Shrenik Gandhi, Co-Founer and CEO of White Rivers Media shares his thoughts on the much debated generation and also learning from his interactions with marketers.
[00:00:00] I think a lot of marketeers still feel one size would fit all. Let's get to know at least what you think people get wrong about Gen Z. People underestimate the potential of Gen Z. They feel that they, with a limited number of Gen Z's, everyone would have interacted with some Gen Z in their immediate circle, their larger circle.
[00:00:29] But the potential of Gen Z, I think when Gen Z's are unleashed, the potential is incredible and which is something people completely ignore. And they feel that it is just another buying category or another buying cohort, which I feel is fundamentally wrong.
[00:00:48] So, the kind of content you have to create for them, the kind of efforts you have to do for them, the kind of brand you have to create for them is completely, completely different from the way a brand could be created for people like us. Okay. I'm assuming you're not longer a Gen Z. No, not at all. But you work with a plethora of brands, a lot of them consumer facing. Yeah. What do you think people get wrong about the way people buy things?
[00:01:15] I think a lot of marketeers still feel one size would fit all. Still think 16 by 9 in ratio, which I think is the single biggest blunder which most marketeers miss out. You know, I have seen a lot of these millennial CMOs curating like maybe a million dollar ad film.
[00:01:44] But when one would look at data and the time spent or the average watch time on Instagram, it's funny, right? It's sub five seconds. So, why the hell did you spend a million dollars on it? Right. You could just maybe create a simple reel or maybe a large set of reels and it would maybe work better. Okay. So, I think that's something most marketeers miss out.
[00:02:09] I think a lot of marketeers are living in past glory and the world has changed. And hence the reset for growth. Yes.