#JumpForHealth, a month-long initiative launched by Aditya Birla Health Insurance Co. Ltd. (ABHICL) encouraged people to jump and share videos of them jumping on social media platforms. The initiative not only encouraged people to live a healthy lifestyle but also counted every jump of individuals with a thought ‘your feet in the air can help someone walk on their feet.’ For every 10,000 jumps received, the company decided to donate one prosthetic leg to a person in need.
