00:00:05
Saikat Pyne: Hi, I'm Sekar marketer, creative and media nerd. Welcome to the you incorporated podcast On this show, I catch up with some of the most bad ass founders, business leaders and content creators in the whole wide world. Whether you're a marketer, creative or a budding founder, if you want to build your brand your voice your way, you are in the right place.
00:00:32
Saikat Pyne: Join me on the you incorporated podcast and start building your empire. Here we go.
00:00:49
Saikat Pyne: Last week was Diwali, which is why we've taken the week off. But that doesn't mean we haven't done anything. The U Incorporated newsletter is back in the new a far more insightful
00:01:04
Saikat Pyne: and just amazing sign up. It's free. You're getting free things and free things. What more do you want? Jokes apart. We've been spending some time reflecting on this whirlwind trip that we've had since our launch. We launched the first episode of the unincorporated podcast back
00:01:24
Saikat Pyne: back in May. That was when I was down with Covid stuck at home, Frustrated, feverish, anxious, lonely and that was how the UN incorporated podcast was born. But since then to now inching closer to the 25th episode milestone to put it mildly, it's been a back shit
00:01:45
Saikat Pyne: easy ride. We've grown to become India's number one marketing podcast and among the country's top 20 business podcasts, According to Apple podcasts, we feature on Apple's new and noteworthy list alongside the likes of Anthony Bourdain, Vaira Kalki Kela as well,
00:02:06
Saikat Pyne: like crazy that celebs. Over the course of these 25 episodes, we have hosted some amazing people. We've had Ara Starven, the founder and CEO of Ani Maker, to the executive vice president of O, a co founder and CEO of Gulfy Collective, just to name a few right, And we're just getting started. We're just getting started. If you are a new listener tuning in
00:02:31
Saikat Pyne: for the first time ever. Here are our top five staff picks. Miss these at your own risk. These are the best of the best. The creme de la creme of five episodes. Number one.
00:02:46
Saikat Pyne: The rise and Rise of Gen Z Influencers, Gen Z influencers are the future of the creator economy, any marketer, any creator, any founder. Any media exact worth they saw would accept that.
00:02:59
Saikat Pyne: But what separates Genz audiences and Gen Z creators from Millennials Creator and maybe boomer creators, the future of content creation, the future of the created economy, the future of media platforms and how they might adjust
00:03:15
Saikat Pyne: to Gen Z creators and Gen Z audiences. This episode we had re hare the C UN
00:03:22
Saikat Pyne: co-founder of viral fishing. Lovely. So check it out, guys.
00:03:27
Saikat Pyne: Second one would be the why and how of crazy vital memes. And for this we have Kyle Fernandez, the founder and CEO of meme chat,
00:03:37
Saikat Pyne: and Kyle and I chat about the origin story of me marketing
00:03:43
Saikat Pyne: how some brands are doing it all wrong,
00:03:47
Saikat Pyne: how to engineer, content, viral and, most importantly, what Kyle calls meme viral singularity. It's Nirvana, but for memes serious shit. The third one would be sassing it up. The full episode title is sassing it up, building me SAS that lasts. And for this we had Raghavan, the Co-founder and CEO of Ani Maker,
00:04:12
Saikat Pyne: which is one of the O G media. A tools in the visual content space with we dissect major opportunities for new products in the media space, ways to market and monetize the newly founded a tool and mistakes to steer clear of. If you're a media founder, honestly This one is such a gold mine for people working in a
00:04:38
Saikat Pyne: whether you're a marketer, a founder or even just somebody working in a sass form, this one is a gold mine. Do tune in the fourth episode would be India at 75. Progress, Challenges and Opportunities
00:04:52
Saikat Pyne: and in this one we have viral Jani, the India head of Times Bridge Times Bridge is this arm of the Times crew that has helped some of the biggest global companies the likes of uber Airbnb, wapa launch in India. So in some ways they are India specialists.
00:05:12
Saikat Pyne: And with viral, we dissect India not from a nationalistic or anthropological sense, but as a business opportunity. What are some of the quirks of the Indian consumer class and much, much more. This one is going to help you see our country in a new light. I kid you not the fifth and the last episode is going to be
00:05:34
Saikat Pyne: the DNA of KCA branded content. I've saved the best for last I know as a host I'm not supposed to pick favourites, but this one is close to my heart guys, primarily because I'm a content guy and we have Shark Kumar, the executive vice president of L. We discuss l's journey with branded content,
00:05:54
Saikat Pyne: the DNA of great branded content, how to come up with kick ass branded content, ideas and so much more. We have a truly amazing bunch of guests lined up for the show. So while I am excited about the future of the show, I'd like to thank the people who made it happen. And that's you. None of this would have been possible without your love and support. So thank you. Thank you a million times over. How do we put it? In a way that expresses our gratitude.
00:06:23
Saikat Pyne: Dig it over, Donald.
00:06:24
Speaker 2: Nobody knows the system better. Nobody's better. Nobody's stronger. There's nobody bigger or better. I mean, like a smart person. It's this, you know? That is it's the brain power. Did a great job. I'm president. Hey, I'm president. Did you believe it? Right?
00:06:40
Saikat Pyne: Couldn't have said it better. Thank you, Donald. We hate you. You know, we recently stumbled upon something truly mind boggling. And that is only 3% of our listeners are subscriber, like 123. What are you guys doing? If you're listening to this,
00:06:57
Saikat Pyne: please subscribe to the show. I'll be waiting. Thank you for subscribing. Really appreciate it. And with that lovely gesture, it's Sara. See you on the next episode of the You incorporated podcast with me, your friendly neighbourhood marketer creator Medard Saa. See ya.
00:07:22
Saikat Pyne: Thank you for tuning into the U Incorporated podcast with me. Please follow trade and review us on Spotify and apple podcasts and share our episodes far and wide.
00:07:36
Saikat Pyne: You can also sign up for our free You incorporated newsletter on our website the you ink dot Co and send us your suggestions at high At the rate the you ink dot com We have all the links in our show Loads catch you in the next episode.