In this episode of Give It A Go, Naghma Mulla sits down with Shaifalika Panda, Chief of CSR, IMFA; Founder CEO, BIPF, and Subhrakant Panda, Managing Director, IMFA, to unpack what thoughtful giving actually looks like, beyond charity, beyond optics.
From building businesses to working closely with communities across Odisha, they share what it takes to create real, lasting impact. This isn’t about quick fixes or feel-good philanthropy. It’s about patience, responsibility, and doing the work the right way.
We talk about:
• The difference between giving and enabling
• Why most people get impact wrong
• How much wealth is truly “enough”
• The role of power, privilege, and responsibility
• Why failure and patience are part of the journey
• What real empowerment actually looks like
This conversation is honest, grounded, and quietly powerful, especially if you’ve ever thought about success, purpose, or what comes after “making it”.
Chapters:
00:00 Highlights of the Episode
01:09 Introducing the Guests
02:35 A Legacy Built on Community, Not Just Business
05:40 Power, Privilege & Responsibility
07:30 Shift to Community-Led Change
09:47 Why Working in Silos Fails
13:34 How Much Wealth Is Actually Enough?
15:06 Non-Negotiables in Business & Life
17:10 Charity vs Real Impact
21:28 What Empowerment Really Looks Like
23:39 The Truth About Power & Problems
26:02 Why Failure Needs to Be Normalised
30:54 The Hard Truth About Collaboration
32:52 Passing Values to the Next Generation
37:21 Giving Isn’t Just About Money
39:05 Writing a Check vs Doing the Work
42:09 What Giving Has Done for Them