A business book is more than just words on a page—it is a powerful tool for authority, brand-building, and growth. But how do you write, publish, and market a book that people actually want to read?
In this episode, Anish Chandy, founder of Labyrinth Literary Agency, reveals:
- The real difference between self-publishing and traditional publishing
- How founders and experts can identify a winning book idea
- Whether to write the book yourself, work with an editor, or hire a ghostwriter
- How to pitch and land a literary agent
- The marketing and promotion blueprint to maximize book sales and impact
If you are a founder, creator, or industry expert, this episode delivers a step-by-step guide to turning your knowledge into a best-selling business book.