The Authentic Sales Method: Ditch the Scripts and Attract Customers for Life!

[00:00:00] Welcome to the Authentic Sales Method. I am Siddharth Rajsekar and if you are sick of those cringy sales scripts and high-pressure tactics that make you feel like you're a used car salesman, you're gonna love this

[00:00:10] Because in today's episodes, you're gonna be diving deep into what does it take to really make people buy and how you can attract customers for life without being sleazy about it

[00:00:19] It's all about creating authentically having real connections and conversations and ditching all of those scripts for good

[00:00:25] Because if you really want to get authentic sales, get ready to sell like a pro and keep your integrity intact. Let's get started

[00:00:34] Hey there, since you're welcome to yet another episode of the Freedom Business Podcast and if you're not subscribed to me on Apple or Spotify just

[00:00:40] Hit the subscribe button and make sure that you tune in for all of your future episodes

[00:00:43] So today's topic is gonna be about authentic sales. That's like the theme of this because today we see there's so much of noise in the online space

[00:00:51] And a lot of people are selling using different kinds of scripts and sometimes it gets so awkward

[00:00:56] That many of us we don't feel like buying anything because you can actually see through that sleaze of what is happening and I don't want you to get into that zone

[00:01:03] You know, I just did a webinar today. We had around 100 people in the room

[00:01:07] And we did around 26% conversion for a 7,000 people to be product okay and it was at a not only push too hard

[00:01:15] I just

[00:01:17] Spoke my heart out and I wanted to just decode the three things that I actually did

[00:01:22] To make this thing happen, okay. So the whole aspect of authentic selling is where you're not really pushing your product or trying to

[00:01:31] You know

[00:01:31] Break those resistances by just

[00:01:33] Giving

[00:01:34] Data points got there's something deeper than this because resistance breaking

[00:01:39] Is one of the key elements of sales but if you're able to follow the temple that I'm gonna be giving you today is gonna completely change your game

[00:01:47] Now there are many people who use sales tactics and you know hypnotic language and hypnotic words and phrases and

[00:01:54] Urgency scarcity and a whole bunch of other emotions to get people to make the mind decisions

[00:01:58] But what happens is usually when people buy with you know with that kind of a mindset

[00:02:04] And if they don't get the real value after they abort the product even though the sales treatment

[00:02:08] I've been good, but the product is not really fulfilling the fulfilling the purpose and what happens is it kind of

[00:02:16] I want to talk about authentic sales in a method over here which revolves on on three elements

[00:02:21] The first element of authentic sales is the power of authentic connection so no down the word connection

[00:02:27] And how do you sell with empathy and understanding okay?

[00:02:31] The second element of authentic sales is about selling without selling meaning the art of value

[00:02:37] The art of value based conversations so it's a conversations that make people make the decision

[00:02:42] And I'm gonna break down into what are the elements of conversation

[00:02:46] And the third aspect of authentic sales is the attraction factor like how do you naturally draw customers into you

[00:02:53] Well, you can make them customers for life

[00:02:55] By again, I'm gonna give you six ideas or six concepts that will be going into each of these different areas

[00:03:00] So let's talk about the first one which is the power of authentic connection under this there are six key factors

[00:03:07] That really help you to sell

[00:03:10] With empathy and understanding and not really being pushy about stuff okay

[00:03:14] For the seed six things number one is active listening skills. Are you listening to your market?

[00:03:22] Are you really understanding what they really want

[00:03:25] And when you start speaking does your target market or your audience are they like

[00:03:31] Tell me more about that. I want to know more about that. So the validation of your active learning skills is

[00:03:37] How interesting it is going to be for your audience to learn more of whatever you're teaching okay?

[00:03:43] So that's why connection happens the second is mirror and matching so when you use like a mirror and matching techniques to build rapo so mirror and matching is more like

[00:03:52] Uh

[00:03:53] How you gonna be using your tone, pace and language style to make your audience feel understood and comfortable

[00:04:00] Okay, and I always do this even in my webinars. I'm not putting myself on a pedestal

[00:04:06] Trying to say that hey, I'm so great come and buy from you know. I just want to say I'm just like you

[00:04:09] Ventil the same journey if I can do it you can do it and I'm always

[00:04:13] Thinking about mirror and matching with my audience and that's what creates connection

[00:04:16] The third is asking open in it questions open in questions like what's your biggest challenge right now or

[00:04:21] Do you have a problem with

[00:04:24] Engending leads and what is that problem? So when you the more you ask questions it also creates connection

[00:04:29] The fourth element of creating an authentic connection is to personalize your approach and to show

[00:04:34] You know based on your personal live experiences and

[00:04:38] What you went through that really creates that kind of a connection okay?

[00:04:42] In fact, you can mention your audience by name. I'm never I'm doing a webinar

[00:04:45] I call I like to call out people's names

[00:04:47] I like to reference the past conversations

[00:04:50] I'm at have had with people especially in my silver gold or diamond calls

[00:04:53] I'm always calling out people's names and acknowledging them and thanking them

[00:04:57] And I'm also tailoring my solutions to my specific to the specific needs of my audience

[00:05:02] So the way that I would deal with the silver members in my community

[00:05:05] I slightly different from the way that I would deliver

[00:05:07] Interact with my diamond members which is way different on how I would do you know interact with my

[00:05:13] Quantum members okay, so I'm always personalizing my approach and that also creates connection

[00:05:19] The fifth way to really build a deeper connection

[00:05:23] Is to validate the feelings and concerns

[00:05:26] So when you acknowledge your prospects feelings and concerns without immediately jumping into solutions

[00:05:31] Your statements like I completely understand why that would be frustrating and then you after that you actually

[00:05:38] Take the conversation forward especially when I'm doing hot seats and one-to-one sessions with my students

[00:05:42] I don't straightaway jump into the solution rather. I want

[00:05:46] Them to feel understood for so validate feelings and concerns that also creates connection

[00:05:52] And the sixth element of authentic connection is to be honest

[00:05:57] About every aspect of your business

[00:05:59] You know being honest about the fit if your product isn't the right fit it is and you say that in fact

[00:06:06] This is what I would also call as unsettling. I in fact I tell you in the webinars like if you are not willing to take this

[00:06:12] As a commitment then don't by my product

[00:06:14] Okay, because

[00:06:16] By doing this it builds trust that can lead into

[00:06:20] Future opportunities and people they would be able to see that hey this person is not here just for the money

[00:06:24] They are actually they care for me and when that honestly when that honestly integrity comes through

[00:06:29] Without using just some kind of scripts to just to manipulate people's minds to just close a deal that's not really going to work

[00:06:35] So what we discovered now is the first element which is the power of authentic connection

[00:06:40] Which includes active listening

[00:06:42] Mirror-and-matching

[00:06:43] Open-ended questions personalizing

[00:06:45] Validating feelings and being honest about the fit whether it's gonna fit them or not or not the words unsettling

[00:06:51] Now we'll come to the second element which is how do you sell without selling

[00:06:55] Okay, if you really want to get into mastering the art of authentic sales in the authentic sales method

[00:07:01] You got to learn how to sell without selling and the art of value-based conversations

[00:07:05] So for this again there are six elements number one is educate don't just pitch

[00:07:11] If you see my webinars I'm always educating and engaging I said the expectations and only then I pitched towards the end

[00:07:16] And even my sales pitch is not where I'm just talking about the product. I'm talking about the journey on how they're going to be improving as they go through my products

[00:07:22] So I'm really not selling the drill. I'm selling the hole because anyone who bought the drill number board

[00:07:27] Wanted to buy the drill they wanted to make a hole so even I don't when I'm selling my products

[00:07:31] I'm not really

[00:07:32] No educating them on the features of my product. I'm educating them on the benefits of my product

[00:07:37] Okay, and that happens to the second point is through storytelling that's the second thing you want to sell without selling tell a lot of stories

[00:07:44] To make people relate with you the third one is shift to a problem solving mindset

[00:07:49] Because the approach to each conversation with the goal of solving the prospect's problem and not selling the product is the key

[00:07:56] Because this shifts the focus to their needs rather than your agenda

[00:08:00] Okay, so shift to a problem solving mindset that's number three number four is provide free value

[00:08:05] That's why I love doing free webinars. I don't even do 99 rupees or four 99 rupees

[00:08:08] Of course, I do it for another funnels, but my core funnel has always been a free webinar because I'm offering free resources free guys free templates

[00:08:15] Free value and to demonstrate to people the expertise that I've built and also build good do well without expecting and

[00:08:23] immediate sale even in those webinars

[00:08:25] Okay, so that's number four is to provide free value number five is to frame the conversation around benefits

[00:08:33] Though I've shared this before Ramana reinstate this when you frame your conversation where you're highlighting the benefits in the results of your offering rather than just the features

[00:08:43] That's gonna really get the sale and but main things here make sure that the benefits align with what's most important for your prospect

[00:08:51] So when you go back to the drawing board and make a list of hey, what are the what's most important for them?

[00:08:55] And then I you know work out my benefit list and then I start having conversations around that

[00:09:02] You'll start to sell without selling okay, that's like magic and the sixth point is ask for small commitments

[00:09:08] Like instead of straight away going into the sale if you look at my webinars I ask for smaller commitments like things like are you committed to this journey?

[00:09:16] Or I ask him to sign up on on subscribe to my YouTube channel or give them a free course

[00:09:20] Or I also sell my you know my fast start bundle before they come for the main webinar because this these kind of small commitments

[00:09:27] Also builds trust gradually and I've noticed more than 30 to 40 person of the people who get my fast start bundle when they're registered for my free webinar

[00:09:35] They end up buying my silver membership product

[00:09:38] So just to recap the six points

[00:09:41] Under the second section which is how do you sell without selling and the art of value based conversations number one is educate don't pitch too is used to

[00:09:49] Retailing three a shift to a problem solving mindset

[00:09:52] Four is provide free value five is frame the conversation around benefits and engineer that and number six is ask for small commitments

[00:10:01] Which leads me to the last point which is the attraction factor?

[00:10:04] How do you naturally draw customers in now?

[00:10:06] Listening to this podcast and if you're not it in my community

[00:10:09] Please go to sidz.sids.co

[00:10:12] slash

[00:10:13] Live and just join my next webinar and I will teach you more about this on a much deeper level and I'll show you practical demonstration

[00:10:19] Okay, and if you're in my community and if you want to see me doing this live in action where I'm

[00:10:23] auditing people's funnels just come into my super code certification diamond membership because that's whether real game is

[00:10:29] Where you'd be able to accelerate your growth okay and that's how I've been able to track more than

[00:10:33] 4000 people in my down membership at this point. Now let's look at the third factor which is the attraction factor

[00:10:39] How do you naturally draw customers in and under this again there are six points number one is

[00:10:45] Elaborate social proof know the more testimonials case studies and reviews that you demonstrate

[00:10:50] I mean you you show it actually demonstrates credibility and this also shares

[00:10:56] This also helps them get drawn to you when you're sharing real world stories that highlight how others have benefit and if you see in my webinar

[00:11:04] If you count to my next webinar, you'll notice that I start the webinar like that. You know, I gave the context of what they were

[00:11:09] Be learning but I also say that unwanted ways to your time

[00:11:11] Let's get straight into results and those of you are starting off in the journey where you don't have that many case studies

[00:11:16] You can borrow credibility and showcase studies of industry leaders and other people where you're going to be

[00:11:21] basically establishing proof of concept okay that's the first one leveraging social proof

[00:11:26] Two is be consistently visible. You know regularly show where we are prospects are where we are

[00:11:31] Leeds that I'm always on all social media channels on Instagram I have different strategies on LinkedIn

[00:11:35] I'm posting different stuff on YouTube I have different kind of content on the beginning you don't have to be everywhere

[00:11:40] But slowly as your building momentum you got to be everywhere and when you're visible everywhere whether it's through email or social media

[00:11:48] That you know that only presence that you create is going to be an attraction factor. That's how you naturally draw customers in

[00:11:55] Number three is offer value first content like even this podcast is one of my value first content pieces

[00:12:01] Many people may be listening to this for the first time

[00:12:03] So I'm always trying to create content that addresses the pains of my audience

[00:12:06] I like to educate them or also entertain them in some way

[00:12:09] Where through my blogs podcast videos so that people get naturally drawn towards what I'm offering

[00:12:14] Number four is I'm always building a personal brand so that's the fourth one builder personal brand

[00:12:20] Not just a logo brand you know positioning yourself is a leader in your niche and shy

[00:12:24] Unique perspectives and insights and experiences and build that brand that attracts people who resonate with your message and more importantly

[00:12:31] Your mission okay, you know your personal branch to be driven by a mission not just by your your agenda of how what results

[00:12:38] That you've been getting okay

[00:12:39] Number five is be transparent and genuine like shy your journey include your successes include your failures

[00:12:44] Be open and authentic and that makes you relatable and that builds trust making people more like

[00:12:50] More likely drawn towards you and that's what creates that attraction factor and number six is

[00:12:57] Anchorage lot of engagement even if you see one of the reasons I post these podcasts on my blog and ask people to share their

[00:13:03] They're notes below my podcast is because that build social proof and also encourage engagement

[00:13:08] I'm asking questions I'm encouraging feedback. I'm encouraging comments and this also creates opportunities for my audience to interact with me

[00:13:15] And there's not only builds a community, but it also turns all of those fresh leads and cold prospects when they come and see this kind of interaction

[00:13:22] They get

[00:13:23] Activated into you know participants of my brand they actually start to participate with the brand

[00:13:28] So the third

[00:13:30] Section which is the attraction factor on how to naturally draw customers in the six elements are

[00:13:35] Leathered social proof be consistently visible offer value first content build a personal brand

[00:13:42] P transparent and genuine and ultimately encourage a lot of engagement okay

[00:13:47] So these are the factors. I hope you found this podcast useful and once again if you're not subscribed to this podcast

[00:13:52] Please do that on Apple and Spotify and I'm gonna be giving you hard hitting state to the point no

[00:13:56] Fluff no BS point shooter style content like this that can help you make progress super duper fast

[00:14:01] I feel listening to some my blog please share all of your notes below and I may be I may be picking winners in our next

[00:14:06] Inance or to call I'll be announcing them and if again once again if you're not in our community

[00:14:10] You can even directly join by going to sidzsids.co forward slash join and just jump in as a silver member if you're not there

[00:14:18] And if you're not in a diamond member my community highly recommend that you become a diamond number as fast as possible

[00:14:24] Because that's where the real game is by going to sidzsids.co slash diamond

[00:14:29] And I will see you in my next diamond showcase so that you can get started on the super code certification without being said and enjoy this

[00:14:38] Enjoy these points whatever I've shared with you so that you can take this authentic sales method

[00:14:43] Where your dish the scripts and attract customers for life we show all the best