Aakriti is the Co-founder and COO at Wizikey, a SaaS-based, data-driven communications suite for PR for startups. Prior to Co-founding Wizikey, she founded Boring Brands, a branding agency. In her early career she has held positions at Info Edge, Naukri.com and the like. In this interview Roshan and Aakriti talk about PR and branding for startups and more:
Highlights
Turning service into product
Founding a startup: 2009 v/s 2018
Data Driven PR
Why startups should prioritise PR early
Steps to invest in PR
How can founders amplify Brand statement
Aligning priorities across different teams
Democratizing reach for brands
Building for bharat
Nuances of being a COO
Opportunities in the Indian SaaS ecosystem
Pivoting from an agency to a product company
Connect with Aakriti:
Linkedin: https://www.linkedin.com/in/aakritibhargava/
Twitter: https://twitter.com/aakriti
Connect with us:
Linkedin: https://www.linkedin.com/company/startup-operator
Twitter: https://twitter.com/OperatorStartup
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