Building a D2C brand in India is tough. Sleepy Owl not only pioneered the cold brew coffee market but also scaled from an online startup to a retail powerhouse. What were the strategies behind this growth?
In this episode, Arman Sood, co-founder of Sleepy Owl Coffee, breaks down:
- The branding and packaging strategies that made Sleepy Owl stand out
- How they identified and targeted the right consumers with a limited budget
- The performance marketing playbook that fueled online growth
- Why offline retail is both a challenge and an opportunity
- The secrets behind memorable campaigns like "Your Loss"
If you are a D2C founder, marketer, or entrepreneur, this episode delivers actionable insights on branding, marketing, and scaling a consumer brand from scratch.