Gen Z isn’t just another consumer group—they are reshaping digital culture, influencer marketing, and brand engagement. Unlike millennials, they are hyper-authentic, platform-fluid, and driven by purpose over promotion.
In this episode, Shreyas Hegde, co-founder & CEO of ViralFission, unpacks:
- What makes India’s Gen Z audience unique and how they consume content
- How Gen Z influencers are redefining digital influence and brand partnerships
- Why brands can’t afford to ignore Gen Z creators in their marketing mix
- Which industries benefit most from Gen Z influencer collaborations
- Emerging Gen Z content niches brands should watch out for
If you are a marketer, brand strategist, or content creator, this episode delivers high-impact insights on how to win with Gen Z influencers in 2024 and beyond.