Digital marketing guru Neil Patel has established an astounding presence in the online world through his top-tier digital marketing agency.
In Season 2 Episode 1 of the Thrifty Titans Podcast, Neil divulges his best digital marketing advice and ways to amplify your personal brand in 2023. From cultivating connections to harnessing the power of social media and SEO, Neil Patel equips you with the expertise needed to propel your business forward. Brace yourself for a substantial upgrade to your digital marketing strategy with this enlightening guide from Neil Patel.
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Saikat Pyne: Hi, I am Sekar marketer, creative and media nerd. Welcome
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Saikat Pyne: to the you incorporated podcast On this show, I catch
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Saikat Pyne: up with some of the most bad as founders, business
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Saikat Pyne: leaders and content creators in the whole wide world, whether
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Saikat Pyne: Europe marketer created or a budding founder. If you want
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Saikat Pyne: to build your brand your voice your way, you're on
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Saikat Pyne: the right place.
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Saikat Pyne: Joint week on the you been cooperative podcast and start
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Saikat Pyne: building your empire.
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Saikat Pyne: Hello, guys.
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Saikat Pyne: Thank you for all your love through 2022.
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Saikat Pyne: We wanted to do something really special on our first episode,
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Saikat Pyne: and it's got some amount of emotional value to me.
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Saikat Pyne: The early Bakers. On some ways, the guy was going
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Saikat Pyne: to be on the show today
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Saikat Pyne: happens to be my marketing guru. I went to journalism school.
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Saikat Pyne: I figure out marketing from YouTube.
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Saikat Pyne: The life really has come full circle for me. Please
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Saikat Pyne: welcome
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Saikat Pyne: Neil Patel to the shop.
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Saikat Pyne: The
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Saikat Pyne: worst regional has called him one of the top influencers
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Saikat Pyne: on the Web. Food says he is one of the
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Saikat Pyne: top 10 marketers, Entrepreneur says, has created one of the
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Saikat Pyne: 100 most brilliant Cos he is a New York Times
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Saikat Pyne: best selling author I can go on and on.
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Saikat Pyne: But more than anything, I think his contribution
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Neil Patel: is
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Saikat Pyne: towards sensitising, the young market or or even pro marketers
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Saikat Pyne: about the integrity of marketing. So it's a pleasure of
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Saikat Pyne: a lifetime for Main to welcome Neil Patel to the U.
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Saikat Pyne: N corporate report cast.
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Neil Patel: Thanks for having me really appreciate, and it's on my
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Neil Patel: honour to be here.
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Saikat Pyne: I'm generally find around famous people, but just hang in there,
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Saikat Pyne: Neil War marked Let's get to Know you and Abbottabad
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Saikat Pyne: to a Journey. I think you're one of the O
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Saikat Pyne: T creator preneurs
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Saikat Pyne: in the marketing domain, but I'd be correct to face it.
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Neil Patel: You can say that, but alligators more um, this entrepreneur.
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Saikat Pyne: So
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Neil Patel: every time been in business for 21 years now 20
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Neil Patel: to go, Alana.
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Neil Patel: Over the years, I've learned a few things. You just
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Neil Patel: go after massive Tam's and you saw province. Yes, I
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Neil Patel: cased of on aside conta tools videos, but it's all
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Neil Patel: within the purpose of promoting my main business and in
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Neil Patel: this case is my our agency, MP, digital. Whatever I do.
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Saikat Pyne: It's
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Neil Patel: four. My main business, which is my ad agency. I
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Neil Patel: tried have laser focus. I try not to do multiple
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Neil Patel: things or multiple businesses. I try not to have more
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Neil Patel: tore revenue streams or my eggs in one basket and
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Neil Patel: just focus. And either I christened really massive or I
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Neil Patel: don't
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Saikat Pyne: This streak of Yoon realising that you could be the
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Saikat Pyne: face of your brand, I think
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Saikat Pyne: on to nose around the world are only now waking
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Saikat Pyne: up to the realisation. Right? When did you realise that
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Saikat Pyne: something like this could work for you?
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Neil Patel: Yes. So we realise this 56 years ago when we
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Neil Patel: started in P digital technically five years ago. And when
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Neil Patel: we started in PT Joe, we had a massive following
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Neil Patel: in many parts of the one India and we started
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Neil Patel: with the United States first. But I would say around
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Neil Patel: Reina have four years ago some around that time we
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Neil Patel: expanded to India because at such a large readership and
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Neil Patel: following from India back on social and ah, my bark,
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Neil Patel: we're the psych wait, we can she keep using my
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Neil Patel: brand creating agencies in? It's all one agency has all
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Neil Patel: called Andy Digital, which sinister neo
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Neil Patel: and what we started gazing spent other countries because
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Neil Patel: my personal brand gave us the edge Already had a following.
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Neil Patel: People were familiar with Andrew. There we were generating marketers
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Neil Patel: who were reading following us for advice. And some of
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Neil Patel: them works for a large corporation. The ended up vita
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Neil Patel: me clients
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Saikat Pyne: which platform d start from?
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Neil Patel: Yes, we started with our bog.
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Neil Patel: Then from there which are fishing people the Facebook, then
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Neil Patel: twin er then linked in than YouTube. Then Instagram and
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Neil Patel: then now take talk talks ban in India. But that
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Neil Patel: that was ordered that we ended up going and leverage
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Neil Patel: north of
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Saikat Pyne: on your part. Was it a conscious choice ever?
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Neil Patel: How
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Saikat Pyne: did you warm up to the idea?
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Neil Patel: Everything. It's hard work. It doesn't matter what you doing
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Neil Patel: in front of business. You only really well in the
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Neil Patel: corporate role as, um coy You gotta work hard. Everything
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Neil Patel: has far break. Nothing worthwhile just comes over night. But
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Neil Patel: for me it was an agora operations, some not the
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Neil Patel: sea of my company. There is a guy named my
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Neil Patel: God work said his A CEO, our whole company and
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Neil Patel: we have 700 to 800 people that work for us globally.
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Neil Patel: And with Mike, he was president. A division within density ensues.
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Neil Patel: A global at agency there around the world. I think
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Neil Patel: there may be 60 or 100 out for something.
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Neil Patel: And as a he knew her operate these businesses. I
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Neil Patel: was always the face and have been creating content for
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Neil Patel: over 12, 13 years. So from use normal, I was
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Neil Patel: used to that word. I thought I was decent. Add
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Neil Patel: I can always improving a better.
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Neil Patel: So that's where I discontinue the focus on
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Neil Patel: I had other people for better than me focus on
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Neil Patel: the things that they were gonna the I was terrible.
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Neil Patel: Such as, um, navigate manager. I am not against CIA, right?
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Neil Patel: So I am not a good CFO. I don't know
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Neil Patel: finance while compared to someone he discredited account. So I
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Neil Patel: hire people who have experienced, like RC apo came from publicists,
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Neil Patel: which is another large our agency. So we started
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Neil Patel: picking people who are really good as her in things
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Neil Patel: to fill in the gap.
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Saikat Pyne: You could say that Neil Patel is the brand. Have
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Saikat Pyne: you ever wondered
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Saikat Pyne: who could potentially take this forward
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Neil Patel: are about that a lot. So I have a dollar
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Neil Patel: and I have a son who's gonna name my son Neo.
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Neil Patel: But I decided now
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Neil Patel: and we named there William Neer Patel Middle name being Neil.
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Neil Patel: And I thought about Do I really need a king
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Neil Patel: to me Passed from generation to generation Gonna sing a
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Neil Patel: camp But there is sort of looking at the numbers
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Neil Patel: Here is interesting staff free
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Neil Patel: Dino. Over 70% of our revenue comes from our of
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Neil Patel: peace and from employees referrals.
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Neil Patel: So how company is being less replying on my bray
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Neil Patel: and neo path towel over time? If you look over
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Neil Patel: V is another agency a case name? Britain Robo David
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Neil Patel: Ogilvy is no longer around, right? They say he is
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Neil Patel: the father of advertised. The company store runs really well
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Neil Patel: and it's probably bigger now than it was 15, 20
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Neil Patel: years ago. And of course it Bhattarai and acquisitions And
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Neil Patel: Dad being sick, Oz it'd grow even faster. But the
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Neil Patel: point I'm making is I didn't believe that
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Neil Patel: I needed a Cree a legacy of people within my
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Neil Patel: family to run the business. Why didn't the acquittal legacy
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Neil Patel: that continued? BR media was really on a main. Now
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Neil Patel: I believe the company can get chilly go, But I
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Neil Patel: don't want the legacy to be around. I wanted to
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Neil Patel: be around the team and that's what we're creating. Conceptual equipment,
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Neil Patel: journey over revenue, which is 70 plus percent. It's not
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Neil Patel: coming from people who even follow me or some of
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Neil Patel: them make know who I am, but is coming from
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Neil Patel: employees and our of peace. And that's what I want.
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Neil Patel: I don't want it to be realised.
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Neil Patel: If I pass away tomorrow, I get by a bus
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Neil Patel: or a car. I want the business a continually run,
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Neil Patel: which it can be because we have the infrastructure and
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Neil Patel: the people that can chew me. Do not at the
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Neil Patel: 100 employees our work for us. I don't know more
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Neil Patel: than 100. I'm trying to get to know all of them,
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Neil Patel: but it's just really hard when you keep hiring so
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Neil Patel: many people, right?
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Saikat Pyne: I'd love to get the founder, Neil Patel, to answer this.
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Saikat Pyne: What is your role in the company?
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Neil Patel: So my big role in the company? Yes, I quit
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Neil Patel: them media and I do the vandalism for my bigger
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Neil Patel: roles at three strategy. Where should we go next, which
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Neil Patel: we do with our cat? We'll have to we extend
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Neil Patel: faster water, new opportunities. So for example, right now we're
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Neil Patel: in the United States. During Canada. We're in Brazil. Where
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Neil Patel: United Kingdom, where in Germany. We just added Germany, where
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Neil Patel: in India and we're in Australia were in seven weeks.
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Neil Patel: We're now already working on Singapore. We're now working on
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Neil Patel: France and Italy and Spain and Portugal, E or Saudi.
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Neil Patel: We don't know which one will be our region for
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Neil Patel: the Middle East. And we're also working on finding someone
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Neil Patel: to run all of the Russell and America for standing.
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Neil Patel: So our goal is running and seven regions. Within the
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Neil Patel: next 12 months, we want to be a minimum 14. Ideally,
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Neil Patel: we want to be a 20.
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Neil Patel: So we're working on that. But like that strategy were
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Neil Patel: we and released from where's opportunities hard? We filed the
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Neil Patel: right people hack a week past. These are all things
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Neil Patel: that I am focusing a lot of my efforts on
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Neil Patel: because I can borrow water Remmy growth for us next year.
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Neil Patel: But it can provide a lot of Rami growth for
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Neil Patel: us five years.
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Saikat Pyne: Let me then also asked the founder, Neil Patel, what
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Saikat Pyne: do think is the role of content
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Neil Patel: so the role of condom for a sausage is education.
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Neil Patel: How can you educate and give back the leader? How
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Neil Patel: can you open other people's eyes and hope you make
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Neil Patel: better decisions? Content? Sometimes houses general customers. But believe it
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Neil Patel: or not, whether we get a million more visitors Oregon
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Neil Patel: a million less visitors. It doesn't impact our revenue too
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Neil Patel: much
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Neil Patel: because Atta isn't gonna sign up with you just because
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Neil Patel: they read all bark. Indeed, a. Understand we're doing heavy proposals.
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Neil Patel: Make projection. Get to know people on the T. It's
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Neil Patel: a very long cell cycle, not just in India. People
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Neil Patel: say India moves. So it's not just India where people
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Neil Patel: writing big cheques, it doesn't matter where you are. In
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Neil Patel: this world, everyone will swell as known one suspended million
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Neil Patel: five million $10 million
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Neil Patel: blindly. They want to make sure they're making the right decisions,
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Neil Patel: and that's not possible. Unless you take the Thai, we
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Neil Patel: take the effort and you really get to know the
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Neil Patel: people that you're working with.
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Neil Patel: Content may get people in that, but what is much
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Neil Patel: Paradyne content is people having relationships and people have worked
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Neil Patel: in the industry for a very long
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Neil Patel: you look at W Dulko over v Yuka Apple. You
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Neil Patel: look at Microsoft. You look at IBM Ishioka one the
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Neil Patel: biggest companies in the world. They're not known for contact
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Neil Patel: gration machines they're on from Rexon Services and having pig
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Neil Patel: cells forces and having get relationships and just being in
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Neil Patel: the industry for 2030 40 years old. Amazing businesses, great
00:11:11
Neil Patel: products and services,
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Neil Patel: building massive teams that are really good at what they
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Neil Patel: do and that can level of the company. There is
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Neil Patel: the strategy to
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Saikat Pyne: when he look it when he look it and pitted stills. Strategy.
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Saikat Pyne: How much are you indexing on products versus services,
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Neil Patel: Most of technical from services
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Neil Patel: with you prestigious or say someone pays a $100 a
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Neil Patel: year making of the numbers, it's hard to generate Awada
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Neil Patel: income for some, paying you $100 versus one cup you
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Neil Patel: $10 million a year to hop home with marketing.
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Neil Patel: It's much faster to scare with bare con tracks.
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Saikat Pyne: What role does than the product play in the equation?
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Neil Patel: Sure, so we buy answered the public will integrate rain
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Neil Patel: with prestigious were planning on keeping in separate. But we're
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Neil Patel: innovated in other ways to the back end and stuff
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Neil Patel: like that for will have to suffer sides.
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Neil Patel: Now when we look at the products they provide branding
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Neil Patel: for the ad agency
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Neil Patel: and they also provide leads. A lot of the large
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Neil Patel: corporations UC stools because you can use dual offer Cherie.
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Neil Patel: Which minutes is more brand awareness, more leads. They also revenue.
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Neil Patel: But the big thing for us for prominent holes is
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Neil Patel: branding and more brand awareness for agency within our space.
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Saikat Pyne: I'm very curious about
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Saikat Pyne: Neil Patel, the creator, because you produce just so much content.
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Saikat Pyne: What does your media production team look
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Neil Patel: like?
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Neil Patel: Sure, it's just me. So I Cray Most account, we
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Neil Patel: have a guide impasse. Squali videotapes the condom for YouTube
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Neil Patel: and added the videos. We have a guy named A J.
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Neil Patel: Hopes come up with some ideas in, creates a lot
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Neil Patel: of the social content for Instagram and take car. Then
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Neil Patel: we have another person in Szabo who helps with some
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Neil Patel: ideation as well.
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Neil Patel: Yeah, including me and two of um A. J and Pascoe.
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Neil Patel: Earlier contractors are now for pie
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Saikat Pyne: Coumadin foreseen at music half expecting you to say there
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Saikat Pyne: are 15 people in there is an assistant for assistance.
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Neil Patel: Not so today. I released the block post this morning
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Neil Patel: on how marketers are going to be spending their marking
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Neil Patel: budget in 2023. And I saw the number 8000 marketers
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Neil Patel: responded to the
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Neil Patel: I myself credit. The survey released the Mother House carried
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Neil Patel: on the webs that were wing it. The respondents I
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Neil Patel: wrote the article. Salo created the images for me. A
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Neil Patel: gave him all the data, a mess it Please make
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Neil Patel: the grass crit
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Neil Patel: and that was I rode it. It took me 56 hours.
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Neil Patel: Took me probably another brief four hours for gathered in
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Neil Patel: the data, looking at in sizing and dicing. And it
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Neil Patel: probably takes alot, maybe 56 hours to do all the
00:14:01
Neil Patel: and then with block posts I posted on social media.
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Neil Patel: I wrote the copy for the email blasts and emailed
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Neil Patel: it out myself. I enjoy it. It's pretty bad use
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Neil Patel: of my time, but I really do
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Neil Patel: sick.
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Saikat Pyne: Let's speak about a content creation process. How do come
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Saikat Pyne: up with ideas
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Neil Patel: with my contact creation process? I talked to my team.
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Neil Patel: It's easiest cassette, remember, I have almost 100 Market is
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Neil Patel: working for me cycle has them when I get terms
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Neil Patel: and tonnes of people we should be doing in ways.
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Saikat Pyne: So you manage your own content calendar
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Saikat Pyne: and you just crowdsource ideas. What are the tools that
00:14:39
Saikat Pyne: you use
00:14:40
Neil Patel: for a condo and aviation's of know, toss always pick
00:14:42
Neil Patel: up the cold literally in our call, like David, who
00:14:45
Neil Patel: runs all of earned media soil content. Um, I gotta
00:14:47
Neil Patel: worry seeing whether people struggling with your give me some ideas.
00:14:50
Neil Patel: I called my gulls in the CIA. Hey, worry. Seeing
00:14:53
Neil Patel: people wanna ride on, he will be really cook.
00:14:56
Neil Patel: He told me this idea last week will be really quota.
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Neil Patel: A lot of people one and over marking spend is
00:15:01
Neil Patel: gonna be spent 2023 because the recession exams Gar loved
00:15:05
Neil Patel: our idea. I rode. I forgot to tell us. I
00:15:07
Neil Patel: told them literally this morning before this passer bys army
00:15:11
Neil Patel: mom Oh, by the way, user idea Never order Go
00:15:14
Neil Patel: over ideas Survey of this
00:15:16
Saikat Pyne: That's so cool. The you Kraut socio idea is is
00:15:20
Saikat Pyne: just you writing it and and then when it goes
00:15:23
Saikat Pyne: production Tozzi a team, the momentary your social media monitor
00:15:27
Saikat Pyne: your comments What other tools that you use there?
00:15:29
Neil Patel: I know the use, proud social. They do some submit. Really?
00:15:33
Neil Patel: I use Graham really pressed olive in grammar because on
00:15:36
Neil Patel: Terrible and those in the main trolls Beals. I don't know.
00:15:39
Neil Patel: My guys used to just maybe for a shop, making
00:15:42
Neil Patel: it up. Pharrell, know what the use brother designs the
00:15:45
Neil Patel: year Now it's a good process
00:15:47
Saikat Pyne: as we enter 2023. What's your take on the biggest
00:15:51
Saikat Pyne: marketing trends that are going to shape? How market I
00:15:55
Saikat Pyne: spend their money? I know euro to block post about it.
00:15:57
Saikat Pyne: But for those who have read the block
00:15:59
Neil Patel: post, sure, So we're seeing a few things. People are a.
00:16:03
Neil Patel: The biggest decline and spend were seeing is in traditional media,
00:16:07
Neil Patel: television and radio prayer billboards, stuff like that.
00:16:11
Neil Patel: The biggest increases were C years. People wanting to use
00:16:15
Neil Patel: a aight walls, which is interesting so they can reduce
00:16:18
Neil Patel: the cost per contact creation and create more of it.
00:16:21
Neil Patel: We're seeing video as a big trend. Received a lot
00:16:24
Neil Patel: of companies spending on park Cassie and 2023 so Lotta
00:16:28
Neil Patel: Cos acquitting their own bar cast zero have a mere
00:16:31
Neil Patel: and Obara Cos also said they're gonna spend a lot
00:16:34
Neil Patel: more of our cast advertising with parkas advertising. Funny enough,
00:16:38
Neil Patel: The main reason they're spending on par cast advertising in
00:16:41
Neil Patel: 2023 is to run ads for their own podcast so
00:16:46
Neil Patel: they can get more viewers. Another see thing that we
00:16:49
Neil Patel: saw within our barcos a row on is
00:16:52
Neil Patel: there was a lot of people who said they are
00:16:55
Neil Patel: going to stop advertising or decreased their advertising budget on Twitter.
00:17:00
Neil Patel: And the reason being was you on MasterCard A. And
00:17:03
Neil Patel: they don't like the changes that he is making a knee.
00:17:06
Neil Patel: Enough on the flipside. There was a very large percentage
00:17:09
Neil Patel: saying that they're gonna increase er spend on Twitter. And
00:17:11
Neil Patel: when you asked why, they said they think there is
00:17:13
Neil Patel: a big opportunity because a lot of companies are slowing
00:17:15
Neil Patel: down the advertising on Twitter, which means that will get cheaper,
00:17:18
Neil Patel: which means they can cover more inventory and more customers,
00:17:22
Neil Patel: which was yuan is created a very polarising view for
00:17:27
Neil Patel: advertisers on Twitter alleys, influence or marketing. We're seeing people.
00:17:31
Neil Patel: It's roughly the same percentage that are increasing and decreasing
00:17:35
Neil Patel: the ones that er increased. Er saying is very high
00:17:37
Neil Patel: or I positive the ones that are decreasing are saying
00:17:40
Neil Patel: they can make implants remarking work the big wass leader,
00:17:43
Neil Patel: which means on imports from marketing We're senior Cos Generator
00:17:46
Neil Patel: or a Y or an hour.
00:17:48
Neil Patel: We're seeing a big shift from traditional to performance marketing
00:17:51
Neil Patel: CEO paper Quick s. We're also seeing a big shift
00:17:55
Neil Patel: in cos spending a lot of money on community building.
00:17:59
Neil Patel: People wanna build their own community and a harness it
00:18:02
Neil Patel: because they don't want to be p hold into algorithms,
00:18:05
Neil Patel: which is what they stated. So they don't rely on
00:18:08
Neil Patel: Google and Facebook and ticked Ark and all these algorithms
00:18:12
Neil Patel: and then impacts our business break negatively.
00:18:15
Neil Patel: The other thing that we saw is with organic social media.
00:18:19
Neil Patel: A lot of companies are decreasing their budget. They're tired
00:18:23
Neil Patel: of these performs, decreasing their reach and asking clearly producing
00:18:26
Neil Patel: a lower or I each in every single year, so
00:18:30
Neil Patel: they want to. A lot of them are decreasing their
00:18:32
Neil Patel: reach overall or spend overall need. A
00:18:35
Saikat Pyne: lot of our audiences are aspiring, founder first and founders.
00:18:41
Saikat Pyne: They often don't have enough of a marketing budget.
00:18:44
Saikat Pyne: So if you had $500 to promote your product, let's
00:18:49
Saikat Pyne: see it's, um, mic process product. Where would Neil Patel investments?
00:18:52
Saikat Pyne: $500
00:18:53
Neil Patel: over Investor. 500 hours are figure out what to make
00:18:56
Neil Patel: free within my micro SAS product, and then what feature
00:19:00
Neil Patel: should charge for not to a free trial. You can
00:19:03
Neil Patel: do free trouble on talking about Freemium. What can you
00:19:05
Neil Patel: give for free and what is paid
00:19:08
Neil Patel: the arrow achy cause more buyer Al itty that Archie
00:19:11
Neil Patel: spending the $500 if had a give a response of
00:19:13
Neil Patel: artists in the 500 Paxson would be the crate content
00:19:16
Neil Patel: for a social media and not the pay for contact
00:19:19
Neil Patel: creation by the tools a software of the harbour Worry
00:19:23
Neil Patel: you need and go career. Oh, Canta, because he can
00:19:25
Neil Patel: keep quitting content about your products, your services to generate
00:19:29
Neil Patel: more viewership in the future and Iraq huge array of ourselves.
00:19:33
Saikat Pyne: What's your personal take on influence of marketing? Because I
00:19:37
Saikat Pyne: think brands in India also waking up to the notion
00:19:41
Saikat Pyne: that creators can be there long term marketing partners. What's
00:19:46
Saikat Pyne: your speak about what the future is going to look like?
00:19:49
Neil Patel: Temples. A massive
00:19:51
Neil Patel: can to me growing. I think you're in even have
00:19:53
Neil Patel: a big rise in imports from our PDP. It's not area,
00:19:57
Neil Patel: but I think it will be there in a few years.
00:19:59
Neil Patel: But yeah, no overall and really excited about the whole
00:20:02
Neil Patel: influence remarking space. And they think it's a massive opportunities
00:20:05
Neil Patel: for corporations.
00:20:06
Saikat Pyne: But do see corporations waking up to the realisation that
00:20:10
Saikat Pyne: they have these people
00:20:13
Saikat Pyne: with longer deals for longer with media contracts, or do
00:20:18
Saikat Pyne: primarily see this to be like a campaign driven thing.
00:20:21
Neil Patel: No, you started seeing UC campaign at the beginning, but
00:20:24
Neil Patel: you see more longer term in future and we're seeking
00:20:28
Neil Patel: within corporations. The bigger thing is, cos Neera realise and
00:20:33
Neil Patel: the wake up to this the U. K. And a
00:20:35
Neil Patel: spay influencer and expected to press are due tomorrow a
00:20:38
Neil Patel: strategy in place. Does an influencer have audience has related
00:20:42
Neil Patel: to my power X
00:20:42
Neil Patel: services? I cannot get a Christian Ronaldo to promote marketing services.
00:20:48
Neil Patel: Have you a nose? Um, parading. So our soccer they
00:20:50
Neil Patel: don't know him for playing for being a bit of
00:20:53
Neil Patel: the entrepreneur or they don't know have being a marketer, right?
00:20:58
Neil Patel: So you gotta end up having the right influencers. But
00:21:02
Neil Patel: for example, if I had someone who ran Sequoia Capital, India,
00:21:06
Neil Patel: as an influencer. Who said, Hey, every company should cheque
00:21:10
Neil Patel: out N p. Digital. It's the best place to Marga company.
00:21:15
Neil Patel: People will pay attention in a can drive real revenue.
00:21:18
Neil Patel: The problem getting at is you need our right. Artie EDS.
00:21:22
Neil Patel: Influencers promoting.
00:21:25
Neil Patel: And if you do that over the big mistake, people
00:21:28
Neil Patel: makers they just picked. People have following and some other
00:21:32
Neil Patel: followers were somewhat related. But it's not related in
00:21:35
Saikat Pyne: a Where do you stand on the performance marketing versus
00:21:39
Saikat Pyne: a brand marketing scale? Where do you stand on that scale?
00:21:41
Saikat Pyne: And in terms of indexing for a brand,
00:21:44
Neil Patel: So you need both India and and over the role
00:21:50
Neil Patel: people of Nike's Children, Lorraine
00:21:53
Saikat Pyne: Rain
00:21:53
Neil Patel: I. G. Is known as a powerful brand you know,
00:21:56
Neil Patel: had to go go, um, you just yoga
00:21:58
Neil Patel: if you want a car, you know there's really popular
00:22:01
Neil Patel: cars in India or India own range Rovers of World.
00:22:06
Neil Patel: Why popular car manufacturer and it's India Company now, And
00:22:11
Neil Patel: when we look at, it's a breath. So when I
00:22:14
Neil Patel: look at a company in its life cycle
00:22:18
Neil Patel: at the very beginning, the early stages you need more
00:22:21
Neil Patel: performance marketing it provides or a Y companies have smaller budges.
00:22:26
Neil Patel: That's what you need to do to generally, you know,
00:22:29
Neil Patel: the return, and you should have almost all your money
00:22:32
Neil Patel: going to perform its when he spent on performance and
00:22:35
Neil Patel: extravagant Proctor service People get to know you. You're also
00:22:38
Neil Patel: building your brand at the same time. So it's not
00:22:40
Neil Patel: that they're separate. They can actually help each other.
00:22:43
Neil Patel: And then over time, as you end up getting out there,
00:22:48
Neil Patel: where you also needed do is start spending some of
00:22:51
Neil Patel: your money on brand marketing. Nana say dishes and 100%.
00:22:56
Neil Patel: But you can spend 10 2030% will take a really
00:22:59
Neil Patel: large like and Nike. Yes, maybe half your money will
00:23:02
Neil Patel: be spent on branding, and the other half should be
00:23:04
Neil Patel: spent on performance. But if you look at the platforms
00:23:07
Neil Patel: that Dr you purchase ads traditional networks like television,
00:23:13
Neil Patel: then you also have our mind handles our digital. The
00:23:17
Neil Patel: digital companies like a Google and a Facebook. They're much
00:23:20
Neil Patel: much martyr than the traditional businesses. Why, because it produces
00:23:25
Neil Patel: a much higher r o y right wire cos we're
00:23:29
Neil Patel: we're even seeing in our budget when we did our
00:23:31
Neil Patel: study for 2023. Why is the biggest decrease in spend
00:23:36
Neil Patel: going from traditional and switching to performance is because of
00:23:39
Neil Patel: the R. O y.
00:23:41
Neil Patel: So I would say at the beginning, almost all your
00:23:43
Neil Patel: money should be swell. On performance. Alger Company gets all
00:23:46
Neil Patel: the You'll start seeing around 80% on performance, maybe 20%
00:23:50
Neil Patel: of branding. And then, over time, once you're very large
00:23:53
Neil Patel: corporation made your get the 50 50.
00:23:57
Saikat Pyne: Through that many go barred advising brands and specific sectors.
00:24:00
Saikat Pyne: What does, let's say, a performance campaign attitude Recommend for
00:24:04
Saikat Pyne: a specific sector like lettuce ass? How does it look
00:24:08
Saikat Pyne: different from some
00:24:09
Neil Patel: seemingly
00:24:10
Saikat Pyne: traditional sector like Let's FMC Gee, how are the suggestions
00:24:13
Saikat Pyne: different from your end?
00:24:15
Neil Patel: So it's care really specific. La Graham Be self service
00:24:19
Neil Patel: SAS selling small ticket items for 100 bucks, 200 bucks
00:24:24
Neil Patel: going all the way up to 1000 hours. And then
00:24:27
Neil Patel: on the food side, let's say we have a deed
00:24:29
Neil Patel: a C brand selling toothpaste. Okay, so for the SAS
00:24:33
Neil Patel: company what your finder's.
00:24:35
Neil Patel: You start quitting a war a contact and beat a
00:24:37
Neil Patel: B performance content. Achy generates a massive or a y
00:24:42
Neil Patel: Levying emails, educational content, leveraging freemium, giving some, well, some
00:24:47
Neil Patel: of the product away for free leveraging ads. These are
00:24:51
Neil Patel: all effective charges
00:24:53
Neil Patel: in the retail site. You will see the yes quitting content.
00:24:58
Neil Patel: Hope's what is a lot different is influencers provide a
00:25:03
Neil Patel: massive R O or getting reviews is very important compared
00:25:06
Neil Patel: in the B B B sector. Yesenia Creek on tap,
00:25:09
Neil Patel: a content of the have as big a role as
00:25:11
Neil Patel: CEO Stow has a big row paid advertising as it
00:25:14
Neil Patel: big rock. You're also star seen people when they do
00:25:16
Neil Patel: go
00:25:16
Neil Patel: content. Aargh! Be like those viral videos of people on
00:25:19
Neil Patel: Bart's Ian using the products and leaving soft reviews. Or
00:25:23
Neil Patel: one of those creative adds that makes a product go
00:25:26
Neil Patel: viral and adds, Then perform better because it's a funny
00:25:31
Neil Patel: advertised in on why you should use a product.
00:25:36
Neil Patel: Some of the differences in new answers, but they're still
00:25:40
Neil Patel: doing a lot of the same elements. They both to
00:25:42
Neil Patel: conversion optimisation. The Boko do paid ads both social and
00:25:47
Neil Patel: search and media bites. The big difference is this. A
00:25:51
Neil Patel: war alone nuances, I
00:25:52
Neil Patel: wonders. Imposter. One long do as many of one's was
00:25:55
Neil Patel: one cares more about reviews in BJP. Yes, reviews are
00:25:58
Neil Patel: not as much as consumer. One can leverage multiple conferences Ciao,
00:26:02
Neil Patel: like Amazon and Flood Card and Walmart. And the list
00:26:06
Neil Patel: goes on and on, right? So is stressed. Burying. There's
00:26:10
Neil Patel: a war in nuances, depending on the exact sector.
00:26:12
Saikat Pyne: Okay, severe. But at the end of episode, Neil, my
00:26:16
Saikat Pyne: last question
00:26:18
Saikat Pyne: is time back to your intro, really giving your experience
00:26:23
Saikat Pyne: and marketing for over a decade Now
00:26:27
Saikat Pyne: if they're somebody starting out in marketing in 2023 somebody
00:26:32
Saikat Pyne: fresh out of college, What's he R? One Advice to
00:26:35
Saikat Pyne: the person.
00:26:37
Neil Patel: Focus. So we see a lot of market Sure. China
00:26:40
Neil Patel: learn everything as CEO prioritising on Google and baking and
00:26:45
Neil Patel: and get ready. Gonna instagram as namely Gamera together Organic
00:26:49
Neil Patel: sort gig video as CEO or EEM, A marketing or
00:26:53
Neil Patel: two Mercury optimisation. You are not to know everything
00:26:56
Neil Patel: people behind marketers who specialised. If you want to be
00:27:00
Neil Patel: employed a company or if you want to run an
00:27:03
Neil Patel: agency you're in, have a lotta competition senior specialised in
00:27:06
Neil Patel: a vertical and a specific type of marketing strategy or
00:27:10
Neil Patel: a tactic. That's how you get your start It doesn't
00:27:12
Neil Patel: mean that you can expand to multiple verticals or multiple
00:27:15
Neil Patel: tactics and strategies or skill sets Over time, you need
00:27:18
Neil Patel: a specialist at the beginning.
00:27:20
Neil Patel: The money is actually going after a massive Tam's. Everyone
00:27:23
Neil Patel: always has knishes, but you mumble a big company going
00:27:26
Neil Patel: after you gotta start our with Fergus
00:27:30
Neil Patel: and then expand into broad markets.
00:27:34
Saikat Pyne: True, though,
00:27:34
Neil Patel: you get your cruel in the door by specialising you
00:27:37
Neil Patel: than double large corporation or make more money by going
00:27:42
Neil Patel: more broad
00:27:44
Saikat Pyne: absolutely than on that insightful, not it's rap.
00:27:49
Saikat Pyne: Thank you so much for being on the podcast. Really
00:27:51
Saikat Pyne: appreciate you taking time out.
00:27:53
Neil Patel: No problem. Thank you for having me. It's my pleasure.
00:27:56
Saikat Pyne: Guys, please to tune in next week for the next
00:27:59
Saikat Pyne: episode of the Incorporated broadcast,
00:28:08
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