Many founders believe that lost deals happen because their sales teams do not follow up enough.
But in most MSMEs, follow-ups are not the real issue. They are only the visible symptom of a deeper structural gap in the sales process.
In this episode, Abani explains why the obsession with follow-ups often distracts founders from the real problem — the absence of a disciplined sales system. If you are a founder, sales leader, or sales professional working inside an MSME, this episode will help you rethink how deals actually move forward.