Do you sometimes feel that your topic is not responsive enough? Do you feel that you may want to change your niche? In this podcast I share a powerful "MVP" strategy that will help you get results much faster than you can imagine.
Join my Diamond membership to fast track your journey, http://sidz.co/diamond
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Speaker 1: Do you sometimes feel that you're not very confident, actually
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Speaker 1: selling your products or maybe you're not confident on your
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Speaker 1: topic in a coaching business in this particular podcast, I'm
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Speaker 1: gonna be teaching you how to create a minimum viable
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Speaker 1: product even before you launch.
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Speaker 1: So you don't need to launch a full fledged product
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Speaker 1: until you test and see if there's a market responsiveness.
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Speaker 1: Now, in this particular podcast, I want to share with
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Speaker 1: you a 10 step formula on how to create a
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Speaker 1: minimum viable product. In other words, MVP, even before you launch. Now,
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Speaker 1: if you look at the way that I scale my business,
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Speaker 1: my first product was an affiliate marketing product where I
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Speaker 1: was selling people a course on how to make money
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Speaker 1: by selling other people's products. So that was more of
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Speaker 1: a digital product based course. In fact, when I started off,
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Speaker 1: I did not have my own product. I was just
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Speaker 1: selling my mentors products and I was making commissions.
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Speaker 1: Now, once I understood there was a responsiveness in that
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Speaker 1: particular topic. I created my own product. And then when
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Speaker 1: I created my product, the first version of it was
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Speaker 1: all around affiliate marketing. But then once I started to
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Speaker 1: get more feedback from my customers, the people who bought
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Speaker 1: the affiliate marketing, uh you know, course that I was
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Speaker 1: selling back in the day, they wanted to learn more
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Speaker 1: about marketing. They want to learn about how they can
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Speaker 1: create their own courses and how they can create their
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Speaker 1: own products and they want to, you know, build their
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Speaker 1: own ecosystems. So that really
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Speaker 1: triggered me or gave me the direction change to start
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Speaker 1: teaching people how to create digital products. And then I
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Speaker 1: started to sell digital products. And the next phase of
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Speaker 1: the journey is as more and more people started to,
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Speaker 1: you know, become my customers and many of them are
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Speaker 1: not getting results just like me because they were not
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Speaker 1: building communities, they were only product sellers. So I took
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Speaker 1: that as a
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Speaker 1: feedback and then I started to build a whole ecosystem
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Speaker 1: around how to build digital communities. And that went on
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Speaker 1: for a while. And then I realized, OK, don't sell products,
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Speaker 1: let's sell memberships. And that's how the whole concept of
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Speaker 1: a silver membership, a gold membership, a diamond membership, a
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Speaker 1: quantum membership. All of these started to come into play
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Speaker 1: because of this five year journey that I went through. OK.
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Speaker 1: So the reason I'm sharing this with you is because
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Speaker 1: I never planned what I was going to do
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Speaker 1: way back when I started, OK,
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Speaker 1: all was based on the minimum viable product concept. So
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Speaker 1: I wanted to take notes and understand that there are
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Speaker 1: 10 steps on how do you make this work now?
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Speaker 1: Especially if you're somebody who's starting off or maybe you
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Speaker 1: are already uh running a funnel, but it's not working.
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Speaker 1: There are not many people buying a product or there's
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Speaker 1: not much of a responsiveness or maybe you don't feel
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Speaker 1: confident if all of these things are going through your mind.
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Speaker 1: Trust me, what I'm gonna share with you in this
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Speaker 1: particular podcast is gonna blow your mind away. It's gonna
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Speaker 1: make it simple, easy for you to go get results fast. OK?
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Speaker 1: So the first step is
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Speaker 1: pick one problem that you want to solve. OK, close
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Speaker 1: your eyes, go deep within and think about what problem
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Speaker 1: you see in the world that you want to solve,
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Speaker 1: that you feel aligned with when it comes to solving,
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Speaker 1: whether it's a business problem, a career problem, a health problem,
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Speaker 1: a wealth problem, a relationship problem. Or even if it's
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Speaker 1: a creativity problem where you want to help people in
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Speaker 1: areas of music or painting or creative arts.
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Speaker 1: The second step is pick one market that you want
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Speaker 1: to serve. Do you want to serve only parents? Do
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Speaker 1: you want to serve working professionals? Do you want to
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Speaker 1: serve uh entrepreneurs, business owners, only mothers or only young professionals? Now,
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Speaker 1: the ideal target market is somebody who's just like you.
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Speaker 1: When I started off on this journey, I targeted people
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Speaker 1: are just like me but just maybe two or three
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Speaker 1: years behind time. Ok, because I had gained some experience
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Speaker 1: and where I was two or three years behind time,
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Speaker 1: that was a target market. I was uh going after
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Speaker 1: people who are into uh you know, personal development, who
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Speaker 1: have young families and who wanted to make a difference
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Speaker 1: in the world and who wanted to create extra income
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Speaker 1: for themselves and for their families. So that was my
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Speaker 1: target market. And I was also targeting people from my
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Speaker 1: own location from Bangalore and Chennai.
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Speaker 1: The third step is pick one process or one method
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Speaker 1: by which you can help them solve the problem. Like
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Speaker 1: in my case, I picked the method of affiliate marketing
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Speaker 1: to solve the money problem. Now, there are many ways
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Speaker 1: to make money, you can make money through real estate,
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Speaker 1: you can make money through stocks, you can make money
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Speaker 1: through uh you know, insurance or selling other kinds of products.
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Speaker 1: But I decided to take the method of how to
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Speaker 1: make money online by selling other people's products in the
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Speaker 1: starting phase of my journey.
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Speaker 1: So in your case, the third step is pick one
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Speaker 1: process or one method to solve that problem. Just like
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Speaker 1: for example, if someone has to lose weight, there are
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Speaker 1: many methods to lose weight, but you pick one method
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Speaker 1: which you are aligned with and you're confident with.
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Speaker 1: Now, here's where the magic starts. Step number four is
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Speaker 1: you create something called as a survey gift, Surbeygift survey gift. Now,
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Speaker 1: the survey gift strategy is a strategy where you make
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Speaker 1: posts and post content on social media and you tell
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Speaker 1: people that, hey, I'm gonna be launching, I'm planning to
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Speaker 1: launch a product, uh you know, a new training in
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Speaker 1: the next three months worth ₹10 and I'm willing to
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Speaker 1: give it for free just to a few people if
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Speaker 1: you answer this survey.
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Speaker 1: Now, in that survey, you collect all the different points,
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Speaker 1: talk about uh asking them if they are facing that problem.
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Speaker 1: Uh Ask them what is their demographics and ask them
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Speaker 1: a little bit more questions on if they had to
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Speaker 1: solve that problem or if they're looking for a solution,
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Speaker 1: uh What exactly they're looking for. OK. So let's say
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Speaker 1: if the problem is how to lose weight, if that's
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Speaker 1: a thing, then ask them, what all have you tried before?
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Speaker 1: Uh What all has not worked for you? What do you,
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Speaker 1: what do you think is a big resistance that you
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Speaker 1: have when it comes to losing weight? And you start
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Speaker 1: collecting data. This is more about
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Speaker 1: gathering data from an audience on social media. And even
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Speaker 1: if this data is, this audience is small and if
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Speaker 1: the data set is small still it is going to
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Speaker 1: give you some better validation on the direction that you
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Speaker 1: need to move before you create a digital products. OK?
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Speaker 1: So the fourth step is to create a survey gift.
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Speaker 1: The fifth step is then conduct one to ones
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Speaker 1: with these people who have actually filled the survey to
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Speaker 1: get some patterns. So you can send an email as
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Speaker 1: soon as somebody has filled the survey, you can say that, hey,
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Speaker 1: thank you so much for filling the survey and I'm
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Speaker 1: gonna be giving you this uh you know, ₹10 course
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Speaker 1: when I actually launch it in the next few months.
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Speaker 1: Thank you
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Speaker 1: your time. Now, if you want to just connect with
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Speaker 1: me for a 15 minute call, um I normally charge
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Speaker 1: people for this, but I'm gonna give it to you
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Speaker 1: for free. Just a 15 minute call where let's just
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Speaker 1: have a chat and you can explain to me more
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Speaker 1: about your problems so that I can get more feedback
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Speaker 1: from you before I create this particular product.
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Speaker 1: Now give a cal appointment link uh and get on
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Speaker 1: a Zoom call. It's gonna be a free call and
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Speaker 1: just connect with them 1 to 1 and build a
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Speaker 1: human to human, connect with these people. Now, let's say
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Speaker 1: over a span of three months, you're able to have
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Speaker 1: conversations with at least 50 people. OK? And maybe you've
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Speaker 1: collected around 100 data points. Now, this is going to
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Speaker 1: be a solid set of uh ideas for you to
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Speaker 1: then start creating your product. Now, the fifth step is
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Speaker 1: to conduct one to ones and get patterns.
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Speaker 1: Now, the sixth step is then you go and create
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Speaker 1: your minimum viable product. OK. So you create your MVP
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Speaker 1: based on the inputs that you've got from your customers
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Speaker 1: or you may already have some idea before, but you
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Speaker 1: can improve it and en enhance it based on the
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Speaker 1: feedback and the conversation that you've had.
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Speaker 1: And the best part is now that you've had a
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Speaker 1: touch point and a conversation with these people and you
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Speaker 1: had a human to human connect every time you post
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Speaker 1: something on social media. Every time you have a valuable
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Speaker 1: uh you know, piece of content that you post. In
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Speaker 1: most cases, these people will start to follow you and
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Speaker 1: they'll start to engage more with you because they're not
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Speaker 1: transacted with you, but you've added value to them. And
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Speaker 1: of course, you can also add value in the 1
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Speaker 1: to 1 call. The seventh step is, let's say you
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Speaker 1: do this for a month to two months and you
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Speaker 1: have a group size or let's say a list of
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Speaker 1: uh at least 100 or 200 or 300 people.
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Speaker 1: And you can even share this link for your survey
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Speaker 1: gift across social media, across different different platforms. Um Even
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Speaker 1: on whatsapp, you can do it, let's say, have a
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Speaker 1: sizable group seven step is invite these people to AM
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Speaker 1: VP webinar, invite them to a webinar. And in this
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Speaker 1: webinar step number eight is sell your minimum viable product OK.
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Speaker 1: And of course many of them, you said you, you
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Speaker 1: would give it to them for free. What you can
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Speaker 1: do is you can even invite a cold audience. You
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Speaker 1: can do a test selling. OK.
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Speaker 1: Uh Meaning you can even tell them that uh if I,
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Speaker 1: if I was going to be charging you, uh you know,
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Speaker 1: 9999 for this particular product, um what more would you want?
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Speaker 1: You can even do like a survey in a group
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Speaker 1: webinar and see if you can do a test selling
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Speaker 1: and you can tell them that uh I'm planning to
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Speaker 1: launch more advanced courses or more advanced information around this
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Speaker 1: particular topic if you'd be interested. Uh Let me know,
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Speaker 1: but you don't sell anything in that webinar. It's more
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Speaker 1: like a test sell. Test sell is to see the
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Speaker 1: responsiveness
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Speaker 1: if they, they would be ready to pay. In fact,
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Speaker 1: one of the polling data you can do in that
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Speaker 1: webinar is, would you be willing to pay, you know,
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Speaker 1: uh say 9999 for a more advanced information, even though
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Speaker 1: I'm going to give you a free course because some
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Speaker 1: of them would be having a free, they've already done
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Speaker 1: the 1 to 1 with you. But would you be
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Speaker 1: willing to pay so much if I, if I do
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Speaker 1: more research? And if I create something for you,
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Speaker 1: now this test cell webinar is going to be the
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Speaker 1: most important thing for you to understand the responsiveness of
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Speaker 1: your topic. OK. Now the ninth step is that you
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Speaker 1: create that product, OK? Create the product, give it for
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Speaker 1: free to all these 30 40 50 people and collect testimonials, OK?
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Speaker 1: Collect testimony. In fact, tell them that uh I normally
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Speaker 1: I was going to be charging this uh as a 9999,
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Speaker 1: but because you uh fill the survey I'm giving it
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Speaker 1: to you for free. But one thing I would request
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Speaker 1: from you as an exchange uh you know, in reciprocation
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Speaker 1: of this gift that I'm giving you is if you
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Speaker 1: can review my course within seven days and give me
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Speaker 1: a testimonial on what you thought about this information. And
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Speaker 1: if and if this information has made any difference to
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Speaker 1: you or not, OK?
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Speaker 1: And then once you collect these testimonials,
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Speaker 1: what you do is you use these testimonials to start
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Speaker 1: doing your real selling. OK. Then you do another webinar
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Speaker 1: where you actually do a proper sale and sell this
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Speaker 1: product using these testimonials and nurture your customer. So that
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Speaker 1: leads me to step number 10. So step number 10
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Speaker 1: is sell.
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Speaker 1: So we finished uh we did test selling and step
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Speaker 1: number eight. Step number nine is correcting testimonials and step
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Speaker 1: number seven. step number 10 is the real sales webinar. OK.
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Speaker 1: So real sales webinar is where you actually get the
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Speaker 1: money in and uh you know, and you keep building
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Speaker 1: and nurturing your community and your audience in the meantime,
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Speaker 1: and once people come in, you'll know whether, you know,
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Speaker 1: for one of, first of all, it's your own confidence
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Speaker 1: in the product will show. Uh The second thing is
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Speaker 1: the testimonials that you got from those people, even if
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Speaker 1: you have five testimonies, that's good enough for you to
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Speaker 1: do a sales process and a sales pitch. And
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Speaker 1: in this real sales webinar, if you see there's a
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Speaker 1: good response in the topic, then you can start to
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Speaker 1: hit the gas pedal, hit the accelerator and go much
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Speaker 1: more deeper into that. You know, you can maybe start
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Speaker 1: running ads and doing multiple other things. Now, in case
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Speaker 1: it does not work, let's say you do, you do
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Speaker 1: this real sales webinar, uh try it three or four times,
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Speaker 1: but let's say somehow it does not responding well or whatever, right?
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Speaker 1: Then go back to step one, pick a new problem,
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Speaker 1: pick a new market,
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Speaker 1: pick a new method or a process, create a new
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Speaker 1: survey gift and do this two or three rounds if
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Speaker 1: it's not working. And the best part is the second
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Speaker 1: or third time, you'll do it much faster than the
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Speaker 1: first time. And this is how you create a minimum
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Speaker 1: viable product. Now, just imagine once you have, you know,
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Speaker 1: understood the sweet spot after going through the minimum viable
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Speaker 1: product process,
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Speaker 1: then when you hit the gas pedal on traffic on
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Speaker 1: organic content, on marketing on ads, you know, at that
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Speaker 1: point of time, you'll be able to easily scale. A
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Speaker 1: lot of people don't get results because of neglecting this
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Speaker 1: one step.
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Speaker 1: I hope you found this podcast useful if you are
00:11:34
Speaker 1: already a member in my community, upgrade your diamond membership
00:11:37
Speaker 1: because that's where I'm gonna be telling you more about
00:11:39
Speaker 1: how you can make this and how you can scale
00:11:41
Speaker 1: much faster in entertain and coaching business. And if you
00:11:44
Speaker 1: are not a part of our community, of course, there's
00:11:46
Speaker 1: a link below in the description. Click on the link,
00:11:48
Speaker 1: attend my next webinar and I'd be more than happy
00:11:50
Speaker 1: to help you launch a super part of profitable digital
00:11:53
Speaker 1: product business over six figures a month without any office.
00:11:57
Speaker 1: Catch you in the next episode.