How to SELL ANYTHING to ANYONE? | The Cold Calling Masterclass | Saad Khaja
Think SchoolAugust 30, 202601:07:34

How to SELL ANYTHING to ANYONE? | The Cold Calling Masterclass | Saad Khaja

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ЁЯСЙ Video Introduction

What if the fastest way to get a job, validate a business idea, or reach a billion-dollar company is simply picking up the phone?

Most people think cold calling is spam. Saad argues it can be one of the most powerful business skills you can have because, with the right approach, you can reach people who would otherwise be almost impossible to access.

In this episode, we sit down with Saad, a salesman and sales trainer who has spent over a decade studying how people buy, to break down the psychology, strategy, and mechanics behind high-level sales and cold calling.

You'll discover:

тАв Why a $20,000 cold-calling exercise saved a company nearly $500,000 by proving its business idea was wrong before it invested heavily.

тАв Why cold calling may be the fastest way to get a job, including how Saad got a job offer after just his third cold call.

тАв The 30-second rule that determines whether a cold call survives, and why most salespeople lose before they even start pitching.

тАв The "Old Friend" opening that makes strangers ask YOU who you are instead of immediately hanging up.

тАв Why the person asking questions controls the conversation, and how salespeople use questions to move prospects toward a decision.

тАв The "Value Delta" that makes selling dramatically easier, and why the best salespeople aren't really taking money from customers.

тАв The four pillars of tonality, and how changing them can completely change how a prospect feels.

тАв How to handle "too expensive" and "we don't have the budget" objections by discovering what the objection actually means.

тАв The BANT framework, Budget, Authority, Need, and Timeline, that separates genuine prospects from people who are merely interested.

тАв Why saying "When do you want to get on a call?" is a mistake, and the tiny change that makes it easier for prospects to actually commit.

If you've ever wondered how the best salespeople make strangers listen, uncover what customers actually want, and turn a cold call into a business opportunity, this episode is for you.

Watch the full episode and learn how to master the art of cold calling, sales, customer research, and persuasion.

Chapters
00:00 - Intro
03:11 - How Cold Calling Saved a Company $500,000
05:17 - Why Your Business IsnтАЩt Reaching Big Companies
07:14 - How Selling Biryani Taught Him the Secrets of Sales
08:45 - The Fastest Way to Get a Job Nobody Talks About
10:15 - How to Test Product Demand Before Burning Your Money
11:05 - Where Do You Find Leads for Cold Calling?
12:22 - How to Identify Your Ideal Customer Step-by-Step
13:27 - Why Your Customer Research Is Giving You the Wrong Answers
15:36 - Why Indians Hate Salespeople
19:24 - The 30-Second Rule That Can Make or Break Your Cold Call
23:10 - Why Great Salespeople Ask Better Questions
24:24 - How to Handle Objections Before They Even Happen
28:24 - The 4 Pillars of Tonality That Make Sales Calls Work
29:55 - The 6 Tonalities Every Salesperson Must Master
46:31 - The Secret Formula Behind a Cold Call That Actually Works
48:25 - 100 Ways to Start a Cold Call: Which One Actually Works?
51:01 - Stop Trying to Sell on Your Cold Calls
55:10 - Getting the Meeting Means Nothing If You Miss This
58:29 - 4 Questions That Can Save You Hours of Wasted Sales Calls
59:37 - The Best Way to Handle Any Sales Objection
01:02:10 - What тАЬToo ExpensiveтАЭ Really Means
01:07:04 - Outro

Our must-watch episodes:
1. Utkarsh Gupta, Co-Founder Comet
https://youtu.be/Ft45pH3fYok?si=VjDAJeveBpIDAwoY
2. Kunal Shah, CEO WhatsApp
https://youtu.be/gLeMTK3PeC8
3. Nikunj Biyani, SuperYou
https://youtu.be/G8UK7WcdF1Y?si=0PXUK_Q3KhWaX_Rm
4. Tarun Sharma, mCaffeine
https://youtu.be/3Qms7gUSTj4?si=Omxo0s37AlbIO0TE
5. Chris Voss, Ex FBI Agent
https://youtu.be/vfbCbk54XeE

#Sales #ColdCalling #SalesTraining #Business #Entrepreneurship #B2BSales #SalesPsychology #Negotiation #LeadGeneration #BusinessGrowth #ThinkSchool #IndianBusinessPodcast