Maybe you have a startup idea. Maybe you're wondering if it's a good one.
How can you evaluate fresh startup ideas to ensure they don't transform into solutions seeking problems? What level of protection should you apply to your startup idea? What are the most significant obstacles faced by pre-seed founders in the realm of startup funding India? How can you determine if your venture is better suited for bootstrapping or VC funding, and how can you comprehend investor optics?
We have K N Karthikeyan, the founder of Arthhaa, an investment bank specializing in early-stage startups and pre-seeding funding. If you're a prospective or first-time founder exploring how to raise money for your startup, don't miss this invaluable opportunity!
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Saikat Pyne: Hi, I'm Sekar marketer, creative and media nerd. Welcome to
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Saikat Pyne: the you incorporated podcast On this show, I catch up
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Saikat Pyne: with some of the most bad ass founders, business leaders
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Saikat Pyne: and content creators in the whole wide world. Whether you're
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Saikat Pyne: a marketer, creative or a budding founder, if you want
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Saikat Pyne: to build your brand your voice your way, you are
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Saikat Pyne: in the right place.
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Saikat Pyne: Join me on the you incorporated podcast and start building
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Saikat Pyne: your empire. Here we go.
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Saikat Pyne: Please join me in welcoming Kane Ken, the founder of ARTHA,
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Saikat Pyne: an investment bank for early stage startups, Arthur works closely
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Saikat Pyne: with founders to help them get funding through full stack
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Saikat Pyne: investor engagement from strategy design and pitch deck creation all
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Saikat Pyne: the way until term should closer. Welcome to the show.
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K N Karthikeyan: Hey, really glad to be here.
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Saikat Pyne: They say startup ideas, a dime a dozen. What is
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Saikat Pyne: the litmus test you'd recommend for a new startup idea?
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Saikat Pyne: So it doesn't turn out to be a solution. Looking
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Saikat Pyne: for a problem?
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K N Karthikeyan: There's a short answer and a long answer for that.
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K N Karthikeyan: I think the short answer would be execution. That's the
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K N Karthikeyan: ultimate litmus test for any ideas. But the long answer
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K N Karthikeyan: would be in a startup. Essentially idea means something that
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K N Karthikeyan: you will eventually become a company. And they
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K N Karthikeyan: The key is that there are a few people who
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K N Karthikeyan: are ready to pay you for it, which is the customers.
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K N Karthikeyan: So the validation on the customer side is the biggest
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K N Karthikeyan: litmus test. No matter which stage you are in, there
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K N Karthikeyan: are many other metrics that you can look at in
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K N Karthikeyan: terms of funding and valuation. Ultimately, the litmus test is
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K N Karthikeyan: whether customers are ready to pay for what you offer them.
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K N Karthikeyan: I've
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Saikat Pyne: heard of people getting others to sign N. D. A
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Saikat Pyne: s
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Saikat Pyne: just for the privilege of hearing the startup idea. What's
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Saikat Pyne: your take on how important the idea is, or the
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Saikat Pyne: amount of secrecy and idea has to be kept under
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Saikat Pyne: before an M. V. P is created and before the
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Saikat Pyne: company is the
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K N Karthikeyan: short answer. For this would be a few people who
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K N Karthikeyan: have done this where you ask for an N. D. A.
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K N Karthikeyan: Just to share anything more than that, being an
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K N Karthikeyan: insult that the other person will steal it. If you
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K N Karthikeyan: go to ABC and say that I have a great idea,
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K N Karthikeyan: can you sign the day before the second chair or
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K N Karthikeyan: any investor, right? The reason why they will run away
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K N Karthikeyan: in the opposite direction is not really just because they're
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K N Karthikeyan: in accepted because they think that, you know, uh, you
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K N Karthikeyan: you will steal the idea or that they think the
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K N Karthikeyan: person thinks so much of themselves that their idea is
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K N Karthikeyan: so great, but primarily because the first thing that you
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K N Karthikeyan: said if you're too close to your idea, if you're
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K N Karthikeyan: too much into this whole thing of Hey, it's an
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K N Karthikeyan: awesome idea Exactly that needs to be done.
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K N Karthikeyan: That is more or less, I would say 100% but
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K N Karthikeyan: still 99 point How many other minds you can add? A.
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K N Karthikeyan: A recipe for disaster, because once you put your idea
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K N Karthikeyan: into the execution model, it is going to change. I
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K N Karthikeyan: don't think there is any company in the world in
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K N Karthikeyan: the history of mankind where the founders started off
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K N Karthikeyan: as one thing and it didn't become something. In fact,
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K N Karthikeyan: one of the measurement criteria, which is put by many
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K N Karthikeyan: of the good or someone like Paul Graham from Y. C.
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K N Karthikeyan: Is how many times you wait until you reach that
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K N Karthikeyan: golden gold product market fit that becomes a criteria. So
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K N Karthikeyan: then how fast you are able to fail and wet yourself,
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K N Karthikeyan: that becomes a criteria.
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K N Karthikeyan: So in that context, you should do exactly the opposite.
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K N Karthikeyan: You're a creator, right? Imagine if you have a novel
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K N Karthikeyan: idea or some Web series. Idea. If you go to
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K N Karthikeyan: a good writing coach, what? Just tell it to everyone.
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K N Karthikeyan: It to your aunt, uncle, your neighbour, your friend, someone
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K N Karthikeyan: on the street, anyone who's you're standing in the queue.
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K N Karthikeyan: You want to tell that person? I would say the
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K N Karthikeyan: startup idea thing is also not very different. Tell it
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K N Karthikeyan: to us. And now we are building publicly. There's so
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K N Karthikeyan: many benefits for it, I can tell you there are
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K N Karthikeyan: so many
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K N Karthikeyan: startups. Good startups, which are building build itself, is a
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K N Karthikeyan: good example. So building publicly
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Saikat Pyne: is a thing you give the example of a creator.
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Saikat Pyne: Creators often get into that bit of a dilemma where
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Saikat Pyne: their love for their content and their romanticism of their
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Saikat Pyne: creative ability becomes a hindrance for their growth. But there's
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Saikat Pyne: also the archetype of the crazy founder, who will go
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Saikat Pyne: to any length because he really believes in that idea
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K N Karthikeyan: right the founders have to be. Yes, because it's not
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K N Karthikeyan: very natural, right? Being enterprising might be natural, but being
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K N Karthikeyan: an entrepreneur in the current context is not natural, because
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K N Karthikeyan: I don't think we were wired to work for us
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K N Karthikeyan: 15 hours, 18 hours. So in that sense, yes, you
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K N Karthikeyan: have to be a little bit crazy. But here earliest
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K N Karthikeyan: I can go back is to see jobs. We started
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K N Karthikeyan: that campaign here
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K N Karthikeyan: one. And then there are many examples. He himself is
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K N Karthikeyan: supposed to be a crazy founder. But don't think crazy
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K N Karthikeyan: is the archetype, right? If you take a step back
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K N Karthikeyan: and say, Hey, what is that one quality that you
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K N Karthikeyan: would want in a founder? And I've seen enough investors
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K N Karthikeyan: looking at founders in this way and that one word
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K N Karthikeyan: to be great about being focused, being a little bit
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K N Karthikeyan: adamant and not giving up and yet being
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K N Karthikeyan: adaptive enough to get through even now grit, it comes
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K N Karthikeyan: out in many forms and people. It's like saying that Hey,
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K N Karthikeyan: how does say you compare how Raul Raul shows aggression
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K N Karthikeyan: versus how Vira shows? Look at how Vili himself changed
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K N Karthikeyan: from shouting Ben Stokes shedding tears, right? Different people show
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K N Karthikeyan: the same quality in different ways. So the same thing
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K N Karthikeyan: with grit, right? But what happens is the crazy ones
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K N Karthikeyan: stand out in the media or in social media or
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K N Karthikeyan: generally in society in terms of people watching. But some
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K N Karthikeyan: of the founders I know successful ones are the most
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K N Karthikeyan: silent ones. Some might even call them very
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Saikat Pyne: reserved. What are some of the biggest pitfalls you've seen?
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Saikat Pyne: Preceed level founders do some of the biggest boo boos
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Saikat Pyne: that you've seen
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K N Karthikeyan: them make. I'm assuming when you say preceed kind of thing,
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K N Karthikeyan: they would have at least have a product. You need
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K N Karthikeyan: a lot to create fast, right? So you have to
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K N Karthikeyan: take it to as many people as possible
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K N Karthikeyan: and be ready to see those patterns and change things accordingly.
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K N Karthikeyan: That is one thing that is required. Secondly, your product
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K N Karthikeyan: should not become a solution. Searching for a problem. This
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K N Karthikeyan: is a very critical thing,
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K N Karthikeyan: and that is where when people talk about idea, that's
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K N Karthikeyan: a slightly subjective thing. In the sense most people, when
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K N Karthikeyan: they think about idea, they think about the solution. But
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K N Karthikeyan: I think the bigger piece of the idea should be
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K N Karthikeyan: the problem itself. So in that sense, obsession, if at
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K N Karthikeyan: all you want to have it is better to have
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K N Karthikeyan: on the problem side rather than on the
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K N Karthikeyan: side. Could be a healthy obsession, because you can continue
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K N Karthikeyan: with that and you can keep improving, provided you're just
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K N Karthikeyan: keeping your eyes and ears open and trying to see
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K N Karthikeyan: what the market is saying. So that is the other
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K N Karthikeyan: thing being more attached to the solution rather than the problem.
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K N Karthikeyan: And also then the other thing that we would have
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K N Karthikeyan: seen when it comes to building the team again, that
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K N Karthikeyan: also requires you to At least
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K N Karthikeyan: I thought that this would use a different kind of
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K N Karthikeyan: deal because founders, when they start off, they have to
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K N Karthikeyan: do everything. There are only one or two people in
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K N Karthikeyan: the company there. But when you grow to a certain place,
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K N Karthikeyan: that entire delegation piece really, which I've seen founders typically struggling,
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K N Karthikeyan: I know so many founders. For instance, they say that
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K N Karthikeyan: Oh my God, I should have hired this finance person
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K N Karthikeyan: who's taking care of all the building and taxing, at
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K N Karthikeyan: least
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K N Karthikeyan: if not a few months, few years before
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K N Karthikeyan: how many founders do that? That is just one example. Similarly,
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K N Karthikeyan: a chart comes a little later when there are enough
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K N Karthikeyan: and more people but across functions. This is something that that,
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K N Karthikeyan: you see, like to say one test of you being
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K N Karthikeyan: a founder of a small or a medium sized. How
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K N Karthikeyan: well you're doing in that department. The delegation department is
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K N Karthikeyan: when you take one week off without phone,
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K N Karthikeyan: nothing. And still things are running us. Before I
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Saikat Pyne: loved your take on being married to the problem and
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Saikat Pyne: not the solution. Because when you're married to the problem
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Saikat Pyne: and you are consistently validating the problem statement with some
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Saikat Pyne: amount of research, you are more likely to stumble upon
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Saikat Pyne: a solution. Uh, as compared to the other way around.
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Saikat Pyne: If you find the face, the tail is going to
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Saikat Pyne: be there.
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K N Karthikeyan: Yeah, yeah, definitely. And the core of it that's also
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K N Karthikeyan: a little bit more. It's a buzzword. Empathy. When you're
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K N Karthikeyan: obsessed with the problem, that a solution, then you're also
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K N Karthikeyan: automatically a little more empathetic. And if you ask me,
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K N Karthikeyan: empathy is the starting point for customer service in the
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K N Karthikeyan: sense you should be, not just in a very emotional sense,
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K N Karthikeyan: but you should be able to put yourself in the
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K N Karthikeyan: customer's shoes, and that comes from that. When
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Saikat Pyne: is it a time for me to decide if this
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Saikat Pyne: model of a start up most definitely
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Saikat Pyne: needs a V C or an angel to step in?
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Saikat Pyne: How does the founder figure that out?
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K N Karthikeyan: I'm in this space. I would say that if you
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K N Karthikeyan: can achieve it by boo, you should definitely try, right,
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K N Karthikeyan: because you get to focus so much on the core
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K N Karthikeyan: of what you're doing as a founder. If you're really
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K N Karthikeyan: able to do bootstrap because you don't have to worry
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K N Karthikeyan: about investors, you don't have to reach out to people.
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K N Karthikeyan: You don't have to answer anyone else in that sense, right?
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K N Karthikeyan: You have only your customers to answer to. And if
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K N Karthikeyan: you can do that, great. If you think that's not possible,
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K N Karthikeyan: then is the funding piece that comes in right
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K N Karthikeyan: And funding is also one thing that I always tell
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K N Karthikeyan: anyone who comes to me. One thing I would tell
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K N Karthikeyan: them is you should not take money for day to
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K N Karthikeyan: day operations if you're taking money for day to day
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K N Karthikeyan: operations of what you're already doing, or if that is
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K N Karthikeyan: the way that you want, then
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K N Karthikeyan: you're just fixing the wrong kind of problem. Your problem
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K N Karthikeyan: is really not cash flow. Your problem is your model
00:09:46
K N Karthikeyan: is set. And within that model, whether it is a
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K N Karthikeyan: PM problem, some other problem or it is your cash
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K N Karthikeyan: flow problem. Whatever it is that you have, that is
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K N Karthikeyan: one other thing that I tell founders and the money
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K N Karthikeyan: should be taken for expansion. It is to do something
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K N Karthikeyan: more than what you already are. It could be going
00:10:01
K N Karthikeyan: into your geography, or it could be building something more
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K N Karthikeyan: on the
00:10:04
K N Karthikeyan: product side or whatever. But again, this example that you
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K N Karthikeyan: gave was particularly of someone who was the M. V P.
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K N Karthikeyan: I'm guessing it was a few customers, and it was
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K N Karthikeyan: a business kind of. There is another kind of you
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K N Karthikeyan: can go with a pitch stick and raise money also right,
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K N Karthikeyan: so that is always always an option. But again, it
00:10:18
K N Karthikeyan: depends on what the personal choice of the founder. If
00:10:21
K N Karthikeyan: someone thinks that's the way that they need to start,
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K N Karthikeyan: then that is also the approach they can take personally.
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K N Karthikeyan: If you ask me,
00:10:27
K N Karthikeyan: I always believe in bootstrapping business to the extent that
00:10:31
K N Karthikeyan: you can without compromising on that eventual goal. Since you
00:10:35
K N Karthikeyan: should not cut down that goal just to be bootstrapped,
00:10:37
K N Karthikeyan: then maybe you're undervaluing your
00:10:40
Saikat Pyne: got it. But there are way too many articles out
00:10:43
Saikat Pyne: there about pros of bootstrapping versus V. C Finding or
00:10:47
Saikat Pyne: V C. Funding versus bootstrapping. Let's speak about the cons.
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Saikat Pyne: What are some of the cons of going bootstrapped
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K N Karthikeyan: Cos at? At a very fundamental level, no company in
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K N Karthikeyan: the world has gone out of business because they are
00:11:01
K N Karthikeyan: not profitable.
00:11:02
K N Karthikeyan: Companies have gone out of business
00:11:05
K N Karthikeyan: only, and only because cash flow stops. That's why you
00:11:09
K N Karthikeyan: have all these unicorns still continue to make laws some
00:11:13
K N Karthikeyan: even maybe after a decade or so, right? But so
00:11:16
K N Karthikeyan: that is the biggest con of bootstrap in In that sense,
00:11:19
K N Karthikeyan: that risk is there and how much of that risk
00:11:21
K N Karthikeyan: is there for your business that you will have to
00:11:22
K N Karthikeyan: evaluate yourself if you're going in a good margin
00:11:25
K N Karthikeyan: right? And there are different formulas for it. I'm not
00:11:27
K N Karthikeyan: going to detail. There are different frameworks that you can
00:11:29
K N Karthikeyan: look at but broadly, a reasonably good margin. If you're
00:11:32
K N Karthikeyan: going with that, then you know and it is OK,
00:11:35
K N Karthikeyan: but otherwise you think that Hey, it is not the
00:11:37
K N Karthikeyan: way you have to for expansion, we need more money
00:11:39
K N Karthikeyan: that's going to come in. And then that is the case,
00:11:41
K N Karthikeyan: then obviously, bootstrap is not discussed. Right? So one cause
00:11:44
K N Karthikeyan: of bootstrap is the cash flow piece itself, right? Secondly, again,
00:11:50
K N Karthikeyan: it's a personal thing for me, but what I what
00:11:52
K N Karthikeyan: I've seen is having some kind of cushion.
00:11:55
K N Karthikeyan: A kind of reduces your mental pressure overall, Uh, right.
00:11:59
K N Karthikeyan: Although when the invest money comes, if you have a
00:12:01
K N Karthikeyan: different kind of depends, which kind of pressure is more
00:12:03
K N Karthikeyan: important for you or what you would like to that
00:12:06
K N Karthikeyan: is the other other con, Uh, and also overall, the
00:12:09
K N Karthikeyan: main thing is, sometimes in the obsession of being bootstrapped companies,
00:12:14
K N Karthikeyan: sometimes the founders, they either underestimate their vision or they
00:12:17
K N Karthikeyan: give up on certain aspects of the vision. What
00:12:19
Saikat Pyne: are some of the cons If I get funded by
00:12:22
Saikat Pyne: a good V, C.
00:12:23
Saikat Pyne: And I say a good V C with a lot
00:12:25
Saikat Pyne: of reservations. Of
00:12:26
K N Karthikeyan: course, At the end of the day, anyone is putting
00:12:28
K N Karthikeyan: the money primarily. There is only one goal right they
00:12:31
K N Karthikeyan: need to get returns out of V. C is also
00:12:33
K N Karthikeyan: someone in the middle. It is someone else's money, so
00:12:35
K N Karthikeyan: they are answerable to their LP s wherever they are
00:12:37
K N Karthikeyan: getting the funds from. From a point of view, the
00:12:41
K N Karthikeyan: thing is, definitely see. Dilution is something that is bound
00:12:44
K N Karthikeyan: to a few founders that I've seen and heard
00:12:46
K N Karthikeyan: is where you dilute so much that after a point,
00:12:49
K N Karthikeyan: you are not able to direct things the way that
00:12:51
K N Karthikeyan: you want. That is something that founders need to be
00:12:54
K N Karthikeyan: aware of. It depends on the reason it depends on
00:12:56
K N Karthikeyan: the kind of relationship that you have. I would never
00:12:58
K N Karthikeyan: demonise them in the way sometimes they demonised because, like
00:13:01
K N Karthikeyan: I said, they are also doing a job. They're answerable
00:13:03
K N Karthikeyan: to certain people, so they'll also look at things in
00:13:05
K N Karthikeyan: a way. But yes, then it's That's also like a
00:13:07
K N Karthikeyan: kind of a marriage, right? So
00:13:09
K N Karthikeyan: the founder has to do. One is the co founder
00:13:12
K N Karthikeyan: of the employees, but with the V E. C. Also,
00:13:14
K N Karthikeyan: it's like a marriage, right? So it's like asking, How
00:13:16
K N Karthikeyan: do I get a good husband, good wife to work
00:13:20
K N Karthikeyan: on that relationship right? If you work on that relationship,
00:13:22
K N Karthikeyan: then C will stand by you. I also know of
00:13:25
K N Karthikeyan: who are back founders who
00:13:29
K N Karthikeyan: shut their, uh, first company down. And still they come
00:13:33
K N Karthikeyan: up with the second firm. They back the founder because
00:13:35
K N Karthikeyan: the b CS also understand the realities of things are
00:13:37
K N Karthikeyan: and and their belief is always on the founder. Like
00:13:40
K N Karthikeyan: the adage of S ABC bet on the jockey and
00:13:43
K N Karthikeyan: the horse. I think this jockey or the horse, I
00:13:45
K N Karthikeyan: think
00:13:46
K N Karthikeyan: most often they are not on the
00:13:48
Saikat Pyne: jockey. I really love this relationship. Parallel. We have drawn
00:13:51
Saikat Pyne: through the podcast. I think that's made it so much
00:13:54
Saikat Pyne: more relatable. The last question I wanted to ask you,
00:13:57
Saikat Pyne: Kartik was around founder trying to understand his or her
00:14:03
Saikat Pyne: own
00:14:04
Saikat Pyne: venture from the optics of the investor. So I think
00:14:07
K N Karthikeyan: this is a wonderful question. This optics becomes very critical
00:14:11
K N Karthikeyan: primarily because the founder optics is very different from the
00:14:13
K N Karthikeyan: investor optics because and you have to be that way right.
00:14:17
K N Karthikeyan: It's not a person dependent thing, because if you're a founder,
00:14:19
K N Karthikeyan: you think right that direction if you're you think different
00:14:21
K N Karthikeyan: now in terms of looking at the investor optics. You
00:14:25
K N Karthikeyan: can go back to the fundamentals of this, right? What
00:14:27
K N Karthikeyan: is the investor sitting listening to you for? What is
00:14:30
K N Karthikeyan: at the end of the day, he or she is
00:14:31
K N Karthikeyan: looking for
00:14:32
K N Karthikeyan: It's r o, right. Like we said, right, I'm gonna
00:14:34
K N Karthikeyan: put in money and is it gonna give me returns
00:14:36
K N Karthikeyan: or not? It's very simple right now. There are different
00:14:39
K N Karthikeyan: ways to look at, but the way I visualise this
00:14:41
K N Karthikeyan: is you imagine the investor is like a humanoid, right?
00:14:45
K N Karthikeyan: Like a robo in the nineties nineties movies I think of.
00:14:50
K N Karthikeyan: He has this entire place like and things will be there.
00:14:54
K N Karthikeyan: So what are How do we show robots? Right. We
00:14:55
K N Karthikeyan: like a human thing, and then we a lot of
00:14:58
K N Karthikeyan: B right B.
00:15:01
K N Karthikeyan: So investors like that with two kinds of bulbs, one
00:15:04
K N Karthikeyan: is the green bulb and one is the red bar, right?
00:15:07
K N Karthikeyan: The green bulb is typically the opportunity bulb,
00:15:10
K N Karthikeyan: right? When you say something and then it hooks them. Yeah,
00:15:12
K N Karthikeyan: this is the market to be Or within this market,
00:15:14
K N Karthikeyan: this is the problem or the huge customer service. There's
00:15:16
K N Karthikeyan: a big need it like a white space. This is
00:15:19
K N Karthikeyan: like a niche thought. Whatever. Whatever would be that green bulk?
00:15:22
K N Karthikeyan: That's the opportunity b.
00:15:24
K N Karthikeyan: The red belt is the risk B or is this
00:15:26
K N Karthikeyan: a red flag? You could give an idea. I directly
00:15:29
K N Karthikeyan: you could give up with your body language or or
00:15:32
K N Karthikeyan: two things that you see. I'm looking at a timeline
00:15:34
K N Karthikeyan: of a small timeline of, let's say, five years or something.
00:15:37
K N Karthikeyan: After that, I would like to exit it in some way.
00:15:40
K N Karthikeyan: You're not really married to the idea or married to
00:15:42
K N Karthikeyan: the problem married to the company. What if if you're
00:15:44
K N Karthikeyan: not that or you don't have a full fledged team
00:15:47
K N Karthikeyan: or there are some ethical issues, right,
00:15:50
K N Karthikeyan: So you have to You should not put those red.
00:15:54
K N Karthikeyan: Will customers really pay for this? There's just searching for
00:15:57
K N Karthikeyan: a problem and stuff like that. So when you during
00:16:00
K N Karthikeyan: this conversation or interaction, it is important that you ignite
00:16:04
K N Karthikeyan: as many green bulbs as possible
00:16:06
K N Karthikeyan: and stop any other, or at least reduce as much
00:16:09
K N Karthikeyan: as possible of the red bulbs or address them properly.
00:16:12
K N Karthikeyan: Even if there is a risk right, you don't have
00:16:13
K N Karthikeyan: a technical co for saying, Yeah, the money once comes
00:16:16
K N Karthikeyan: in I'm gonna hire someone specifically for this. I already
00:16:19
K N Karthikeyan: have talked to them. That person just waiting for the
00:16:20
K N Karthikeyan: money to come so that I can pay themselves whatever. Right?
00:16:23
K N Karthikeyan: So that is the way that that I would want
00:16:25
K N Karthikeyan: to look at it. But in an overall at an
00:16:28
K N Karthikeyan: overall story level,
00:16:31
K N Karthikeyan: there is the the one. I think the would have
00:16:34
K N Karthikeyan: talked about the pitch tech, and I'm not sure if
00:16:36
K N Karthikeyan: it's we would have talked about the structure of it, right?
00:16:38
K N Karthikeyan: So that is there. So one, a certain structure. At
00:16:41
K N Karthikeyan: least we need to make sure that there is a
00:16:42
K N Karthikeyan: flow in the way you are putting it across. It
00:16:44
K N Karthikeyan: flows in a particular way. And then there are certain
00:16:46
K N Karthikeyan: tick marks that you need to put out the problem.
00:16:48
K N Karthikeyan: Side solution. Market sizing the industry is What about the
00:16:51
K N Karthikeyan: market size? You don't know? Or what about why a
00:16:54
K N Karthikeyan: competitor in this space?
00:16:55
K N Karthikeyan: No, it doesn't make sense, Right? So those are the
00:16:57
K N Karthikeyan: basic one fundamental thing that always I would suggest for
00:17:03
K N Karthikeyan: founders really look for and communicate this client. There's no
00:17:06
K N Karthikeyan: point in putting a lot of jargon. And we are
00:17:09
K N Karthikeyan: like a a I based platform working on integrating multiple
00:17:14
K N Karthikeyan: players within the supply chain. Ecosystem doesn't.
00:17:18
Saikat Pyne: Yeah, a lot of
00:17:19
Saikat Pyne: words, but means nothing. Yeah. I mean, you
00:17:21
K N Karthikeyan: like again to take a Y c. You should be
00:17:24
K N Karthikeyan: able to explain it to your granny, right? What you
00:17:27
K N Karthikeyan: doing in business? So that kind of clarity you should
00:17:30
K N Karthikeyan: give and answers should be straightforward, right? For specific questions.
00:17:35
K N Karthikeyan: And if there is something that you still to figure out,
00:17:36
K N Karthikeyan: you should be open and honest about. So those would
00:17:39
K N Karthikeyan: be some of the fundamental things I would say beyond
00:17:41
K N Karthikeyan: the entire structure piece, which I think,
00:17:44
K N Karthikeyan: as you said in the would have. Yeah, it
00:17:46
Saikat Pyne: was very, very helpful. And with that, it's a wrap.
00:17:49
Saikat Pyne: Thank you so much for being on the show. I
00:17:52
Saikat Pyne: really appreciate you taking time
00:17:54
K N Karthikeyan: out. It's been a pleasure talking to you and realise
00:17:56
K N Karthikeyan: the time flew. Probably you should have a longer conversation
00:17:59
K N Karthikeyan: sometime later. I'm looking forward for you to keep growing
00:18:02
K N Karthikeyan: and for you to achieve.
00:18:04
Saikat Pyne: Thank you so much. Guys, please tune in next week
00:18:07
Saikat Pyne: for the next episode of the U Incorporated podcast. See ya.
00:18:15
Saikat Pyne: Thank you for tuning into the U Incorporated podcast with me.
00:18:20
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