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👉Video Introduction
What does it really take to build a brand that can compete with global giants?
Most people believe it's all about having deep pockets, celebrity endorsements, or a massive marketing budget. But Utkarsh, Founder of Comet, believes the biggest advantage isn't money. It's understanding your customers better than anyone else.
In this episode, we unpack some of the biggest lessons behind building a modern consumer brand, including:
• Why global sneaker brands struggle to win over Indian consumers
• How Comet built a premium brand from scratch
• The psychology behind pricing, branding, and customer loyalty
• What founders get wrong while building consumer businesses
• The future of Indian brands in a global market
We also dive into Utkarsh's journey from Bain and Hotstar to Kellogg School of Management, and why he chose to leave a successful corporate career to build Comet.
Along the way, he shares practical insights on product design, storytelling, distribution, hiring, and building a brand that customers genuinely love.
Whether you're an entrepreneur, marketer, founder, or simply someone interested in business and branding, this conversation is packed with actionable lessons that will change the way you think about building products, brands, and businesses.
Let's get started.
Chapters
00:00 - Intro
03:10 - Why He Left a High-Paying Career for a Startup
07:11 - Why Sneakers Feel Addictive
09:37 - How Comet Found the Gap
13:27 - Building Comet from Zero Demand
20:00 - Why Brands Fail on Instagram
29:48 - How Comet Cracks Instagram
32:49 - How Comet Picks Winning Designs
39:02 - How Comet Knows What’s Cool
42:57 - Can other Brands copy their products?
52:04 - Unit economics & pricing
1:01:02 - Comet’s Community Playbook
1:06:43 - How Comet Rewards Early Fans
01:12:20 - How He’d Build Veeba Today
01:18:08 - Mistakes Every Sneaker Founder Should Avoid
01:22:13 - Why Is It Called "Comet"?
01:23:45 - Outro
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1. Super You's EPIC ₹100 Crore Blueprint: INSANE Marketing SECRETS Nobody Talks About! IBP 46
https://youtu.be/G8UK7WcdF1Y
2. 100x Your Brand in 60 Minutes with These PROVEN Tactics
https://youtu.be/H088ypbYuDw
3. OYO's Insane rise & Bankruptcy! ft. Ritesh Agarwal
https://youtu.be/TdQ2UD-U9rQ?si=KC7mU1SAf4zvV8MA
4. How to Build a clothing brand and make 500crores in India?
https://youtu.be/Vwl6ZETAf9s
5. Why is Boult still bootstrapped? ft. Varun Gupta
https://youtu.be/iH8IrBG4csM?si=W-EGheLcDjxX8fd-
✅Study Materials:
Think School is a Digital School that we all deserved, but never had
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