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Speaker 1: The best way to get people to take action is
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Speaker 1: to have some kind of a certification within your own
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Speaker 1: community in this podcast. I'm going to be answering the
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Speaker 1: question on how to create a certification program in your
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Speaker 1: community that inspires them to take action. Let's get in.
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Speaker 1: Hey there sis here. Welcome to yet another episode of
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Speaker 1: the Freedom Business podcast. And if you'd like to know
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Speaker 1: more about this and if you're not yet subscribed to this,
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Speaker 1: please make sure that you subscribe on Apple and Spotify
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Speaker 1: for more episodes.
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Speaker 1: So let's talk about uh Gamification here and certification more
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Speaker 1: specific to community building and inspiring people to take action.
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Speaker 1: See if you see the day and age that we're
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Speaker 1: in right now where there's chat GP T there's Google,
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Speaker 1: there's uh youtube, there are so many different channels where
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Speaker 1: people can actually go and get information.
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Speaker 1: The most important part of today's day and age is
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Speaker 1: that people don't lack information, they have so much of information.
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Speaker 1: And in fact, it is information overload and what people
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Speaker 1: lack is focused implementation and mentorship. And when it comes
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Speaker 1: to mentorship, it's about, you know, systematic learning and systematic implementation.
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Speaker 1: That's what people lack. So for that to happen, there
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Speaker 1: has to be some kind of a certification
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Speaker 1: and this certification is not like, you know, a university
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Speaker 1: certification where you take the certificate to go get a
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Speaker 1: job or something like that. Like even if you're running a,
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Speaker 1: a community that is brand new, you can give a
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Speaker 1: certificate just from your side, you know, just a certificate
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Speaker 1: of completion where you do your own evaluation and criteria
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Speaker 1: based on, you know, what are the different milestones that
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Speaker 1: your students are going to be completing?
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Speaker 1: So how do you create a certification program in your community?
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Speaker 1: The way that I have done it is what I
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Speaker 1: want to share with you right now. I keep it
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Speaker 1: really simple.
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Speaker 1: There needs to be three levels of certification.
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Speaker 1: The first level of certification is more of an action
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Speaker 1: based certification or a task based certification. Let's say you
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Speaker 1: design a 30 day challenge or a 60 day challenge
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Speaker 1: or a 90 day challenge. And if people complete all
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Speaker 1: the tasks that you've given them during that time frame,
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Speaker 1: then you can give them the first level certification, which
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Speaker 1: is more of a completion of the task. And these
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Speaker 1: tasks uh completion can be also evaluated.
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Speaker 1: For example, in my community, we have something called the
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Speaker 1: Freedom Finisher Award. It takes 90 days to complete and
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Speaker 1: there's a 10 point checklist that they need to complete.
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Speaker 1: They have to finish some assignments. They need to get
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Speaker 1: clear on their product. They need to launch their course,
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Speaker 1: they need to launch their website. So that checklist of
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Speaker 1: items that needs to be completed needs to be defined first.
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Speaker 1: And the duration of the challenge also needs to be
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Speaker 1: defined whether it's 30 60 or 90 days and then
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Speaker 1: you launch this challenge.
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Speaker 1: The second level of certification is more of a, a
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Speaker 1: certification where you can give an award to somebody who's
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Speaker 1: achieved a result.
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Speaker 1: The first certification is a task based. The second one
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Speaker 1: is a result based.
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Speaker 1: So if you're teaching uh you know, weight loss, then
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Speaker 1: if they lose so many number of kilos of weight
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Speaker 1: within a particular time, then you can reward them for that.
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Speaker 1: That becomes a certification. Though, if you're teaching business coaching,
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Speaker 1: if they implement these things in the different business, and
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Speaker 1: if they're able to get a business result in terms
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Speaker 1: of profitability revenues, then you give them a certification. In
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Speaker 1: my case. If anyone uh makes over three lac rupees
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Speaker 1: in revenue, I give them something called the Hall of
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Speaker 1: Fame Award.
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Speaker 1: And this is not like a typical certification, but I
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Speaker 1: actually give them a physical award on stage when they,
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Speaker 1: you know, attend my live event and my program. And
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Speaker 1: besides that, they also get spotlighted in front of hundreds
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Speaker 1: of members in the community in our Hall of Fame spotlights.
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Speaker 1: So the second form of certification is more to do
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Speaker 1: with the result based certification. And the third one is
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Speaker 1: a superstar. So I give an award called the,
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Speaker 1: the One Crow Champion Award. And of course, I have
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Speaker 1: a 10 Crow Champion Award also. So the, the One
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Speaker 1: Crow 10 Crow Champion Awards is the ultimate certification to
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Speaker 1: show
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Speaker 1: that somebody has crossed a tangible milestones in their knowledge business. Now,
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Speaker 1: besides this, I also have uh my diamond certification. So
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Speaker 1: these three certifications are more to do with the milestones
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Speaker 1: in terms of
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Speaker 1: actions and achievements. But in my uh membership, if you
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Speaker 1: look at membership based certifications, I have a diamond certification
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Speaker 1: where currently we have set a, a rule where uh
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Speaker 1: if anyone attends any of those calls, they get points.
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Speaker 1: If they achieve any of these milestones, they get points,
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Speaker 1: points and you have a point system based evaluation criteria
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Speaker 1: where if somebody scores over 10 points over a span
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Speaker 1: of a year or within a span of a year,
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Speaker 1: they get certified as a diamond club member and we've
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Speaker 1: extended the certification to three years. So if they score
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Speaker 1: 30 points over a span of three years, uh which
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Speaker 1: also includes attendance points and achievement points,
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Speaker 1: they, they get a master's certificate. So certification can be
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Speaker 1: in two parts. One is like the three step approach
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Speaker 1: that I shared with you, which is a task based,
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Speaker 1: result based and superstar based. And another one, you can
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Speaker 1: have a certification which is point based. So if they
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Speaker 1: score so many number of points um
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Speaker 1: within a particular time of a time frame that is there,
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Speaker 1: then they can be certified. So certifications like these does
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Speaker 1: not need any accretion or connection with any university or
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Speaker 1: anything like that, you just give the certificate from your
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Speaker 1: side and like how I do it from my side
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Speaker 1: and I have an internal evaluation process. So somebody has
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Speaker 1: to apply for a one Court Champion award. I have
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Speaker 1: my teams will actually evaluate, will take it on a
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Speaker 1: Zoom call. They check their bank account, they check their
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Speaker 1: payment gateways and only if everything is clear, only then
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Speaker 1: the award is given. And we also do a double
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Speaker 1: check whether they have followed our system and they have
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Speaker 1: implemented exactly what you've taught, not just because they made
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Speaker 1: some money uh through other means. And then they just
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Speaker 1: want to get the award on stage just for visibility.
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Speaker 1: So we check those things when before we giving the award.
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Speaker 1: So coming back to the main point is certifications are
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Speaker 1: uh you know, very powerful to inspire people to move forward,
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Speaker 1: to make progress and to take action.
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Speaker 1: And certifications also is a, it's a merit based system
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Speaker 1: that allows you to also
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Speaker 1: uh look at which of your students are performing well
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Speaker 1: to give them the spotlight. And if they have achieved
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Speaker 1: specific certifications, you can empower them to again uh lead
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Speaker 1: the tribe to facilitate calls and stuff like that. So
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Speaker 1: I also choose many of our facilitators in our community
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Speaker 1: based on if they have done the diamond certification, if
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Speaker 1: they have been committed to the process, if they've been
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Speaker 1: attending all the calls, and if they've achieved results, so
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Speaker 1: that way it becomes a easier criteria for me to
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Speaker 1: empower the second line uh leaders in a community building format.
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Speaker 1: So overall, uh this is the way on how to
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Speaker 1: create certification program in your community. Uh based on your topic,
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Speaker 1: you can tweak things around. So if you want to
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Speaker 1: do like a 33 month certification or a 30 day
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Speaker 1: certification or 90 day or a one year certification, you
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Speaker 1: can define various parameters
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Speaker 1: to ensure that certification is rolled out. But keep in
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Speaker 1: mind that if you want to truly get the best
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Speaker 1: result of your students,
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Speaker 1: they need to see the end goal
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Speaker 1: certification. If it is designed purely based on just the
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Speaker 1: information or consumption, like in the formal education system, the
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Speaker 1: more you can mug and vomit in an exam, then
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Speaker 1: you get certified. But uh in a digital coaching process,
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Speaker 1: your whole certification should be around their skills, building part
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Speaker 1: and the results getting part. And of course the checklist
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Speaker 1: of what, you know, what actions that they need to
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Speaker 1: take towards the end goal. So the end goal has
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Speaker 1: to be defined
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Speaker 1: and then you set the milestones before that and then
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Speaker 1: for each milestone, you assign a kind of a certification,
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Speaker 1: you know, that can be evaluated also by your teams.
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Speaker 1: So I hope this is giving you some clarity if
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Speaker 1: you're not really a part of our community. And if
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Speaker 1: you would like to experience this, please go to S
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Speaker 1: ID Z S dot C O slash joins, you can
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Speaker 1: join our community or if you'd like to know more
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Speaker 1: about how I do this in a free webinar, you
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Speaker 1: can go to S ID Z dot C OS dot
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Speaker 1: co slash live, attend the next webinar. And if you're
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Speaker 1: already a part of my community, I would highly recommend
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Speaker 1: that you upgrade your membership to Diamond membership
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Speaker 1: because in our diamond membership, you'll be learning some advanced
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Speaker 1: uh you know, systems on how I gamify because that
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Speaker 1: is where I've actually implemented the entire certification process where
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Speaker 1: I give a diamond membership, uh Diamond Club certification to
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Speaker 1: our members across 10 points within, within a year's time.
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Speaker 1: So to see that in action, you got to be
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Speaker 1: in a diamond membership to really make this happen. Cheers
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Speaker 1: God bless. I'll catch you in the next episode and
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Speaker 1: once again, make sure you subscribe on Apple and Spotify.
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Speaker 1: So to get more uh podcasts like this, all the best.