Sandeep Kapoor and Preethi Yachamaneni share how they came together to launch Zodiaque, a water-based, unisex perfume brand built around aligning fragrance with an individual’s zodiac sun sign traits.
The founders outline their research process, including over a year of development, a pan-India survey (about 500 respondents) indicating strong interest in water-based perfumes, and blind tests with 200+ people where they report about 90% selecting the fragrance designed for their sign.