Tracey Follows is a professional futurist and works with clients on long-term strategies, including Telefonica, Google, Sky, Farfetch, Conde Nast, and Virgin. She writes and speaks on Futures, appearing in a global list of 50 female futurists in Forbes. She has spoken at UN HQ, the UK Foreign & Commonwealth Office, and at events such as Think With Google. She has appeared on BBC Business Matters, is a go-to futurist for many national press titles, and is a contributor columnist in Forbes. She was an Adage 'Woman to Watch' 2017, Women in Marketing Award Winner for Outstanding Contribution to Marketing 2016, and Inaugural Creative Strategy Jury President at Cannes Lions 2019. In 2018, she was listed by Business Cloud as a Trailblazing Woman in Tech. She is a member of the Association of Professional Futurists, World Futures Studies Federation, and a Fellow of the RSA. In this episode, Velina Tchakarova speaks to her about the future of humanity, touching on topics such as futurism, the biggest systemic risks in the future, major shifts in the geopolitical sphere, her book "The Future of You", major shifts in the geopolitical sphere, the possible winner of the 4th Industrial Revolution, and more.
