From ₹0 to ₹1500 CR: The Mensa Playbook!
Think SchoolNovember 21, 202500:02:13

From ₹0 to ₹1500 CR: The Mensa Playbook!

⭐️ Think School’s flagship Communication course with live doubt sessions :
https://thethinkschool.com/sp/communication-masterclass/

VIDEO INTRODUCTION:

What does it actually take to build a billion-dollar house of brands in India?

In this episode of The Indian Business Podcast, we sit down with Ananth Narayanan, Founder & CEO of Mensa Brands, to decode how India’s fastest unicorn was built and what most founders still get wrong about scaling digital-first brands.

From identifying category gaps to building systems that outlive founders, this conversation goes deep into:

- How Mensa hit $1B valuation in 6 months
- Why India’s new-age consumer categories are exploding
- The real playbook behind acquiring and scaling D2C brands
- What founders misunderstand about brand building vs business building
- How to think about distribution, CRO, pricing power, and operations

The future of Indian consumer brands and why the next decade belongs to operators who are great storytellers.

If you’re a founder, operator, marketer, or someone obsessed with building long-term value, this episode is a masterclass in how modern Indian brands are actually built.

Our Best Indian Business Case Studies:
1. Dhirubhai
https://youtu.be/bSx6hDjALkQ?si=wE6PGMgiv7PpHdla
2. Milky mist
https://youtu.be/-98fnc4VAo8?si=NtKHTWjvtr_9V8ne
3. Old Monk
https://youtu.be/GQPymbqa08A?si=BXhcZhDPXt9wTxO4
4. Waaree
https://youtu.be/T1PLEPTbXc4?si=3VbRKyBnd-3Trfqt
5. Blinkit
https://youtu.be/OGs2YsqvWDg?si=bZ_AqkdGEsl2X3xW


✅Study Materials:



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