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VIDEO INTRODUCTION:
Hi,
This tiny candy has taken India by storm and it is called the Pulse candy!!
While most people look at pulse as just another candy, it is actually a revolutionary product that shook the entire candy industry !! and it was so revolutionary, that they hit 100 crores in revenue in just 8 months, 300 crores in 2 years of its launch,and now in fy24 they just sold candies worth 1000 crores!!
And again, while most people think it is easy for a candy to survive, you have to understand that Pulse was up against Industry giants like Mango Bite and Alpenliebe, brands that dominated India’s candy market for decades. And 90% of all new brands in the candy market fail in the first year itself!!
So the question is,
Why did the makers of Pulse choose to enter such a cutthroat market where 90% of brands fail?
How on earth did Pulse mangobite and apelible to become a legend in the Indian candy space?
And most importantly, what are the lessons that we need to learn from the rise of pulse candy?
Our Best Indian Business Case Studies:
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5. Blinkit
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✅Study Materials:
https://economictimes.indiatimes.com/industry/cons-products/food/ds-groups-pulse-candy-hits-rs-100-crore-in-8-months-equals-coke-zeros-record/articleshow/51890893.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst
https://www.livemint.com/Companies/PqOACgao1xQlVTmRmTEYzN/Word-of-mouth-sends-demand-soaring-for-Pulse-candy.html
https://www.livemint.com/Industry/47ZTXs4ttNsfuyYdOIpkmK/DS-Group-takes-Pulse-candy-to-international-markets.htmlhttps://www.hindustantimes.com/education/admissions/best-product-management-courses-give-your-career-prospect-a-boost-pick-from-market-leaders-like-isb-iim-kellogg-101721803584776.html
https://www.india.com/business/pulse-candy-records-rs-300-crore-sale-in-indian-market-over-past-2-years-beats-oreo-and-mars-bars-1905786/
https://www.business-standard.com/article/companies/ds-group-eyes-rs-100-crore-from-pulse-candy-115112500467_1.html
https://www.livemint.com/Companies/PqOACgao1xQlVTmRmTEYzN/Word-of-mouth-sends-demand-soaring-for-Pulse-candy.html
https://scroll.in/article/807614/pulse-of-the-people-a-brand-of-indian-candy-becomes-an-unlikely-social-media-icon
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