] was there was a significant disconnect between policymaking in Washington, DC and those HR

[00:05:23] professionals around the world who are actually then stuck with figuring out the complexities

[00:05:28] of dealing with labor and employment law dealing with HR laws. So when I first got to the

[00:05:35] you see, I wanted to be more innovative and ask and talk to HR professionals across

[00:05:40] the board from C.H.R.O.'s to T.A. heads saying, you know, what are the big issues that

[00:05:46] you're facing in your practice? And you know, what are your fears and what would you like

[00:05:50] to implement moving forward? And that's when I was surprised to learn that by far and away

[00:05:57] the number one issue was workplace technologies and artificial intelligence and machine learning.

[00:06:03] And like many on the outside, I had to learn what that actually meant because for me, I thought,

[00:06:09] you know, well, that is around workforce displacement of having robots replace actual workers

[00:06:15] because you remember that was all the rage for a long time. And then I realized that really

[00:06:20] only related to certain industries, you know, retail, manufacturing, logistics. And so obviously

[00:06:29] it is more than that. And that's when I dove into HR technology and figured out that there's

[00:06:36] a lot of vendors, there's a lot of programs, there's a lot of companies who are actually

[00:06:39] using machine learning. And this was way before gender to AI to actually make employment decisions,

[00:06:45] to actually help HR departments find the right candidates to advertise in the right places,

[00:06:51] and even to select the candidates. And then have once they become employees of the company,

[00:06:58] algorithms were playing a significant role in their promotion, in their salary, and

[00:07:03] their tenure at the company. So that's how I stumbled into this world. And I was one

[00:07:08] of the first regulators to really start talking about it because I do believe this is the future.

[00:07:14] I do believe in the technology, but there has to be significant, quote unquote, guardrails

[00:07:20] around it to be properly used. So that's why I'm out there all the time. I found out that

[00:07:26] you really have to be in front of people and you have to say here is exactly what your fears

[00:07:30] are from Washington DC. And here is actually how you can live within the structure and framework

[00:07:38] and use these programs both properly, lawfully, and ethically.

[00:07:45] Absolutely. We'll talk more about that in a second and the guardrails are the various bits

[00:07:50] of additional legislation that's sort of popping up around the world. Before we do though,

[00:07:56] let's just focus on the kind of advantages. So what advantages you said you think AI is,

[00:08:02] you said that AI is very much the future. What advantages do you think it brings to

[00:08:08] talent acquisition? Significant, potentially unlimited advantages. Just not only in

[00:08:17] the speed and efficiency, right? For a lot of large companies getting, and with the ease

[00:08:22] of applying on some of these websites now, you can get millions of applications. And

[00:08:28] there's just not enough time anymore for talent acquisition or hiring managers to be able

[00:08:33] to review those at scale. So just from obviously the simplistic efficiency, there's significant

[00:08:40] benefits. But I look at it in a much more complex way than that. And I look at it and

[00:08:45] saying well how has employment decision making occurred for decades? And that is generally

[00:08:52] just through the human brain. And with that, there's a lot of bias that has been baked into

[00:08:58] employment decision making. That's why my agency exists. That's why we get in the United States,

[00:09:06] probably close to 100,000 charges of discrimination every single year and why we have litigation.

[00:09:14] So there's a problem to begin with that companies haven't figured out. And the EEOC hasn't been

[00:09:21] able to stop despite all of our law enforcement and our guidance that we give out.

[00:09:26] So if technology can help us make more transparent, clear, fair employment decisions that are

[00:09:34] actually audible and traceable based upon metrics, not just based upon an individual's bias. And

[00:09:41] that bias may not necessarily be something that's unlawful, right? You know, the unlawful

[00:09:46] categories such as race, sex, ethnicity, religion, etc. But other biases that have no

[00:09:52] bearing on the individual's ability to perform the job, but has really historically prevented a

[00:09:59] lot of people from entering the workforce. So I say that if the AI tools are properly designed

[00:10:06] and carefully used and those are two separate and distinct concepts which we can talk about,

[00:10:11] it can actually help us help TA actually get to that skills based approach, actually have

[00:10:17] hires that are based solely on merit and no other characteristics. Actually allow candidates who

[00:10:24] were never potentially given a shot to get through the door to get through their first screening of a

[00:10:29] resume, and you know all the historical long standing bias about men and women's names,

[00:10:36] those very basic examples. Well this is their ability now if it's designed properly and carefully

[00:10:43] used to actually have employers take a skills based approach to hiring which is where everyone wants

[00:10:49] to go and nothing else. But you know, I always talk about the benefits but in my job I also have

[00:10:56] to talk about the risks too. Of course. If it's not carefully designed or it's improperly used,

[00:11:01] you just flip those then it could potentially scale and cause more discrimination than any one

[00:11:08] individual can do. So so much of it is you know we can't just talk about the benefits,

[00:11:14] we can't just talk about the potential liability, we have to talk about well how do we do this right

[00:11:19] to actually have TA go into a much more technology based, more technology based industry with all

[00:11:29] these very tools that could actually have significant benefits all around. And I suppose to pick up on

[00:11:35] something that you said there which is nice when you talk about a lot. There's almost this kind of

[00:11:41] obsession with you know, with new legislation what are governments going to do to control AI and

[00:11:47] you know I think the point that I've heard you made make a number of times is well actually

[00:11:52] there is already legislation that they are for us falls under. Tell us a little bit about that.

[00:11:57] And that's the biggest misconception out there by far is that there's no laws,

[00:12:02] there's no guardrails, there's no existing framework related to using AI in the workplace.

[00:12:10] And look it's not everyone's fault that they believe that because you know after a generative AI

[00:12:16] and chat GPT and all the moving forward with the EU AI act in the EU and all these governments now

[00:12:24] having summits and then here in Washington you know senators bringing in very famous tech CEOs

[00:12:31] you know that's causing more chaos of saying well look look at the uncertainty related to using AI

[00:12:38] look at the lack of actual loss here. You know either we're not going to use it because of that

[00:12:45] uncertainty which is not good or we're going to use it and not build those governance structures

[00:12:51] around it and let it go and hopefully it makes a great employment decision and hopefully

[00:13:00] it removes bias and we'll buy these AI tools like we buy other software and eliminate our T-8

[00:13:07] apartments and just have computers do it because there's no laws yet all both sides of those are wrong

[00:13:14] because I'm going to simplify it and this is really for those of you in T.A. how you need to look

[00:13:20] at this right? You know there's only a finite amount of employment decisions that an employer can

[00:13:26] make we all know the basics hiring firing promotion you know wages training benefits and at the end

[00:13:34] of the day AI hasn't created a new sort of actual employment decision yet so what it's doing

[00:13:41] is actually assisting you or making that employment decision but you as employers you as hiring

[00:13:47] managers you as our T-8 are the only ones who can actually make that hiring decision and that

[00:13:54] decision that employment action is what's regulated and then what we look at that's what

[00:14:01] HR professionals have had training on that's what you have policies procedures and handbooks on

[00:14:07] you know since you began your career so in a sense we need just to simplify it and say what are

[00:14:13] we asking the AI tools to do? Are we asking it to find the best candidates? Well what guard rails

[00:14:20] do we have in place? What policies procedures do we have in place when we ask a human to go find

[00:14:24] candidates and sort through candidates? So there are laws that apply and it's the same loss that

[00:14:30] you've been subject to your entire career in HR no matter where you are in the world and that's

[00:14:36] what I think we're losing sight of with such an interest now in AI globally from state capitals

[00:14:42] around the world is that there are existing laws then you can use this properly now being compliance

[00:14:50] with the law or be non-compliance in the law if you're just going to ignore it just like every other

[00:14:55] framework you have within your organization whether it's making a hiring decision or you know

[00:15:00] actually for your core business there's regulations around that and we can't lose sight of that

[00:15:04] and a lot of people are because of you know the interests in specific AI legislation which will

[00:15:13] play a role in how you operate especially if you're in Europe or if you're in New York City which

[00:15:19] we'll talk about but just don't lose sight of the fact that at the end of the day the EEOC is going

[00:15:24] to look at the employment decision and we're going to look to see if that employment decision had

[00:15:31] whether it was made by a human or whether it was made by a robot we're going to analyze it the same

[00:15:36] way and liability is going to be the same way and I think there's an interesting point there about

[00:15:41] who has that liability because it's the employer isn't it's not the vendor who's designed the system

[00:15:46] it's the employer who's made the employment decision and that's a really key concept and a lot of

[00:15:51] people don't understand where that's coming from so let me take a step back sure when our agency

[00:15:59] was created when Title VII of the Civil Rights Act here in the United States was enacted in 1960s

[00:16:06] we were given jurisdiction over three parties and the law says only those three can make an employment

[00:16:13] decision so no one else can make an employment decision nobody else can actually be say you're hired

[00:16:19] you're fired you're terminated right so that's you know employers companies right easy one unions

[00:16:26] and I know the union issue gets a little complex when you get into Europe just you know American

[00:16:32] unions right yeah and then staffing agencies so the big staffing agencies which are all global

[00:16:37] right which are you know on every continent at this point right so those are

[00:16:43] within our jurisdiction and U.S. law says those are the only three parties that can ever make an

[00:16:47] employment decision right within there you don't say an AI vendor right yeah or a software tool

[00:16:53] or an algorithm right so that's that's where it comes from and it's not just picking on the employer

[00:16:58] saying we're going to go after the employer you're going to be the one who's going to be responsible

[00:17:02] even though you didn't design the tool even though you don't necessarily know how to use

[00:17:07] the tool the vendor just help you use it it's rooted in the law now we're gonna we're seeing potential

[00:17:14] changes in that and that's where a lot of this is going and there's you know in the EU AI Act

[00:17:20] you know they're specifically saying that vendors who build the systems you know are going to

[00:17:26] have liability there's proposals in California that also is going to give potential liability

[00:17:33] to the vendors and saying that you know in California if these bills pass that the vendor if

[00:17:38] they're involved in making an employment decision they're essentially going to be an employer too

[00:17:42] but for the meantime you cannot rely on thinking that if the tool does something

[00:17:50] that you may not have access to that you may not understand that you will be absolve of liability

[00:17:55] because it's through an AI and it's through a vendor and that's critical starting point

[00:18:01] and why buying HR technology is so much different than buying other kinds of technology

[00:18:08] and for you as TA professionals for you as an HR who are with the vendors who are deciding which

[00:18:14] products to use and then have to go sell it internally this is where the conversation needs to be

[00:18:21] because that liability rests with your use of it and not the vendors you have to then

[00:18:28] build programs and structures around it within TA within HR to ensure that your own companies use

[00:18:35] of it is compliant with the law. A quick message from our sponsor Winolo.

[00:18:43] Hi everyone I want to tell you about Winolo that's W-O-N-O-L-O

[00:18:49] Winolo stands for Work Now Locally. Winolo enables businesses to find quality workers for

[00:18:56] on-demand seasonal short term and long term work. Ditch the bulky paperwork an interview process

[00:19:03] and use Winolo to find quality workers fast and get work done even faster.

[00:19:09] With flexible workers and no platform fees you can save on operating costs, meat demand and

[00:19:16] maximize earnings with ease. Winolo is available in over a hundred markets including Chicago, Dallas,

[00:19:24] Atlanta, New York and Seattle. Get workers who are ready to work and spend less time finding them

[00:19:31] with Winolo. Go to www.winolo.com-pod

[00:19:37] that's www.winolo.com-pod and take the stress out of finding workers.

[00:19:50] Imagine how fast we could solve the world's biggest problems if more SaaS startups would gain

[00:19:55] traction sooner. Welcome to the Tech Entrepreneur Animation Podcast. This podcast is dedicated

[00:20:01] to sharing experiences from B2B SaaS CEOs who are going above and beyond to deliver chains

[00:20:07] that is noticed. You will hear their secrets and learn what is required to build a SaaS business

[00:20:13] that the world starts talking about, and keeps talking about, and how to overcome the roadblocks to do so.

[00:20:22] To focus a bit on the kind of the new regulations and legislation that's being talked about

[00:20:27] around AI. It's interesting that we're talking about AI in general here, but it always seems to be

[00:20:34] recruiting and TA the people that there's always a big focus on in these kind of discussions.

[00:20:42] What are you from the conversations that you're having? What are you seeing happening in this area?

[00:20:49] Obviously every country is very different. Are there common themes? What's the sort of state of play?

[00:20:57] This is a really great question. It also gets back to the point I was just making about

[00:21:03] the additional things that HR professionals need to do to properly implement these AI HR tools.

[00:21:10] Because you're at all the conferences, man, you see that it's no longer a question

[00:21:16] are you going to use AI in HR? We're way past that. The struggle now is which one are we going to

[00:21:23] use? How are we going to use it? How are we going to comply with the law in our own country?

[00:21:29] In other countries, because a lot of the systems are really designed and a lot of

[00:21:34] talent acquisition heads at larger organizations aren't just dealing with one state, one city.

[00:21:38] They're dealing with the world. How are we going to build this framework within the confines

[00:21:44] of existing law but also to potential future laws that are being passed or being proposed?

[00:21:51] And I've argued now, if you look across the board, starting with the EUAI Act,

[00:21:57] which a lot of your listeners know, places employment decisions in the higher risk category.

[00:22:04] New York City's local law 144, which was the first law related to actually using AI

[00:22:12] for hiring and promotions. Of course, limited to New York City,

[00:22:16] it's important to stay abreast of all these changes. And not fear that there's going to be a new law

[00:22:24] that comes out that's going to completely essentially in a way diminish all the work you've been doing

[00:22:33] and trying to deal with the vendors, vet these systems, implement these systems to take a more

[00:22:37] technology based approach. Unfortunately, I think that's how a lot of people are looking at that.

[00:22:41] I wanted to spell that right now because if you look across the board, let's start the first

[00:22:48] AI HR law was actually in 2020 in the state of Illinois. And that was related to video interviewing.

[00:22:55] If you remember... I do remember, yeah. Yeah, so facial recognition and video interviewing

[00:23:01] because there were some software out there that during the interview process on Zoom would

[00:23:07] analyze and employs face. And I don't need to get into the legal issues right now about

[00:23:13] how that may impact certain groups over the other or how that may impact disabled workers

[00:23:19] or religious workers, I can go off on that. But look, that's a state that Illinois basically said

[00:23:24] if you want to use facial recognition in a video interview, you're going to have to disclose it.

[00:23:30] You're going to have consent. You're going to have opt out. Basically made it so difficult

[00:23:35] to use in Illinois that in an in essence it basically banned facial recognition interviews in Illinois.

[00:23:42] And then New York comes along and says, you know, for New York City employers,

[00:23:47] you have to do pre-deployment audit testing. You have to disclose those audits.

[00:23:52] But then they said that's only for hiring and promotions only on race sex and ethnicity, not

[00:23:59] you know, terminations, not anything related to compensation or total rewards.

[00:24:05] And not on the other categories like age and disability, right? So you're seeing

[00:24:11] little differences between all of those. And I think that's just the decision you need to make

[00:24:17] and you're starting to see common themes and there's dozens of state proposals related to AI

[00:24:24] in HR. But a lot of them are starting to get to employee consent. A lot of them are starting to get

[00:24:31] to pre-deployment audits, yearly audits. Or as you saw in Illinois, just essentially almost

[00:24:39] restricting it in certain areas and even the EU. But what I've been arguing is these are all

[00:24:45] things, you know, essentially business decisions, you have to make yourself on knowing that these

[00:24:51] are coming. And knowing that you're starting to see common threads such as consent, such as

[00:24:55] pre-deployment audit. At some point nationally or globally, if you start doing those, you're going

[00:25:01] to then be in compliance, you know, essentially across the board. And for instance on the pre-deployment

[00:25:08] audit site, that is not required under federal law. But we, the EU, see us put out guidance if

[00:25:13] you do, we encouraging you to do that. Why? Because if you do it pre-deployment audit and you see

[00:25:18] that it has, it's discriminating against certain groups. And the reason it's discriminating against

[00:25:24] certain groups, whether it's the algorithm, whether it's the, you know, your applicant pool or whether

[00:25:28] it was just a skill requirement that you put in there. What that wasn't actually necessary for

[00:25:32] the job that winds up having a disparate impact against certain workers, you could test that in

[00:25:37] advance of ever making an employment decision. You could test that in advance to see if there's bias

[00:25:43] and then correct it before you ever cause any harm to any individual worker. So if you do that,

[00:25:49] saying because I want to be in compliance with New York, because I have to be in compliance with

[00:25:52] the EU because I primarily operate out of Europe, you're going to be even further in compliance with

[00:25:59] federal law because you tested it, you found potential bias, you fixed it ever before you made a

[00:26:05] decision on someone's livelihood. And I think that is so important. Instead of fearing all these

[00:26:10] additional requirements, the more you sort of selectively choose maybe because you have to because

[00:26:16] you operate in those jurisdictions or you don't just knowing that this is good governance. This is

[00:26:20] as far as it's going to go. You're going to be just in further compliance and you can have more

[00:26:25] ease in using these tools. So I don't look at it as, you know, this is, let's stop our programs. Let's

[00:26:31] stop doing this because there's going to be so many new laws. Well, these are all things HR

[00:26:36] professionals know how to comply with. Yeah, already it's just instituting them now when it comes

[00:26:40] AI. Yeah, 100%. That just makes perfect sense. What would your advice be? So obviously, you know,

[00:26:47] there's a bit of a rush at the moment to develop tools with generative AI, you know, some employers

[00:26:55] are actually developing their own tools, which is interesting, but obviously there's also a big

[00:26:59] ecosystem of new vendors out there building interesting, building interesting tools, which is always

[00:27:05] great to see. Would your advice be to those vendors in terms of how they, how they sort of, you know,

[00:27:12] how they how they build their offerings? Well, on the generative AI front, there's a few different

[00:27:17] ways to look at it for HR professionals. One, there's actually using generative AI to make job

[00:27:23] descriptions, using generative AI to do a performance reviews, using generative AI to tell you where

[00:27:29] to do your employment advertisements, actually doing some of the HR functions. And the issues with

[00:27:35] that are those differences that some of the issues we saw early on with machine learning and

[00:27:41] algorithms discriminating against discriminating against certain groups because, you know, if that data

[00:27:46] is just coming from the internet, if that is not your own data, if that is not what you're looking at

[00:27:50] from your own vetted, you know, company policies or your own workforce, you have no idea what bias

[00:27:57] you're injecting into that job description you're asking generative AI to do. So if you say generative

[00:28:03] AI, go make me the best job description or the best job advertisement for this level of employee

[00:28:10] and it does it and it looks better than anything you can drafted and you put it on the internet

[00:28:14] and for some reason that has injected, you know, another company's bias that was out there where

[00:28:19] the generative AI found it from or worse put in job requirements that may be necessary for the job

[00:28:27] but not necessary for your company's actual job, that individual's job in that part of, you know,

[00:28:33] in that location. That's how specific we look at it. Then you're injecting bias in there

[00:28:39] that you have no control over and it's already out there and it's already potentially causing

[00:28:44] harm and discriminating. So there's so much when it comes to generative AI and using it for

[00:28:48] core AI HR functions to ensure that you're not injecting somebody else's bias or somebody else's

[00:28:55] requirements or skills or talent within your organization that is not critical, not necessary

[00:29:03] that you won't hold up and you're going to discriminate. The second part of that is which I think

[00:29:08] is really going to be coming for HR leaders is how it's going to impact the dynamics of the workforce.

[00:29:15] So let's put aside about using generative AI in HR to do the functions but as you see all the reports

[00:29:21] about how generative AI is going to essentially eliminate so many positions within your company.

[00:29:26] Jet, you're not going to need a recruit for these positions anymore because the generative AI can do

[00:29:32] it faster and more efficient and you've seen all those stats out there about all these companies

[00:29:36] predicting doom and gloom and about all these jobs going away and that's a really serious concern

[00:29:42] for HR professionals because like everything else they're going to have to manage the change in

[00:29:47] their organization's workforce about eliminating some of those positions and having generative AI

[00:29:53] do it. We're not going out and recruiting on some of those positions that they normally would have

[00:29:58] and there's significant issues with that if you're going to do layoffs related to generative AI

[00:30:03] you know how is that going to impact your current workforce? You know what we're starting to see is

[00:30:08] well who's normally gets laid off when we have a big reduction in workforce, higher paid workers

[00:30:16] which tend to skew to older workers right? And especially if generative AI can do those

[00:30:20] work faster and more efficient so that's going to have an impact on older workers or you know what

[00:30:26] I like to say are the newer workers. I'm not saying younger workers, I'm saying newer workers

[00:30:30] and this directly impacts all the work TA has been doing to diversify their workforce. All

[00:30:36] you know the newer workers are much different historically than they've ever been before. They're

[00:30:44] more diverse. They've come from a lot of different places all that recruiting efforts whether it's

[00:30:50] on diversity, a diversity of skill, diversity of background to get them in the applicant pool. If you

[00:30:56] want to just simply say well let's just lay off the newest crop of workers because they are you know

[00:31:02] the newest in the company having ingrained themselves is cheaper to do that. Well you're going to

[00:31:06] that's going to have a disparate impact on certain groups and we're already seeing the jobs that

[00:31:10] are going to be displaced by generative AI are going to have a disproportionate impact on women,

[00:31:15] on African-Americans, on Hispanic Americans and it gets very complicated with I'm not a labor

[00:31:19] economist of why that is right about the the jobs that are going to be displaced but that's all

[00:31:24] going to fall on HR both on the front end to make sure that there is no discrimination and then when

[00:31:29] those individuals are laid off. The second part of it too you know when it comes to the generative AI

[00:31:34] equation which again is in HR's wheelhouse is related to now skilling your current workforce to be

[00:31:41] able to use these tools and our disabled workers going to be able to have the same opportunities

[00:31:47] to be able to learn how to become a prompt engineer if they need more time or if they need different

[00:31:52] kind of adaptive devices and same with you know older workers and I'm not trying to be ages

[00:31:56] here but obviously Gen Z who grew up in their phones maybe to able to learn these tools faster

[00:32:03] where you want to make sure your older workers don't say well I've been doing my job the same way

[00:32:07] for 20 30 years I'm just going to quit now yeah right yeah or and you're forcing me out in that

[00:32:12] sense and then it's also producing a lot of anxiety and fear about well no matter how old I am

[00:32:19] if I'm playing training generative AI to do my job at what point am I going to be terminated

[00:32:25] and generative AI is going to take my job and then that's leading to mental health issue so

[00:32:30] I like to say that because you could see that you may just see like well generative AI

[00:32:35] you know it's just going to come in we want to do it but then it goes back exactly to HR professionals

[00:32:40] to kind of again take the lead in this to make sure that these broader generative AI programs

[00:32:45] outside of you know using generative AI to make a job description it's that's still within

[00:32:51] you know HR's job description to make sure these programs are being implemented properly

[00:32:56] so it's a fun question and I'm not sure you're allowed to make predictions but I'm going to ask

[00:33:01] you anyway and I think this this kind of comes into what you were saying earlier

[00:33:06] where do you hope we're going to get to with all of this if we were having this conversation in

[00:33:10] three years time what would we be talking about I would like to see mass integration

[00:33:15] of AI and HR and generative AI and HR and I would like to you know ensure that of course

[00:33:23] HR professionals are still leading the charge in the integration and using of

[00:33:29] the software because you know unlike other areas in the business when you're dealing with AI

[00:33:34] and HR you're dealing with self-rights you're dealing with you know people's ability to to provide

[00:33:40] for their families and that's just you know a different level of care that HR professionals are

[00:33:45] used to doing than other areas of the business so as we all know at this point you know AI is

[00:33:50] taking all over all aspects of businesses and I think that's why HR professionals really need

[00:33:55] to be able to be a very significant part of that equation and ensure that all the long standing

[00:34:02] policies procedures on how to hire an employee how to promote an employee how to pay employees

[00:34:07] that HR professionals use that and don't lose sight of the fact that all that still applies when

[00:34:14] using technology when you know having AI make that decision or assist HR professionals with decision

[00:34:22] so my prediction is that for this to work it's sort of a prediction and sort of a request for

[00:34:28] this to work you know HR professionals really need to not be intimidated by the changes of the law

[00:34:33] or the technology itself go back to the basics and you know when you're dealing with the vendors

[00:34:39] you know you need to make sure that you're asking the right questions of saying how is this

[00:34:44] going to work on my workforce how is this going to work on our specific job descriptions how is

[00:34:49] this going to work with our specific employees or applicant pools and then you know what are you

[00:34:54] going to do to ensure that our own use of it is proper and that's half working with the vendor

[00:35:00] and also internally and this is where you know HR professionals need to take the lead is saying okay

[00:35:06] we need not only to buy these products but we need to then build the governance structure around

[00:35:12] it. Identically what we already have in our employee handbooks and our procedures if an employee you

[00:35:18] know if somebody in HR makes a bias hiring decision and we find out that they unlawfully hired

[00:35:24] you know a man for this position and that was their only qualification generally they would be

[00:35:29] terminated for that because you have equal employment opportunity policies and procedures and

[00:35:34] that same thing needs to happen with AI is saying that the same requirements that we're using

[00:35:39] the hire whether it's a person or whether it's AI are going to be in place and that's where it needs

[00:35:45] to go to work. Keith thank you very much for talking to me. Thank you for having me.

[00:35:51] My thanks to Commissioner Sondaling both Keith and myself will be speaking at HR Technology Europe

[00:35:57] which is taking place in Amsterdam in May. You can get a 50% discount on your ticket by

[00:36:03] going to matolder.me slash europe and using the code mat50 that's maw50 so matolder.me slash europe

[00:36:16] and the discount code is mat50 you can follow this podcast on Apple podcasts on Spotify or via

[00:36:24] your podcasting app of choice please also subscribe to our YouTube channel you can find it by going

[00:36:30] to matolder.tv you can search all the past episodes at recruitingfeature.com on that site you can

[00:36:38] also subscribe to our monthly newsletter recruiting future feast and get the inside track about

[00:36:44] everything that's coming up on the show thanks very much for listening I'll be back next time

[00:36:49] and I hope you'll join me

[00:36:51] this is my show

[00:37:00] welcome change agents to your go-to place for stories that ignite your spirit fuel your purpose and

[00:37:24] connect us all we believe in the incredible power of the human spirit it's boundless resilience

[00:37:30] and the inspiration it brings to our lives on the driving change podcast will journey together

[00:37:36] through the extraordinary yet very relatable experiences of some of the most amazing people on earth

[00:37:42] our mission that through these stories we might just spark change within you and awaken a new found

[00:37:48] motivation to harness your unique gifts to make a real difference in the world so get ready to be

[00:37:54] inspired and join us on this incredible adventure you can find the driving change podcast on Apple

[00:38:00] podcasts Spotify iHeartRadio or wherever you love listening to your favorite podcasts