https://thethinkschool.com/sp/communication-masterclass/
VIDEO INTRODUCTION:
What really goes into a skincare product? Largely marketing and branding.
Take brightening products, Vitamin C is the hero ingredient. But whether it’s 0.1% or 10%, both can claim "brightening."
Regulators only check the claim, not the concentration. Brands adjust percentages, tweak messaging but the base formula often stays the same.
Our Best Indian Business Case Studies:
1. Dhirubhai
https://youtu.be/bSx6hDjALkQ?si=wE6PGMgiv7PpHdla
2. Milky mist
https://youtu.be/-98fnc4VAo8?si=NtKHTWjvtr_9V8ne
3. Old Monk
https://youtu.be/GQPymbqa08A?si=BXhcZhDPXt9wTxO4
4. Waaree
https://youtu.be/T1PLEPTbXc4?si=3VbRKyBnd-3Trfqt
5. Blinkit
https://youtu.be/OGs2YsqvWDg?si=bZ_AqkdGEsl2X3xW
✅Study Materials:
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