Murali is a serial entrepreneur and has co-founded Radaptive and PipeCandy and has also founded Ideas2IT, an IT company that turns ideas into products with their IT expertise. In this interview Murali spoke with Roshan about going from an Idea to Product to Company, the evolution of SaaS in India and more!
Key Highlights:
00:00 Introduction
01:20 Founding journey of Ideas2IT
06:15 Secret sauce to running a services company
08:58 Recruiting the perfect engineer
12:47 Enabling your engineering team
16:23 Going from Idea to Product to Company
21:04 Nuances of pivoting from services to products
27:00 What makes SaaS stand out as a business
32:17 Selling to a global market from day 1
35:05 Lessons from operating during Covid
37:40 Evolution of SaaS in India
41:02 New initiatives at Ideas2IT and Future Plans
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Connect with Murali:
Linkedin: https://www.linkedin.com/in/murali-vivekanandan/
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Connect with Us:
Linkedin: https://www.linkedin.com/company/startupoperator
Twitter: https://twitter.com/OperatorStartup
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