From Frosty to Funded: A Founder’s 2024 Funding Winter Survival Guide
Thrifty TitansSeptember 25, 202300:18:22

From Frosty to Funded: A Founder’s 2024 Funding Winter Survival Guide

In a landscape where startup funding seems as scarce as warmth in winter, join us for a chat with Bhavik Vasa, the founder & CEO of GetVantage.

In this episode, we delve into the strategies and insights that can help early-stage founders navigate the challenges of the 2024 funding winter. Discover actionable tips to thrive amidst uncertainty, fine-tune your pitch to stand out, and understand the changing dynamics of investor behavior. If you're a founder seeking to turn the funding frost into a fruitful journey, this episode is your guide to achieving success against all odds.

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00:00:00

Saikat Pyne: Welcome back to another exciting season of the thrifty Titans podcast,




00:00:05

Saikat Pyne: where we dive deep into the world of startups. Media




00:00:08

Saikat Pyne: A I and Innovation.




00:00:10

Saikat Pyne: A guest for Season three Episode one is Bhavik Vasa is




00:00:16

Saikat Pyne: a season fintech entrepreneur. He's here to share his insights, Um,




00:00:21

Saikat Pyne: with aspiring founders about how to survive the ongoing funding winter.




00:00:28

Saikat Pyne: This episode is going to be packed with really invaluable




00:00:32

Saikat Pyne: insights for founders facing the storm. So if you're ready




00:00:36

Saikat Pyne: to conquer the challenges of the ongoing funding winter, stay




00:00:40

Saikat Pyne: tuned because Bhavik's insights are about to warm things up. Welcome




00:00:45

Saikat Pyne: to the Thrifty Titans podcast, your ultimate destination for razor




00:00:50

Saikat Pyne: sharp brand building and media insights.




00:00:53

Saikat Pyne: We bring you the wisdom of the most bad ass founders,




00:00:58

Saikat Pyne: media ,avericks, indie hackers and content creators in the whole




00:01:02

Saikat Pyne: wide world and help you grow your business and your




00:01:06

Saikat Pyne: audience without losing your mind or breaking the bank.




00:01:11

Saikat Pyne: Join the ranks of the Thrifty Titans and together, let's




00:01:15

Saikat Pyne: build something extraordinary.




00:01:17

Saikat Pyne: Let's start with the numbers. Between January and July 23




00:01:21

Saikat Pyne: funding fell by around 77% to close to 4.4 billion,




00:01:26

Saikat Pyne: right from close to 20 billion during the same period




00:01:29

Saikat Pyne: last year.




00:01:31

Saikat Pyne: So what are really the factors contributing to this funding winter?




00:01:35

Bhavik Vasa: These funding cycles are cyclical.




00:01:39

Bhavik Vasa: Having seen a few such cycles, I can only share that.




00:01:43

Bhavik Vasa: I really look at this as nothing but just a




00:01:46

Bhavik Vasa: small correction cycle.




00:01:49

Bhavik Vasa: But I grew up macroeconomic perspective, right? I think all




00:01:54

Bhavik Vasa: things align to a very optimistic upside. I think going




00:01:59

Bhavik Vasa: by numbers there's close to about 5 to 7 billion




00:02:03

Bhavik Vasa: that ventures have raised in terms of corpuses that needs




00:02:09

Bhavik Vasa: to be deployed in the Indian market.




00:02:12

Bhavik Vasa: So we have bought simple air. Just see this cycle through.




00:02:17

Bhavik Vasa: It's considered to be a funding winter when it comes




00:02:20

Bhavik Vasa: to some amount of correction in the kind of capital




00:02:23

Bhavik Vasa: going into all businesses. From an equity perspective, what




00:02:26

Saikat Pyne: are some of these alternate funding sources that you would




00:02:29

Saikat Pyne: recommend founders look at You




00:02:31

Bhavik Vasa: have different sources of family offices, Angel investments. You have




00:02:35

Bhavik Vasa: venture capitalists and institutional investors. That's on the equity side.




00:02:39

Bhavik Vasa: And then there is this whole area around quasi equity




00:02:43

Bhavik Vasa: from traditional bank loans, which might not be very easy




00:02:47

Bhavik Vasa: for startups to access right, because banks or traditional lenders




00:02:51

Bhavik Vasa: will still ask for your collateral piece of land, though.




00:02:54

Bhavik Vasa: Does your business have assets that I can take as collateral?




00:02:57

Bhavik Vasa: Or does the business have three years of profitability? So, yes,




00:03:01

Bhavik Vasa: these are some difficult items, but I think a few




00:03:03

Bhavik Vasa: businesses still qualify for it,




00:03:06

Bhavik Vasa: right. So you also have these traditional bank lines of




00:03:09

Bhavik Vasa: credit or bank term loans, et cetera. Then you have




00:03:12

Bhavik Vasa: venture debt and then revenue based financing right, which is




00:03:17

Bhavik Vasa: cash flow based funding.




00:03:19

Bhavik Vasa: And really, what we are talking about here is, can




00:03:23

Bhavik Vasa: a business truly take its last 68, 12 months of




00:03:28

Bhavik Vasa: performance of its revenue performance of its growth trajectory of




00:03:33

Bhavik Vasa: cash flow performance? And can we use those matrices




00:03:38

Bhavik Vasa: to be able to give some sort of a boost




00:03:40

Bhavik Vasa: of capital or a growth capital that's non dilutive? So again,




00:03:44

Bhavik Vasa: no collateral, no warrants, no equity, no convertibles, right? It's




00:03:50

Bhavik Vasa: pure and simple. Based on your revenue. Can a business




00:03:54

Bhavik Vasa: take some growth capital that its future growth and its




00:03:57

Bhavik Vasa: future revenues can vary seamlessly and in a disciplined manner,




00:04:01

Bhavik Vasa: repay




00:04:02

Bhavik Vasa: So truly what a business does is gets from X




00:04:06

Bhavik Vasa: revenue to its next milestone of two X, or three




00:04:09

Bhavik Vasa: X revenue I. I don't tell founders to be expert




00:04:12

Bhavik Vasa: in finance,




00:04:14

Bhavik Vasa: right? That's not their job to be an expert in




00:04:16

Bhavik Vasa: any one particular area. But I think




00:04:20

Bhavik Vasa: truly being aware that beyond the glam and that sexiness




00:04:26

Bhavik Vasa: her startup founder, right, What is my next big valuation?




00:04:31

Bhavik Vasa: How much big equity money do I raise? But we




00:04:33

Bhavik Vasa: forget




00:04:34

Bhavik Vasa: then equity is the most expensive cost of capital




00:04:38

Bhavik Vasa: and that behind just trying to chase valuation and going




00:04:42

Bhavik Vasa: from one equity round to the other. If you can




00:04:44

Bhavik Vasa: focus on true fundamentals




00:04:47

Bhavik Vasa: of growing your revenues of just getting to the next




00:04:50

Bhavik Vasa: milestone and be able to take some sort of growth capital,




00:04:54

Bhavik Vasa: you know you need money for what? Inventory digital marketing,




00:04:59

Bhavik Vasa: right for all these working capital items for a business,




00:05:03

Bhavik Vasa: there are, um, amount of alternatives available now, and a




00:05:07

Bhavik Vasa: founder should exploit and have all these options in its




00:05:10

Bhavik Vasa: financial tools. How do




00:05:11

Saikat Pyne: you come up with a number whether you're exploring




00:05:16

Saikat Pyne: venture debt, whether you are exploring revenue based financing




00:05:20

Bhavik Vasa: and both are difficult LA




00:05:23

Bhavik Vasa: you don't have to be a finance genius or a




00:05:26

Bhavik Vasa: chartered accountant as a founder to to know How do




00:05:28

Bhavik Vasa: you understand that every startup that goes to fundraise




00:05:33

Bhavik Vasa: has that as part of that, we both fancy, uh, slide, right.




00:05:38

Bhavik Vasa: I'm raising so much money. And for what? And there's




00:05:41

Bhavik Vasa: a nice pie chart, right? I'm sure you've seen it.




00:05:44

Bhavik Vasa: Everyone is listening. And I seen it right. And in




00:05:46

Bhavik Vasa: the pie chart, what do we talk about? I'm raising




00:05:48

Bhavik Vasa: this money




00:05:50

Bhavik Vasa: either for R and D, either for technology and platform,




00:05:54

Bhavik Vasa: either for employees and then the remaining part of the




00:05:57

Bhavik Vasa: pie charts are digital marketing inventory, different growth capital items




00:06:03

Bhavik Vasa: or direct expense items. Right. So everybody has that answer




00:06:09

Bhavik Vasa: to a You have to just open up your own




00:06:14

Bhavik Vasa: M I




00:06:15

Bhavik Vasa: and what you see as your direct expense items. Leave




00:06:18

Bhavik Vasa: aside your fixed cost items, the indirect expense items in




00:06:22

Bhavik Vasa: your PNL, right?




00:06:24

Bhavik Vasa: Rent, right, R and B, A new product development. All




00:06:28

Bhavik Vasa: of those absolutely need a more experimental or risk capital




00:06:33

Bhavik Vasa: is what I say.




00:06:34

Bhavik Vasa: But everything on the on the top end of your




00:06:37

Bhavik Vasa: PNL of your MIS, right? The direct expense items, the




00:06:42

Bhavik Vasa: cost of goods inventory, digital marketing was CM one CM




00:06:46

Bhavik Vasa: two level KBI items there, right you absolutely know some




00:06:50

Bhavik Vasa: correlation that the more capital I fuel on my inventory.




00:06:54

Bhavik Vasa: What is my revenue and growth going to be




00:06:57

Bhavik Vasa: when I change the elasticity or performance of my digital market?




00:07:00

Bhavik Vasa: New upside will be so yes, the predictable expenses right?




00:07:04

Bhavik Vasa: And there is a clear correlation to your revenue. And




00:07:06

Bhavik Vasa: if you take non di capital for those direct expense




00:07:10

Bhavik Vasa: items and working capital items, you will know exactly how




00:07:13

Bhavik Vasa: much to raise in equity and how much to raise




00:07:16

Bhavik Vasa: in




00:07:17

Bhavik Vasa: non dilutive capital.




00:07:19

Saikat Pyne: Let's say I'm raising my first funding round, right?




00:07:23

Saikat Pyne: Should I look at the one year horizon? Two year horizon?




00:07:26

Saikat Pyne: Three year horizon? You rightly




00:07:27

Bhavik Vasa: said for a very early stage or seed, Absolutely. You




00:07:30

Bhavik Vasa: need some form of, uh, equity capital, some sort of




00:07:34

Bhavik Vasa: very high risk capital. Because you're building a product, you're




00:07:37

Bhavik Vasa: understanding your product market. But once you've got a little




00:07:40

Bhavik Vasa: bit of that traction going




00:07:42

Bhavik Vasa: right, look at your revenue. Look at your own business




00:07:45

Bhavik Vasa: model and matrix.




00:07:47

Bhavik Vasa: You should be able to have both types of capital




00:07:51

Bhavik Vasa: if you are still in very early stages of traction




00:07:53

Bhavik Vasa: and revenue.




00:07:55

Bhavik Vasa: Just raise very short term capital of six months, 12 months,




00:08:00

Bhavik Vasa: few in a very disciplined fashion. So if we forget




00:08:03

Bhavik Vasa: very quickly




00:08:05

Bhavik Vasa: that




00:08:06

Bhavik Vasa: the beauty is that no capital is good or bad,




00:08:10

Bhavik Vasa: if you as a business are ensuring that you are




00:08:14

Bhavik Vasa: doing your repayments, or you are making sure you're fulfilling




00:08:17

Bhavik Vasa: those liabilities in a very disciplined fashion. So if you're




00:08:21

Bhavik Vasa: very unsure, but you have initial traction, take six or




00:08:25

Bhavik Vasa: 12 months of quick revenue based and cash flow based




00:08:28

Bhavik Vasa: funding and let your quick revenues in the next six




00:08:30

Bhavik Vasa: months repay that out of your growth in revenue itself




00:08:34

Bhavik Vasa: and take a repeat wrong. Take a repeat wrong




00:08:39

Bhavik Vasa: as you get to a little bit more traction,




00:08:41

Bhavik Vasa: have a combination of both.




00:08:46

Bhavik Vasa: Take some short term capital, which is for 6 to




00:08:49

Bhavik Vasa: 12 months,




00:08:51

Bhavik Vasa: which is in the form of a rotating line and




00:08:53

Bhavik Vasa: for some amount of




00:08:55

Bhavik Vasa: inventory of some amount of right. Take a longer tenure




00:09:00

Bhavik Vasa: or two years or three years capital.




00:09:39

Bhavik Vasa: Now, if you're a product business capital right up




00:09:46

Bhavik Vasa: every three months, you want to first bulk up every quarter.




00:09:48

Bhavik Vasa: You want to bulk up on inventory




00:09:51

Bhavik Vasa: right up. You have to rebuy your inventory whether you




00:09:53

Bhavik Vasa: are importing from anywhere else in the world. Whether you




00:09:56

Bhavik Vasa: are manufacturing in India up, take money. One quarter to




00:10:00

Bhavik Vasa: up your inventory,




00:10:02

Bhavik Vasa: right. Fuel your digital marketing. Repay that very quickly. Take




00:10:06

Bhavik Vasa: another round of capital to up your




00:10:09

Bhavik Vasa: next level of growth with digital marketing on the other side,




00:10:13

Bhavik Vasa: you services business like travel bookings. You are a, you know,




00:10:16

Bhavik Vasa: product business that has seasonality. You will take money literally




00:10:21

Bhavik Vasa: for your season time.




00:10:23

Bhavik Vasa: And make sure that you bulk up on your raw




00:10:26

Bhavik Vasa: material as soon as you're hitting a season time. So




00:10:29

Bhavik Vasa: sometimes founders forget




00:10:32

Bhavik Vasa: that not only what I need the money for




00:10:35

Bhavik Vasa: this fluctuation not only to raise equity, but this infatuation




00:10:39

Bhavik Vasa: to raise long term capital. Yeah. May I get debt venture? Deb,




00:10:44

Bhavik Vasa: I want 35 years. What they don't calculate is your




00:10:47

Bhavik Vasa: cost of capital is far more. If you take longer




00:10:51

Bhavik Vasa: term debt, you might need money for 34 months. Yeah.




00:10:55

Bhavik Vasa: Last 20 years, history of India export was a very




00:11:00

Bhavik Vasa: big item. Right? And then there you had short term capital.




00:11:04

Bhavik Vasa: You had export credit. You had L CS. So why




00:11:07

Bhavik Vasa: Founders should not think of themselves as businessmen and understand business.




00:11:17

Bhavik Vasa: In fact, be the word dead socket has a very




00:11:20

Bhavik Vasa: bad connotation




00:11:23

Bhavik Vasa: because sometimes you see that debt that gets deflated.




00:11:26

Bhavik Vasa: Yeah,




00:11:28

Bhavik Vasa: because you've taken long term debt of 35 years. You're




00:11:32

Bhavik Vasa: doing a bullet payment after 35 years, and that's where




00:11:35

Bhavik Vasa: you get into a negative cycle. But if you do




00:11:38

Bhavik Vasa: working capital requirement and you take capital advances in a




00:11:41

Bhavik Vasa: very disciplined way and keep repaying that,




00:11:46

Bhavik Vasa: it's a far more efficient way to keep growing your business.




00:11:52

Bhavik Vasa: So to your question, I put it back that every




00:11:55

Bhavik Vasa: founder should just take that 10 minutes extra to question it.




00:12:05

Bhavik Vasa: And if that is going to immediately give me a




00:12:07

Bhavik Vasa: revenue upside, and there is predictability of what I go




00:12:12

Bhavik Vasa: as an input to what I get as an output




00:12:15

Bhavik Vasa: absolutely raise the cheapest form of capital and most short




00:12:18

Bhavik Vasa: term capital.




00:12:20

Bhavik Vasa: Now,




00:12:22

Bhavik Vasa: leaving all of this aside, the last piece to leave




00:12:26

Bhavik Vasa: every founder with is




00:12:29

Bhavik Vasa: raise different forms of capital at different phases of your lifestyle.




00:12:34

Bhavik Vasa: Every startup and business has a different phase in their




00:12:39

Bhavik Vasa: journey of growth,




00:12:40

Bhavik Vasa: you know, Founders, kil town, great businesses,




00:12:44

Bhavik Vasa: really good idea. Really good growth tragically and we sometimes forget.




00:12:51

Bhavik Vasa: How is it that a business is raising 23 rounds




00:12:54

Bhavik Vasa: of large equity capital in the same financial year? Yet




00:12:59

Bhavik Vasa: business growth can make a time Camila.




00:13:02

Bhavik Vasa: You know, it's very it's something very unpopular that I'm




00:13:04

Bhavik Vasa: saying today on your on on your channel. But I




00:13:08

Bhavik Vasa: want founders to understand We've yeah, we've seen enough examples




00:13:12

Bhavik Vasa: that that hockey stick curve, that growth that all means




00:13:16

Bhavik Vasa: is not played out well, and especially in markets like India, right?




00:13:21

Bhavik Vasa: India is not a market of one winner. Take it all.




00:13:23

Bhavik Vasa: India is not a market of growth super fast that




00:13:27

Bhavik Vasa: you break things.




00:13:29

Bhavik Vasa: We have 30 sustainability. Now take one run, one round, fix, build,




00:13:34

Bhavik Vasa: get to another milestone. And I think there are. There




00:13:36

Bhavik Vasa: is umpteen new rhetoric coming across the globe, right? Listen




00:13:40

Bhavik Vasa: to some of the very nice old venture capitalists in




00:13:43

Bhavik Vasa: the Valley as well. They will tell you there is




00:13:46

Bhavik Vasa: a specific reason that seed series a series B series




00:13:51

Bhavik Vasa: C are defined. But today we hear startups




00:13:55

Bhavik Vasa: doing a series a B and C in the same




00:13:57

Bhavik Vasa: financial year. How is that even meaningfully possible? Yeah,




00:14:01

Bhavik Vasa: true




00:14:03

Saikat Pyne: to sustainability. How do you build sustainability into your daily operations?




00:14:12

Bhavik Vasa: It only comes from




00:14:15

Bhavik Vasa: this very, very simplified understanding that I have from my




00:14:22

Bhavik Vasa: own




00:14:23

Bhavik Vasa: foundation that was created in a business family. So every private,




00:14:28

Bhavik Vasa: limited company or a public limited company has the same




00:14:31

Bhavik Vasa: format and structure of balance sheet and PNL business models




00:14:35

Bhavik Vasa: have changed.




00:14:36

Bhavik Vasa: The world around us has changed. Technology has changed. But




00:14:40

Bhavik Vasa: how is it that our financial reporting is still in




00:14:43

Bhavik Vasa: a simple straight format of balance sheet and P and L,




00:14:47

Bhavik Vasa: which still holds true till date?




00:14:51

Bhavik Vasa: So what does that tell us? My businessman or learning? Uh,




00:14:55

Bhavik Vasa: taught me the simple thing that the fundamentals lie in




00:14:59

Bhavik Vasa: your balance sheet. What is your revenue? What is your




00:15:02

Bhavik Vasa: gross margin?




00:15:03

Bhavik Vasa: What is your cost of business? You thief for a fundamental,




00:15:06

Bhavik Vasa: though




00:15:08

Bhavik Vasa: are tried and tested right decades have gone by, but




00:15:11

Bhavik Vasa: these fundamentals haven't changed.




00:15:16

Bhavik Vasa: So whether you are a startup, whether you are a




00:15:20

Bhavik Vasa: business head at an MNC, you are answerable to 23




00:15:25

Bhavik Vasa: key matrix and your contribution to balance sheet and PNL.




00:15:29

Bhavik Vasa: So your question on sustainability comes as saying you can




00:15:33

Bhavik Vasa: create as fancy and MIS as possible.




00:15:36

Bhavik Vasa: Right Number of active users GMVG TV Come up with




00:15:41

Bhavik Vasa: all these jargon but balance sheet or am I has




00:15:44

Bhavik Vasa: to change.




00:15:48

Bhavik Vasa: And what the balance sheet and M I should tell




00:15:51

Bhavik Vasa: you is look, yes, I am not saying every business




00:15:54

Bhavik Vasa: has to be profitable at bottom line from day one,




00:15:57

Bhavik Vasa: when you're innovating, you absolutely have to invest in innovation




00:16:02

Bhavik Vasa: in the olden times as well. When you look at




00:16:04

Bhavik Vasa: a traditional manufacturing setup, you invest money in K in




00:16:07

Bhavik Vasa: putting a factory machinery, and then you start seeing production




00:16:10

Bhavik Vasa: revenues and profitability.




00:16:12

Bhavik Vasa: So investing is not wrong.




00:16:16

Bhavik Vasa: But yeah, at least as a founder, have the discipline




00:16:19

Bhavik Vasa: and the majority to look at a real time half




00:16:23

Bhavik Vasa: yearly or an annual look at your balance sheet and




00:16:27

Bhavik Vasa: look at what your actual revenues are. Look at what




00:16:31

Bhavik Vasa: your unit economics are. Profitability is not important, but the




00:16:34

Bhavik Vasa: sustainability words comes from that, even if your business grows




00:16:38

Bhavik Vasa: Tenex from here, If you're unit economic positive




00:16:42

Bhavik Vasa: and your fixed costs




00:16:44

Bhavik Vasa: will plateau out or iron out at one time, then




00:16:48

Bhavik Vasa: at least you should have showcased the path of profitability




00:16:51

Bhavik Vasa: and yeah, funding. Winter rolls of every few years, right investors,




00:16:58

Bhavik Vasa: revenue, the cow profitability, the cow. And this has certainly




00:17:01

Bhavik Vasa: will be an investment cycle. As a founder, I should




00:17:06

Bhavik Vasa: have the discipline in the majority to not get carried




00:17:09

Bhavik Vasa: away from an upcycle




00:17:13

Bhavik Vasa: and just to a reflection on my own PNL and




00:17:16

Bhavik Vasa: business statements




00:17:19

Bhavik Vasa: to gauge the sustainability of my business model. And every




00:17:22

Bhavik Vasa: founder has and knows it.




00:17:24

Bhavik Vasa: Every business head, even in a large corporation, knows it.




00:17:27

Bhavik Vasa: That is his business sustainable at a unit, economic level




00:17:31

Bhavik Vasa: or not, but it's not as test of and




00:17:34

Saikat Pyne: on that inside foot note, it's a wrap. Thank you




00:17:37

Saikat Pyne: for joining us on the Thrifty Items podcast. I sincerely




00:17:41

Saikat Pyne: hope we were able to bring you one step closer




00:17:45

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00:17:47

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