In Episode 20 of EmpowerBiz: MSME Growth Mindset, we dive into the world of creative marketing and explore innovative approaches to reaching your audience. From the power of storytelling to user-generated content and influencer collaborations, this episode covers actionable strategies that can help MSME entrepreneurs build lasting connections with their customers. Whether it’s through interactive content or guerrilla marketing, discover how to stand out in a crowded marketplace without breaking the bank. Tune in for practical insights that can spark your next breakthrough marketing campaign.
Please visit https://msmegrowthhub.com for more information.
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Speaker 1: Hello Abanibhusan Bera here and welcome to episode 20 of EmpowerBiz: MSME
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Speaker 1: Growth Mindset.
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Speaker 1: I am thrilled to be with you today as we
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Speaker 1: discuss something that can really set your business apart from
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Speaker 1: the competition. And that's creative marketing. Now, more than ever,
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Speaker 1: it's critical for MSME entrepreneurs to think outside the box
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Speaker 1: when it comes to marketing,
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Speaker 1: traditional strategies like ads and flyers are not enough. You
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Speaker 1: need to find ways to stand out, be memorable and
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Speaker 1: truly connect with your audience in a way that sparks
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Speaker 1: interest and builds lasting relationships. And today I am going
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Speaker 1: to walk you through how you can do just that
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Speaker 1: we will be discussing some innovative approaches that you can
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Speaker 1: use to reach your audience more effectively, whether you are
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Speaker 1: working with a tight budget or you have got some
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Speaker 1: resources to play with the essence of creative marketing lies
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Speaker 1: how you position brand and how you engage with your audience.
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Speaker 1: So let's dive in and explore what it takes to
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Speaker 1: be creative and strategic in your marketing efforts. Let me
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Speaker 1: start with the power of storytelling.
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Speaker 1: Let me start by asking you thi: When was the
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Speaker 1: last time you were moved by a product or service
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Speaker 1: simply because of its features.
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Speaker 1: I am willing to bet that most of the time
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Speaker 1: it's the story behind the brand that captures your heart. And
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Speaker 1: this is why storytelling is such a powerful tool in
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Speaker 1: creative marketing, your story. Why you started your business? What
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Speaker 1: challenges you have overcome and what makes you different,
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Speaker 1: resonates far more with customers than simply listing features of prices.
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Speaker 1: It makes your brand human and relatable.
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Speaker 1: Your audience connects emotionally when you tell them about the passion,
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Speaker 1: driving your business. So how do you craft and share
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Speaker 1: your story? Well, start by reflecting on your why, why
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Speaker 1: did you start this venture? What problem were you trying
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Speaker 1: to solve? Share stories about the people behind your brand,
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Speaker 1: your team, your customers, even your challenges and don't be
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Speaker 1: afraid to get personnel,
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Speaker 1: authenticity, breeds trust and trust breeds loyalty.
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Speaker 1: Now let's come to talk on user generated content.
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Speaker 1: Here's a marketing approach that can be incredibly powerful and
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Speaker 1: it won't cost you a dime: user generated content. UGC. It's
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Speaker 1: not University Grants Commission. Of course, it is essentially content that
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Speaker 1: your customers or fans create and share about your brand.
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Speaker 1: Think of it like word of mouth marketing amplified through
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Speaker 1: social media and other
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Speaker 1: platforms. UGC works because it's authentic when people see others just like
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Speaker 1: them using and loving your product, it feels genuine, they
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Speaker 1: trust it more than an ad directly from the brand
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Speaker 1: because it comes from real. People, encourage your customers to
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Speaker 1: share their experiences with your product or service on social media.
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Speaker 1: You can incentivize this by hosting a contest, offering a
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Speaker 1: discount for those who post or even creating a branded
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Speaker 1: hashtag that people can use when they share their content feature,
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Speaker 1: the best content on your own social channels. This not
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Speaker 1: only builds rapport with your customers but also boosts your brand's credibility.
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Speaker 1: Imagine this your brand gets organically promoted by people who
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Speaker 1: are passionate about what you do. It's a win win,
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Speaker 1: you not only reach a broader audience, but you also
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Speaker 1: build a community around your brand that feels personal and authentic.
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Speaker 1: Now it's time to talk on influencer collaborations.
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Speaker 1: We can't talk about creative marketing without mentioning influencers. Influencer
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Speaker 1: marketing has become one of the most popular and effective
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Speaker 1: strategies to expand your reach. But the key here is
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Speaker 1: to be thoughtful in how you approach it.
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Speaker 1: It's not just about being a famous influencer with a
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Speaker 1: million followers to promote your product micro-influencers who have smaller but
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Speaker 1: highly engaged audiences can be even more effective, especially for MSME.
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Speaker 1: These influencers often have niche audiences and because of their
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Speaker 1: more
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Speaker 1: personal interactions with followers, their recommendations feel more genuine when
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Speaker 1: working with influencers. Think about who aligns with your brand
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Speaker 1: values and who resonates with your target audience. A collaboration
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Speaker 1: with the right influencer can introduce your product or service
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Speaker 1: to an audience that already trusts the influencers recommendations.
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Speaker 1: Let me give you a quick example. Imagine you own
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Speaker 1: a business that sells eco friendly packaging solutions. Partnering with
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Speaker 1: a sustainability influencer who regularly talks about reducing waste, environmental
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Speaker 1: impact and green products would make sense. Their audience is
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Speaker 1: already aligned with the values your brand promotes making the
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Speaker 1: endorsement feel organic and relevant.
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Speaker 1: Next, let's talk on the interactive content, your audience in
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Speaker 1: fun ways, people love to engage with content that's fun
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Speaker 1: interactive and gives them something to do. Whether it's a quiz,
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Speaker 1: a poll or a contest, interactive content captures attention and
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Speaker 1: encourages people to engage with your brand. On a for example,
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Speaker 1: if you run a fitness business, you could create a
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Speaker 1: quiz that helps users discover which type of workout is
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Speaker 1: best for their fitness schools. Not only does this provide
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Speaker 1: value to your audience, but it also establishes your brand
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Speaker 1: as an expert in the field.
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Speaker 1: You can also take this concept a step further with
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Speaker 1: live interactive content host A live Q and A on
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Speaker 1: Instagram or Facebook where customers can ask questions about your
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Speaker 1: products or industry. This not only drives your engagement but
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Speaker 1: helps build a personal connection with your audience. You can
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Speaker 1: even host live workshops, webinars or behind the scenes, tours of your
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Speaker 1: business to make people feel like they're part of something special.
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Speaker 1: It's one thing to implement creative marketing strategies, but it's
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Speaker 1: equally important to measure their success after all you want
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Speaker 1: to know what's working and where to adjust use analytics
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Speaker 1: tools to track engagement, reach and conversion rates for your campaign.
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Speaker 1: If you are using social media platforms like Instagram, Facebook
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Speaker 1: and linkedin offer built in analytics, that can give you
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Speaker 1: insights into what type of content resonates most with your audience.
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Speaker 1: Don't forget about customer feedback.
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Speaker 1: Sometimes the most valuable insights come from directly asking your
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Speaker 1: customers what they thought about a campaign or piece of content,
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Speaker 1: their responses can provide invaluable feedback that can shape future campaigns.
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Speaker 1: Thank you for joining me today as we explore innovative marketing
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Speaker 1: strategies to help you creatively reach your audience. Remember, marketing
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Speaker 1: is not just about selling, it's about building a connection,
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Speaker 1: sharing stories and engaging with your audience in a way
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Speaker 1: that fills genuine , whether you are focusing on storytelling, user
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Speaker 1: generated content, influencer collaborations, interactive campaigns. The key is to
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Speaker 1: remain authentic and true
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Speaker 1: to your brand's values. If you found today's episode, helpful,
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Speaker 1: please subscribe, leave a review and share this podcast with
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Speaker 1: other MS entrepreneurs visit our website msmegrowthhub.com growth hub.com for more
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Speaker 1: resources and don't forget to join our MSME Growth Hub
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Speaker 1: community to continue your journey towards business excellence. Until next time,
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Speaker 1: stay creative, stayed and keep growing.