Creating a new product category is not just about innovation—it is about market education, brand trust, and long-term adoption. Vishal Gondal, the visionary behind GOQii Smart Healthcare, built a wearable tech-driven health ecosystem in a market dominated by fitness giants. How did he do it?
In this episode, Vishal Gondal, Founder & CEO of GOQii, unpacks:
- The GOQii origin story and the strategy behind category creation
- The role of product vs. marketing in building a new industry
- How trust and habit-building impact retention in health-tech
- The challenges of competing in a profit-driven healthcare world
- The biggest opportunities in health-tech for aspiring entrepreneurs
If you are a founder, product builder, or marketer, this episode delivers battle-tested strategies for launching category-defining products and scaling them successfully.